NICOLE MCKINNON A re c ent g ra duate from F l a g l er C ol l eg e, Nic ol e m a jored in g raphic design and mino red in advertising and fine arts. Ni c o l e is inspired ever y day by t he wor l d a round her. Her wo rk, which varies fro m graphic design, photo graphy to f i ne a r t , is c onsta nt l y infl uenc ed by fresh c ol ors, interesting peo ple, quality music, and spur o f the mo ment a d ve nt ures. Nic ol e is a l ways rea dy to l ea r n som et hing new. She has go ne fro m wo rking o n an antique letterpress in a s m a l l pr int shop to wor king at a fa st pa c ed a dver t ising a g ency. H er love fo r creativity is infinite and who knows w h e re she wil l end up next .
TA B L E O F C O NT E NT S RAY BAN NDSS VANS PRANA SUNRAIL WORLD GYM BUBBA BURGER SWISH ER SWEETS ALICE IN WONDERLAND ROYAL GOLD CIGARS
Challenge E x pres s th e tim e l e s s n ess o f Ray Ba n a n d ta rg e t th e mil lennial generat ion.
Solution An Adve rtis in g c a m p a ign with th e me ssa g e th at Ray Ba ns will m ake you look and feel like t he stars. The campaign c o nsi s ts o f m u l tip l e b l ac k a n d wh ite p rint a d s, with a s plash of t he Ray Ban red to t ie in t he m illennial generat ion w i t h t he c l a s s ic H o l l y wo o d sta rs. Th e c a mp a ig n will la unch an app t hat makes shopping easy and convenient as well as a s to re d is p l ays th at p rovo ke th e a u d ie n c e to inte ract and get involved in t he cam paign.
upload your pic and #legendary to be a star in our campaign
try on your favorite ray bans and get your 15 minutes of fame upload your picture and #legendary and be a star in our campaign
Challenge R ai s e awa re n e s s a n d s up p o rt th e a c c e pta n c e a n d in c lusion of people wit h down syndrom e in societ y.
Solution C reate a s e rie s of p rint a d s th at tu g o n th e h e a rt strin gs t hrough photographs, stat ist ics, and m ost impor tantly, succ e s s s to rie s . T h e p o ste rs will b e d isp laye d in lo cat ions relat ive to t he ads such as air por t s, museum s, or am p hi t h e ate rs .
Challenge To encou ra g e a fe a rl e s s o u tlo o k o n life a n d th e d e sire to be advent urous in vans.
Solution A cam p a ig n th at inte ra c ts with th e yo u n g ta rg e t a u d ie nce t hrough a cross-count r y bus tour t hat involves event s, pro app e a ra n c e s , p os te rs, a n d p e rso n a lize d d e c a ls a n d shoes. The campaign includes an app t hat will keep t he aud i enc e in vo l ve d a n d i n tu n e with th e to u r b u s.
P O P T A S BLE N U
WHERE? WHEN? JUNE 1ST-AUGUST 1ST, 2014 WHO'S ON THE BUS?
STARTING: FDR SKATE PARK, PHILADELPHIA ENDING: VENICE BEACH SKATE PARK, CALIFORNIA
GEOFF ROWLEY TONY TRUJILLO ANTHONY VAN ENGELON CHIMA FURGUSON
DOWNLOAD THE APP AND BECOME PART OF THE UNSTOPPABLE TOUR
AS THE VANS TOUR BUS TRAVELS ACCROSS THE COUNTRY CUSTOME STICKERS WITH THE NAMES OF THE UNSTOPPABLE KIDS WILL BE PUT ON THE VANS BUS. BY THE END OF THE TOUR EVERY INCH OF THE BUS WILL BE COVERED WITH THE NAMES OF OVER A HUNDRED UNSTOPPABLE KIDS.
Challenge To c reate a yo ga m a ga z in e th at is info rmative a s we ll as inspirat ional. Target ing beginners as well as exper ienced yo g i ’s .
Solution A slend e r m a ga z in e wit h n u me ro u s info rmative a rtic le s , photographs, as well as inter views The ar t icles and photos help b e g in n e rs f in d a yo ga rig ht fo r th e m. PRANA a lso includes interest ing inter views and unique yoga techniques fo r t he m o re ex p e rie n c e d yo g i’s.
PRANA
Challenge To encou ra g e yo u n g a d u lts to trave l o u tsid e o f th e ir c omfor t zone and exper ience new and excit ing t hings wit hin t he s tate o f F l orid a u s in g t h e Su n Ra il.
Solution A fun a n d inte ra c tive c amp a ig n in vo lvin g p rint a d s, interact ives, and t rain passes. The ads use bold t ypefaces and fun and vib ra nt im a g e s to attra c t th e yo u n g e r a u d ie n c e,
Welcome aboard the
SunRail ride your impulse
frequent traveler
reward card
card number: 154-642-6650 slide this card everytime you travel via sunrail and your points will be added KEEP TRACK OF YOUR POINTS: visit www.sunrail.com and put in your card number to claim your traveling points more traveling points = more rewards
current location Welcome aboard the
Welcome aboard the
ride your impulse
ride your impulse
SunRail
Welcome aboard the
SunRail
SunRail
ride your impulse
jacksonville
daily pass
monthly PASS
date issued: 12/12/13 expiration: 12/13/13
date issued: 12/12/13 expiration: 1/12/14
tuesday 12.10.2013
destination city departing city current location
Welcome aboard the
Welcome aboard the
ride your impulse
ride your impulse
SunRail
sunrail stops
SunRail
1 year PASS
weekly pass
date issued: 12/12/13 expiration: 12/12/14
date issued: 12/12/13 expiration: 12/19/13
total distance: 210 miles miles traveled: 120 remaining miles: 90 est. duration: 45 minutes est. arrival time is 3:47PM
tampa
11:23 AM
Challenge To re-bra n d th e id e ntit y to a mo re so p h istic ate d d e sig n, including a logo, stat ionar y, unifor ms, and retail items.
Solution An ex pl os ive l og o , in s p ire d by th e e a rth’s e n e rg y, with a bold t ypeface and vibrant colors. The new ident it y will be us ed o n re ta il ite m s a n d u n ifo rms a s we ll.
Challenge To s prea d awa re n e s s of BU BBA b u rg e rs a n d ga in mo re followers on social media sites as well as adver t ise t he c li ent ’s p ro d u c ts a n d d e a ls o n fa c e b o o k .
Solution C reat i n g va rio u s c re ati ve c o nte nt fo r Fa c e b o o k , In sta gram , Twit ter, Flickr, Tum blr, P interest , and Imgur. A lso creat i ng b l og s a n d p os tin g p ro d u c t sh ots o n th e se site s.
Challenge G ai n m o re fo l l owe rs on so c ia l me d ia site s in o rd e r to br ing at tent ion to t he com pany’s product s.
Solution C reat i n g va rio u s c re ati ve c o nte nt fo r Fa c e b o o k , In sta gram , Twit ter, Flickr, Tum blr,P interest , and Imgur. A lso po st i ng p ro d u c t s h ots on th e se site s.
MAC MILLER SWISHER SWEETS
Challenge C reate n u m e rou s p a n e l s th at illu strate th e n ove l u sin g solely t ype.
Solution U se t he p l ot of th e s to ry a s a g u id e to c re ate a u n iq u e illust rat ion for each scene.
ALICE IN WONDERLAND
Challenge G ai n m o re fo l l owe rs on so c ia l me d ia site s a s we ll a s a n increased am ount of viewers on t he website.
Solution C reat i n g va rio u s c re ati ve c o nte nt fo r Fa c e b o o k , In sta gram , Twit ter, Flickr, Tum blr, P interest and Imgur. A lso posti ng p ro d u c t s h ots on th e se site s.
CASINO GOLD R O Y A L
G O L D
C I G A R S