Sign + Symbol
Nick Petranic Spring 2013
Three States of Mind: Self-Images
Nick Petranic Sign + Symbol Spring 2013
Objective
Goals
Students first shoot a series of photographic self-images that clearly portray radical distinct expressions or states of mind. Students will also research historical or contemporary portraits that clearly expressed differentiated states of being. Students then select three of their own self images and produce three simplified figurative picture marks using black and white vector art produced Adobe Illustrator. Students will carefully consider semiotic evaluation criteria developed by AIGA (American Institute of Graphic Arts) that include semantic, syntactic and pragmatic components.
Students will understand the methodology of designing a unified set of figurative picture marks that clearly expressed three clearly differentiated facial expressions or states of mind. Evaluation includes evidence of a clear understanding of simplification and graphic clarity. Projects will be evaluated on basic semiotic principles that included semantic, syntactic and pragmatic dimensions used in professional practice.
Nick Petranic Sign + Symbol Spring 2013
2
Research
Garry Winogrand Nick Petranic Sign + Symbol SpringUntitled 2013New York, 1965.
Silver gelatin print, printed 1981
Research When beginning to research portraits I found myself in looking at varying mediums of portraits. One thing they all had in common was strong expressions and some what exaggerated features.
Egon Schiele (left to right) Self-Portrait with Chinese lantern fruits Self Portrait 5 Self portrait with red shirt Portrait of Edith Schiele in a striped dress
Nick Petranic Sign + Symbol Spring 2013
4
Research
Alice Neel Dana Gordon(top left) Stephen Schaffer(bottom left) Sam(right)
Nick Petranic Sign + Symbol Spring 2013
Research
Gary Winogrand Two Women Smoking Cigarettes (left) Untitled (top center) Diane Arbus in Central Park (top right) el Morocco Nightclub (bottom)
Nick Petranic Sign + Symbol Spring 2013
6
Nick Petranic Sign + Symbol Spring 2013
Process
Initial photographs and sketches.
Nick Petranic Sign + Symbol Spring 2013
8
Process
Secondary photographs and sketches.
Nick Petranic Sign + Symbol Spring 2013
Process
Initial black and white vector illustrations
10
Sense of Place
Meagan Tallman + Nick Petranic Spring 2013
Name + Mission Institute of Modern Painting Mission Our institution educates visitors about modern painting styles, trends, and history by means of tours, art appreciation classes, and visiting artists.
Core Values We hope to inspire and educate the public by making modern paintings accessible to all.
Meagan Tallman + Nick Petranic
Research
Jackie Kennedy Andy Warhol 1966
Research When we began this project we set out to define the five major styles that would embody the Institute of Modern Painting. After much research and consideration we decided to base our five sub-marks on Impressionism, Surrealism, Cubism, Abstract Expressionism, and Pop Art. These five art styles represent the variety of new approaches to artwork, and experimentation that occured during the Modern Art movement. We needed unify these five, vastly different styles into a group of marks that could work well together as a single unit. We decided to focus on well-known or highly significant portraits from each style which also accomplishes the task of "giving a face" to each style.
left to right: the Son of Man RenĂŠ Magritte,1964 Marilyn Monroe Andy Warhol,1967 Young Girl in a White Hat Pierre Auguste Renoir,1891Woman III William de Kooning,1953 Girl Before a Mirror Pablo Picasso,1938
Meagan Tallman + Nick Petranic
Process
Meagan Tallman + Nick Petranic
Process Initial Tracings
Meagan Tullman
Nick Petranic
Meagan Tallman + Nick Petranic
Process Initial Vectors
M
N
Meagan Tallman + Nick Petranic
Process Main Mark Tracings When we began thinking about our main mark we knew that we wanted it to be comprised of our five other marks. We began thinking about distorting our designs as if they were actually paintings hanging upon different walls. From there, we started to wonder what it would be like if we created our main mark to actually represent the Institute of Modern Painting itself and drew inspiration from the architect Frank Gehry whose works are not only examples of ingenious architecture, but also fine examples of modern sculpture. N
Meagan Tallman + Nick Petranic
Process Combining Marks For some of our final marks we collaborated together, combining ideas and pieces of each other's designs, to create the final design.
N
M
MN
N
M
MN
Meagan Tallman + Nick Petranic
Final Marks
Meagan Tallman + Nick Petranic
Final Marks
Meagan Tallman + Nick Petranic
Final Marks Combined
Meagan Tallman + Nick Petranic
Inspiration
Girl Before a Mirror Pablo Picasso,1938
Marilyn Monroe Andy Warhol, 1967
the Son of Man RenĂŠ Magritte,1964 Georgette Magritte RenĂŠ Magritte,1934
Woman Seated Outdoors Pierre-Auguste Renoir, 1879
Woman III William de Kooning, 1953
Meagan Tallman + Nick Petranic
Logotypes Initials and Numbers
Nick Petranic Spring 2013
Objective
Goals
Students investigate company and organizational brands that make use of trademarks designed with letterforms, initials, numbers or combinations of these. No pictures or images will be used for this project. Students will sort their acquired trademarks into the following categories; technology, culture, entertainment,environment and energy.
Students will demonstrate a clear understanding of typographic trademarks based on carefully written mission and core values statements. They will be evaluated on the alignment between mission, core values and typographic appropriateness. Students will also understand and demonstrate a mastery of color identity and technical specifications as used in professional practice.
Students then name and design 5 new company or organizational names by firstwriting mission and core value statements. After the naming process is completed students then design 5 logotypes and positioning statements using only typography.
Nick Petranic Sign + Symbol Spring 2013
Technology
Nick Petranic Sign + Symbol Spring 2013
Technology
Refurbising technology for education
Mission
Core Values
Connected educates with refurbished technology while reducing e-waste.
Refurbish Educate Recycle Reuse Reduce
R:39 G:170 B:226
R:67 G:199 B:244
Nick Petranic Sign + Symbol Spring 2013
1
2
3
4
5
6
Research 1. Interbrand Australia
4. Paul Rand
2. Unable to find creator
5. Huge INC
3. Unable to find creator
6. In house
Nick Petranic Sign + Symbol Spring 2013
connected connected connected connected connected connected connected
connected
connected
connected connected
connected
connected connected connected connected
connected 1
2
Refurbising technology for education
4
3
Refurbising technology for education
5
6
Process When it came to choosing a typeface for Connected I knew I wanted to use a sans-serif face. After further research I decided to go for a more modular type face to give Connected a more
connected feeling. I also wanted to highlight the “ed” portion of “Connected”. Reminding the viewer of Connected’s most important core value: education.
Nick Petranic Sign + Symbol Spring 2013
Culture
Nick Petranic Sign + Symbol Spring 2013
quarterly vinyl record e-zine
Mission
Core Values
Crate delivers news and insights on collectable vinyl records to create a deeper appreciation for the format.
Inform Inspire Cultivate
R:226 G:179 B:70
R:226 G:179 B:70
Nick Petranic Sign + Symbol Spring 2013
1
2
3
4
5
6
Research 1. Eight and a Half
4. Herb Lubalin
2. Ralph Appelbaum and Associates
5. Saffron 6. Manual
3. Unable to find creator
Nick Petranic Sign + Symbol Spring 2013
crate crate crate crate crate crate 1
crate crate crate crate crate crate
2
3
crate crate crate
CRATE
4
5
6
Process The idea for Crate logotype is a simple one. Construct my type to resemble a crate that holds records. After testing out a few sans-serif typefaces,
it was clear the logotype would be more successful if a stencil type face were used.
Nick Petranic Sign + Symbol Spring 2013
Entertainment
Nick Petranic Sign + Symbol Spring 2013
Exploring contemporary art
Mission
Core Values
State of the Art explores international contemporary art by means of interviews, studio visits, and panel discussions.
Qaulity Inform Motivate Contemporary
R:84 G:195 B:187
Nick Petranic Sign + Symbol Spring 2013
1
2
3
4
5
6
Research 1. In house.
4. In house
2. In house
5. Gretel
3. Gretel
6. In house
Nick Petranic Sign + Symbol Spring 2013
state of the art State of the Art state of the art State of the Art state of the art State of the Art
state of the art
state of the art
state of the art
1
x
state of the art
state of the art
2
3
5
6
x x x
4
Process I wanted to create something that was complimentary to State of the Art’s values as well as that would work really well on the screen.
Nick Petranic Sign + Symbol Spring 2013
Variation
Nick Petranic Sign + Symbol Spring 2013
Environment
Nick Petranic Sign + Symbol Spring 2013
Creating a healthier tomorrow, today
Mission
Core Values
Urban Gardeners liberates low economic urban neighborhoods from unhealthy lifestyles through education on gardening, cooking, and nutrition.
Liberate Change Sustainability Health Growth
R:137 G:201 B:123
R:0 G:0 B:0
Nick Petranic Sign + Symbol Spring 2013
1
2
3
4
5
6
Reseach 1. Unknown
4. Unknown
2. Unknown
5. Unknown
3. Unknown
6. Unknown
Nick Petranic Sign + Symbol Spring 2013
urban gardeners urbangardeners urbangardeners urbangardeners urbangardeners urban gardeners urbangardeners
urbangardeners
1
2
3
4
5
6
blah blabhablbj
Process When creating Urban Gardeners logotype I used the idea of extreme contrast between these to words to reflect the extreme contrast of gardening in the city.
Nick Petranic Sign + Symbol Spring 2013
Energy
Nick Petranic Sign + Symbol Spring 2013
Kinetic energy for the home
Mission
Core Values
Kintech devlops kinetic technology products for the home, in aspirations to converse energy.
Change Reuse Rethink
R:226 G:179 B:70
Nick Petranic Sign + Symbol Spring 2013
1
2
3
4
5
6
Reseach 1. In house.
4. Raymond Loewy aav
2. In house
5. In house
3. In house
6. In house
Nick Petranic Sign + Symbol Spring 2013
Kinetech Kinetech Kinetech Kinetech Kinetech
1
2
3
Kinetic energy for the home.
4
5
6
Process I wanted to create motion with Kintech’s logotype but not really on color to do so. To solve this problem I used Myriad Pro in several different weights .
Nick Petranic Sign + Symbol Spring 2013
Refurbising technology for education
quarterly vinyl record e-zine Creating a healthier tomorrow, today
Exploring contemporary art
Kinetic energy for the home
Nick Petranic Sign + Symbol Spring 2013
Building Brand + Visual Identity
Sean Finch + Nick Petranic Spring 2013
Mission Statement + Core Values Mission Beetle Kill Laboratories researches and develops solutions to fight beetle kill locally in the Rocky Mountains and nationally reducing forest decay, and fires.
Beetle Kill Laboratories
Core Values Research focused on natural solutions Develop long term solutions with practicality in mind Reducing forrest decay,fires and the over population of the Mountain Pine Beetle
Sean Finch + Nick Petranic Spring 2013
Research
Research The beetle itself is good for nature, because they attack the older trees in the forest and naturally thin out the forests of North America and British Columbia. Although with warming temperatures the beetles are over populating and staying alive through seasons that originally they weren’t able to without going dormant. They have moved now to attacking trees both young and old. As the forest decay from these beetles there is dead lumber throughout the forests waiting to catch a spark which can be even more devastating to our forest than these bettles
Mountain Pine Beetle Kingdom: Animalia Phylum: Arthropoda Class: Insecta Order: Coleptrea Family:Curculionidae Subfamily: Scolytinae Genus: Dendroctonus Binomial Name: Dendroctonus Ponderosae Measures: 5mm
Sean Finch + Nick Petranic Spring 2013
Naming When thinking of a name we first looked abstractly. After coming to the conclusion that an abstract name would be ineffective and general. We decided to go a more literal approach and settled on Beetle Kill Laboratories.
Sean Finch + Nick Petranic Spring 2013
BK
Process
Process When coming up with a mark we wanted to keep it literal to keep consistent with the name. We did many variations of the Mountain Pine Beetle but landed on a graphic mark.
Sean Finch + Nick Petranic Spring 2013
Final Mark
Symbol Logotype
R0 G0 B0
R9 G 61 B 99
Sean Finch + Nick Petranic Spring 2013
Usage Safe Space
Black and White
Sean Finch + Nick Petranic Spring 2013
Logo Variations
15째
45째
-45째
-15째
Sean Finch + Nick Petranic Spring 2013
Usage Business set
293 Pine Road Boulder, Colorado 80301 303.389.3029
Dr. John Smith President 293 Pine Dr. Boulder Colorado, 80301 303.389.3029 jsmith@bklabs.org
Date Addressee’s Name Company Name Address City, State Zip Salutation, This letter demonstrates the recommended typing format for all correspondence and is an integral part of the letterhead design. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostexercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt Complimentary close,
Name of Sender Tittle CC/cc
Sean Finch + Nick Petranic Spring 2013
Collateral Materials
Sean Finch + Nick Petranic Spring 2013
Sean Finch + Nick Petranic Spring 2013