HORSEtrailers.net Brochure by Equiluxe Marketing

HORSE TRAILER SHOPPING REIMAGINED FOR THE 21ST CENTURY

THE PREMIER HORSE TRAILER MARKETPLACE

HORSETRAILERS.NET HORSEtrailers.net is an online platform dedicated to connecting customers with horse trailers that match their needs and budgets. Leveraging our teamâ&#x20AC;&#x2122;s digital marketing background and lifelong enthusiasm for all things equine, we have combined detailed competitive analyses, thorough research, and direct customer feedback with insidersâ&#x20AC;&#x2122; perspective and a top-tier web development team to create a platform and mission that clearly caters to the needs and wants of a large and lucrative market.

OUR MISSION HORSEtrailers.net has established itself as a trusted source of answers and information for equestrian enthusiasts. We implement proven strategies & tools unique to this industry, presenting advanced features with clear, simple usability to convey professionalism & inspire trust in users. Our goal: to become the #1 trusted online horse trailer marketplace.

WHY WOULD CUSTOMERS CHOOSE HORSETRAILERS.NET? We spent months analyzing existing industry offerings and actively seeking detailed feedback from equestrian enthusiasts. Their input showed us how to develop a unique, intuitive platform that delivers precisely what they want when they plan to buy. HORSEtrailers.net is the most technologically-advanced website of its kind, incorporating advanced features unavailable elsewhere in the industry. We focus on appealing to the broadest market by presenting a wealth of relevant information via stress-free user experience that makes ﬁnding answers easy on any device.

WELCOME TO HORSE TRAILER SHOPPING, REIMAGINED. Our shoppers’ experience is supported by cutting-edge tools at every stage of the purchasing process – this enhances the entire trailer purchasing process. No more scouring the dark corners of the web in the wee hours of the morning:

Make Informed Choices

Create Custom Alerts

Shop

One-stop knowledgebase including prices, specs, reviews & more

Customers will know the instant a trailer matching their criteria becomes available

Conveniently, comfortably & safely among trusted merchants

WHY SHOULD ADVERTISERS PARTNER WITH HORSETRAILERS.NET? HORSEtrailers.net maintains a clean, modern, absolutely professional image. Our site experiences ongoing optimization, ensuring high visibility for our own content and our partners’. This means that customers are able to easily access the infomation they need to make an informed buying decision.

HORSE TRAILER MANUFACTURERS

HORSE TRAILER DEALERSHIPS

Brand recognition keeps your afﬁliate dealers

Access a targeted audience by listing your

moving your units consistently.

inventory on our site.

Content marketing is one of the best ways to

In addition to the instant exposure this provides,

present your company as an industry leader, and

customers

it’s a large part of our growth strategy. Our site

rate/review your business on our site, and share

offers a superb opportunity for you to share your

those reviews with others. This type of publicity

vision with your audience.

provides signiﬁcant and lasting value because it

will

have

the

opportunity

comes from your customer, rather than your What new features are you cooking up? Will you

company.

be attending a trade show this season, where your customers can check out your products hands-on?

Your business will be directly afﬁliated with and

Perhaps there’s an important safety update or an

promoted by one of the web’s most trusted –

engaging story you’d like to share.

and professional – equestrian authorities.

Your customers want to hear all about it. We can help you reach more customers more efﬁciently and get them through your dealers’ doors when they’re ready to buy.

A SITE FOR SORE EYES Inspired by longstanding, successful platforms in the auto industry (and others) and backed by a technical dream team, HORSEtrailers.net will be a fully-responsive site focused on intuitive user experience. That means users feel comfortable onsite, don’t get lost, and always know exactly what to do next. Because we think the best web platforms are the ones that help you ﬁnd what you’re looking for – without getting in the way.

RESEARCH CENTER Customers want a simple “one-stop shop” to research horse trailers before making a purchase. We provide this, enabling them to compare models, brands, trailer specs, prices and more. Our knowledgebase includes searchable horse trailer reviews, news, buyers’ guides, and other relevant articles to help customers make informed choices. Active content producers have the opportunity to establish themselves as industry thought leaders via our

SELLER SELLER LOGIN LOGIN

SELL WITH US | ABOUT | CONTACT

Research Center. From here, customers link directly to listings that match their criteria and are relevant to what HORSE TRAILERS FOR SALE

RESEARCH CENTER

they’ve learned.

HORSE TRAILER DEALERS

HORSE TRAILER MANUFACTURERS

RESOURCE DIRECTORY

SELL A HORSE TRAILE

MAKE SURE YOU DON’T MISS A GREAT DEAL T R A I L E R S C O U T D E L I V E R S N OT I F I C AT I O N S O F G R E AT D E A L S TO YOUR INBOX. HERE'S HOW IT WORKS:

Choose your dream trailer

Trailer Scout looks for matches

Trailer Scout alerts your inbox

Use the form below to specify what you're looking for.

Trailer Scout monitors the site for new listings matching your criteria.

You're instantly notiﬁed via email when a new listing is available.

WHAT ARE YOU LOOKING FOR? Just make your selections below - in any combination you like - and we'll do the rest! Please note: you will be prompted to create a free account so that we can protect the privacy of your contact information.

TRAILER SCOUT

Year Any

Any

Any Price

Price Range Any Price

Horse trailers are not cheap. Good deals always go fast,

Make Range All Makes

customers spend many hours searching for them and are

Model

often frustrated when replying to an ad, only to discover

Pull Type

All Models

All types Bumper Pull

the trailer is already sold. Our customers will simply

Gooseneck

identify their dream trailer to us: we’ll notify them by email

Number of Horses 1

the instant we list one matching their criteria.

Material/Construction Any Material/Construction Location Any State

Your pre-qualiﬁed inventory listings are delivered directly

Any Distance

Zip Code

Your Contact Information First Name

to the inbox of a prospect who is actively seeking them.

Last Name

This was one of the most-requested features during our

market research. SUBMIT SUBMIT

INTERESTED IN

SELLING WITH US? Thinking you should have a persistent pitch to advertisers; putting it here in the footer means it's ever-present and it shows up in search results. LEARN MORE ABOUT THE BENEFITS

STILL HAVE

QUESTIONS?

QUICK & HELPFUL

LINKS

Horserailers.net 123 Anystreet City, ST 33333

Trailers & Trucks for Sale

888.555.5555 Info@Horsetrailers.net

Trailer Scout

Research Center

Directory

businesses offering superior customer service – top performers (in satisfaction, not sales) receive a badge you can display on your website and other marketing tools.

DEALER / MANUFACTURER PROFILE DIRECTORY As a HorseTrailers.net partner, you receive your own branded profile page in our directory. These profiles are fully searchable; customers can filter results by location, services, products and more. Your profile’s visibility on the site will turn prospects into customers by linking directly to your inventory, social media profiles, ratings/reviews, or other content.

USER FRIENDLY RESULTS EXTENDED MARKETING

CUSTOM FILTERING

SOCIAL CONNECTION

IMPORTANT NUMBERS We have done our homework. Our love of horses brought us here. But it’s our digital marketing background that will beneﬁt you.

At least half of online shoppers begin by querying a search engine. Optimization is crucial; over 75% of them never look past Page 1 of search results.

MOBILE

Any modern site needs to translate perfectly to mobile platforms. Today, more than 25% of searches are mobile-based, and Morgan Stanley’s analysts predict that mobile Internet trafﬁc will actually overtake desktop trafﬁc by 2015.

SOCIAL

59% of active Internet users in North America have a Facebook account and use it regularly. 27% of all time spent online is dedicated to social networking – social media uniﬁes targeted customer bases on one platform for efﬁcient advertising and content promotion.

CONTENT

90% of customers ﬁnd unique, custom content useful. Content marketing costs 62% less than traditional marketing and generates 300% as many leads (that means lots more eyes on your ads).

REVIEWS

Over 70% of shoppers consult at least one review before making a purchase. 97% of them report the review to be accurate, and 70% of them further amplify the review’s impact by sharing it with friends, family, and followers. Onsite reviews can improve conversions by 20%.

ANALYTICS

as an advertising partner, your HorseTrailers.net user dashboard displays precise statistics: how much trafﬁc, how many inbound leads, referrals and Trailer Scout matches each ad generates. We also provide itemized quarterly reports that include search trends, sales activity, and other important metrics. Is your ad actually working? How well? You’ll never have to wonder again.

MARKETING & GROWTH STRATEGIES HORSEtrailers.net approaches marketing holistically. We work with top professionals to ensure each outlet is fully covered, targeted appropriately and, most importantly, useful & relevant for users. Our initial and ongoing campaigns will be multi-tiered:

SEO / SEM

DIGITAL ADVERTISING

When customers have a question (like, “where can

We will run ad campaigns on popular, high-trafﬁc

I ﬁnd X horse trailer?”) they ask a search engine,

equestrian sites and forums. This helps establish

which returns sites that may answer the question

our name in the industry by creating brand

– simply put, the better the answer the better a

awareness/recognition

site gets ranked.

enthusiastic prospects.

among

our

most

We work with a highly-respected SEO and SEM (Search Engine Optimization and Marketing, respectively) consultant to ensure all content is fully optimized to draw maximum trafﬁc to our site. We will also run paid ad campaigns on all major search engines; this ensures we are advertising to the right audience: people who are already in the market for horse trailers and related products/ services..

SOCIAL MEDIA

PUBLIC RELATIONS (PR)

Social media has become one of the heaviest

We have contracted an equestrian PR specialist to

drivers of online trafﬁc. We already have an

help us gain fast exposure through feature stories

established presence on Facebook with over 2,500

in popular media.

fans. We will continue growing this presence to

submits press releases to equestrian publications,

promote our site and its advertisers and will

news sites, and blogs, leveraging an expansive

establish similar presences across all leading social

network of professional connections to our

networks.

advantage.

This specialist creates and

MARKETING & GROWTH STRATEGIES (CONT.)

CONTENT MARKETING We have partnered with several horse-trailer-specialist content creators. They research and develop unique informational content for us, continually optimizing to directly target the questions our prospects are asking search engines. We will continue building our knowledgebase, focusing on share-worthy content that provides fuel for our social media campaigns. The more answers we offer, the more trafﬁc we will generate – each piece of optimized content will return growing numbers of visitors over time. Our site is designed to integrate seamlessly with social media, allowing content and ad-sharing across networks with a single click.

7.9

EMAIL MARKETING

PROMOTIONS & CONTESTS

REVIEWS & RATINGS

We have partnered with several

We will create additional incentive

Customers areable to review and

equestrian-focused

website

to visit our site by launching regular

rate dealers, manufacturers and

afﬁliates, each with long lists of

promotions and contests to attract

speciﬁc

targeted

have

new customers and reward existing

HORSETrailers.net

agreed to use these mailing lists to

ones. This helps increase new sales,

actively solicit them).Prospects are

help us spread the word about

drives repeat business, boosts

5 times as likely to trust user

HorseTrailers.net. For you, this

overall site trafﬁc and gives us the

reviews – even from unknown

means

opportunity to solicit ratings &

sources – over advertising.

customers

substantial,

and

rapid,

and

targeted exposure to customers across the country – each email blast

will

reach

over

equestrian enthusiasts.

50,000

reviews from satisﬁed customers.

trailer

models

(and

OBSESSION

PASSION

We’ve been obsessed with horses and

When

technology our whole lives. To us,

something, you want to make it the best it

HORSEtrailers.net is much bigger than

can be. Our team is genuinely committed

just a website – it’s the rich resource

not just to grow HORSEtrailers.net, but

library we always wished we had access

also to keep it fresh, modern, visible, and

to, combined with a marketplace and

always relevant. We continue to identify

community everyone can feel conﬁdent

friction

getting involved in.

producers/retailers

you

care

points

this

much

about

experienced and

their

by online

customers, and we will focus on removing We’re going to share our obsession with

them to improve their experience.

everyone in North America.

KNOWLEDGE

BUSINESS

Thanks to the aforementioned lifelong

Thank you for taking the time to learn

obsession and passion, we understand

more about HORSEtrailers.net. We’re

equestrian enthusiasts ﬁrsthand and have

pretty excited about changing the face of

personally experienced the difﬁculties

horse trailer shopping forever, and we’d

they face when shopping online.

really like you to be involved.

Our team comes has a combined 25+ year

Please contact our west coast sales rep,

background in digital marketing – it’s how

Janell Baranski, to schedule a demo at

we feed our horses – and we partner with

your convenience.

respected industry leaders to keep our strategies airtight and innovative as

We look forward to working with you!

HORSEtrailers.net grows and evolves.

Janell Baranski Janell@HORSEtrailers.net 866.570.3560 x700

SERVICE & PRICING LIST Interested in advertising with us? Great! Contact us before [date] to lock in these special pre-launch partner rates for your company:

OPPORTUNITIES & RATES FOR: DEALERSHIPS

pg. 14

MANUFACTURERS

pg. 15

SERVICE PROVIDERS

pg. 16

OPPORTUNITIES & RATES FOR DEALERSHIPS FEATURED DEALER

100

PER MONTH

6 - 1 2

MONTH PACKAGES

Ask your sales rep about discounts available

IN TRO DUC TO RY SP EC IA L

$65 PER. MONTH MUST BE PREPAID BY NOVEMBER 30th 2014

DEALER DIRECTORY PROFILE PAGE

HORSE TRAILER SALES INVENTORY

• Users are able to search by services you offer, brands you carry and location

• Unlimited horse trailer for sale listings

• Links to all of your available inventory on our site, your website and social media proﬁles

• Contact forms allowing shoppers to make inquiry or make offer with click of a button

• Google map locator with driving directions

• Unlimited photos and videos of horse trailers for sale, includes detailed specs and descriptions

• Post special offers to promote ﬁnancing specials, close outs, etc.

• All inventory integrated into our trailer scout tool, delivers your matching inventory directly to shoppers inbox

• Ratings/ Reviews get recognition for your client satisfaction

• Ability to post special offers

• Links to YouTube videos promoting your dealership

• Detailed stats available showing ad views, contact inquiries and website referrals • Quick setup tools for ad creation • Bulk uploads available

RUN OF SITE DIGITAL DISPLAY AD

350

PER MONTH

728 X 90

3-6-12

MONTH PACKAGES

Ask your sales rep about discounts available

IN TRO DUC TO RY SP EC IA L

$250 PER. MONTH

Leaderboard Display Ad (728 X 90) in header of all site pages

RESEARCH CENTER SPONSOR

350

PER MONTH

728 X 90

3-6-12

MONTH PACKAGES

SOLD OUT UNTIL JANUARY 2014

IN TRO DUC TO RY SP EC IA L

$250 PER MONTH

Logo link on Research Center Primary Search and Leaderboard Display Ad (728 X 90) digital display ads appearing in select research center articles

OPPORTUNITIES & RATES FOR MANUFACTURERS FEATURED MANUFACTURER IN TRO DUC TO RY SP EC IA L

2000

$1500/YEAR PREPAID BY NOVEMBER 30TH

ANNUALY

MANUFACTURER DIRECTORY PROFILE PAGE • Link to all listed inventory manufactured by your company

RESEARCH CENTER INCLUSION The go to place for potential buyers researching horse trailers prior to purchase. Buyers can read consumer ratings

• Link to a list of all of your associated dealers

and reviews on different manufacturers and speciﬁc models,

• Links to your website and social media proﬁles

ﬁnd detailed specs, download product brochures, perform side by side comparisons of horse trailers, obtain price range

• Content marketing articles, post your company news, press releases, event attendance updates or educational articles directly on your proﬁle page • Ratings/ Reviews get recognition for consumer satisfaction

information for new and used listings, watch video tours and read relevant articles to support them in every phase of the purchase decision process.

• Links to YouTube videos promoting your company, product tours or informative webinars

We provide a detailed proﬁle page for every model your

CONTENT MARKETING

these proﬁle pages as new models are brought to market.

We provide our featured manufacturers the opportunity to collaborate on content marketing articles twice a year. These articles will be written by a professional equestrian copywriter and will be educational to the consumer.

company has produced for the last ﬁve years and will update These pages contain trailer photos, videos, descriptions, available features and conﬁgurations, ratings and reviews. Also includes, a link to all new and used inventory available on our website, including price ranges, brochures and any press releases pertaining to your company’s product line.

RUN OF SITE DIGITAL DISPLAY AD

350

PER MONTH

728 X 90

3-6-12

MONTH PACKAGES

Ask your sales rep about discounts available

IN TRO DUC TO RY SP EC IA L

$250 PER MONTH

Leaderboard Display Ad (728 X 90) in header of all site pages

RESEARCH CENTER SPONSOR

350

PER MONTH

728 X 90

3-6-12

MONTH PACKAGES

SOLD OUT UNTIL JANUARY 2014

IN TRO DUC TO RY SP EC IA L

$250 PER MONTH

Logo link on Research Center Primary Search and Leaderboard Display Ad (728 X 90) digital display ads appearing in select research center articles

OPPORTUNITIES & RATES FOR SERVICE PROVIDERS AFFILIATE ADVERTISING

200

PER MONTH

3-6-12

MONTH PACKAGES

Ask your sales rep about discounts available

INTRODUCTORY SPECIAL EXPIRES JULY 30

$150/MONTH PREPAID BY JULY 30, 2014

Lead Generation & Referral for service providers including trailer insurance, financing, transport, living quarters conversions, etc. . Instead of cluttering our site with distracting banner advertisements, we provide shoppers an easy way to find providers and get quotes for the products and services relevant to their horse trailer purchase. The qualified leads we refer to you are shoppers looking for the service that you provide. Intake forms can be customized to suit your unique intake requirements.

RUN OF SITE DIGITAL DISPLAY AD

350

PER MONTH

728 X 90

3-6-12

MONTH PACKAGES

Ask your sales rep about discounts available

INTRODUCTORY SPECIAL EXPIRES JULY 30

$265/MONTH PREPAID BY JULY 30, 2014

Leaderboard Display Ad (728 X 90) in header of all site pages

RESEARCH CENTER SPONSOR

350

PER MONTH

728 X 90

3-6-12

MONTH PACKAGES

Ask your sales rep about discounts available

INTRODUCTORY SPECIAL EXPIRES JULY 30

$265/MONTH PREPAID BY JULY 30, 2014

Logo link on Research Center Primary Search and Leaderboard Display Ad (728 X 90) digital display ads appearing in select research center articles

HORSE TRAILER SHOPPING REIMAGINED

ADDRESS

FORT WORTH, TX

PHONE

866.570.3560 EMAIL

JANELL@HORSETRAILERS.NET

FOR THE 21ST CENTURY

THE PREMIER HORSE TRAILER MARKETPLACE