Ambition Issue 49 (November/December 2021)

Page 26

The Classic Drive

FEATURE

Irish serial entrepreneur, Norman Crowley, the CEO of Crowley Carbon is on a mission to bring car manufacturing back to Ireland, but his business concept is on track to surpass anything the beloved DeLorean factory produced, he tells Ambition Magazine.

R

aised in a West Cork village, Norman Crowley says cars were always a “complete obsession” in his life, so it’s perhaps not surprising that he is using his green credentials to transform the automotive industry and his home country is the main location for this investment. As the CEO of Cool Planet Group – which includes Crowley Carbon, an energy efficiency company dedicated to helping corporations lower their energy consumption – Norman has founded many ground-breaking tech firms, including The Cloud, Europe’s largest Wi-Fi operator.

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“When we convert a classic car we take it from 2,000 fairly unreliable components to about 90. We make these beautiful cars reliable.”


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