Promotional Marketing Strategy
Pretty Little Liars Marketing Strategy
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Background pages 4-8
Social Media
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Capture the attention of potential viewers
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Organize social media for better impact
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Maintain Engagement »»
Creating a new way to involve viewers and grow interest
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Expanding The Brand
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Finding more opportunities outside of television
Background Set in Rosewood, Pennsylvania, the series follows the lives of four best friends, Aria, Hanna, Emily, and Spencer, whose lives start to fall apart after the disappearance of their leader, Alison. One year later, they begin receiving messages from a mysterious figure named “A”, who threatens to expose their deepest secrets, including ones they thought only Alison knew. At first, they think it’s Alison herself, but after her body is found, the girls realize that someone else is planning on ruining their perfect lives.
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Social Media Facebook
14+ million likes
2.8 million followers
1.8 million followers
Youtube
63,000 subscriptions 4
Facebook »» »» »» »»
Sharing clips from upcoming shows Blog updates Miscellaneous cast updates Press coverage
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x a a
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Live updates Twitter Q&A Instagram sharing RT viewers
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Behind the scenes with the cast Location shots Relevant reposts Stills from episodes
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Youtube
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‘Pretty Dirty Secrets’ Cast commentary
Maintaining Engagement Developing the Pretty Little Liars App »» »» »» »» »»
Collect evidence and find the real ‘A’ Watch past episodes Find hidden clues Create a list of suspects Organize the show
Who is A? 9
Expanding the Brand
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Clothing Beauty Giving the cast more opportunity
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