WHY Y OU SHOULD L IST WIT H N IC K ROSHDIEH GROUP COASTAL ORANGE COUNTIES’ PERFORMANCE-DRIVEN REAL ESTATE TEAM
TH E B R AND
The year is 1976. Sotheby’s recognizes that the firm can serve its auction clients in a valuable new way with a complete package of estate disposition services. Founded on the same commitment to exceptional service that characterized the firm’s dealings for more than two centuries, the Sotheby’s International Realty brand is born and soon becomes known around the world for the distinctive properties it represents. Today we continue that focus by employing our brand’s vision of artfully uniting extraordinary homes with extraordinary lives.
SO TH E BY’S AD VANTAGE
Our brand is known throughout the world for representing homes that embody the rich tapestry of varied lifestyles, distinct settings and diverse locales. Where the utmost quality is considered intrinsic. Where the essence of the extraordinary is defined.
SA L E S RE S U LTS IN T ODAY ’S MA RKET DA Y S ON M A R K E T NICK ROSHDIEH GROUP: 47
80 60 40 20 0
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2010
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MARKET AVERAGE: 71
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2011
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2012
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NICK ROSHDIEH GROUP MARKET AVERAGE
WE SELL 1.5 TIMES FASTER!
2013
SALE S PRI C E A S % O F L I S T PRICE WE SELL AN AVERAGE OF 97.06% OF THE LIST PRICE (AVERAGE MARKET 93.80%)
100 80 60 40 20 0
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2010
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2011
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2012
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2013
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NICK ROSHDIEH GROUP MARKET AVERAGE
WE AVERAGE 3.256% MORE TO YOU!
R E L A TI ON S HIPS THAT SEL L The National Association of REALTORS® states that 42% of all properties sell because of agents. at the nick roshdieh group, we specialize in:
• Broker tours • Agent Networking • Relationships with the Top 100 Agents Locally • Sotheby’s International Network of Top Global Agents • National Referral Network • Conventions Networking and more...
LI S T ING RE P R E S E N T A T I O N VOLUME
[ DOLLARS IN M ILL I ON S ]
$800
HÔM Sotheby’s International Realty is the leading brokerage for listing representation by dollar volume and average sale price per transaction in the entire Orange County
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PRUDENTIAL
SURTERRE
marketplace.
.... .... .... .... .... .... .... .... .... .... RE/MAX
.... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... FIRST TEAM
.... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... COLDWELL BANKER
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$700 $600 $500 $400 $300 $200 $100 $0
Buying a home is about a Lifestyle not only the Value
HOW D O I M A K E S UR E YO U R HOME IS READY FOR BUYERS ? • We arrive 45 minutes prior to showing and turn on all lights. • Turn on AC if necessary to cool the house • Open all drapes and blinds to ensure excellent lighting. • Make sure all rooms are presentable. • Turn on spa music and light scented candles to create soothing ambience. • Open all French doors including front door.
When buyers arrive at the property • Your buyers will be greeted and introduced to your home. • Buyers will enter a welcoming home vs. a dark house. • We will engage conversation to learn why they are visiting our new listing. • We will walk them through the best features of the home first. • During the tour we will be discussing the neighborhood & your favorite amenities. • At the end of the tour we close by asking them if they could picture themselves living there. • If the answer is positive we will ask them to write an offer.
Why you should list with Nick Roshdieh Group
• Our team has been in the business over 50 years combined with over 1277 closed transactions. • By hiring us, our sellers receive 3.25 percent more from the sale of their home and 1.5 times faster than the MLS average agent. • We sell 97.31 percent of our listings compared to the average agent who sells just 65 percent. • We specialize in homes at price points of $900,000-$7,000,000. • Sotheby’s International realty is renowned as the world’s most exclusive Luxury Real Estate Company. • Sotheby’s global marketing reach offers 7 million visits; 60 million page views through web traffic, 21 individual detail page views and 45 percent are viewed outside the U.S. • We offer a 17-Point Proven Seller Service Plan to ensure your home sells for your price. • We do not require a long-term agreement. • In summary, choosing Nick Roshdieh Group gives you the opportunity to work with a powerful team whose proven track record exceeds industry standards.
O N L I N E LIS TIN G D IS T RIBUT ION
UNPA RALL E L E D R E A C H Eighty-nine percent of buyers start their real estate search online so the plan to sell your home must include proper Internet exposure. Our approach is to utilize websites beyond sothebysrealty.com and coastal-ocrealestate.com in an effort to target buyers on the web. Property distribution channels were conceived after conducting research to identify lifestyle, activity and points of interest websites where prospective buyers gather real estate information and visit frequently during their home search.
7 0 0 M I LLION GLOBAL IMPRESSIONS THE FOLLOWING ESTEEMED MEDIA, REPRESENTING THE MOST VALUABLE IN EACH OF THEIR SECTORS, WERE SELECTED TO ENGAGE BUYERS AND INTELLIGENTLY SHOWCASE HÔM’S LISTINGS TO A BROAD, GLOBAL AUDIENCE.
Print and digital network of websites - leader in presenting
Number one online video site - second largest search engine - four
both macro and micro financial and economic landscapes - 167
billion views daily - SOTHEBY’S INTERNATIONAL REALTY
MILLION MEDIA IMPRESSIONS
CHANNEL - 1.3 MILLION PROPERTY VIEWS
Print and digital channels - 40 million unique monthly readers Print and digital platform - more than 900,000 unique
NEARLY 300 MILLION MEDIA IMPRESSIONS
monthly visitors with 10 pages per visit - 8 MILLION MEDIA IMPRESSIONS
Print and digital channels - 4.5 million registered users and over 285,000 digital subscribers - TOTAL OF 1.6 MILLION MEDIA IMPRESSIONS 90 years as the largest news gathering operation in the world - 73 million unique visitors monthly - 47 MILLION MEDIA IMPRESSIONS World’s leading luxury property website - fastest growing global real estate portal - 2 MILLION MEDIA IMPRESSIONS
World’s largest luxury website portal - reaching more than 500,000 potential buyers in 113 countries - 500,000 MEDIA IMPRESSIONS IN 2013
Hong Kong’s premiere English-language newspaper since 1901 500,000 MEDIA IMPRESSIONS SINCE THE START OF 2013
Print and online channels - premiere luxury lifestyle resource
Nearly 8 million visitors monthly - United Kingdom’s first online
for Asia since 1977 - EXCLUSIVE ONLINE PARTNER - 24
newspaper - 167 MILLION MEDIA IMPRESSIONS
MILLION MEDIA IMPRESSIONS
SO TH E BYS REALTY. COM
HÔM SOTHEBY’S INTERNATIONAL REALTY PRESENTS OUR ENTIRE PORTFOLIO OF LISTED PROPERTIES ON THE LARGEST, RELEVANT, AND MOST-TRAFFICKED INTERNATIONAL REAL ESTATE AND BUSINESS WEBSITES. Attracting more consumers to search, view, and inquire than any other luxury real estate website: • 7 million visits • 60 million page views
• Dedicated functionality to accommodate a global luxury real estate clientele
• 21 million individual property detail pages viewed
• 15 translated languages
• 12 active or focused minutes per visit to property pages
• Conversion of 50 currencies, updated four times daily
• 45 percent of visits from outside of the US
• Translated property videos and tours • Metric and imperial units of measure
GL O B A L PRINT EX POSURE
SOTHEBY’S INTERNATIONAL REALTY BRAND WAS ESTABLISHED TO CONNECT THE FINEST REAL ESTATE COMPANIES TO THE MOST PRESTIGIOUS CLIENTELE IN THE WORLD. • Circulation: 1,715,553 • Geographic Distribution: United States, Europe, Asia
• Circulation: 1,150,589
• Readership: 3,615,483
• Readership: 2,636,354
• Geographic Distribution: United States
The Journal continues to be the leading environment to connect
Known for its sophisticated and loyal readership, the Times is widely
with the world’s most affluent home buyers, and remains the
recognized as the one of the world’s most influential news sources.
global authority for news and information.
• Circulation: 375,000 • Geographic Distribution: North America, Canada, Mexico, Asia, Middle East, Europe, Africa, Caribbean, Central America, South America, Asia Pacific
• Circulation: 375,000 • Geographic Distribution: Global • Readership: 2,000,000
One of the world’s leading news and information organizations
Serving 96 percent of Bloomberg Terminal Subscribers including
specializing in UK and international business and finance news.
banks, brokerages, hedge funds, government agencies, and additional arms of the financial industry.
C O A STAL-OCREALEST AT E.COM
reaching local “ connoisseeurs of life ” With more than 90 percent of buyers using the Internet or a real estate professional to find a home they actually purchased, it is essential that we employ a multi-channel digital marketing plan. Therefore, your home will receive targeted local exposure on coastal-ocrealestate.com that complements the worldwide reach from sothebysrealty.com. Your home’s presence on coastal-ocrealestate.com will be carefully designed to provide an exceptional showcase to buyers searching for properties not only by location, but also by their desired lifestyle and unique amenities.
R E FE R RALS
DI S T I N G UIS HED C ON N ECTION S
Helping our clients navigate the world of real estate is what truly sets us apart. Another differentiator is our ability to connect buyers and sellers globally. Our firm has developed innovative marketing tools and contacts with some of the most qualified clients in the world. Our referral system boasts hundreds of “connections” per month coming from two channels – realty and auction. With a dedicated liaison stationed at the Sotheby’s Auction House and the realty corporate headquarters, we are able to help unite thousands of buyers with the properties our network represents. Above are just a few of those special homes our brand has recently represented.
We respond to all in q uiries in 10 minutes or less
On average, 93 percent of home buyers feel an agent’s response time is very important – second only to their knowledge of the buying process. Response time to buyer inquiries is greatly enhanced given our firm participates in LeadRouter. Buyers interested in your home reaching out via the Internet, phone or by visiting our office will be immediately connected to us at any time of the day, even after normal business hours which means we can save valuable time and drive interest to your home quickly.
SI MPL E, MOBILE & G LOBAL As of 2013 there are more internet searches performed on mobile devices than computers, and one in five luxury property searches is generated from a mobile device.
• 40 points of interest based on the property location • Refined search capability based on location or preference • Quick search of interested country, city, or neighborhood • Integrated mapping feature • Search properties for sale, lease, and sold • Tap to connect to a SIR broker or agent • Save and share searches and properties • Local lifestyle and community amenities search
• Refined search capability based on location or preference • Integrated mapping feature • Search properties for sale, lease, and sold • Tap to connect to a SIR broker or agent • Save and share searches and properties
SO C I A L MED IA
Navigating the world of S ocial Media to Expose Your home With facebook.com having more than 400 million active users, of which 70 percent reside outside the United States, it is crucial that we employ social media efforts where appropriate to help drive awareness of your home. Facebook.com/sothebysrealty is an extension of the brand’s less is more philosophy, communicating lifestyle, extraordinary property and an outstanding network. On Twitter, @SothebysRealty allows hundreds of people and organizations to follow and receive updates on the latest news and information within the Sotheby’s International Realty network. Prospective buyers gather a wealth of information on these social networking sites, which is why we place great effort into gaining presence within these unique personal and professional communication tools.
YO UTU BE
T HE W OR L D’ S M O S T U S E D VIDEO SEARC H EN GIN E Founded in February 2005, YouTube allows billions of people to discover, watch and share originally created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. Sotheby’s International Realty has their own YouTube channel - YouTube.com/SothebysRealty. By showcasing only the highest quality real estate videos online, Sotheby’s International Realty and Nick Roshdieh Group maintain the extraordinary and exceptional branding that sets us apart from others. We can also place videos on our local NRG YouTube channel YouTube.com/HomesOrangeCounty.
FI N A N C IAL TIMES & FT .COM
5 MILLION IMPRESSIONS ON ONE OF THE WORLD’S LEADING BUSINESS NE W S ORG A N I Z A T I O N S Financial Times is one of the world’s most respected business newspapers, recognized internationally for its authority, integrity and accuracy. FT provides extensive news, commentary and analysis, to their global readership. Our robust media plan with the Financial Times provides maximum global exposure for our network listings with strategically placed media rich banners on their flagship website, FT.com. Providing entrance to over 2.7 million unique monthly visitors, FT.com drives unsurpassed impressions to our brand and your listing.
SO U T H CHIN A MORNING POST & SCMP.COM
AS IA ’S W O R L D N E W S F R A NCHISE Furthering our omnipresent approach, our brand enjoys a unique partnership with Asia’s world news franchise, The South China Morning Post. Respected internationally for its objective coverage and insights into Greater China and the region, The South China Morning Post is renowned for its high quality journalism. Our collaboration consists of strategically placed online banner advertisements across SCMP ’s awardwinning online portal, SCMP .com. Generating over 20 million page views monthly, SCMP .com exposes your home to their loyal online subscribers.
PR O FE SS IO N AL PHO T OGRA PHY DANA POINT
BEFORE
NEWPORT COAST
BEFORE
T he way your home is presented determines the showings it receives. Nick Roshdieh G roup provides professional photography on all its listings. More than 98 percent of homebuyers ranked photography as the most important feature on a real estate website. The hallmark of our success to market your home is our ability to create an extraordinary real estate website experience. Your home will be featured on SothebysRealty.com utilizing the highest quality photography and online technology available today. SothebysRealty. com offers an immersive photography slide show allowing home buyers to zoom in on ornate details or expand to full screen on 50 high resolution photographs. Obtaining quality photography quickly is our highest priority in the listing process as we can not market your home without it.
Property Brochure
unrivaled access to q ualified people We understand the unique value of your home and will develop a marketing plan that will provide the attention and exposure it deserves. One of our first initiatives will be to create a compelling professional marketing brochure printed on heavy cardstock paper. By combining professional photography and attention getting narrative details, your home’s brochure will act as an essential tool in attracting qualified buyers locally, nationally and globally. Our distinctive marketing process provides advantages for our clients that cannot be duplicated.
language & currency conversion
international buyers appreciate digital sophistication Through our research we know the type of experience consumers want to have when visiting our website. Therefore your home will be presented in an extremely sophisticated, digital manner where buyers will have the ability to read about your home in more than 30 different languages and view the cost in their own currency. Consumers demand video, so every listing on sothebysrealty. com is accompanied by a unique property slide show video that allows the viewer to not only view the property but listen to narration in their preferred language. This provides the universal appeal and options that consumers are looking for when they begin their search for a new home.
online marketing summary Websites That Provide “Views” and “Visits” Data Websites
Property Views
Click-Throughs (Visits)
Realtor.com 2,630 342 Zillow Network 1,964 149 Trulia 212 41 Coastal-OCrealestate 215 60 Yahoo 183 58 NickRoshdiehGroup 147 36 TOTAL Terms Used
5,262 658
Your Listing Is Also Displayed On Over 900+ Sites on
Property Views - number of buyers viewing your home.
LATimes.com
Google.com
MSN Real Estate
Yahoo Real Estate
1234YourHome.com
BuyerHomeSite.com
CLRSearch
HomeCompare.com FrontDoor
Click-Throughs (Visits) - buyers requesting specific information about your home.
Diggsy
Dream-Home-Listings eLookyLoo
Vertical Brands
Gooplex
GovListed.com
GuidanceRealty
Harmon Homes
Home2.me
HomeFinder.com
Homes&Land
Homes By Lender
Average Sales Price Ladera Ranch
HomesInYourTown HomeTourConnect
HomeWinks
HotPads
HouseHunt.com
HUD Seeker
IAS Properties
ImagesWork by CirclePix
Juwai
LakeHomesUSA LandandFarm
LandWatch
LeadingRE.com LearnMoreNow.com LiquidusMedia
2007
2008
2009
2010
2011
2012
2013
LotNetwork
LuxeListHome
New Home Source
OfferRunway
Property Pursuit
Property Shark
RealEstateCentral
RealEstateMarketplace.org
RealQuest Express
RealtyPointer RealtyStore
RealtyTrac
Relocation.com RentRange
Revestor
Showing Suite
USALifestyleRealEstate
The Real Estate Book
USHUD.com Vast
AND MORE...
a reporting system for our online listing distribution Sotheby’s Realty has the broadest, most integrated national network for distributing real estate listings online. With its online marketing reports clients can assess valuable data such as website traffic, property views over the past four weeks, number of inquiries on their property, and the source location of the online visitors. Our sales associates can email or print individual listing reports for your home showing the results from the major property search sites.
hom sotheby ’s yard signs
distinguished and consistent recognition for the sotheby’s brand Our mobile phones are manned 7-days a week.
why you should list with Nick roshdieh Group we always put our client’s interest above our own at all times and without exceptions
Among Southern California’s top agents since
2002.
Our written performance guarantee. Pocket Listings We network with the top Extensive database with over
1% of agents internationally
1,200 clients with referring capabilities
that continues to grow We average more than
50 transactions annually
We are always on top of market changes Our phones are answered Nick Roshdieh Group sold
7 days a week
8.7% of our own listings
(i.e. we represented both seller and buyer). The Orange County Board statistic of all other s is 2.6%
R E C E N T S U CCE S S S T ORIES 38 SURFSPRAY BLUFF, NEWPORT COAST
agents hired before the nick roshdieh group days on the market with that agent days listed & sold by the nick roshdieh group nick increased the price by $500,000
1 191 1
I had a wonderful experience with Nick Roshdieh Group. They are tenacious, very professional, and hard working. They were exceptional negotiators, and represented me well, only keeping my best interest in mind. They are extremely knowledgable and experts when it comes to the ins and outs of the real estate business. I am so happy that they represented me when I sold my home in Newport Coast.
454 BROADWAY, LAGUNA BEACH
agents hired before the nick roshdieh group days on the market with those agents days listed & sold by the nick roshdieh group
2 949 37
Nick Roshdieh Group initially represented the buyer on the sale of our property. We were so impressed with their knowledge, professionalism and integrity we hired them to sell our home two years later due to my husband’s job relocation out of state. If you are looking for an aggressive, smart agent who has the client’s interest and well-being in mind, Nick Roshdieh Group are the perfect team.
R E C E N T S U CCE S S S T ORIES 24011 IRONHEAD LANE, LAGUNA NIGUEL
agents hired before the nick roshdieh group days on the market with that agent days listed & sold by the nick roshdieh group
1 78 5
We really enjoyed our time working with Nick Roshdieh Group. They are very friendly, knowledgeable, and flexible. We had countless phone calls and text messages exchanged and they were always super responsive. They were extremely professional and understanding through the entire process. At this point, we’ve worked so closely with them for so long, we actually consider them good friends!
15 ELISSA LANE, COVENANT HILLS
agents hired before the nick roshdieh group days on the market with those agents days listed & sold by the nick roshdieh group
2 268 17
We chose Nick Roshdieh Group based on the good reviews they received on Zillow and they were well deserved. They were prompt with all of our correspondence, knew the Covenant Hills area very well, was very patient with us, and ultimately helped us to sell our home easily. They were very thorough at every corner and worked hard for us all the way through the process of price negotiations, and closing etc. The experience was great!
12 CORTE JAIME, TELEGA
agents hired before the nick roshdieh group days on the market with that agent sold by the nick roshdieh group
1 109 1
Nick Roshdieh Group are the most professional Real Estate teams that I have ever encountered. Their passion is evident from the moment we met. They were there for us, and took care of everything. They could not have made the experience more stress free. I have recommended Nick Roshdieh Group to all my friends and family and will continue to do so.
influencing the sale of your property You have control over
You have No control over
• Price • Condition • Access to Property • Agent Selection
• Market Conditions • Neighbor’s Motivation • Location of Home
achieving the highest selling price Nick Roshdieh Group studies the market 2-3 hours every day to price your property correctly.
We are the top negotiators (average 97.06 percent of list-to-sales price)
We provide you with weekly market updates through our news updates and your specific neighborhood.
nick roshdieh group performance guarantee How Do I Open An Escrow?
• We get as many qualified buyers into your home until it is SOLD! • We communicate the results of our activities weekly • We assist you in getting the highest possible dollar value for your property with the least amount of problems and in an efficient manner Our plan for selling your home: I. Help you price your home to sell A. Present you with a Comparative Market Analysis (CMA) B. Price your home competitively so it is the best option in today’s market C. Suggest and advise as to any changes you may want to make in your property to make it more saleable II. Actively market your home until it is SOLD! A. Call or visit at least 25 people every business day to actively find a buyer for your property B. Send an email blast to all Southern California MLS Agents with the new listing or when any terms change for the listing C. Contact over the next 30 days our buyer leads and database clientele D. Submit your home to the Southern California Multiple Listing Service and the Wasatch Front Multiple Listing Service E. Place a professional “For Sale” sign on your property F. Advertise in the Collections. Web presence on Realtor.com. NickRoshdiehGroup.com, coastal-ocrealestate.com, sothebysrealty. com and other proven affiliated sites and agencies III. Keep you informed A. Call every agent that shows your property and provide you with his/her feedback, if we’re able to obtain the information B. Search MLS Weekly and notify you of any changes in activity within your subdivision (Sales, New Listings, New Pending, etc) C. Provide you with a copy of all advertising D. Constantly update you with any changes in the market that may effect the sale of your home IV. Negotiate all contracts A. Present ALL offers B. Represent YOU in the negotiating process to get the highest possible price! V. Close the sale once a contract has been negotiated A. Keep track of crucial dates in the real estate purchase contract B. Follow up with mortgage, title, other agent, and keep you informed of the closing process C. A team member will accompany you to the closing D. Review HUD’s and Settlement documents prior to closing E. Foresee and avoid the “Pitfalls” to ensure a successful closing on your property
Should we not perform the services as stated above, you are entitled to terminate the exclusive listing agreement on your property. You also agree to provide us with an opportunity to correct the situation within a 24 hour period following the delivery of the termination notice. If the exclusive listing agreement with you is terminated, the termination provisions of the exclusive listing agreement shall apply.
successful marketing As a HÔM Sotheby’s International Realty professional, we are proud of the level of service we provide. We understand the unique value of a property and have developed the proper marketing plan that will provide the attention and exposure it deserves.
• Professionally photograph your home and create a marketing brochure • Post your home to our Multiple Listing Service • Place a sign on your property • Introduce your home to other Sotheby’s agents in our weekly sales meeting • Add your home to sothebysrealty.com and homgroup.com • Launch your listing to dozens of websites and our partners • Advertise your home in media (online and/or print) • Host an open house during the Thursday broker open house event • Preview your property to all interested agents • Inform you of responses and inquiries relating to your home • Provide you with a copy of all advertising in your online account • Provide regular updates on comparable homes in your area (sales and new listings)