REGISTERED GAS ENGINEER | GAS SAFE REGISTER NEWS
year in campaigns TV advertising Gas Safe Register’s TV ads have appeared regularly in 2020, starring dad Jack Corner who is obsessed with corners but who would never cut them – especially when it comes to gas safety. The ads are a great reminder that Gas Safe registered engineers are the only people who are qualified to carry out gas work in the UK’s homes.
Gas Safety Week 2020 The 10th anniversary of the industry’s biggest annual gas safety event focused on the importance of communities, and looking out for those around us who are vulnerable. And this focus was particularly relevant
33.9 million
reach via regional media
during a year dominated by the COVID pandemic. Gas Safe Register research found that Britons’ sense of community is here to stay, with 57 per cent of people saying they are taking better care of themselves specifically so they can do their part of protect the health of their neighbours. Gas Safe’s striking short film, the Ripple Effect, showed the devastating impact that an innocent gas safety slip in any one home can have on the wider neighbourhood. You can still see it at: www.GasSafeRegister. co.uk/therippleeffect
Safety starts at home The latest wave of Gas Safe Register advertising started in the autumn, rolling across TV, radio, press and online. The ads remind people that gas safety starts at home: a message that resonates strongly as people spend more time indoors this winter. The ads show the warm glow that comes from homes that are gas safe, and reminds people how and where to search for their registered gas engineer with a simple three-word reminder: Search, Service, Safe.
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