2 minute read
Tales from the print room
AN INTERVIEW WITH: Harinder Sahota, Pattersons Commercial Law
Every print job has a story behind it. In this regular feature, our print partner Soar Valley Press introduces Niche Magazine to the Leicester-based people they work with, to absorb the tales from when their projects go to press
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Standing out in a thriving legal scene is a challenge for any law firm. Having recently celebrated their sixth anniversary, merchandise is a big part of Pattersons Commercial Law’s brand awareness. Enter Soar Valley Press.
Harinder Sahota is the Head of Practice Management for Pattersons Commercial Law. She’s forged a partnership with Soar Valley Press that has resulted in some of the most ubiquitous – and popular – business merchandise in Leicestershire.
The law firm started working with Soar Valley Press around five years ago with their first ever batch of personalised Christmas cards and since then, the quality and diversity of merchandise has increased massively.
What started off with Christmas cards has extended into water bottles, takeaway coffee cups and golf umbrellas. What sets Soar Valley Press apart is the service level.
When Covid meant that the regular supply of a very particular pen was stuck on the other side of the planet, Soar Valley Press persevered and managed to eventually source the correct pen in readiness for the firm to give away at one of their exclusive events. This isn’t just a story about a pen, it’s a demonstration of Soar Valley Press’s understanding of what’s important to their clients and why these things are important.
Creating bespoke merchandise is all in a day’s work for a printing company, and it’s this ability to customise a product that the Team at Pattersons Commercial Law has really appreciated.
“If you have an image or idea in your head of what you want, you can sketch it out, and Soar Valley Press will help bring your design to life. Chris worked with Rik Pancholi, our Managing Director on our ‘Making Things Happen’ notebooks. He listened to the brief, understood our strict timelines, and worked to deliver these on time for an exclusive event. Chris was clear with his communication and kept us informed through the whole process, in fact, he drove to Cambridge and personally delivered these to eliminate any transport delays.“
The service and satisfaction promise from Soar Valley Press gives you great confidence when dealing with them and saves shopping around because it’s not always about price – service and quality take priority.
