Choice Hotels signs strategic partnership with Borealis

Choice Hotels EMEA (Europe, Middle East and Africa) and Borealis Hotel Group, the European hospitality company, have announced a strategic par tnership ag reement to expand their European por tfolios

The ag reement gives Borealis the oppor tunity to franchise upscale and midscale hotels from Choice Hotels EMEA por tfolio of brands across the ter ritories that Borealis cur rently operates, including Austria, Belgium, Denmark, France, Ger many, Spain and The Netherlands, in addition to fur ther European countries.

‘Growing our franchised portfolio’

Jonathan Mills, chief executive of Choice Hotels EMEA, commenting on the new par tnership, said: “Growing our por tfolio of franchised hotels, so travellers have more options to choose from when travelling across Europe, is a signif icant focus for us and this new ag reement fur ther enables us to continue g rowing in markets where we already have a presence and potentially enter new ones

“Building on Choice Hotels’ 80-year global legacy, the ag reement will also see Borealis benef it from our commitment to enhancing perfor mance exclusively for franchisees Our newly refreshed brands and their brand hallmarks are designed to offer an exceptional guest experience, while suppor ting shor t-ter m revenues and driving long-ter m equity gains for the Choice Hotels EMEA por tfolio ”

Bar t Van de Kamp, chief executive of Borealis Hotel Group, said: “Our strategy is to accelerate our g rowth as a European hospitality company, based on strong relationships and par tnerships with inter national hotel brands and other par tners We are therefore ver y pleased to have been able to add another inter national hotel brand as a franchisor with its own newly refreshed concept, to our highly valued g roup of par tners.”

Borealis’ cur rent por tfolio of hotels operating across seven European countries are all inter nationally branded with chains such as Accor, Hilton, IHG and Mar riott

Choice Hotels EMEA operates f ive brands across the region Par t of Choice Hotels Inter national Inc who refers to itself as one of the largest lodging franchisors in the world, has 22 brands in total across 45 countries and ter ritories Alongside this milestone ag reement with Borealis, Choice Hotels EMEA adds that it is actively looking for more midscale and upscale hotels to join its fastg rowing por tfolio n