How to create content people feel passionate about.
THE LOVE CONNECTION
No Content Is Perfect
People Will Find Content They Love
POST ANSWERS to Let PEOPLE SOLVE THEIR OWN PROBLEMS
The Crowd Helps GOOGLE Filter Poor Content
We Often Just Look (or lurk)
We Like To Share (if we care)
We Can Focus (on ANSWERS)
We Will Join In
How do you CREATE Content PEOPLE WILL LOVE?
THREE THINGS 1
Right Medium?
2
Right Moment?
3
Right Reward?
1
Right Medium?
Social? Images?
Video? Audio?
LISTS? SLIDES?
PROVIDE Utility PIQUE Curiosity FULFILL Needs 2
Right Moment?
3
Connect People?
Right Reward?
Connect EMOTIONS?
AWARD STATUS? SET GOALS?
Connect Thoughts?
1
Why Slides?
2
Why Videos?
3
Why AUDIO?
Six Key Questions To CREATE Content PEOPLE WILL LOVE @NickKellet, Co-Founder @Listly 4
Why LISTS?
5
Why GRAPHICS?
6
Why SOCIAL?
LOVE Slides?
1
SLIDESHARE = DESTINATION
BEST = SHORT
Linear WORKS for Self-Service
Multiple 1 PAGE STORIES
2
Think 60-90 Seconds
LOVE Video? SHARE & EMBED MASSIVE APPETITE
BUILD YOUR YOuTube CHANNEL
WHAT’S STOPPING YOU?
3
LOVE AUDIO?
START YOUR OWN PODCAST!
WHICH PODCASTS ATTRACT CUSTOMERS?
LISTEN AT WORK & AT PLAY
ENGAGE CUSTOMERS ON THE MOVE
Is Audio the new text book?
4
LOVE LISTS?
Let the CROWD HELP
CURATE & RANK people skim!
MAN loves numbered lists
LISTS GET SHARES & VIEWS
Pictures grab Attention
5
LOVE GRAPHICS?
Pic = 1k Words Who Doesn’t have a CAMERA?
WHAT IS IS ABOUT CATS?
why do we love info graphics?
6
LOVE SOCIAL?
EARN REACH & ENGAGEMENT
unite social & content NETWORKS
who shares your content?
what do you share?
feature your community are your embedding social content?
TIME TO ACT! What’s YOUr MIX? VIDEO AUDIO SLIDES LISTs GRAPHICs SOCIAL
hAVE YOU TRIED @Listly
98.6% OF BLOGGERS USE LISTS
LISTLY MAKES LISTS SIMPLER TO CREATE, SHARE & EMBED
Image Credits
Title Credit
A special thanks to Barry Feldman for suggesting the title to this deck. http://www.flickr.com/photos/ bibbit/6431785919
http://feldmancreative.com/
http://flickr.com/
http://www.flickr.com/photos/sherseydc/ 535564039/
http://www.flickr.com/photos/ keoni101/7069578953/
http://www.flickr.com/photos/ thomasleuthard/9598447729
http://www.flickr.com/photos/ 56152768@N03/5755277245/
http://www.flickr.com/photos/ thomasleuthard/5855136825/
http://www.flickr.com/photos/ rkramer62/4757531716
http://www.flickr.com/photos/gotovan/ 8065771828/
http://www.flickr.com/photos/ schani/60579395/
http://www.flickr.com/photos/chrisdlugosz/ 2910249177/
http://www.flickr.com/photos/gebala/ 1042325968/sizes/o/in/photostream/
http://www.flickr.com/photos/edu_fon/ 3842023327/
http://www.flickr.com/photos/thebarrowboy/ 7485687842/
http://www.flickr.com/photos/ gammaman/5241860326/
http://www.flickr.com/photos/ 21649179@N00/3955354747/
http://www.flickr.com/photos/kplawver/ 3532822079
http://www.flickr.com/photos/paulhammond/ 2904645367/
hAVE YOU TRIED @Listly
98.6% OF BLOGGERS USE LISTS
LISTLY MAKES LISTS SIMPLER TO CREATE, SHARE & EMBED