Luxury Trainer Concept

Luxury Trainer Concept

product story

Luxury?

Luxury is a difficult concept to define, with everyone’s perception of luxury different how can a truly luxury product be effectively designed for economic production?

In attempt, I began exploring the concept of Luxury, and existing ‘luxury’ products aimed at the market today.

Design Aim To design a new exclusive trainer design aimed at 20 - 30 year old males, emphasizing luxury design aesthetic and fitting within a luxury lifestyle.

// Nick Scarborough

artistry

limited run exotic

personal

Craftsmanship

identity

Exclusivity

hand produced

Luxury

branding

Design

materials boundless excellence

unique

Quality manufacture

aesthetic build

exuberance

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TC

Final Design

Design Concepts

Computer Aided Design

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TC

Final Design Process An Alias model of the product was created to hone and refine the detailing of the product, curvature and give a improved visual representation of a finalised product.

modern design unique construction

clean, simple aesthetic

bold contrasting surfaces

// Nick Scarborough

Lifestyle Environment

Product Tech.

Product Luxury The design coheres well with today’s stand on what luxury products are, fitting the design aesthetic, material usage and quality of products perceived as luxury.

Magnetic Strap By using a magnetic strap, the modern aesthetic is achieved without the need for using Velcro a product synonymous with children’s shoes.

In-keeping and designed around 20-30 year old fashion aesthetics, the product should appeal to a proportion of those in the market for luxury goods in the demographic.

Luxury Trainer Concept

// Nick Scarborough

Leather Upper The white leather upper surface provides a neutral aesthetic, ensuring the design is not overpowering or extravagant.

Copper Exterior

Carbon Sole

A moulded copper exterior shell gives the product a unique aesthetic and construction, providing a stark contrast to the white leather upper.

Utilising the inherent strength and light weight of carbon fibre the sole also relates to the luxury of the product with carbon fibre’s reputation as a premium material.