MAG GROUP MARKETING INTEGRATION PLAN (OVERVIEW) (MAG GROUP MARKETING SUPPORT SYSTEM) BACKGROUND:
The Crucial Role of Marketing in every Business Organization The Core Business Puzzle Marketing
Finance
Operations Admin, I.T., H.R.
Sales
>> Marketing is like a piece in a jigsaw puzzle. It is vital part in a company with growing ambitions, not only in terms of short term revenue, but long term profitability and security. >> It works in harmony with all other functions within the company. >> It promotes value for the company towards stakeholders.
Current MAG Group Situation MAG Group companies are currently classified and divided into various interests in the Real Estate Commercial, Industrial and Services Sector with their own internal operations set-up, but without established Marketing sections or personnel. This set-up presents a few problems majority of which includes the following: • No one would be responsible for the maintenance and growth of the company as a brand. • No internal direction on how to better understand the market. • If the company is a member of a group of companies, it is difficult to align all promotional efforts because of the lack of coordination and guidance. • The company might find it difficult to plan promotional activities because of the lack of support and knowledge.
Importance of Marketing in Today's Business Climate In today's highly competitive business world, an established marketing operations offers a number of crucial functions and advantages for a company no matter how big or small. >> Identifying and reaching out to target customers and clients (Market Research) >> Increasing public awareness for the company therefore also increasing the likelihood of customer/client awareness (Advertisements and PR) >> Allowing the company to have a competitive advantage and engage with customers in a technologicallymodern way (Digital Marketing and Social Media Marketing) >> Improving company image making it easier to build long lasting relationships with high-value business partners (PR and Branding) >> A new way of gathering and developing sales leads for the sales pipeline (Social Media Marketing)
OBJECTIVES: 1. To establish a Centralized MAG Group Marketing Support System to help and give guidance to all member companies of MAG Group on all Marketing related issues, majority of which includes the following: >> Brand Management >> Promotions and Advertisements >> Events Planning and Management >> Coordination with relevant media channels >> Social Media Planning >> Market Research Coordination/Implementation >> Collaterals Planning and Management (Brochures, Flyers, Company Profile, Newsletters, etc) 2. To have a unified Marketing Approach/Theme/Direction for all companies under MAG Group. >> Establish guidelines, which will protect MAG brand/name/image >> Contribute to the growth of the companies through marketing efforts
MAG GROUP MARKETING SUPPORT SYSTEM FRAMEWORK:
Step 1: Communicate with MAG Company Members
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Partner Marketing Agency
Step 2: Companies to elect a Marketing "Point Person" For Easy/Faster Coordination
Step 3: Set monthly coordination meeting for updates and directional support. >> Apply Best Practices >> Promote cooperation and teamwork amongst MAG Group family.
MAG Group Head Office + Partner Agency + Company Coordinator = MAG GROUP MARKETING SUPPORT SYSTEM Key Benefits of Having a Partner Marketing Agency: >> Long-term relationship means better understanding of the Group. >> Lower cost for companies under MAG Group because of better negotiation. >> The agency will have a greater expertise in all aspects of Marketing.
MAG GROUP MARKETING SUPPORT SYSTEM FLOW 1 REACTIVE APPROACH: >> Company will identify their needs and inform the MAG Group Marketing Support Team (MST). >> MST will provide support/guidance as necessary.
MAG GROUP COMPANIES
"COMMUNICATE NEEDS"
Marketing Requirements: >> Brand Management >> Promotions and Advertisements >> Events Planning and Management >> Coordination with relevant media channels >> Social Media Planning >> Market Research >> Marketing Collaterals
2
"PROVIDE SUPPORT"
>> Create plans based on their needs.>> Create >> Give recommendations, proposals and advice.
"ANALYZE AND DISCUSS RECOMMENDATIONS"
1
>> Look for Areas of Improvement in terms of Marketing. >> Areas of Strength and Weaknesses >> Propose necessary campaigns
PROACTIVE APPROACH: >> MST will discuss recommendations to the companies as they see fit. >> Companies can implement the given proposals.
2
"PROVIDE SUPPORT"
>> Provide "Go-Signal" for implementaion >> Give necessary support for the success of the project/campaign.
MAG MARKETING SUPPORT TEAM
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Partner Marketing Agency
Fees/Payment: >> Project Basis >> Minimal annual fee to retain the services of Marketing Agency