NICOLA DUNLOP . . . . . service
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Nicola Dunlop BDes(Hons) Product Design
Nicola Dunlop BDes(Hons) Product Design
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SERVICE_
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BRAND_
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GRAPHICS_
Nicola Dunlop BDes(Hons) Product Design
Nicola Dunlop BDes(Hons) Product Design
SERVICE_ >
stereotype
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shoe freak
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imagine alloa
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design for strategy
Enhancing the current in-store music experience thrugh music discovery and customer relationship in-store.
Improving Customer Experience to improve the relationship between customer and brand.
Service design that engages with real life environment to create a more engaging community, attracting tourism and investment to the area.
Applying design thinking to communicate business planning and strategy.
Nicola Dunlop BDes(Hons) Product Design
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STEREOTYPE_ service
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In-store music experience which enhances music discovery and customer relationship in-store.
The experience encourages customers to see past the CD graphic and song title, allowing them to discover listen and converse about their chosen album of interest. This project speaks to Generation Y and allows such customers to use the in-store to its full potential, bringing the online discovery of music into the storescape and emphasising the importance of the in-store staff Guru.
Nicola Dunlop BDes(Hons) Product Design
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PERSONAL EXPERIENCE WHICH COMPLIMENTS THE ONLINE
Currently it is more personal to log-in to a computer screen than interact with in-store staff which should not be the case as personal interaction speaks to the customer deeply, in turn building brand loyalty.
PHYSICAL SOCIAL HUBS
Online sites encourage users to like, follow comment and interact with like-minded listeners, however this is not physically social. Music is naturally a social lubricant and so how could these conversations be brought to physical form?
CRITERA FOR SUCCESS_
IN-STORE STAFF GURUS
Enhance the role of importance and passionate voices of the in-store GURU, allowing them to vent their music wisdom and in-site to customers through personal recommendations and general conversation.
AID MUSIC DISCOVERY
Allow the customer to discover more than just the graphics and artist’s name through the use of the in-store GURU and online information.
SUPPORT THE USE OF MUSIC MERCHANDISE
Merchandise continues to be an important selling point within the physcial music stores and so this should be supported and promoted.
Nicola Dunlop BDes(Hons) Product Design
STEREOTYPE_APP WIRE FRAME
I THINK IT IS EXCELLENT, A REAL INSIGHT TO OUR CURRENT AND FUTURE CLIMATE WHEN CUSTOMERS BUY MY RECOMMENDATIONS I AM LIKE, “I GAVE THEM THAT EXPERIENCE”. THAT IS WHY I LIKE WORKING HERE.
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STEPHEN STAFF
I WOULD USE THE GURU; I LIKE HUMANS BETTER THAN COMPUTER SCREENS. IF I WAS GUARANTEED TO HAVE A CONVERSATION WITH A PASSIONATE ASSISTANT THEN I WOULD DEFIANTLY USE THIS APP.
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CUSTOMER
THE CUSTOMER’S VOICE IS IMPORTANT AS OPPOSED TO AN IN-STORE POSTER WHICH PEOPLE DO STOP AND READ.
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JEN STAFF
LIVE DATES WOULD BE GREAT, EVEN TO BE NOTIFIED ON SOMETHING YOU HAVE BOUGHT?! I ALWAYS MISS GOOD BANDS.
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CUSTOMER
CLEVER AND SMART IDEA; IT ALLOWS US HAVE A PERSONAL CONVERSATION WITH A WILLING CUSTOMER ONE ON ONE.
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GRANT STAFF
I WOULD TRUST WHAT THEY HAVE TO SAY, IF THEY ARE COMING INTO THIS SHOP THEN CULTURALLY, WE ARE IN COMMON AND SO I WOULD WANT TO SEE WHAT THEY HAD TO SAY.
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Nicola Dunlop BDes(Hons) Product Design
On entering the store the customer is greeted with in-store GURU recommendations based on their past purchase history.
The customer is able to scan the STEREOTYPE_GURU icon on each physical CD in-store directing them to a select app page, relating to the CD of choice.
Alternatively if the user is interested in a GURU recommendation, no scanning is needed as they can simply follow the links for music discovery.
They can then automatically listen to the album as a preview via their phone. By selecting the bottom tabs the customer is presented with the GURU’s hand picked online information relating to the album.
Guru and customer reviews are displayed within the first section as well as a GURU’s choice of online review article.
Other bottom tabs present general background information on the artist including discography, biography and links to related and GURU recommended artists.
Tour information as well as artist merchandise is displayed. Tour information links to local bands that are of a similar music genre, while the merchandise page promotes GURU’s favourtie products.
If the customer wishes a more personal music discovery experience they can request a “chat” with the set online GURU.
GURU is then notified which customer is requesting a conversation regarding a particular CD. The customer’s name is stated in the notification allowing the GURU to address them by their first name for a personal interaction. In-store conversation and relationship is built from this personal interaction aiding brand loyalty and in-store customer experience.
WHO IS THE FACE OF YOUR EXPERIENCE? Nicola Dunlop BDes(Hons) Product Design
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SCHUH FREAK_ service
The Schuh Freak (n.) Slang a. An eccentric or nonconformist person, especially a member of shoe counterculture. b. An enthusiast in shoes:
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Improving customer experience by building a personal relationship between customer and the brand in-store and online.
I am a shoe freak I am a schuh freak Who are Schuh? Established in 1981. Schuh are a national high street retailer selling fashionable shoes to a wide market. In marking their 30th anniversary the retailer were looking to reinvent the customer experience.
Nicola Dunlop BDes(Hons) Product Design
INSIGHTS_ service
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Initial stages involved establishing the existing brand DNA and in-store experience. Street interviews as well as detailed user journeys within the store where conducted. Telephone interaction was monitored and compared with competing stores as well as their online presence. Conclusions drawn where that the schuh retailer is perceived as a friendly and welcoming destination to a range of ages. There is a fun, informal language which is prominent through out the brand DNA yet the in store touch points do not communicate this or attempt to extend beyond the initial purchase.
Nicola Dunlop BDes(Hons) Product Design
SCHUH DOCTOR service
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Initial design direction adopted the informal language and strived to build a strong relationship between customer and brand. This involved considering possible interventions before and after the schuh purchase to enhance the user journey. The notion of aftercare for shoes was an initial strong anchor yet from customer interviews it would seem such a notion is dated. Therefore the perception needed to be modernised.
Schuvinear; creating Schuh
journals as if the purchase of a shoe was the start of a long relationship and one that is celebrated.
Prototyping the Shoe Doctor concept on Glasgow high street. Shining shoes on a cold, snowy afternoon. Nicola Dunlop BDes(Hons) Product Design
SCHUH FREAK_ service
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We enhanced the schuh experience by creating an online platform to communicate with the young user demographic. A prototype was built on Facebook where “shoe freaks” could seek advice on aftercare, monitor shoe trends, trade and generally share their love for shoes via a brand service. Such a service would be mimicked in store with staff being labelled as certified “Schuh Freaks”, keen to help and converse about shoes.
Love your Schuhs.
Nicola Dunlop BDes(Hons) Product Design
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DESIGN STRATEGY_ service
This strategy map is to be used in times of doubt or confusion between two opportunities, measuring it directly against your principles or brand DNA.
brand
product
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Applying design thinking to communicate business planning and strategy.
Applying design thinking to communicate business planning and strategy. The strategy itself must be flexible so as its can be changed and modified over time, always proving to be valid regardless of outside influences or circumstance. This way the business can achieve their main goal no matter what.
Nicola Dunlop BDes(Hons) Product Design
Nicola Dunlop BDes(Hons) Product Design
Nicola Dunlop BDes(Hons) Product Design
BRAND_ >
seam
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bell and ross
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re:
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divide
Wearable technology which combines online profiles with the physical self to create a representative whole identity, reflective of the users time and space.
Exploring the notion of personal health care. Developing a personal medical device for an existing fashion lifestyle brand. Developing a brand identity which addresses the future attitudes to sleep.
A disposable make-up brand for young females, allowing them to maintain high levels of social engagement on a night out.
Nicola Dunlop BDes(Hons) Product Design
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SEAM_ service
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Wearable technology which combines online profiles with the physical self to create a representative whole identity, reflective of the users time and
Nicola Dunlop BDes(Hons) Product Design
USER JOURNEY service
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PURCHASE OF SEAM AND PREFERRED STRAP ONLINE AT YOURSEAM.COM
THE USER SYNCS THEIR ONLINE PROFILES, FINGER IDENTIFICATION AND SEAM BADGE TO THE SOFTWARE PROVIDED. ONLINE PROFILES ARE UPLOADED BY SCANNING THE USERS PHONE.
ONCE ALL ONLINE PROFILES ARE SYNCED, THE USER PROGRAMS WHICH ASPECTS OF THEIR ONLINE SELF ARE TO SHOW IN A CERTAIN SOCIAL CONTEXTS OR LOCATIONS. THE USER DOES THIS VIA THE SEAM SOFTWARE.
THE PROGRAMMED IMAGE OF SELF IS THEN SAVED TO THE USERS SEAM BADGE
THE BADGE IS THEN ATTACHED TO THE SEAM STRAP AND WORN AROUND THE WRIST.
WHEN INTERACTING WITH OTHERS SEAMS ARE SCANNED TO REVEAL RECENT UPDATES AND TAILORED ONLINE INFORMATION, RESULTING IN RELEVANT CONVERSATION AND ENGAGING SOCIAL INTERACTION.
WHEN THE USER RECEIVES ONLINE ATTENTION WHICH IS RELEVANT TO THE SOCIAL CONTEXT, THE SEAM BADGE LIGHTS UP PROMPTING THE USER AND OTHERS TO SCAN. THE SUBJECT OF INTEREST IS DISPLAYED ON THE SEAM BADGE SCREEN.
ONLINE PROFILES AND ACTIVITY THEN BEGIN TO MERGE SEAMLESS INTO THE CONVERSATION AND FORM PHYSICAL SOCIAL CONTEXT.
Nicola Dunlop BDes(Hons) Product Design
SEAM_ service
I enjoy the fact that you can tailor what people see - it is like you are controlling what you talk about.
it brings the social back into social networking
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Combine the physical and online representations of self to create one whole identity. Allow this whole identity to remain relevant regardless of the wearers social context and location in space and time. Create a social lubricant in which the online self is a topic of conversation to be embraced, and not seen as a separate self.
looks professional but I would also use it as a fashion accessory. I like that it looks like a watch, simple yet classic design style.
it is like a social network mood ring.
Nicola Dunlop BDes(Hons) Product Design
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BELL service
The BR-AD 0.3 bullet necklace is an auto-adrenaline injector to be used in the onset of anaphylactic shock, boosting the user with adrenaline and ultimately saving the users’ life . The necklace holds within it a replaceable injection of 0.3ml of epinephrine, other wise known as adrenaline.
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ROSS_ product
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Exploring the future of personal health care. Developing a personal medical device for the existing fashion lifestyle brand, Bell and Ross
Nicola Dunlop BDes(Hons) Product Design
0.3 ML
BD-AD
BRAND DNA_ service
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Establishing who Bell and Ross are as a brand. This involved a strong analysis of the brand DNA via customer interviews, user shadowing and experiencing the brand first hand. Opposite is a lifestyle board to communicate the user persona which the brand strive to attract. Below are three key aspects to the brand’s DNA which became apparent through this study;
fidelity devotion to duty
intellect
capability of the mind
exploration purpose of discovery
Nicola Dunlop BDes(Hons) Product Design
service
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At the onset of anaphylactic shock the user simply holds the bullet against their thigh, pressing down the top trigger which releases the adrenaline, piercing through the skin and into the users system to revive them of their state.
0.3 ML
BD-AD
USAGE_
Nicola Dunlop BDes(Hons) Product Design
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RE:_ service
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boost your system
Developing a brand identity which addresses the future attitudes to sleep.
Nicola Dunlop BDes(Hons) Product Design
RE:charge_ service
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Are your workers feeling drained yet cannot escape the workload piled at their desk? Especially design for the desk environment, re:charge allows an effective yet comforting 20 minute nap at the desk. Acting as a weighted pillow, re:charge falls elegantly around the neck pulling your staff away from their work stress and into sleep. A hood covers their face allowing privacy and a professional mask, When not in use re:charge acts as a comforting back rest supporting the lower lumbar curve as they power through their work re:charged.
Nicola Dunlop BDes(Hons) Product Design
RE:_ service
Etiquette et路i路quette (n.) The customary code of polite behaviour in society or among members of a particular profession.
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Below is the semantics pallet for the RE: brand products and opposite is the brand DNA established.
etiquette
Firm reliance on the integrity, ability, or character of a person or (n.) thing.
trust
comfort
Comfort com路fort (n.) A state of physical ease and freedom from pain or constraint. Verb: Soothe in grief; console
Nicola Dunlop BDes(Hons) Product Design
DIVIDE_ service
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A disposable make-up brand for young females, alllowing them to maintian high levels of hygiene and social interaction on a night out in the town,
DIVIDE SHARE
DISPOSE
. DIVIDE
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Nicola Dunlop BDes(Hons) Product Design
DIVIDE “To be hygienic is to be socially accepted.�
Poor personal hygiene becomes and issue when we interact with others as bacteria harbouring on one is then transmitted to the other through various platforms. This project focuses on ways young females can maintain high level of hygeine and social connection in sharing make-up yet with a lower risk of spreading bacteria and infection.
Nicola Dunlop BDes(Hons) Product Design
DISPOSE
SHARE The whole product is disposable, allowing for a hygienic yet fun, free attitude to the product which supports the energy of a night out.
Nicola Dunlop BDes(Hons) Product Design
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E LIPSTI C VID DI CREME
SHOT GLASS
FLIRT
RECKLESS
ILLEGAL
18
25
23
89
K
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E LIPSTI C VID DI CREME
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DANCE QUEEN
E LIPSTI C VID DI CREME
K
NIGHT LIGHTS
E LIPSTI C VID DI CREME
K
E LIPSTI C VID DI CREME
K
K
E LIPSTI C VID DI CREME
Nicola Dunlop BDes(Hons) Product Design
Nicola Dunlop BDes(Hons) Product Design
Nicola Dunlop BDes(Hons) Product Design
PRODUCT_ >
pimp your experience
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transform
Explore the day to day experiences within the physical environment of the Glasgow School of Art campus and look for opportunity to improve or augment a particular experience or moment.
As a portable office the bag will follow the user from the business meeting to the hotel room.
Nicola Dunlop BDes(Hons) Product Design
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PIMP YOUR EXP_ service
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Explore the day to day experiences within the physical environment of the Glasgow School of Art campus and look for opportunity to improve or augment a particular experience or moment. In order to exit and unlock the the building commuters must “press the green button�. The button sits away from the door often leaving visitors confused. Exiting the building should not be such a challenge. After such observation I wanted to prototype ways in which people could be drawn to the button and so create a continuous flow when exiting the building.
Nicola Dunlop BDes(Hons) Product Design
Attempting to make the experience more fun and engaging. I experimented with silicone over the button to create a strange yet fun sensation when interacting with it. This may make user more curious to touch and interact with the button and therefore the door.
A simple light circuit was made with two pressure pads built in and placed on the stairs. This way when the user walked down the stairs, the sign directing them to the button would lighten up, grabbing their attention and forcing them to press the button to successful open the door.
Nicola Dunlop BDes(Hons) Product Design
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TRANSFORM_ service
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As a portable office the bag will follow the user from the business meeting to the hotel room.
Competition brief requiring a hand made bag, designed in the manner of successful architect Zaha Hadid. Closed, Transform appears silent with seamless fastenings and minimal detail, however when unravelled the structure gives ways to reveal an inner construction of pockets and safely stores a suit. Repetition of seam lines compliments the Zaha Hadid style. The thoughtful arrangement of pockets creates a visual map, guiding the user from section to section as they interconnect.
Nicola Dunlop BDes(Hons) Product Design
Nicola Dunlop BDes(Hons) Product Design
Nicola Dunlop BDes(Hons) Product Design
GRAPHICS_ >
human nature
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personal work
A three piece poster series ehancing the awareness man’s reliance on nature to survive.
Photoshop edits combining personal photography with a graphic outlook.
Nicola Dunlop BDes(Hons) Product Design
To be whole. To be complete.
To be whole. To be complete.
To be whole. To be complete.
Wildness reminds us what it means to be human, what we are
human
Wildness reminds us what it means to be what we are connected to rather than what we are separate from.
connected to we are separate from.
rather than what
Wildness
reminds us what it means to be human what we are connected to rather than what we are separate from.
Human beings are surrounded by nature, subconsciously interacting with it .However with this interaction man no longer dwells in nature, but he transforms it. Such transformation can be negative in today’s society and so it is important to remind man where he comes from and that regardless of technology and mechanical advances, he too is just another living organism in a much larger ecosystem. This poster series is to enhance such an awareness Nicola Dunlop BDes(Hons) Product Design
contour (con路tour ) n.
surface (sur-face) n.
muscles (mus-cular) n.
1. a. The outline of a figure, body, or mass.
The outside part or uppermost layer of something (often used when describing its texture, form, or extent
1.A band or bundle of fibrous tissue in a human or animal body that has the ability to contract, producing movement in or maintaining the position of parts of the body
To be whole. To be complete.
vein (noun.) 1.a. Anatomy Any of the membranous tubes that form a branching system and carry blood to the heart.
To be whole. To be complete.
transportation
1.a Our veins are the system of good to the essential parts of a living organism
To be whole. To be complete.
vein (noun.) 1.a. Anatomy Any of the membranous tubes that form a
branching system and carry blood to the heart.
Nicola Dunlop BDes(Hons) Product Design
(con路tour )
contour n.a:
The outside part or uppermost layer of something (often used when describing its texture, form, or extent
we are one www.worldwildlife.org
(sur-face)
surface
n.a:
The outline of a figure, body, or mass.
we are one www.worldwildlife.org
(un.ity)
unity
n.a:
The quality or state of being made one unification
we are one www.worldwildlife.org
The resolved outcome spreads an image of the female torso over the three posters. Each Poster focuses on a different natural landscape - glacial, country and dessert. Striations of the human and natural landscape image have been overlapped highlighting the similarity in contours, to highlight how humans are just simple a by product of nature. Nicola Dunlop BDes(Hons) Product Design
Title: Roses Edited: 21.07.12 Nicola Dunlop BDes(Hons) Product Design
Title: Intimate Edited: 21.07.12 Nicola Dunlop BDes(Hons) Product Design
Title: Network Edited: 24.10.12 Nicola Dunlop BDes(Hons) Product Design
YOU ARE WHAT YOU EAT : CHIPS Edited: 21.08.14 Nicola Dunlop BDes(Hons) Product Design
YOU ARE WHAT YOU EAT: CHIPS Edited: 15.07.14 Nicola Dunlop BDes(Hons) Product Design
YOU ARE WHAT YOU EAT : COOKIES Edited: 21.08.14 Nicola Dunlop BDes(Hons) Product Design
YOU ARE WHAT YOU EAT: BYTES Edited: 15.07.14 Nicola Dunlop BDes(Hons) Product Design