Sushi Shop secures first UK franchisee

Christie & Co, the business proper ty adviser, repor ts that it has secured the f irst UK franchisee for Sushi Shop, on behalf of AmRest, its parent company

AmRest, a European multi-brand restaurant operator based in Madrid, Spain, cur rently has four Sushi Shops in London, in addition to two outlets in Brighton and Richmond. Its f irst franchisee has launched in Clapham and plans to open fur ther cafés in the London area

Sushi Shop says its leading chain of restaurants offer premium sushi, sashimi and other Japanese specialties and is an established inter national network with company-operated and franchised stores across nine countries

Predominantly a deliver y and take-away concept, the company has seen its sushi offering being remarkably resilient throughout the last three years and is looking to build on this success by expanding in key regional UK cities past just your appearance Your company should embody the brand

Christie & Co. is seeking fur ther ambitious hospitality operators who would be interested in becoming a multi-site franchisee New Sushi Shop par tners will have the oppor tunity to open cafés across the UK, and with a sushi menu offering only a few hot food options, stores can operate in retail A1 spaces in most cases.

When you have leads entering your inbox on a monthly basis with an attitude to simply make money, and they don’t actually align with your brand’s core values, then it’s not going to work Choosing the right people to join your franchise network is one of the most important ways to stay consistent with your branding And it doesn’t even cost a penny.

The tone of voice should be consistent across the board, from ad copy to blog posts, to the way your franchisees represent themselves. If you stay consistent with the messaging you put across, the values you keep and the people who represent your brand, your franchise is set to g row even fur ther than you may think

Keep the conversations going Talk to your end users about what it is they love. And exist in the spaces where your customers spend their time I have no doubt that a memorable brand, with strong messaging and clear core values will become the f irst por t of call when your customers need you most n

Simon Chaplin, senior director – Pubs, Restaurants & Franchise for the hospitality team at Christie & Co, commented: “We are delighted to have secured a new franchisee for AmRest, to help expand the Sushi Shop brand across the UK, and look forward to securing additional par tners in 2023 ”

Founded over 20 years ago, Sushi Shop was acquired by AmRest in 2018 and has outlets across Europe, as well as United Arab Emirates and Saudi Arabia n

To learn more simon.chaplin@christie.com