Newvisuallanguageresearch by Nicole Sellars

postmodernism research magazine research

visual experiments helvetica the grid system masthead design masthead and cover design thumbnails and visuals mock ups

BREIF

modernism research

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Modernism is typically defined as a conditon that begins when people realise God is truely dead and we are therefore on our own - Phillip E. Johnson Phillip E. Johnson is a retired UC Berkeley law professor and author who is considered the father of the intelligent design movement.

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What is modernism?

odernism is a term which introduced a whole new variety of art movements which emerged in the late 19th century and the early 20th century shortly after world war one, which was a time where the world dreamed of changed and the end of conflict of any sort and this was the start of the influence in design, art and artitecture that we see today. From the early 20th century art movements such as DADA, Constructivism, Cubism, Bauhaus and so many more all had moderism as their main influence and they carried on their influence into the world of design, including photography and typography. These movements helped bring the relationship between art and craft closer together giving them a stronger connection.

uring the 19th century, many artists started to make art about people, places, or ideas that they found interest in, and some of which they had experience with directly. Then the idea of a subconsience mind became really popularised and then many artist began to explore dreams, symbolism and personal iconography, this helped challenge art. For so long people found that art should realistically represent the world but some artist wanted to break this tradition and explore further into the art using expressive use of colour, non-traditional materials and new techniques within their experiments.

Modern Movements

uturism begun in 1909 and is an Italian art movement that had speed, technology and modernism as it’s core inspiration. Futurism portrayed the new characteristics that was waiting in the 20th century life, which was glorified war, a age of machine and favoured the face of fascim. One of the key moments for futurism was that futrist were fascinated with how art had problems with representing the changes and the modern world, they wanted their art to speak volumes and evoke the sensation of our 5 senses, sight, touch, smell, taste and hear. Among most modernism, Futurism rejected anything old and looked towards the new, the futuist wanted to celebrate the birth of the modern world.

DaDa

1916 - 1923

ada was born out of a whole pool of new and unusual experimental ideas from paintings, poets and filmmarkers, who flcoked to Switzerland before and during world war two because they didn’t help or support either side in the conflict. Switzerland was Neutral. The art of Dada is varied so widely that it is hard to speak of a coherant style, however Dada was powerfully influenced by the futurism art and expressionism concerns with the new and upcoming technology.

auhaus was another art movement which was concerned with the technology and how fast it was becoming advanced. Worried that the work out and hand made crafts would so soon disapparent and turn all into fractories of machines Bauhaus wanted a way of balacning things out. Creativity and manufacturing were drifting apart and Bauhaus aim was to unite the two once again and starting again with a fresher design for everyday life. With Bauhaus fine art and craft were brought together with outcome of problem solving for the modern industry society, with this it brought the arts of craft, such as sculptures and painting up to the same level of fine art which inspiered art in the 20th Century. The act of Bauhaus bringing the relationship of creativity and manfucturing together has now led ‘fine art’ to be seen as ‘visual arts’.

1919 - 1935

1909-1930

Constructivism

Futurism

Modern Movements

onstructivism was an artistic and architectual movement which originated in Russia. The Constructivism art begun in 1919 and rejected anything which any idea of autonomous art. The constructivism art was in favour of the social purpose and this is why it was used a lot in propaganda. Constructivism had a objective in art, it was not to express beauty or artist’s outlook but for the viewer to analyse the the materials and the form of art. One of the main demonstrations that Constructivism brought to life was the behaviour of the materials, such as wood, glass, and metal. One of the main inspierations for Constructive art was to express the experiences of living a modern life, it’s new disorientating qualities of space and time but it was also crucial to desire the development of a new art form that was appropriate to the modern goals of the Russain Revolution at the time.

Bauhaus 1919-1933

Kurt Schwitters 1887 - 1948

Modernist Artists

urt Schwitters was a German painter, sculpter, typographer and writer who interested in the creative arts from a really young age. Schwitters went on to study these artistic interests at the School of arts and crafts in Hanover from 1908 - 1909, Schwitters then went on to study even further at Dresden Academy from 1909 - 1914. Follow these studies he worked in genres and medias such as Dadaism, Surrealism, Poetry, Constructivism, sound Graphics and what later became known as installation arts. Schwitters may have worked in a number of of genres and media he is most famous for his collage work. Schwitters collage uncluded all sorts of materials from wood, bus tickets, scrap paper and so much more that it wasn’t long until his work became associated with Dadaism, but as well as this Schwitters work was influenced by alot of other movements from Cubism, Expressism, Surrealism,

and Constuctivism, of course these influences all occured at different stages of Kurt Schwitters career. Schwitters created a collection of worked named ‘Merz collection’. Originally Kurt Schwitters work seemed to have been influenced by Cubism and Expressionism during the early stages of his work, however this soon changed when the political climate for Germany became more liberal and stable. Because of this Schwitters work became a lot more modernist, by this he decreased the use of openly showing political context and a much more cleaner style within his work. Like any good artist Schwitters from influence from any type of art and transformed it into his own creation.

Modernist Artists

I find Kurt Schwitters work really unusually but interesting at the same time, I think this work could be very influencional when it’s needed to be, I think Schwitters had a big voice and the only way he could express his views was through the modern arts combined.

Wassily Kandinsky 1866 - 1944

Modernist Artists

assilyWassilyevichKandinsky was an influential Russian painter and art theorist. Kandinsky was honoured with the credit of painting the first ever purely abstract works. Born in Moscow, Kandinsky spent his childhood in Odessa, later he enrolled at the University of Moscow, studying law and economics. he was so successful within his profession that this lead to him been offered the oppertunity of professorship, chair of Roman Law. Because of Kandinskys profession in Law and economics it wasn’t until later in life when Kandinsky began painting studies, which he focused on ife-drawing, sketching and anatomy, this wasn’t until the age of 30. Kandinsky moved and settled in Munich in 1896, this is wherer he started studying first at Anton Azbe’s private school and then at the Academy of Fine arts. Once his studying was complete he decided to move back to Moscow in 1914 after the out break out world war 1. Kandinsky was unsympathetic to the

after the out break out world war 1. Kandinsky was unsympathetic to the official theories on art in Communist Moscow which then lead him to travel again and returned to Germany in 1921. There, he taught at the Bauhau school of art and architectyre from 1922 until the Nazi’s came in 1933, which then lead him to move once more, but little didn Kandinsky know that this would be the best influenctial move he had undertaken. Kandinsky moed to France, which is where he lived for the rest of his life, becoming a French citizen in 1939 and producing some of his most protential art. He died at Neuilly-sur-Seine in 1944. Geometrical elements took place on increasing importance in both his paintings and teachings in particular with paintings. Kandinsky most commonly used circles, hald circles, the angle as well as straight and curves lines. During Kandinskys time of teaching at the Bauhaus school of art it was massively productive for him as it was so free which was characterised by the use of colours and gradiations which

Modernist Artists

Kandinsky used to illurstrate his distance between the constructivism and supreatmism movements which were highly influencial at the time. Kandinsky’s influence didn’t stop there, his influence increased during the 20th century.

The Grid System T

he grid system was considered to be the greatest invention of the year during the 20th century The system was introduced from Bauhaus as the grid for Graphic design clarity, rather than a simple organisation tool. People had a love, hate relationship with the grid system. Loved because it provided order to the disorded and hated because it made many designers feel trapped into rigded confinment and restrictions, which left with designers either working with or against the system. The grid system was mostly favourited by modern and contempory designers who saw the system as a process which can be used flexibly and holds the elements together. Josephe Muller Brockman once said “One must learn how to use the grid as it is an art

The Grid System

Helvetica

which requires practise” In most cases once a designer has learn how to use he correct grid for their purpose it can be much easier to construct, especially with textandothervariousmaterialswhichhave been used. As well as this using grids can ensure you of how consistant the work is. However some designers perfer not to used the grid system, this is genuerally seen as a postmodern approach, simply because grids are seen as very modern. I personally find grids very helpful with my work, I think they help solve alot of visual problems which I have come across in the past, I sometimes find it difficult to find the correct type of grid, but once I have the right one for my purpose it isn’t long until my final piece starts coming together. For my magazine in the New visual language project I will be more than likely using the grid system throughout my entire magazine, as I believe this will help my work flow well and look consistant, which is very eye catching.

he Helvetica design is very popular and has been since it’s release in 1957. It can be seen anywhere from print and web to film. Helvetica was one of the more popular typefaces and products in the modernism period, the typeface was perfect for modernist as it was thought that the type captures the simplisity to suggest greater ideas. The clean cut typeface means it can be

a neutral platform in a wide variety. When first brought to light, Helvetica was originally named ‘Neue Hass Grotesk’ but in the 1960’s it was then renamed to more international friendly, Helvetica - The latin name for Switerland. There was infact two versions of Helvetia created by Max Mideiger which were released by Linotype in 1957 and the second, Neue Helvetica, in 983 by D. Stempel AG (Linotype daughters company) which was actually a remaking of the original. In addition, Linotype released Neue Helvetica Pro design in 2001, which is a open type version with expanded foreign language support, therefore is not a type in itself. Even with all new releases of the type, all Helevetic types has it’s own characteristics, making it easy to be identfied, characteristics such as the tall letter ‘X’ making it easier to read in small sizes, the narrowness of ‘T’ and ‘F’ the square looking ‘S’ the bracketed top serif in the ‘1’ and rounded off sqaure tail of ‘R’. There are also other typefaces such as Arial which are very similar the Helvetica font.

Helvetica

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Post - modernism is Modernism with the Optimism taken out.

- Robert Hewison British Historian

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What is Post modernism?

ost modernism is an art moment that came about in the late 20th century. The art moment came about when Graphic Designers seeked to challenege the restrictions imposed by modernist, ideology and principles. The idea of postmodernism began as a critical response to towards the modernism arts, when they became aware of the blandness and the failure of the aim to make everything perfect within the modern movement. Postmodernism is a huge reaction towards the assumed certainty of sciencetifics, or efforts to explain reality, this is saying that reality is not simply mirrored by the human understand but rather by everyones own individual and personal realality, this is why Postmodernism is highly skeptical of explanations which claimed to be valid for all groups such as cultures, races or traditions.

ostmodernist people believe that nothing is original and everything has been stolen, or been done before, over and over again. The ‘Post’ in postmodnerism is because it denies the existance of any of principle and also it lacks the optimism scientific, philosophical or religious truth which explains everything for everyone. The placing of all princples under examinaion of it’s skepticism, although it should realise that even it’s own principles are not beyond questioning.

Conceptual art 1960’s - 1970’s

onceptual art is a contemporary form of artistic representation, of a concept or a idea most common in a personal, complex and inclusive takes of a abstract form. The “Conceptual Art”, which began as a movement among the many artistic trends of the sixties, planned to demonstrate the priority of the artist’s visualised concept. The general purpose and the relative aspects of its components, has unalterable qualities; and as a result, for the artists of this movement, definitions of art and artwork, and their relation to humanity, the environment and concern with beauty are in process of re-evaluation, from a standpoint apart from modernism.

econstructive Punk wasn’t just an art moment but a way of life for most people who tuck interest in the change. Changes include music, fashion, hair styles, make up, and of course the art. Some of the most popular Deconstructive Punk was presented on album covers from bands such as the Sex Pistols. Deconstructive Punk came around to the Unite Kingdom, United States and Australia in the mid 1970’s. Punk art is usually influenced by the concer of social injustice and economic disparity. Within the Punk art it is very common for the artist to want the viewer to feel empathy and shock by portraying the use of suffering within their art.

Pop Art

1958 - 1972

opart emerged in the mid 1950’s in britain, this new art movement represented a challenege to the traditional fine arts, they did this by including imagery from popular culture such as advertising. Pop art is based on modern popular culture and the mass media which is seen as an ironic comment towards traditional fine art. Pop art was highly popular in it’s time and even started been used on everyday objects such as soup cans, comic strips, washing powder and so much more. It was Andy Warhol who brought Popart into the public eye, His screen prints of coke, soup tins and film stars were a big part of the icongraphy of the 20th,

1960’s onwards

1970’s - present

Postmodern Movements

Minimallism

Deconstructive Punk

Postmodern Movements

inimalart,popularlyknownasMinimalism,wasamajormovementfor the postmodernist arts. Minimalism was specifically a style of abstract painting or sculpture characterised by extreme simplicity of form, a type of visual art which is stripped down to it’s essentials of geometric abstraction.

Postmodern Artist

Armin Hofmann 1920 - present?

rmin Hofmann, born in Switzerland in 1920, he grew up with a creative streak and from a very young age already knew what he wented to study, this lead to him studying at the Arts and crafts school in Zurich, which also opened up the oppertunity for Hofmann to become a teacher, teaching what he loves at the Basel school of Arts and crafts, along side another famous Modern Graphic designers, Emil Ruder. Hofmann was one of the leading practitioners along with Emil Ruder and many others great artists of the time in the Swiss international design movement which occured in the mid 20th century and is still inspiering people today. Hofmann works in a slightly way different ways to most artists, Armin Hofmann takes into consideration of the negative space in his work, he see this as equally important and effective as the rest of the content. Hofmann is best known for his black and white poster design where you

can see the negative space works at it’s best, but Hofmann exaplined that his continuous use of black and white was to ‘counteract the increasing trivialisation of colour evident since the second world war on billboards in modern utensils and in the entertainment industry’ Hofmann thought that one of the most efficient forms of communications was the poster and Hofmann spent much of his career designing posters, in particularly for the Basel Stadt Theater which includes alot of typography as this was Hofmanns speciality, During his time at Basel school typeography was his main teaching point.

Postmodern Artist

Neville Brody 1957 - present

Postmodern Artist

evillie Brody is a British Graphic designer and typographer who was born in London in 1957. Brody went on to study Graphic design at Alevels, and upcome completing the studies in Graphics Brody when decided to widen his horizons and studied a fine art foundation course for a year. Once he had also completed the fine art studies this is when Brody decided to go continue with his Graphic design degree at London college of painting the following year 1976. Brody’s work is very postmodern but while studying at college a lot of Brody’s tutors gave him a hard time and with this he gained a lot of critical feedback which refletcted on a lot of his earlier development in postmodern designs and way of thinking which to this day has made him so succesfull. Brody wasn’t one to shy away from risks, and he almosted risked himself been removed from college because he

placed the queens head sideways onto a piece if work, like a postage stamp design. I think this really shows us how art and design has eveolved to be so much more expressive as well giving artist more of a creative freedom. It is more than likely that Neville Bordy’s tutors were more involved when the biggest influence in art which was modernism meaning that they would have beeninfavourofamodernistdesign. It is obvious when looking at Brody’s work that DaDaism had a slight impact on Brody’s work with similarities such as structure, positioning of imagery and the overlaying of typography.

Postmodern Artist

Jamie Reid 1947 - present

amie Reid was born in 1947, and became one of the biggest key figures for the Punk movement. Reid’s anti-design inventions defined the punk in Graphic design. During the mid 1960’s Reid started to study paintinging at Croydon Art school in south London, whichiswherehemetMalcolmMcLaren, who managed the Sex Pistols. McLaren presented Reid with a great oppertunity to work with sex pistols, which would put his work into the very public eye. Like alot of designers and artists in the 1960’s they used news paper clippings which was an atempted to turn the media back one itself by applying it’s communications into new context. Althought this wasn’t always Reid’s prefered way of working, Reid enjoyed working more with photocopying, safty pins, screen printing, overprinting and collage as well as historical references and deliberate “mistakes”.

Reid was an improving artist with graphic techniques with political reasons rather than money, this detached Reid from the original assumptions and concerns from the typical Punk designs. During the 70’s and 80’s Punk was huge in major cities such as L.A, New York, Seattle, for the underground communities posters played a critical role. These posters helped with the communication as they provided lots of information for shows and events promoting punk and their music. Jamie Reid had a huge impact on the Punk movement also leading to a huge effect on Postmodernism and he is commonly assosicated with the main influence in the movement.

Postmodern Artist

Magazine Moodboard

Magazine Covers

I-D Magazine

RollingStone

olling stones is an American magazine which focuses mainly on the music industry, bands, singers, music etc. The magazine was founded in San Fransico in 1967 by JannWenner. Rolling stone has a very popular fan base, which is huge and involves people of many ages, with many cultures. What I really like about these covers is that the placement of the logo is sometimes behind the image, but also they change it to be infront, I think this gives the cover a really good 3D effect and this helps it pop. Alot of covers sometimes has the photograph of the ‘celebrity’ over the masthead of the magazine because it is so well know that they feel like the masthead no longer needs to be the main part of the magazine, you should be focousing on the headlines and the images on the cover.

he I-D magazine a british magzine which focouses on fashion, music, art and youth culture. The founder of I-D magazine already had a huge background in the magazine industry, Terry Jones, former Vogue art director in 1980, the first issue of I-D magzine was publish with a handmade look, stapled together and produced on a typewriter. Althought shortly after the magazine matured in a glossy eyecatching piece, but keeping true to it’s audiance and staying with the street style and youth central in every issue. I really like the look of the I-D magazine, the covers a more enough than not, simple and I think that really helps the magazine pop out from others because you arn’t bombarded with many different headlines. What also grabbed my attention about this magazine design is that every cover is different but sticks the same theme every time, which I think can be difficult when you’re producing a massive magazine with such a intense audiance.

Magazine Thumbanils

or my thumbnails/inital ideas with my front cover I decided to go for something really simple and basic as I thought this would compliment my magazine and be more eye catching for my audience. I found that that a could of the designs were not to my liking at all, for example Design Three in my opinion will look childish as it gives off the effect of a rainbow, this then will not appeal to my main audience which is students, This is why I think something like Design 1 and 2 will be more appeal to students, I will just have be careful what colours I decided to use, if theyâ&#x20AC;&#x2122;re too bright and dazeling these designs can also look childish so these designs might turn out to be difficult to work with.

Magazine Thumbnails

ith these designs I started to expand on the ones I had already created, as well as design some new ones too, I already lines for a front cover but I wondered how these would appear straight rather than running off the page, I think it works slightly better as it isnâ&#x20AC;&#x2122;t as playful which I donâ&#x20AC;&#x2122;t think many students would find appealing in a magazine such as mine, I would still need to be careful with colours as this can also come off childish and slightly odd. I really do not like Design 7, my initial idea was a paint splatter, but once I saw it as a thumbnail for a front cover I decided completly against it, I want to try and get as far away from paint/ childish activities as possibly. Design 8 fits in well with my theme as I think it fits well under modernism, with all the straight lines and shapes, but I worry that this design will not look good with a masthead attched.

Magazine Experiments

y first experiment was for Design 1, this was inital my favourite design, and I thought with the right colours it would come off really appealing attractive for my audience, I don’t think the colours are too childish and it does appeal to me, a student, however I am not completly satisfied by this design, Now that I see it completed Im not sure I like it as a front cover design, but what I do like about it is the amount of negative space, I think this does work well for a front cover and I will continue to look into the other design with negative space also. This makes the design look approchable because there isn’t too much going off on the page, it’s easy and simple. This design was as simple to create as it looks, It is basically using the pen tool on illustrator and dragging it down off the page. I looked into this design at the opactiy of 50% as I thought this would help my masthead stand out more.

Magazine Experiments

ecause I liked the colours and negative space in my first Design I decided to look closer at Design 6. I think this worked really well, and a lot better than design 1, it’s still simple, easy and approchable, but I think this design is very approtriate to the task, theme and my audience. I started out with simple colours and plan lines on a A4 illustrator age, I then got the inspiration to drag the lines all down to one corner, I liked it but I thought something just looked wrong about it, this is when I downed the opactiy levels around 50%, and this design definitly jumped off the page for me. I furthered my design by looked at different colours, which I think suited each other really well. I added more which tuck more of the negative space, but that little bit at the end really brightens up my design.

Magazine Experiments

his design is a development on to the half circle on in my thumbnails, I started off really similar to the original design, I then got rid of the black outline and it left me with a half cirle with a rough edge, I thought this look really good and different, I then just kept copying the design and placing it around the page, I also lowered the opacity again to around 50% because I liked my previous design so much with the layering, this left a really good effect on my page. Eventually I was left with the end piece, which reminds me along the lines of an illustion, It also fits in well with modern and post modern theme throughout this work. I do like this front cover overall, but I think I could have decided on a better choice of colour, and also I do worry that my Masthead wont stand out as well because it is all one colour, it is also a light background which might drain out any mast head design I look into.

think this is one of the worst designs, itâ&#x20AC;&#x2122;s too simple and it looks really careless, and if I think this, my audiences will probably think along similar lines, this was really simple to create, again on a A4 page on illustrator and just drew a equalatral triangle and then drew smaller triangles in side, and coloured them in from dark blue to light blue, this did give off the a slight 3D effect but it didnt work very well at all and I donâ&#x20AC;&#x2122;t think this stands out well enough for a front cover design, it looks boring and this is how people will judge the whole book, if the cover is boring, the magazine will be.

Existing Mastheads

Masthead

ELLE masthead

NME masthead

lle masthead is very simple and is also used in the simplest form possible. The editors of Elle magazine don’t usually do much to their masthead design, apart from occasionally tweeking the colour to fit in more with colours of the cover in that issue. Elle magazine is really popular around the world and therefore because of this their masthead isn’t always fully on show, there might a celebrity or model blocking a majority of the logo, I find this to be a statement, it shows that the magazine is so well know that you don’t even need to look for a masthead, you just instantly know, this is a Elle magazine, even when the masthead isn’t with the magazine it is still recgonisable.

ME has a slightly different approch to Elle which is why i decided to look at both of these mastheads. whereas Elle is really simple and elegant, NME is bold and bright, both fit in well with their type of content and audiance, both are as well know as each other and both mastheads are really easily to spot. NME, like Elle, is really popular, which again has encouraged them to make their masthead less obvious, sometimes having the masthead behind the eyecatching celebrity used on their cover, so you can enjoy the magazine cover and headlines too it’s full protential. Another way NME and Elle are very similar is that they do not change much about their masthead, and only on occasions change the colour, they can get away with this as their audiance is loyal to their magazine and therefore have no worry in confusion as their magazine is highly noticable anyway.

Masthead Thumbnails

want my masthead design to be clear, not so much the whole ‘New Visual Language’ but at least the abbreviation (NVL) This would then work really well for a masthead/logo, it works in similar effects to when a celebrity on the front cover of the magazine if over to masthead, you might not be able to see it all but you know what magazine it is. This is why I have focused more on the NVL for most of my designs. My designs were all really familia and simple, but I didn’t want to expand on the masthead too much as I already had a clear idea of what I wanted. From looking at my inital ideas I can already see some design that I am wanting to develop alot further, for example Design 1, I would change a few things around, such as the ‘EW’ and ‘ANGUAGE’ from New and Language to try and fit them in better as right now it looks really messy.

Masthead Thumbnails

ocusig more on the NVL again, I thought I would more into making that stand out, by giving it a cirlce, it can be used as a ‘Frame’ drawing your eye in to the masthead and instantly been intregied by the magazine, I think this is a good design and I might even look further in this with some of the other masthead ideas I thought up.

Masthead Experiments

N N N I S U A L

ANGUAGE

was really happy with the majoriy of my outcomes, I think all could work really well as a masthead. For my masthead I am looking at what is simple, obvious and easy to read/understand, for example Design 2 is simple to read, as a whole and as a abbreviation, but also Design 1 works well because the abbreviation is simple, I also think this is different and I like how the N helps to create the V, I think this works well because the letters are working this one another and not against each other.

Masthead Experiments

V V NL NL

NVL

Masthead Experiments

N I S U A L

ANGUAGE

N I S U A L

decided to develop this design because it was the one that stood out to me the most, the abbreviation works well and also it includes the whole title, but focuses on the abbreviation. Because I liked this and the circle “frame’ so much I then decided to mix the two together. I think this turned out really well and lead me to want to experiment with different colours and Opacitys.

ANGUAGE

N N I S U A L

I S U A L

ANGUAGE

hese are all my final designs, I am really happy with the over all outcome I think they all work well in some ways, but also some have things that need changing, for example if I were to use Design 4, with white text, the text would need to be bigger and bolder as the light background is draining the text out and making it hard to see, the same goes for design 3, the text is really hard to read because it’s grey on grey.

ANGUAGE

Masthead with Cover

his is now my final Front cover and Masthead design, I am so pleased with this outcome, I think it all links in well together and stands out from the corwds. This Design meets most, if not all of my expectation for my cover. It’s bright and colourful and fun which is attractive to my main audience base, Students. This will help attracked people to my cover because it doesn’t look stiff and boring fromthebeginning,peoplewillgivethismagazineachance.

ince I had finally decided on a front cover and masthead I wanted to see how they looked together, and I am really pleased with this outcome, I think all these different design work well, however I did look at masthead with opactity turned down by 50%, I decided that the full block colour grey was too harsh on my background as the opacity had already been turned down, I have now made the masthead match the opacity I think the over come has worked really well, because you can slightly see the background behind the masthead it links it all together really well and is no longer too hard, and having the background seep through masthead gives off a really nice, eyecatching effect.

The masthead fits in perfectly with the cover, the colouring and edging aren’t too harsh or extrme, the calm grey with the bright background will give off a calm relaxing feel when the audience approches the magazine. As well as this is obvious what the magazine is, what the title is and what it is about, without it been overwhelmbing or too much just for the cover, it’s very subtle and that is exactly what I was looking for.

I S U A L

ANGUAGE

Form follows funtion Issue one. May 5th 2015

Inner Pages Layout

or my context page I wanted a really clear area for the text/content, as people will need to find what they’re looking for and it’s page numbers really easily, and for this reason I don’t think layout 2 would be ideal, having an image(s) behind text can sometimes make it hard to read therefore it wont work for my conetnt page as I want these text to jump out of the page this is why I think the other designs will work alot better as the content text has it’s own area, and the image still has a large part on the page, I also really like the image coming over onto the second page, I think this adds characters to my magazine and it will also make it more approchable for my audience, the students.

want my inner pages with my work on to be mainly about the art, I think if you opened a page full of text it will instantly appear boring because that would be the first thing you saw, and it would off putting. Whereas if the inner pages were mainly about the art, and that was the first thing you saw, this way my audience would be able to appreciate my work as well as read

about it and my inspirations. To get these thumbnails finalised I also looked in magazines, and moodboards that I had created to see what type of layout and grids would work best for me, this is who I eventually came up with these as my favourite layours, and some have room for improvments and I will be using some in my final magazine.