AMATO
AMATO COUTURE by FURNE ONE
A BOOK ABOUT SOMETHING
AMATO COUTURE by FURNE ONE
A BOOK ABOUT SOMETHING PRODUCED BY SOMEONE IN A PRODUCTION CO.
AMATO COUTURE by F URNE ONE Doris Manalang, Writer WHAT WHO HOW PUBLISHING Al Hanaa Center, Al Jafiliya, Dubai United Arab Emirates Fronidita Delicano, Publisher WHAT WHO HOW PUBLISHING Al Hanaa Center, Al Jafiliya, Dubai United Arab Emirates www.whatwhohowpublishing.com +123 4567 8910 All Rights Reserved Copyright (c) 2015
CONT ENT S F OR EWOR D
IN T RODUCT I ON
A B R I EF HI ST ORY
T HE ST UDI O
THE COLLECT I ON S
AN IN T ERV I EW WI T H F UR N E ONE
AC KNOWLEDG EM EN T S
FOREWORD
F
orem ipsum dol or s it a m e t, con s e cte tu e r ad ip is cin g e l it. Ae n e a n comm odo ligula eget dolor. Ae n e a n m a s s a . Cu m s ociis n a toqu e p e n a tib u s e t m ag ni s dis par t ur ient mont es, n a s ce tu r r id icu l u s mu s . D onec quam f elis, ult r icies n e c, p e l l e n te s qu e e u , p re tiu m qu is , s e m . Nu l l a cons equat massa quis enim. Don e c p e d e ju s to, fr in g il l a ve l , a l iqu e t n e c, v u l p u ta t e eget, arc u. I n enim j ust o, r honcu s u t, im p e rd ie t a , ve n e n a tis v itae, ju s to. Nu l l a m d i ctum f elis eu pede mol lis pre tiu m . In te ge r tin cid u n t. L ore m ip s u m d ol or s i t am et, consect et uer adipisc ing e l it. Ae n e a n com m od o l ig u l a e ge t d ol or. Ae n e an m as s a. C um sociis nat oque pen a tib u s e t m a g n is d is p a r tu r ie n t m on te s , n a s ce tu r r i d i cul us mus. Donec quam f e l is , u l tr icie s n e c, p e l l e n te s qu e e u , p re tiu m qu is , s e m. Nul la consequat massa qu is e n im . D on e c p e d e ju s to, fr in g il l a ve l , a l iqu et nec, vulput at e eget , arcu. I n e n im ju s to, r h on cu s u t, im p e rd ie t a , ve n e n a ti s vi tae, j ust o. Nul lam dic t um f el is e u p e d e m ol l is p re tiu m . In te ge r tin cid u n t. L o re m ipsum dolor sit amet , con s e cte tu e r ad ip is cin g e l it. Ae n e a n com m od o li g ula eget dolor. Aenean mas s a . Cu m s ociis n a toqu e p e n a tib u s e t m a g n is d i s p ar tur ient mont es, nascet ur r id icu l u s mu s . D on e c qu a m f e l is , u l tr icie s n e c , p e l le ntesque eu, pret ium quis , s e m . Nu l l a con s e qu a t m a s s a qu is e n im . D on e c p e d e just o, fr ingil la vel, aliquet n e c, v u l p u ta te e ge t, a rcu . In e n im ju s to, r h on cu s ut, i m perdiet a, venenat is vitae, ju s to. Nu l l a m d ictu m f e l is e u p e d e m ol l i s p reti um. I nt eger t incidunt .
K at ie Trot t er
INTRODUCTION
I
orem ipsum dolor s it a m e t, con s e cte tu e r ad ip is cin g e l it. Ae n e an comm odo ligula eget dolor. Ae n e a n m a s s a . Cu m s ociis n a toqu e p e n a tib u s e t m ag ni s dis par t ur ient mont es, n a s ce tu r r id icu l u s mu s . D onec quam f elis, ult r ic ies n e c, p e l l e n te s qu e e u , p re tiu m qu is , s e m . Nu l l a cons equat massa quis enim. Don e c p e d e ju s to, fr in g il l a ve l , a l iqu e t n e c, v u l p u ta t e eget, arc u. I n enim j ust o, r honcu s u t, im p e rd ie t a , ve n e n a tis v itae, ju s to. Nu l l a m d i ctum f elis eu pede mol lis pre tiu m . In te ge r tin cid u n t. L ore m ip s u m d ol or s i t am et, consec t et uer adipiscing e l it. Ae n e a n com m od o l ig u l a e ge t d ol or. Ae n e a n m as s a. C um soc iis nat oque pen a tib u s e t m a g n is d is p a r tu r ie n t m on te s , n a s ce tu r r i d i cul us mus. Donec quam f e l is , u l tr icie s n e c, p e l l e n te s qu e e u , p re tiu m qu is , s e m. Nul la c onsequat massa qu is e n im . D on e c p e d e ju s to, fr in g il l a ve l , a l iqu e t nec, vulput at e eget , arc u. I n e n im ju s to, r h on cu s u t, im p e rd ie t a , ve n e n a ti s vi tae, just o. Nul lam dict um f el is e u p e d e m ol l is p re tiu m . In te ge r tin cid u n t. L o re m ipsum dolor sit amet , con s e cte tu e r ad ip is cin g e l it. Ae n e a n com m od o li g ula eget dolor. Aenean mass a . Cu m s ociis n a toqu e p e n a tib u s e t m a g n is d i s p ar tur ient mont es, nascet ur r id icu l u s mu s . D on e c qu a m f e l is , u l tr icie s n e c , p e l le ntesque eu, pret ium quis, s e m . Nu l l a con s e qu a t m a s s a qu is e n im . D on ec p e d e just o, fr ingil la vel, aliquet n e c, v u l p u ta te e ge t, a rcu . In e n im ju s to, r h on cu s ut, i m perdiet a, venenat is vit ae, ju s to. Nul lam dict um f elis eu pede mol li s
pre t i um. In te ge r tin c idun t.
S ophia G uel lat i
A B R I E F H I S T O RY
L
aunched in 2002 in the UAE - Amato, which means ‘beloved’ in Italian, is the brainchild of the much-awarded creative designer Furne One; who partnered with textile expert Rashid Ali, to build this Avant Garde label. From the very first collection, Amato touched a chord with the region’s fashion elite. Inviting the Middle East ’s beautiful women to a style renaissance, Amato broke the glass ceiling through a symphony of style and creativity. Words like ‘intriguing, artistic and innovative’ are only a few of the compliments showered by the label’s discerning clientele on Creative Director Furne One. With an inherent passion for couture, Furne fearlessly shows out-of-the-box, unconventional yet outstandingly chic collections. Not a trend follower, he uses his fabric as a canvas for creating ensembles that are not only fashionable but artistic as well. From his first collection “Unveiled Soul” in 2004 until “Love Is A Battlefield” in 2015, every ensemble is a tribute to the silent strength of women. “My creativity is inspired by my mother and grandmother’s quintessential style that coloured my vision. I have always tried to create exquisite and ethereal designs tempered with a silent touch of strength. My collections aren’t for the faint hearted woman, but one who is comfortable in her skin; her clothes are but a foil to reflect her inner persona.”
Amato started as a dream between two creative entrepreneurs, based on a three core values – cutting edge creativity, fashion as an art form and innovation. In keeping wit h c out ure t r adit ion s , Am a to te x tu re s its ow n fa b r ics , fa s h ion in g lavi s h mat er ials, det ained w it h r a re e m b e l l is h m e n t te c h n iqu e s . Us in g s ig n a tu re cuts , Amat o has a visual dire ctor y th a t goe s from rom a n tic S h a ke s p e a re an tale s of a diff erent er a t o t he s e n s u a l s t y l in g of M a ta H a r i m e e tin g m od e r n S p ace S irens – t heir c reat ive t e a m s e e ks to p u s h th e s t y l e e nve l op e. “ We w a n t to creat e a visual and sensor y e x p e r ie n ce f or ou r c l ie n te l e, ” R a s h id a n d Fu r n e ex p lai n s. Ref le ct ing t his aspec t of t he la b e l , it con s is te n tl y p u s h e s p a r a m e te r s , e vol v in g f rom being a D ubai- based labe l in to a g l ob a l on e. Workin g th e fa s h ion we ek ci rcui t in L os Angeles, D ubai, L on d on , M ia m i a n d s e ve r a l oth e r e ve n ts a rou n d the wor ld, Amat o has been w in n in g accol ad e s f or e ve r y p re s e n ta tion . Am ato is UAE’s first global desig n e r b r a n d th a t h a s e a r n e d its e l f a n in te r n a tion a l cult f ol low ing – from roy alt y to in te r n a tion a l ce l e b r itie s – s u p e r -m od e l H e id i K lum and Ty r a B ank s t o sin g in g s e n s a tion s s u c h a s B e yon ce, K a t y Pe r r y, Je nni f er L ope z, Nic k i Minaj, S h a kir a , Nicol e S c h e r z in ge r a n d J e s s ie J. a re a l l loyal pat rons of t he par adigma tic cou tu re h ou s e.
THE STUDIO
THE COLLECTIONS
SOUL UNVEILED OCTOBER 2006 DUBAI
T O D R E A M O F H E AV E N OCTOBER 2007 DUBAI
L A DY O F TH E L AK E OCTOBER 2008 DUBAI
I A M TH E QU EEN OCTOBER 2009 DUBAI
C I RC U S OF G OOD & EV IL O C T O B E R 2 010 D U BA I
C I RC U S OF G OOD & EV IL P H O T O G R A P H E D BY T I N A PA T N I
I T ’S A L I V E O C T O B E R 2 0 11 D U B A I
LAST CONFESSION OF MATAHARI O C T O B E R 2 012 D U BA I
LAST CONFESSION OF MATAHARI P H O T O G R A P H E D BY T I N A PA T N I
V I C T O RIA N G EISH A O C T O B E R 2 013 D U BA I
V I C T O RIA N G EISH A P H O T O G R A P H E D BY T I N A PA T N I
CON QU EST A P R I L 2 014 D U BA I
CON QU EST P H O T O G R A P H E D BY T I N A PA T N I
I M M AC U L ATE A BDUC TI ON O C T O B E R 2 014 D U BA I
L OV E I S A BATTL EF IEL D A P R I L 2 015 D U BA I
ACKNOWLEDGEMENTS