Kasperbauer Portfolio by Nicole Kasperbauer

nicole kasperbauer

portfolio

Nicole

Graphic DesiGner. innovator. versatile.

experience

sKills

Meredith Brand Licensing InDesign Illustrator

PS EX

Excel

The Annual

ID WD

PowerPoint

Work close with the entire Brand Licensing team to design presentations books, trend decks, event publicity, and packaging for Meredith Corporations brands such as Better Homes and Gardens, Parents, Eating Well, and Successful Farming.

Photoshop

Des Moines, Iowa

Microsoft

Word

art intern May 2014 - May 2015

Adobe

art director August 2014 - May 2015 Graphic designer August 2013 - 2014

hi there I have a passion for creating beautiful, tactful, and thoroughly crafted pieces. Through my hard work, determination, and adaptable personality, I’ve had a wide range of design experience that gives me an edge in this industry.

Des Moines, Iowa

Responsible for the annual publication of The Annual, including overall layout design. Work close with design and photography staff members. Represent the magazine as a whole print production piece.

Social Media Club Des Moines Graphic designer September 2014 - 2015 Des Moines, Iowa

education

Attend monthly board meetings. Continuously promote organization events. Design social media content, flyers, brand content. Stay in touch with programming director to collaborate material with future time control.

Drake University

Lowe’s Creative Idea’s (MXM)

Ba Graphic design Ba Magazine Journalism concentration: leadership Des Moines, Iowa August 2011 - May 2015

SACI Florence, Italy Semester Abroad January 6 - April 26 2013

design apprentice September 2013 - May 2014 Des Moines, Iowa

Worked closely with design team, focused on tablet design and seasonal inspiration. Created blogger badges, layout designs, interactivity for seasonal apps. Assisted in photo shoots and preparation for client meetings.

Seventeen Magazine art intern Summer 2013 New York, New York

contact Me nknicole021@gmail.com 712.210.6621

Put together book of monthly issues for presentation to editor-in-chief, created concepts for masthead design, mock-ups for packaging, generated inspiration for moodboards, pulled photos, redesigned spreads, and prepared for photoshoots, including the Pretty Amazing campaign.

activities easter seals/camp sunnyside 2014 s. recruitment rho Gamma 2013 Meredith scholarship 2013 Kinney Journalism scholarship 2013 coalition campus tours 2012 colleges against cancer 2011 - 2012 habitat For humanity 2011 - 2012 elmer smith scholarship 2012 thibodeau travel scholarship 2012

related courses App Design Typography (All Levels) Design Bootcamp Form and Concept Content and Audience Digital Media Magazine Publishing Magazine Freelance Magazine Staff Writing 2-D/3-D Design Print Media Editing Leadership Courses

Graphic DesiGner. innovator. versatile.

Nicole

January 29, 2015 Capstone Faculty 2507 University Avenue Des Moines, IA 50311

dear Mr. inman, Mrs. vanWyke, Mrs. henry A professor once asked what integrity meant to me. I sat there pondering not only what it meant, but also where integrity took place in my life. I was a first-year at the time—passionate about my dreams and curious about where the next four years would take me. After the years passed by, I started to accomplish various life-long goals that had always been at the forefront of my to do list. I was the girl who told everyone, “One day I will work for Seventeen Magazine.” And after a semester abroad studying art in Florence, Italy, I did just that. As I look back now, I realize that I’ve held myself accountable, I’ve stayed honest and fair, and I’ve stayed true to my core values. That is how I define integrity. I’m now a senior at Drake University, studying magazine journalism and graphic design with a concentration in leadership. My time at Drake has exemplified various skills that have built a strong foundation in pursuing my dreams. In both educational and employment settings, I have proven myself to be a dependable, hardworking individual who is always prepared, well-organized, and able to manage multiple tasks. Additionally, I possess excellent management skills, am team-oriented, and am willing to “go the extra mile” as needed. My work ethic has always been diligent and inventive, and my drive to be successful in everything I do has pushed me to design for student-led magazines and intern at publications geared toward inspiring teens and home improvement. I can offer this semester’s capstone all of my abilities to create and design innovative pieces for all aspects of this course. I believe my skills would be best utilized in the art director position or webmaster position. From my experience at Seventeen Magazine, Meredith Corporation, and The Annual, I am able to delegate duties, work closely with staff members, and ensure the brand design reflects the mission and audience at hand. I work to build an energetic and enthusiastic atmosphere in every task assigned to me. Former employees have mentioned my passion for creativity and goal driven skills. I have explored many different academic and work experiences and have been able to adapt, hit deadlines, and coordinate with those around me. I am also interested in the webmaster position. Thank you for taking the time to review my credentials in consideration for the art director position for the spring 2015 capstone. I look forward to speaking with you more on my qualifications for this position.

Yours Sincerely,

Nicole Kasperbauer

Nicole

crease & fold | Brand Identity

Nicole

Slogun | app design

1 | Home Screen

2 | Terms of Use

3 | #Chicago | NEW Sloguns

4 | #Home | TOP Sloguns

5 | #Home | ALL TIME Sloguns

6 | Slogun Posted

7 | Slogun Commentary

8 | Drop Down | All Categories

Nicole

BHG style showcase | event signage

BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase Elise Contarsy BHGLiveBetterStyleShowcase Better Homes and Gardens BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase Brad Hong BHGLiveBetterStyleShowcase Better Homes and Gardens BHGLiveBetterStyleShowcase

BHGLiveBetterStyleShowcase | Agenda When: Where:

August 13-15, 2014 Better Homes and Gardens Headquarters, 1716 Locust Street, Des Moines, IA 50309 Facebook.com/BHGLiveBetter, Twitter.com/BHGLiveBetter, Pinterest.com/BHGLiveBetter

Wednesday, August 13 Arrive in Des Moines, Iowa Hotel: Marriott, 700 Grand Ave., Des Moines IA 50309

Thursday, August 14 Morning 7:45: 8:30-9:30: 9:30-9:45:

9:45-10:15: 10:30-11:00: 11:15-11:45: Afternoon 12:00-1:30: 1:45-2:45: 3:00-4:00: 4:00: Evening 5:15: 5:30:

6:00-9:30: 9:30:

Meet in hotel lobby for transportation from hotel to Meredith campus Welcome Breakfast with BHG Product Showcase • Preview BHG products with Better Homes and Gardens editors and experts Transition to Product Integration Workshops • Photo Studio: “Behind the Scenes” Photo Shoots with BHG Products • Conference Core: “Stylist Secrets: It’s All in the Details” with Home Design Editor, Eddie Ross • Test Kitchen: “Food & Entertaining Trends”—Entertaining ideas using BHG Tabletop and Accessories with Senior Deputy Food Editor, Nancy Hopkins BHG Product Integration Workshop Rotation 1 BHG Product Integration Workshop Rotation 2 BHG Product Integration Workshop Rotation 3 Lunch with BHG Product Showcase • “Chill & Grill” with BHG Outdoor Products and Grills Headquarters Tour • Better Homes and Gardens Test Garden, Test Kitchen, and Photo Studios BHG Live Better Network Kick-Off and BHG Editors’ Roundtable Transportation back to hotel Meet in hotel lobby Transportation from hotel to the Iowa State Fair Iowastatefair.org Facebook.com/iowastatefair Twitter.com/IowaStateFair Dinner at Master Jack’s and tour Fair events Transportation from the Fair to the hotel

Friday, August 15 Depart Des Moines for home

BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase Sondra Newkirk BHGLiveBetterStyleShowcase Better Homes and Gardens BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase

A Night Owl Blog http://anightowlblog.com/ Kimberly Bagley

Cherished Bliss

http://cherishedbliss.com/ Ashley Thurman

BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase August 14 BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase Welcome! BHGLiveBetterStyleShowcase BHG LiveBetter BHGLiveBetterStyleShowcase Style BHGLiveBetterStyleShowcase Showcase BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcaseBHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase Caramel Snack Mix by Better Homes and Gardens BHGLiveBetterStyleShowcase Ingredients Directions BHGLiveBetterStyleShowcase August 14 BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase Welcome! BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase BHGLiveBetterStyleShowcase

All Things Thrifty http://allthingsthrifty.com/ Brooke Ulrich

Clever Housewife

http://www.cleverhousewife.com/ Emily Lyon

Ask Anna

http://askannamoseley.com/ Anna Moseley

Celebrations at Home

http://celebrationsathomeblog.com/ Chris Nease

Centsational Girl

http://www.centsationgirl.com/ Kate Riley

Coordinately Yours The Country Chic Cottage http://julieblanner.com/ Julie Blanner

http://www.thecountrychiccottage.net/

Angie Holden

BloggerYearbook

Décorchick®

http://decorchick.com/ Emily Allison

Design Dining & Diapers

http://designdininganddiapers.com/ Taryn Whiteaker

Honeybear Lane

http://www.honeybearlane.com/ Heidi Ferguson

Not Just A Housewife

http://www.notjustahousewife.net/ Stacy Risenmay

Hoosier Homemade

http://hoosierhomemade.com/ Liz Lathem

Refresh Restyle

http://refreshrestyle.com/ Debbie Westbrokks

Domestic Imperfection

http://www.domesticimperfection.com/

Ashley McLeod

I Heart Nap Time

Lil Luna

http://www.iheartnaptime.net/ Jamielyn Nye

http://lilluna.com/ Kristyn Merkley

Somewhat Simple

The Suburban Mom

http://www.somewhatsimple.com/ http://www.thesuburbanmom.com/ Stephanie Dulgarian Jennifer Burg

Mom Adviceth

Dukes & Duchesses

http://dukesandduchesses.com/ Randi Dukes

My Blessed Life

http://momadvice.com/ Amy Clark

http://myblessedlife.net/ Myra Yarbrough

Tatertots & Jello

Thrifty Décor Chick

http://tatertotsandjello.com/ Jennifer Hadfield

http://thriftydecorchick.com/ Sarah Saucedo

1 12-oz. box crispy corn and rice cereal 1 Preheat oven to 300ºF. In a large roasting pan combine 1 1/2 cups mixed nuts, cashews or almonds cereal and nuts; set aside. 1/2 cup packed brown sugar 2 In a small saucepan combine brown sugar, corn syrup 1/2 cup light-colored corn syrup and butter. Cook and stir over medium heat until butter 1/2 cup butter is melted and mixture is smooth. Pour over cereal 2 cups chocolate-covered raisins, mixture; stir gently to coat. chocolate-covered peanuts, or 3 Bake for 30 minutes, stirring twice. Remove from oven. semisweet or milk chocolate pieces Spread mixture on a large piece of buttered foil; cool. Break into pieces. Stir in chocolate-covered raisins. Store in an airtight container up to 3 days or freeze up to 1 month. Makes about 15 cups (30 servings)

Welcome!

BHGLiveBetterStyleShowcase

Nicole

Social Media Club DSM | branding

Eating Well | packaging

Nicole

Better Homes and gardens window catalog

the window catalog Fall 2014

Small Lockup: Logo only Horizontal

On Color Horizontal

Stacked

On Color Stacked

Med Lockup: Icon, Logo Stacked options:

Horizontal

Full Lockup: Icon, Logo, Tagline Stacked

On color

Horizontal

Find more for your home at Walmart.com/BetterHomesandGardens 1.2

New Look for Less! Improve your view with our affordable window collections that update your home instantly. From sheers to thermals and the hardware to finish the look, Better Homes and Gardens has the style to wow! And for even more inspiration, go to brands.walmart.com/windowsbuying-guide.

take a

PEEK HERE SINGLE PANELS

SHEER PANELS

ROOM DARKENING & BLACKOUT PANELS 6 WINDOW SETS

SMALL WINDOW SETS & VALANCES

BLINDS & HARDWARE

Free shipping

on orders of $50 or more*

Free pickup in-store with site to store *

*on eligable items

Look for more TIPS & TRICKS for buying WINDOW TREATMENTS

at brands.walmart.com/ windows-buying-guide

download the

WALMART mobile app

To find more sizes, styles and colors

b. Better Homes and Gardens™ MEDALLION CLIP BACK

TIP Of the many ways to

$9.97 each

attach a draping panel to a rod, few match the ease of the rod pocket. Simply slip the curtain rod through a chanel sewn into the panel’s top edge.

0084362300529

c. Better Homes and Gardens™

PEWTER HAMMERED BALL ROD 5/8” diameter 28” − 48”

0004429413843

5/8” diameter 48” − 84”

$16.97 $18.97

0004429413847

d. Better Homes and Gardens™

LEAF MAGNETIC HOLDBACKS

$7.97 pair

0064699861880

e. Better Homes and Gardens™

DIAMOND GROMMET PANEL 54” W x 84” H |

$9.97 each

Ivory 73573271857 Chocolate 73573271856 Taupe 73573271876

IVORY CHOCOLATE TAUPE

f. Better Homes and Gardens™

BASKETWEAVE GROMMET PANEL 50” W x 84” H |

$19.97 each

Warm Clay 81996401025 Light School Gray 81996401024 Bleached Linen 81996401023

WARM CLAY

LIGHT BLEACHED SCHOOL LINEN GRAY

g. Better Homes and Gardens™

CRUSHED TAFFETA GROMMET PANEL 52” W x 84” H |

a. Better Homes and Gardens™ FLORAL VELVET PANEL

50” W x 84” H |

$9.97 each

Red 73573271863 Taupe 73573271877 Chocolate 73573271861 Ivory 73573271862 Blue 73573271860

$15.97 each

Burgundy 64699862885 Chocolate 64699862886

TAUPE CHOCOLATE

RED

IVORY

BLUE

h. Better Homes and Gardens™

TEXTURED FAUX SILK GROMMET PANEL 54” W x 84” H |

$13.97 each

Copper 73573297836 Mocha 73573297834 Gold 7357329838 Green 73573297832

Additional SIZES, STYLES AND COLORS on Walmart.com

COPPER

MOCHA

GOLD

GREEN

SINGLE PANELS

for more inspiration go to Walmart.com/BetterHomesandGardens

TIP Let light into your rooms and still maintain your privacy. Pairing a patterned sheer with solid window panels provides a total window solution.

b. Better Homes and Gardens™ TRELLIS SHEER PANEL 50” W x 84” H |

$15.97 each

Aqua 81996401020 Gray 81996401026

AQUA

GRAY

c. Better Homes and Gardens™

CRUSHED VOILE SHEER PANEL 51” W x 63” H |

$7.97 each

Clay Beige 7638900470 Green Juniper 2992744673 Arctic White 2992744675 Rich Brown 7638900472 Stone 7638900474 51” W x 84” H |

CLAY BEIGE

$7.97 each

Clay Beige 7638900464 Green Juniper 2992744678 Arctic White 2992744680 Rich Brown 7638900466 Stone 7638900468

GREEN JUNIPER

ARCTIC WHITE

RICH BROWN

STONE

d. Better Homes and Gardens™

DANDELION BLOOM SHEER PANEL 50” W x 84” H |

$13.97 each

Orange 65134827907 Gray 65134827909 Aqua 65134827908

ORANGE

GRAY

AQUA

LIME DAZZLE

AQUIFER

GRAY

TAN

e. Better Homes and Gardens™ SEMI-SHEER PANEL

54” W x 84” H |

$11.97 each

Lime Dazzle 8180626123 Aquifer 8180626126 Gray 8180626124 Tan 8180626125

f. Better Homes and Gardens™ TROPICAL SHEER PANEL 52” W x 84” H |

a. Better Homes and Gardens™

GARDEN VINES SHEER PANEL

50” W x 84” H |

Grey 81996401021

$15.97 each

$13.97 each

Tropical Floral 03444195069

g. Better Homes and Gardens™ ROSES SHEER PANEL

40” W x 84” H |

$11.97 each

Roses Waterfall 08099546037

VALANCE

$11.97

48” W x 38” H | each Roses Waterfall 080995489646

Additional SIZES, STYLES AND COLORS on Walmart.com

SHEER PANELS

for more inspiration go to Walmart.com/BetterHomesandGardens

TIP Too much sunlight in the morning? Blackout panels provide the darkness you need to sleep, but let the light in when you want it.

c. BETTER HOMES AND GARDENS™ PERSIAN DAMASK ROOM DARKENING PANEL 52” W x 84” H |

$17.97 each

Blue 678298203092

d. Better Homes and Gardens™

MARISSA ROOM DARKENING PANEL 54” W x 84” H |

$17.97 each

Indigo 08099550423 Red 08099550424 Cream 08099548725

INDIGO

RED

CREAM

e. Better Homes and Gardens™

DAMASK LIGHT BLOCKING PANEL 50” W x 84” H |

$16.97 each

Sage 678298203610 Ivory 678298203382 Burgundy 678298203405 Gray 678298203603 Mocha 678298203399

SAGE

IVORY

GRAY

BURGUNDY

MOCHA

f. Better Homes and Gardens™

LEAF SCROLL BLACKOUT PANEL 54” W x 84” H |

$19.97 each

Neutral 735732885556 Spice 735732885761 NEUTRAL

g. Better Homes and Gardens™

a. Better Homes and Gardens™

FAUX SILK BLACKOUT PANEL

BLACKOUT PANEL 42” W x 84” H |

54” W x 84” H |

$15.97 each

$21.97 each

Green 735732814464 Chocolate 735732814440 Ivory 73573281447 Rich Plum 735732814488 Brown Clay 735732814457

Blue Cirque 735732978302 Chocolate 735732974212 Black 735732974298 Mesquite Tan 735732974274 Red Currant 735732974236

b. Better Homes and Gardens™ SCROLL CLIP BACK

$9.97 each

0084362300530

SPICE

Additional SIZES, STYLES AND COLORS on Walmart.com

GREEN CHOCOLATE IVORY

RICH PLUM BROWN CLAY

h. Better Homes and Gardens™

IKAT SCROLL ROOM DARKENING PANEL 52” W x 84” H |

Blue 678298192471

$17.97 each

ROOM DARKENING & BLACKOUT PANELS

for more inspiration go to Walmart.com/BetterHomesandGardens

TIP Buy it, Hang it, Enjoy it. This five piece set comes with a matching valance, two panels and two tie backs. Buying a set takes out all of the guess work and provides a complete look for your room.

b. Better Homes and Gardens™ AMBER GLASS ROD

$31.97

1” diameter 42” - 120” 0081164802006

c. Better Homes and Gardens™ NAUTICAL KNOT ROD

$31.97

1” diameter 42” - 120” 0081164802007

d. Better Homes and Gardens™ SCROLLWORK ROD

$31.97

1” diameter 42” - 120” 0002829541833

e. Better Homes and Gardens™ 5-PC MEDALLION SET 54” W x 84” H

$10.97

Brick 678298192594 Blue 678298192587

BRICK

BLUE

GOLD

BROWN

f. Better Homes and Gardens™ 5-PC ALVARO SET 50” W x 84” H

$17.97

Black/Gold 679610636888

g. Better Homes and Gardens™

5-PC TRIPLE WATERFALL SET

49” W x 84” H

$19.97

Gold 735732748103 Brown 735732748127

a. Better Homes and Gardens™

5-PC BROCADE JACQUARD SET

54” W x 84” H |

Black 67829819256

$12.38

h. Better Homes and Gardens™ 5-PC OSAKA SET

Plum 67829819257

56” W x 84” H

Red 73573257334

Additional SIZES, STYLES AND COLORS on Walmart.com

$16.97

WINDOW SETS

for more inspiration go to Walmart.com/BetterHomesandGardens

a. Better Homes and Gardens™

EMBROIDERED BLOSSOM 2-PC TIER AND VALANCE SET

$9.97

Green 67829817590 Gold 67829817589 GREEN

GOLD

b. Better Homes and Gardens™

REVERSIBLE CHECK 2-PC TIER AND VALANCE SET

$11.97

Blue 08099543589 Red 08099543586 Black 08099548720 Brown 08099543588 Green 08099543587

BLUE

RED

BROWN

BLACK

GREEN

c. Better Homes and Gardens™

FRESH BREWED 2-PC TIER PAIR

$10.97

60” W x 36” H | Fresh Brewed 080995487321

VALANCE

$9.97

60” W x 16” H | Fresh Brewed 080995487338

d. Better Homes and Gardens™

BOTANICAL GARDEN 2-PC TIER PAIR

58” W x 36” H |

$10.97

Yellow 08099550399

VALANCE

Additional SIZES, STYLES AND COLORS on Walmart.com

$9.97

60” W x 16” H | Yellow 08099550400

SMALL WINDOW SETS & VALANCES

e. Better Homes and Gardens™

JACOBEAN STRIPE 2-PC TIER PAIR 58” W x 36” H

$10.97

Jacobean Stripe 08099550403

VALANCE

$9.97

60” W x 16” H | Jacobean Stripe 08099550404

f. Better Homes and Gardens™ HODGEPODGE VALANCE

$13.97

50” W x 18” H

| Hodgepodge 08099548729

g. Better Homes and Gardens™

GEORGIA CHENILLE VALANCE 50” W x 18” H

$13.97

Georgia 08099548727

h. Better Homes and Gardens™ ELIZABETH VALANCE

60” W x 14” H

Aqua 67829817581 Brick 67829819252

$9.97 AQUA

i. Better Homes and Gardens™ LILAC VALANCE 60” W x 16” H

Lilac 08099543594

BRICK

$9.97

j. Better Homes and Gardens™ FORMAL SWAG VALANCE 54” W x 20” H

$13.97

Burgundy 67829819264 Blue 67829819265 BURGUNDY

BLUE

for more inspiration go to Walmart.com/BetterHomesandGardens

Additional SIZES, STYLES AND COLORS on Walmart.com

BLINDS & HARDWARE a. Better Homes and Gardens™ 2” FAUX WOOD BLINDS

$15.88-$39.88 Available in white, oak, and espresso

See sizes online at walmart.com

WHITE

OAK

ESPRESSO

b. Better Homes and Gardens™ VERTICAL BLINDS 3.5”, 78” x 84”

$42.97 each

Chestnut 0065001604004 Oak 0065001604003

CHESTNUT

OAK

c. Better Homes and Gardens™

TEXTURED VERTICAL BLINDS 3.5”, 78” x 84”

$41.97 each

Sandstone 0065001604005

d. Better Homes and Gardens™ CLIP RINGS

$7.97

Black 0002829527183 Bronze 0002829527114 Pewter 0002829539752

e. Better Homes and Gardens™

g. Better Homes and Gardens™

ROUND CAGE ROD

5/8” diameter 28” - 48” 04243751493 5/8” diameter 48” - 84” 0004243752212

$15.97

FACETED SQUARE ROD

$31.97

1” diameter 42” - 120” 0002829541834

$18.97

h. Better Homes and Gardens™ VINTAGE GLASS ROD

f. Better Homes and Gardens™ DOUBLE ROD

1” diameter 33” - 66”

04243795614 1” diameter 66” - 120” 04243795615

3/4” diameter 42” - 120” 00081147402001

$37.97

$27.97

i. Better Homes and Gardens™ SHELL ROD

$44.97

3/4” diameter 42” - 120” 0044294193383

$28.97

j. Better Homes and Gardens™ AQUA GLAZED ROD 5/8” diameter 48” - 84” 0044294193376

$16.97

k. Better Homes and Gardens™ OVAL ROD

$13.97

5/8” diameter 28” - 48” 0890333011121

l. Better Homes and Gardens™ PEWTER PENDANT ROD

$31.97

1” diameter 42” - 120” 0044294193390

f. for more inspiration go to Walmart.com/BetterHomesandGardens

the lookout magazine prototype

The LookouT S e e A R T

VOLUME 1

k N o W A R T

B u Y A R T

cOVEr painting by sOphia LOngMan 203 FiFth Street weSt deS moineS, iowa 50265 tel 515 277 6734 Fax 515 277 4413

what’s inside . . . 06 24 olson-Larsen’s Story Check out the latest deliverables about our sponsor gallery.

08 15 20 22 2

exhibit Recap

Look into the most recent exhibition of modern invention for cultural inspiration.

Modern Art

Bathe in the fountain of modern art. An inspirational artist Yoko Nomura showcases her representation of modern art.

Public Art

Embrace art that enhances your life. Photographer Ryan McGuire takes us on the road with mouth watering displays of public art.

30 33 64

Placing Art In home

Pay attention to art that satifies your thirst for life. We’ll help you strategically place pieces throughout bedrooms and bathrooms of your home.

Color Palette

Motivate yourself with cohesive colors. Learn how to mix and match colors in entertaining rooms of your home.

Preserving Art

Learn how to preserve history in five easy steps.

Luis Rosenfeld

Experiment with Rosenfeld’s technical techniques with a fun Q & A about his unique lifestyle.

educating Consumers

Because life flows better around art, we look into the reasoning behind collage art.

department pages

Contents

Regional Museums

Did You Buy A Deal?

15 Reasons To Buy Art

Don’t pass up another museum on your road to success. Dedicate an hour to an experience you won’t ever regret.

The power is in your hands. Don’t buy traditional art, buy compelling art worth exploring. We’ll help you navigate through stores to find the best deal worth displaying in your home.

Do you live with outdated pieces or white walls? Learn how to customize your home today.

feature stories 3

eDIToR’S LeTTeR

s there anything more magnificent than having a collection of the finest contemporary art at your fingertips? I think not. Welcome to the first issue of The Lookout, a resource for the art lover—whether expert or novice or somewhere in between. Each month, our team will bring you content that will inform and inspire. The Lookout delivers you a source of informational content to inform and communicate up-to-date art scene messages. We are devoted to your wants and needs and invite you to comment and critique all materials. Among the treasures in our premiere issue: an exclusive interview with the incomparable Luis Rosenfeld. You’ll quickly learn his quirky tales about 2D mixed media and other unique mediums. He strongly believes art expresses ones profound beliefs when not influenced by the art market. Rosenfeld experiments with a variation of street art techniques that allows himself to create extra large prints, pastes them on almost any surface and then applies layers of polyurethane on parts of the prints he wants to draw attention to. We also have well-known insiders here to aid you in updating your home look. White walls are no longer visually accepted. Our team constructed a list of 15 quality reasons to buy art not based off first glance, but in-depth research. If you’re inspired to add something new to your collection, make sure to check out the Jingle in the Jungle event in December in West Des Moines’ Valley Junction. You have the chance to interact with the community and view the latest exhibition pieces. And for more events in the region, check our sponsor’s website at olsonlarsen.com Finally, we want your input and ideas to help shape this magazine. Do you have any suggestions, story ideas or comments? Don’t be shy. Let us know what you’re thinking.

Stay inspired,

Nicole Kasperbauer Editor

Find us on:

The LookouT S e e A R T

k N o W A R T

Editor: NICOLE KASPERBAUER Editorial Director: REBECCA WILSON Managing Editor: RAQUEL SASNOKA Freelance Writer: PETER BRADLEY copy chief: MICHAEL OLLMAN creative Design Director: MONIKA COPOULOS Freelance photographer: ELIZA CONTARSY Freelance illustrator: CYNTHIA BUTLER Web/social Media Editor: LYNN SILVER gallery Owner: SUSAN WATTS gallery Manager: SARAH EKSTRAND gallery Framer: MARK GOODRICH

B u Y A R T

partnerships: 20TH CENTURY INVESTORS (KANSAS CITY); ALLIED GROUP; AMERICAN

REPUBLIC INSURANCE CO.; ANDERSON ERICKSON DAIRY; ART ON CAMPUS COLLECTION, UNIVERSITY MUSEUMS, IOWA STATE UNIVERSITY; BANKERS TRUST; BAUDINO LAW FIRM; BELIN HARRIS LAW FIRM; BOONE COUNTY HOSPITAL; BRADSHAW FOWLER PROCTOR & FAIRGRAVE; BROWN WINNICK GRAVES GROSS BASKERVILLE & SCHOENBAUM; BRUNNIER ART MUSEUM; BUSINESS PUBLICATION CORPORATION; CENTER FOR HEALTH & WELL-BEING; CENTRAL COLLEGE; CITIBANK; CITY OF CLIVE; COMMUNITY STATE BANK (JOHNSTON); COVENANT MEDICAL CENTER (WATERLOO); DAUM MUSEUM; DAVIS, BROWN, KOEHN, SHORS & ROBERTS; DES MOINES CLUB; DICKINSON, MACKAMAN, TYLER & HAGEN PC; DORSEY & WHITNEY; DRAKE UNIVERSITY - DEPT. OF BIOLOGY; EMCO ENTERPRISES, INC.; EMPLOYERS MUTUAL COMPANY; EQUITABLE LIFE OF IOWA; ERNST & YOUNG; FARM BUREAU FINANCIAL GROUP; GRINNELL COLLEGE; GRINNELL REGIONAL MEDICAL CENTER; HALLMARK CARDS, INC.; HAWKEYE BANK OF JASPER COUNTY; HOLIDAY INN GATEWAY CENTER (AMES); HOME STATE BANK; HOMZ MANAGEMENT COMPANY; HOPKINS & HEUBNER P.C.; HOTEL PATTEE; HUBBELL REALTY COMPANY; IOWA BANKERS ASSOCIATION; IOWA LUTHERAN HOSPITAL; IOWA METHODIST MEDICAL CENTER; IOWA NETWORK SERVICES; IOWA RETIRED PERSONS PHARMACY; IOWA STATE BANK; IOWA STATE MEMORIAL UNION; IOWA STATE UNIVERSITY; ISU CREDIT UNION; JUNK ARCHITECTS, PC (KANSAS CITY); KNAPP PROPERTIES INC.; KPMG PEAT MARWICK; KUM & GO; LADCO DEVELOPMENT INC.; MACNIDER MUSEUM; MAGNA BANK; MARKETSWITCH (NORTHERN VIRGINIA); MARSHALLTOWN MEDICAL & SURGICAL CENTER; MARY GREELEY MEDICAL FOUNDATION; MAYTAG CORPORATION; MCFARLAND CLINIC (AMES); MCKEE, VOORHEES & SEASE; MEDICAP PHARMACY; MERCY HOSPITAL MEDICAL CENTER; MEREDITH CORPORATION; MONTGOMERY COUNTY MEMORIAL HOSPITAL; MURK-N-T, INC.; NATIONAL BENEFIT CORPORATION; NATIONAL TRAVELERS LIFE; NORWALK CUMMING STATE BANK; PELLA ROLSCREEN; PERRY STATE BANK; PIONEER HI-BRED INTERNATIONAL, INC.; PRINCIPAL FINANCIAL GROUP; QWEST COMMUNICATIONS; RAIN & HAIL INSURANCE; RDG CROSE GARDNER SHUKERT; RUAN CORPORATION; SIOUx CITY ART CENTER; SPRINT PCS (KANSAS CITY); STATE EMPLOYEES CREDIT UNION; STATE OF IOWA - IOWA DEPARTMENT OF CULTURAL AFFAIRS; STATE OF IOWA - IOWA ECONOMIC DEVELOPMENT AUTHORITY THE INTEGER GROUP; THE IOWA CLINIC; THE VERNON COMPANY; THE WORLD FOOD PRIZE CORPORATION; THOMAS MCGEE, L.C. (KANSAS CITY); UNIVERSITY OF IOWA HOSPITALS & CLINICS; UNIVERSITY OF IOWA MUSEUM OF ART; UNIVERSITY OF NORTHERN IOWA; VA CENTRAL IOWA HEALTH CARE SYSTEM; WEILER CORPORATION; WELLMARK / BLUE CROSS BLUE SHIELD; WELLS FARGO CARD SERVICES; WELLS FARGO HOME MORTGAGE; WEST BANK

Established in 1979, Olson-Larsen Galleries is a contemporary gallery representing 70 professional Midwestern artists. These artists are distinguished by full-time commitment to their careers, national honors, and competitive placements in regional, national, and international exhibitions. Most have either shown their work in major museums or have work included in permanent collections throughout the country. Recipients of NEA grants, Fulbright fellowships, other prestigious awards, and subjects of feature articles in arts journals, Olson-Larsen artists are recognized as among the best in their various fields. In 1970, the legendary Jan Shotwell opened Jan’s Gallery in Historic Valley Junction, thus establishing one of the first galleries in central Iowa to promote local and regional artists. Her pioneering dedication made it possible for a full-service professional service to thrive. In 1979, Ann Larsen and Marlene Olson purchased Jan’s Gallery, and renamed it Olson-Larsen Galleries. We are indebted to Ann, who skillfully

guided the gallery from 1979 to 1984. From 1984 to 2010, Marlene owned the gallery and continued to build on the reputation of representing the finest artists in the Midwest. Susan Watts purchased the gallery in 2010 after serving as manager under Marlene for seven years. Olson-Larsen is a full service gallery providing everything from initial assessment, proposals, and selection of art to conservation framing, delivery and installation, documentation, and appraisals on artwork sold. All services are rendered by an excellent in-house staff, educated and experienced in the arts. Olson-Larsen offers the same attention and quality services to individuals as to businesses and assists homeowners with everything from on-site consultations to formal proposals to art out-onapproval to installation. We encourage interested individuals to ask for assistance and to explore our inventory.

Susan Watts

Olson-Larsen galleries Owner

Valley Junction

olson-Larsen Galleries

The olson-Larsen Galleries Story. Midwest contemporary art, shown at its finest.

Gallery Story

Sophia Longman: Abstract Motifs, 2014, oil on canvas, 40 by 40 inches, New york. Abstract Art is multilingual, depending on the mature or infantile perception of the viewer, opens up to new worlds even oblivious to the artist. Abstract Motifs is an image of ClartĂŠ Sweetness and Love. Go figure if none of these resides in you.

MODERN ART S o P h I S T I C AT I o N Life beats down and crushes the soul and art reminds you that you have one.

Yoko Nomura | Inspiration in Word The compelling motivation for any artist is to forge something altogether new from oneâ&#x20AC;&#x2122;s creative vision. 50 years of artistic growth; she began in creative photography during the time of film processes that demanded mastery of light, precise measurement and control of various film and chemical processes, while seeking to refine her artistic vision further into abstraction.

Modern Art

Artists are distinguished by full-time commitment to their careers, national honors, and competitive placements in regional, national, and international exhibitions. Most have either shown their work in major museums or have work included in permanent collections throughout the country. Recipients of NEA grants, Fulbright fellowships, other prestigious awards, and subjects of feature articles in arts journals, Olson-Larsen artists are recognized as among the best in their various fields. In 1970, the legendary Jan Shotwell opened Janâ&#x20AC;&#x2122;s Gallery in Historic Valley Junction, thus establishing one of the first galleries in central Iowa to promote local and regional artists. Her pioneering dedication made it possible for a full-service professional service to thrive. In 1979, Ann Larsen and Marlene Olson purchased Janâ&#x20AC;&#x2122;s Gallery, and renamed it Olson-Larsen Galleries. We are indebted to Ann, who skillfully guided the gallery from 1979 to 1984. From 1984 to 2010, Marlene owned the gallery and continued to build on the reputation of representing the finest artists in the Midwest. Susan Watts purchased the gallery in 2010 after serving as manager under Marlene for seven years.Olson-Larsen is a full service gallery providing everything from initial assessment, proposals, and selection of art to conservation framing, delivery and installation, documentation, and appraisals on artwork sold. Uptasi dolorrum ese niet, es paria conse is dolo venihitatis inistotatia sernate sam quo iliquiatem et voluptur?Cipicab oriatesed quas conserum rem. Os et labo. Ut aut dolupta tinctotatur, quod excerrum reium eatem fugiatus nusam, si dolores andebis et quae doluptatur? Sam vid ut arcipsum et autatquo blaccus endae ducit abo. 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Ryan McGuire: 2014, photograph, Ithaca, New york.

Public Art Public art is accessible work of any kind. It cares about, challenges, involves, and consults an audience for whom it was made, respecting community and environment.

Public Art

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Luis Rosenfeld

Artist Showcase

Rosenfeld’s work is rich with layers and depth. his pieces reveal the connectivity of all by blending the foreground with the background as a result of his “polypasting” technique and/or the “rosenfeld effect” in his photography.

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Luis Rosenfeld 2D Mixed Media Graffiti Warehouse Baltimore, MD luisrosenfeld.com

celebrate with us. our thirty fifth anniversary representing 70 of the finest artists in the midwest. opening reception and gallery night

friday, april 11 5 â&#x20AC;&#x201C; 9 pm / on view april 11 â&#x20AC;&#x201C; June 7 featuring works by all gallery artists

O l s O n -l a r s e n GallerIes a contemporary gallery representing 70 of the finest artists in the midwest

a contemporary gallery representing 70 of the finest artists in the midwest 22

203 fifth street west des moines, iowa 50265 515 277 6734 www.olsonlarsen.com