SUMMER 2015 HIGHLIGHTS
T H E U LT I M AT E S U R F I N G C O M PA N Y Rip Curl’s Vision is to be regarded in all that we do as the ultimate surfing company. We endeavour to make the best products, run the best events, support the best athletes, deliver the best service, communicate the best brand message and have the best crew of people. Our Mission is to continue developing a brand image that truly reflects our Brand Values; and the attitudes and aspirations of those people on The Search.
TRADITION
Born at Bells Beach, loved across the world... Rip Curl began with a vision. In the late 1960s, Brian and Claw recognised an opportunity to make a living in the new surf market. The duo wanted to create a surfing business that would finance their surf and travel habits, so they designed and made surfboards and wetsuits that would benefit their surfing and time in the ocean. The company was built on the strength and success of these core products. With its core purpose and grass roots enthusiasm, Rip Curl soon expanded across the globe. Early pro surfers, sponsored by Rip Curl, helped spread the Rip Curl word everywhere they travelled, while Claw and Brian started looking at other countries and opportunities. In 1978 Brian travelled to California to launch Rip Curl in the USA. Famed surfer and Quiksilver USA founder Jeff Hakman introduced him to the biggest surf shops in Southern California, and after taking a bunch of wetsuit orders, Brian headed back to Torquay to start production. USA wetsuit production would continue out of Torquay for another four years. On one of his early Californian adventures, Brian was also approached by a Frenchman named Yves Bessas, who was interested in becoming the agent for Rip Curl Wetsuits in France. In 1979, Brian went to Europe to show their wetsuits to the growing European sailboard market. Yves and American Alan Tiegen then signed on to sell and distribute Rip Curl Wetsuits throughout Europe. In 1982 Brian and Claw worked with Franรงois Payot to start Rip Curl Europe. As co-founder, Franรงois would later become CEO of Rip Curl Europe/ Rip Curl Group CEO and is still a founding director of the board.
THE SEARCH Surfing is a lifestyle. For many it’s a way of life. It’s the chance to explore the world and chase adventure. It gives us the opportunity to experience the unknown and search for fun most only dream of… In the 1960s it was impossible to throw a net over Brian and Claw. The duo continually loaded their cars and travelled Australia in search of new and uncrowded waves, new cultures and new experiences. Their trips would often extend for almost the entire Australian surfing coastline. “We explored our own backyard as extensively as we could. We loved charging into the unknown and the journey that waited. It was about the great sense of adventure, anticipation, curiosity and the chance to score great uncrowded waves.” - Claw. Before long, Claw and Brian used their local experiences as a spur to travel overseas. By the late 1970s their thirst for exploration had taken them through Hawaii, Indonesia and lots of the Indian, Pacific and Atlantic oceans, including the major surfing locations of USA, Europe and Asia. Nothing seemed impossible… In the early 1990s, Rip Curl decided that The Search concept was the best way to define this roaming lifestyle and in turn, discovered that it was in fact the driving force behind the creation and development of Rip Curl. The philosophy had always been a part of Rip Curl’s DNA, but The Search made sense of it. Rip Curl’s international surf team drives. The Search is alive and well. The Search is endless…
THE WORLD’S BEST TEAM Rip Curl has forever prided itself on having the world’s best surf team and that statement is none truer then today, with leading team riders Mick Fanning, Gabriel Medina, Picolo Clemente and Ella Williams, the 2013 ASP World Champions…
M I C K FA N N I N G
OWEN WRIGHT
M AT T W I L K I N S O N
GABRIEL MEDINA
Mick Fanning is one of the world’s greatest surfers, having helped to define the modern era of the sport. Internationally known for his unique and impeccable approach of surfing, Mick clinched his third world title last December in Hawaii. Mick Fanning’s third world title win puts him into the realm of true world champions alongside the legendary Tom Curren and the late, great Andy Irons...
Wonder kid turned professional flare machine, Owen Wright kickstarted his elite career in 2010 by finishing 7th in his inaugural year on the World Tour. A solid big wave game and progressive aerial attack on both fore and backhand has him considered by many the most exciting young surfer in the world. He is now back on tour after a big injury that saw him out of the water for almost one year. You can expect big things from Owen this year…
With one of the best backhands in the business, Matt Wilkinson qualified for the men’s ASP World Tour in 2010 and has since been growing a world-beating moustache and entertaining all with his trademark unpredictable nature. He is one of the most funny surfer on tour and you can follow his madness on his blog www.out2brunch.com
Upon qualifying for the WCT during the 2011 mid-year reshuffle, Gabriel Medina immediately established himself as one of the craziest surfer on the planet, winning two world tour events in a row. In the time since, he’s proven that he’s more than a young surfer who likes to do airs, he’s also demonstrated a powerful rail game and comfort in big, heaving, reefbreak barrels. With a skillset that doesn’t seem to have a glaring weakness, Medina could well become the first Brazilian to win a WCT world title.
THE WORLD’S BEST TEAM If there’s anyone that knows the ins and outs of bikinis it’s a pro surfer. Rip Curl have taken their surf teams expertise and developed the ultimate bikini collection.
ALANA BLANCHARD
NIKKI VAN DIJK
PAULINE ADO
TYLER WRIGHT
BETHANY HAMILTON
As a competitor on the ASP World Championship Tour, Alana is one of the best female surfers in the world. With 950,000 instagram followers, she’s also one of the most recognized! In the last 12 months, the funny and incredibly talented Hawaiian has featured in the famous Sports Illustrated Swim issue, starred in her own ‘Network A’ TV series and again collaborated with Rip Curl on a new ‘Alana’s Closet’ bikini collection.
This year, the ASP Women’s World Tour welcomed Nikki van Dijk as a new addition to the Top 17. Hailing from the cold waters of Phillip Island in Victoria, Nikki is bursting with talent and commitment; qualities that will no doubt see the 2012 ASP World Junior Champion achieve her dreams. Sharing her passion for surfing in the award winning surf film called ‘First Love’, Nikki is focused, hungry for victory and always up for an adventure!
Pauline, or ‘Popo’ as we affectionately call her, is one of Europe’s most successful competitive surfers. In 2009, Pauline became the first European to win an ASP World Junior Title and in 2011, qualified for the ASP World Championship Tour. Having been on tour for four consecutive years, Popo continues to impress with her smooth style, focus and competitive nature.
At age 14, Tyler became the youngest surfer to ever win an ASP World Championship Tour event. At 16, she qualified for the world tour. At 17, she was the ASP Rookie of the Year. At 19, she finished RunnerUp to the ASP World Title. At 20, this high achieving youngster has two goals; a World Title and having the most fun she possibly can! Tyler is a part of a new revolution in female surfing; expect to see her leading the charge into the future.
With an incredible story to tell, Bethany is a worldwide inspiration. At age 13, Bethany’s arm was taken by a shark while surfing at home in Kauai. Through sheer determination and faith, she was soon back in the water and has continued her love of surfing ever since. In 2011, Bethany’s autobiography ‘Soul Surfer’ became a successful feature film and saw her become one of the most famous sportspeople, ever.
WORLD’S BEST EVENTS RIP CURL HAS AN EXTRAORDINARY EVENTS PLATFORM, HEADLINED BY ITS ASP WORLD TOUR SURFING CONTESTS AND THE GROMSEARCH SERIES. WE WERE THE FIRST MAJOR COMPANY TO SPONSOR A PROFESSIONAL EVENT – THE 1973 RIP CURL PRO AT BELLS BEACH – AND TODAY WE’RE DETERMINED TO RUN THE WORLD’S GREATEST AND MOST UNIQUE SURF EVENTS.
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RIP CURL PRO PORTUGAL
RIP CURL GROMSEARCH
RIP CURL PRO BELLS BEACH
9/04/2014 2:09 pm
SOCIAL MEDIAS We keep developing a strong link with our facebook fans and our instagram followers by feeding them and interacting with them through relevant content.
1 5 8 5 0 0 0 FA N S 5 0 0 0 0 0 FO L LOW E R S We are also using our rider’s influence on social medias to display a mix of product and brand values messages
ALANA BLANCHARD • 950 000 Facebook fans • 950 000 instagram followers BETHANY HAMILTON • 1 120 000 Facebook fans • 640 000 instagram followers MICK FANNING • 145 000 Facebook fans • 220 000 instagram followers GABRIEL MEDINA • 265 000 Facebook fans • 350 000 instagram followers
PRODUCTS OF THE SEARCH Rip Curl has not succeeded by simply producing core surf products, it has succeeded by manufacturing the best surf products on the market. The brand has a tradition of leadership and innovation. Surfing wetsuits and watches got the brand to where it is today, but the introduction of other product ranges helped strengthen Rip Curl into an international product powerhouse. The people who run the company are the test pilots, with product research and development happening first-hand on the street and in the ocean. Rip Curl aims to continually create innovative, functional, reliable and durable products for The Search. It’s not an easy lifestyle, so the equipment has to be good. With a history spanning over 45 years, customers have tried and tested our products time and time again. The Rip Curl brand is trusted, but you can’t buy credibility… That’s something we earned
ONE TOUCH AUTO-SET 1,360 TIDE LOCATIONS 10 HOUR BATTERY LIFE ASSISTED GPS TRACK EVERY WAVE SYNC TO THE CLOUD LOGBOOK FOLLOW FRIENDS FOLLOW PRO SURFERS CREATE A CLUB SHARE YOUR SURF MULTI-PLATFORM SUPPORT
T H E U LT I M AT E B OA R D S H O RT MIC K FAN N ING
M I R AG E Built for riding and always searching for the ultimate journey, is the driving force behind Ripcurl’s progress and vision and there is no exception when they are designing boardshorts. Ripcurl’s Ultimate Mirage Boardshorts are literally like wearing nothing !!! The high-quality fabric provides a long-lasting fit, which can stretch and then snap back to its original comfortable fit without sagging or losing shape. The fabric is hydrophobic so water repelling and super fast drying. The STL Stitchless electromagnetic and heat welding technology reduces excess fabric while increasing the overall performance of the boardshort. These seams stretch with the fabric, reducing the overall weight of the boardshort and assisting reduce rash by removing bulky seams.They also feature a lock drawcord and a waffle waistband giving you a real secure fitting pair of boardshorts.
MY BIKINI «The best thing about summer is being in the ocean, out in the sun, surfing in bikini’s with your friends and having the best time,» says Professional Surfer Alana Blanchard But with summer also comes the challenge of finding a good bikini. Something you feel comfortable, confident and more importantly - cute in. The My Bikini range has it all. This season consists of the My Mirage Bikini collection, which focuses on more performance based cuts for active women, and the My Bikini fashion focussed designs, for girls that prefer a sexier look. 2015 Global Spring and Summer bikinis shot in the beautiful surrounds of Namotu Island, Fiji.
RIPCURL WETSUIT STATEMENT GABRIEL MEDINA
It’s the lenght we go that makes the difference
1 - INNOVATION
Rip Curl has introduced more developments in surfing wetsuits than all other surfing brands or manufacturers combined.
2 - R&D
Rip Curl undertakes the most extensive and advanced R&D program in surfing wetsuits.
3 - FACTORY
Rip Curl owns state of the art manufacturing facilities and has developed extensive technics and procedures to ensure that Rip Curl makes the ultimate surfing wetsuits.
4 - PRODUCT TESTING
Rip Curl will only release wetsuits to market once they have completed and passed our stringent product-testing program and comply with our high perfo mance standards.
5 - BY SURFERS FOR SURFERS
Rip Curl wetsuits are made by surfers for surfers.
6 - WARRANTY
RipCurl runs the longest warranty on the market. • 3 years on seams • 1 year on all other materials
R E TA I L Rip Curl products are sold through a mixture of independent retailers and company-owned stores in more than 50 countries across the globe. In 2014, the total number of rip curl flagship stores sits at 340 with strong plans to grow this number rapidly in the next few years.
WHOLESALE Rip Curl is predominantly a wholesale business, pushing our brand message and products of The Search through thousands of independent retailers around the world. We fly the Rip Curl product flag proudly through these wholesale accounts, distributing our products and visual marketing to every corner of the globe - from Asia to Europe to Africa, Central America and the Middle East. Wherever you are in the world, there will be Rip Curl product not too far away.
THE RIP CURL CREW Rip Curl strives to provide an environment where Rip Curl crew can live their Search and feel the spirit of surfing in their work. This is the fundamental reason why people want to join Rip Curl and work for a brand centered around the surf and the mountains...
S TA F F N U M B E R S A C R O S S T H E C O M PA N Y Rip Curl Europe : 200 full-time employees Rip Curl Australia : 250 full-time employees Rip Curl USA : 150 full-time employees Rip Curl Brazil : 100 full-time employees Rip Curl Wetsuit Factory : 600 full-time employees
Rip Curl Canada : 15 full-time employees Rip Curl New Zealand : 30 full-time employees Rip Curl Indonesia : 150 full-time employees Rip Curl International : 50 full-time employees
RIP CURL AROUND THE WORLD AUSTRALIA
INDONESIA
Rip Curl 101 Surfcoast Hwy, Torquay, Vic. 3228 Tel: 03 5261 0022
Rip Curl Jl. Sunset Road 69 Kuta, Bali Indonesia 80361 Tel. 62 361 754455
NEW ZEALAND Rip Curl 58 Apollo Drive, Mairangi Bay, Auckland, 0632 Phone: (09) 477 0373 USA
Rip Curl 3030 Airway Ave Costa Mesa, CA 92626 USA Tel: 714 422 3642
CANADA Rip Curl 1525 West 3rd Ave Vancouver, B.C. Canada V6J 1J8 Tel : 604 731 9000 BRAZIL Rip Curl Av. Miguel Estefno, 4544 Enseada, Guarujá – SP Cep: 11440 - 534 Brazil Tel: (13) 2101 0547 EUROPE Rip Curl 407 av. de la Tuilerie 40150 HOSSEGOR FRANCE Tel : +33 558 417 800