News/Renewables news/Product news
The power to promote you In 2015 NICEIC and ELECSA launched a high-profile consumer campaign to promote the use of our registered contractors
The Stay Safe This Christmas campaign focused on the additional electrical dangers that can arise over the festive period. The campaign featured on regional TV and radio. It also appeared in national and local newspapers across the UK, reaching an incredible 55 million people, making it the most successful campaign to promote electrical contractors yet.
This is how we did it: • 57 national, regional and commercial radio stations • 11 BBC regional radio shows • 30 pieces of coverage online • Coverage in national, regional and consumer print titles • Electrical safety at Christmas story featured on ITV Granada News • Integrated radio, print, TV and social media campaign reaching more than 55 million people
National advertising Alongside the consumer campaign we are running a series of print and online adverts in national newspapers promoting NICEIC and ELECSA. The adverts appeared throughout December and will carry on up until March in: Mail on Sunday Daily Express Sun on Sunday Daily Telegraph The Guardian Observer Daily Record Belfast Telegraph NICEIC and ELECSA are the most recognised brands in the industry. Our contractors carry out more electrical work than any other scheme operator. We will continue to promote the use of NICEIC and ELECSA registered contractors to more and more people throughout 2016.
Connections Winter 2015-2016
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