Chapter 1: An Overview of Marketing Chap ter 2: Strategic Planning for Competitive Advantage Chapter 3: Ethics and Social Responsibility Chapter 4: The Marketing Environment Chapter 5: Developing a Global Vision Chapter 6: Consumer Decision Making Chapter 7: Business Marketing Chapter 8: Segmenting and Targeting Markets Chapter 9: Marketing Research Chapter 10: Product Concepts Chapter 11: Developing and Managing Products Chapter 12: Services and Nonprofit Organization Marketing Chapter 13: Supply Chain Management and Marketing Channels Chapter 14: Retailing Chapter 15: Marketing Communications Chapter 16: Advertising, Public Relations, and Sales Promotion Chapter 17: Personal Selling and Sales Management Chapter 18: Social Media and Marketing Chapter 19: Pricing Concepts.
