TABLE OF CONTENTS: CHAPTER: 1 • Psychological Research: The Whys and Hows of the Scientific M ethod CHAPTER: 2 • Hypothesis Development: Where Research Questions Count CHAPTER: 3 • Ethical Guidelines for Psychological Research CHAPTER: 4 • How Psychologists Use the Scientific Method: Data Collection CHAPTER: 5 • Variables and Measurement in Research CHAPTER: 6 • Sampling CHAPTER: 7 • Summarizing and Interpreting Data: Using Statistics CHAPTER: 8 • Reporting Research CHAPTER: 9 • More About Using Statistics CHAPTER: 10 • More About Survey Research CHAPTER: 11 • More About Correlational Studies CHAPTER: 12 • More About One-Factor Experiments CHAPTER: 13 • More About Multi-Factor Experiments CHAPTER: 14 • More About Quasi-Experiments CHAPTER: 15 • More About Other Specialized Designs