1960's Typography

1960's

Type

An insight into 1960s typography...

1960’s Typography

1960’s Typography

Typography in the 1960s “By 1969, it’s really anything goes, from heavily psychedelic hand-drawn styles to the overtly traditional.”

One aspect of the type/graphics on posters in this era is the fight for attention of the viewers eye. The array of colours and chaotic writing all over the place unbalances the structure.

For example above in the Woodstock poster it can be stressful when looking at it due to the abundance of colour; the heading ‘Woodstock’ is somewhat less affective as a result of all the other semi headings. In another sense, this style of typography directly represents the 1960’s - a decade of colour, music and funk!

The Optical art movement was driven by artists who were interested in investigating various perceptual effects. Similarly to this was ‘Pop Art’ which played a huge part in 1960’s typography. Evidently from above, typographers loved to use this style of art when creating posters, advertisements, album covers and more as it created further excitement in viewers connecting with them personally.

1960’s Typography

REFERENCE Alyssa, j. (2017). Vintage 1910 to 1960. Pinterest. Retrieved 30 July 2017, from https://au.pinterest.com/ pin/360639882633362313/ Chowning, r. (2017). Hippie Art. Pinterest. Retrieved 30 July 2017, from https://au.pinterest.com/ pin/248612841908157178/ Darman, t. (2017). Rabbits, Hares, Bunnies in Art. Pinterest. Retrieved 30 July 2017, from https://au.pinterest.com/ pin/56646907790520606/ Evans, m. (2017). Art Deco Posters. Pinterest. Retrieved 30 July 2017, from https://au.pinterest.com/ pin/300967187567356904/ Levine, j. (2017). Behance. Behance.net. Retrieved 30 July 2017, from https://www.behance.net/gallery/13712475/A-Study-Album-Cover-Typography-Artwork-1960s 1960’s typography was really one of a kind. The psychedelic, colourful craziness was everywhere from famous album covers such as the Beatles to advetisement posters for huge music festivals such as Woodstock. Above are two of my favourite posters of Jimi Hendrix and Elvis Presley from the 60’s. The illustrations and the typography in them creates a glorification surrounding the musicians.

Mandala Tapestry, P. (2017). Blacklight poster | Etsy. Etsy.

Retrieved 30 July 2017, from https://www.etsy.com/market/ blacklight_poster Rainy Day Psychedelia: Seattle’s 1960s Poster Scene Gets Its Day in the Sun. (2017). Collectors Weekly. Retrieved 30 July 2017, from http://www.collectorsweekly.com/articles/ seattles-1960s-poster-scene-about-to-get-its-day-in-thesun/