The valuation and Financing of Lady M Confections The valuation and Financing of Lady M Confections Lady M Confections is a cake wholesale business company. Founded in May 2001. Open their second bake ry in 2012 in The Plaza Food Hall in New York City. Sold cakes to upscale restaurants and luxury hotels in New York City. Opened a third shop in New York City and one in Los Angeles. Had licensed in both Singapore and South Korea. Signature dessert is called as ‘Mille Crepe’ SUMMARY Featured in Oprah Magazine twice in one year and attracted the attention of many celebrities. Investors want to expand the Lady M brand to Asia and the Middle East. Offered $10M dollars line of credit in exchange for an equity stake in the company. Exclusive franchising rights in China. Romaniszyn considers to opening a new boutique in the new World Trade Center. Annual rent for that location was $310,600. Decide to choose whether World Trade Center location or Chinese investor’s offer. In terms of breakeven analysis, profit and all
