Connections Scotland Spring 2016

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Scotland

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AN UPDATE FOR ALL SCOTTISH ELECTRICAL CONTRACTORS SPRING 2016

Scots are first to view new TV ad campaign Householders in Scotland were the first in the UK to see a new NICEIC TV advert promoting the use of its registered contractors. The Cage is a 30-second insight into the potential hidden electrical dangers that can exist in a home. It is the first time NICEIC has produced a TV commercial and it aired on STV and Channel 4 Scotland for the first time over the Easter weekend. “This is an exciting first for NICEIC. Recent independent research found that NICEIC is the best known electrical registration brand in Scotland. The NICEIC logo is recognised by almost three times more people than any other trade body. We want to build on that with this TV campaign,” said Mark Smith, marketing director at NICEIC. “This year sees NICEIC mark its 60th anniversary and we wanted to do something

special to celebrate that and to produce something our registrants can be proud of.” Using computer generated imagery, The Cage shows a homeowner oblivious to the wall of electrical currents surrounding her. The video warns viewers not to take their

Using computer generated imagery, the NICEIC TV advert shows a homeowner oblivious to the wall of electrical currents surrounding her

electrics for granted and encourages them to get their home checked by an NICEIC registered electrician. “We are committed to promoting our contractors in new and innovative ways. In fact, this is the first time in UK advertising history that an electrical installation has been visually brought to life in this way and we hope it will make people think about getting their electrics checked,” added Smith. The advertising was timed to coincide with the onset of ‘DIY season’ and also ties in with the new duty recently introduced by the Scottish Government for electrical safety inspections in private rented housing. The TV campaign will be supported by online and press ads in national newspapers, including The Telegraph, The Guardian and the Daily Record. You can view the ad at www.niceicscotland.com

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29/03/2016 11:48


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