Love connection

How to create content people feel passionate about.

THE LOVE CONNECTION

No Content Is Perfect

People Will Find Content They Love

POST ANSWERS to Let PEOPLE SOLVE THEIR OWN PROBLEMS

The Crowd Helps GOOGLE Filter Poor Content

We Often Just Look (or lurk)

We Like To Share (if we care)

We Can Focus (on ANSWERS)

We Will Join In

How do you CREATE Content PEOPLE WILL LOVE?

THREE THINGS 1

Right Medium?

2

Right Moment?

3

Right Reward?

1

Right Medium?

Social?

Images?

Video?

Audio?

LISTS? SLIDES?

PROVIDE Utility PIQUE Curiosity FULFILL Needs 2

Right Moment?

3

Connect People?

Right Reward?

Connect EMOTIONS?

AWARD STATUS? SET GOALS?

Connect Thoughts?

1

Why Slides?

2

Why Videos?

3

Why AUDIO?

Six Key Questions To CREATE Content PEOPLE WILL LOVE @NickKellet, Co-Founder @Listly 4

Why LISTS?

5

Why GRAPHICS?

6

Why SOCIAL?

LOVE Slides?

1

SLIDESHARE = DESTINATION

BEST = SHORT

Linear WORKS for Self-Service

Multiple 1 PAGE STORIES

2

Think 60-90 Seconds

LOVE Video?

SHARE & EMBED MASSIVE APPETITE

BUILD YOUR YOuTube CHANNEL

WHAT’S STOPPING YOU?

3

LOVE AUDIO?

START YOUR OWN PODCAST!

WHICH PODCASTS ATTRACT CUSTOMERS?

LISTEN AT WORK & AT PLAY

ENGAGE CUSTOMERS ON THE MOVE

Is Audio the new text book?

4

LOVE LISTS?

Let the CROWD HELP

CURATE & RANK people skim!

MAN loves numbered lists

LISTS GET SHARES & VIEWS

Pictures grab Attention

5

LOVE GRAPHICS?

Pic = 1k Words Who Doesn’t have a CAMERA?

WHAT IS IS ABOUT CATS?

why do we love info graphics?

6

LOVE SOCIAL?

EARN REACH & ENGAGEMENT

unite social & content NETWORKS

who shares your content?

what do you share?

feature your community are your embedding social content?

TIME TO ACT! What’s YOUr MIX? VIDEO AUDIO SLIDES LISTs GRAPHICs SOCIAL

hAVE YOU TRIED @Listly

98.6% OF BLOGGERS USE LISTS

LISTLY MAKES LISTS SIMPLER TO CREATE, SHARE & EMBED

Image Credits

Title Credit

A special thanks to Barry Feldman for suggesting the title to this deck. http://www.flickr.com/photos/ bibbit/6431785919

http://feldmancreative.com/

http://flickr.com/

http://www.flickr.com/photos/sherseydc/ 535564039/

http://www.flickr.com/photos/ keoni101/7069578953/

http://www.flickr.com/photos/ thomasleuthard/9598447729

http://www.flickr.com/photos/ 56152768@N03/5755277245/

http://www.flickr.com/photos/ thomasleuthard/5855136825/

http://www.flickr.com/photos/ rkramer62/4757531716

http://www.flickr.com/photos/gotovan/ 8065771828/

http://www.flickr.com/photos/ schani/60579395/

http://www.flickr.com/photos/chrisdlugosz/ 2910249177/

http://www.flickr.com/photos/gebala/ 1042325968/sizes/o/in/photostream/

http://www.flickr.com/photos/edu_fon/ 3842023327/

http://www.flickr.com/photos/thebarrowboy/ 7485687842/

http://www.flickr.com/photos/ gammaman/5241860326/

http://www.flickr.com/photos/ 21649179@N00/3955354747/

http://www.flickr.com/photos/kplawver/ 3532822079

http://www.flickr.com/photos/paulhammond/ 2904645367/

hAVE YOU TRIED @Listly

98.6% OF BLOGGERS USE LISTS

LISTLY MAKES LISTS SIMPLER TO CREATE, SHARE & EMBED