FRANCHISE MARKETING MADE EASY

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If you ’ re looking for memorable social media strategies, paid ads that convert and search engine optimisation that get you ahead of the competition. Book a free consultation today.

shareable content, becoming the conversation and so much more

If you haven’t already, check out the previous issue of Franchise World (Summer, 2023) on ‘Become the conversation’ (page 67) Remember, when it comes to social media –don’t broadcast: engage!

Engaged followers

Whilst your total following is often refer red to as a “vanity metric” and not a real measure of success when it comes to conversions, it can be a way to monitor brand awareness The more people following, sharing and actively engaging with your brand, the more others will notice

Building traction with an engaged audience can often have a snowball effect when it comes to g rowing a community of followers who are highly engaged It’s the perfect yardstick for success when it comes to brand awareness and in tur n, increases conversions – tur ning followers into paying customers

Franchisee advocacy

Just like aff iliates, your franchisees are your biggest advocates Brand awareness can reach new heights when franchisees get involved and engage with a wider audience and range of demog raphics.

After all, they tr ust the product or ser vice themselves enough to invest Utilise their networks to spread the word, and repor t back on direct traff ic, follower engagement and brand recognition through sur veys

Brand recognition and recall

How well does the public really know your brand? Think about the two sides of the counter You may know the ins and outs of your business But a user may only know your company’s name, or simply just your logo One way to gauge this is to conduct regular brand awareness sur veys

These could be in the for m of Google For ms with test g roups, or pre-existing on your site asking: “Where did you f ind us?” If you already have an email database, you might want to send out