Where one can look look at devices like the newspaper ad, poster and envelopes.
Part 1. Introduction Part 2. Brochure Part 3. Web Output Part 4. Advertisement & Poster Part 5. Insight
Semester Seven
Elective two. Information Systems.
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Advertisement
This medium was the biggest challenge for me. Not because I encountered it for the first time, but because the information was far too much and space too less. Frankly, I was really lost when I started. I didn’t know what size I should choose, what amount of seriousness is required. I was quite hesistant too, then my guide asked to experiment a bit and figure out something, which could go with the language as well. Atlast, I started after analysing the last year’s advertisement. We decided to edit few things, which actually came up again later. I tried to add life to the advertisement and few typograhic elements, through which I can make it look more inetersting.
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Poster
I’ve always enjoyed making posters and this one was actually special. We had print copies and use it for promotion, so that more people are aware of the admissions. The language was sorted, all I needed was to explore with layouts and attractiveness of the poster. The poster had to give information but a major part of it was a picture. We wanted a picture which could show the philosophy and put across a positive feeling to the viewer. Initially I started with few random pictures, but majorly tried to follow the same language. After the refinement session, I organised a small photo shoot and tried to compose images according to the final layout. Everything went great and we came up with a two-fold poster which reveals information in each step. Following are the key pictures from the journey.
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Envelope
Envelope was a intutive decision, but nothing was small or big in this collection of collateral. Everything added value to the collection and especially the envelope. It completed the set beautifully. Thee poster and prospectus would be kept in it and posted to different places, and all these items had the url of the website, making the package complete and independent. The envelope can be called the face of this information systems, as that was the thing people saw first.
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One thing was for sure, there should have been lesser text. And if I had a choice I would’ve tried to make it a couloured ad, as they atract more attention. I realised that using an image for a black and white advertisement. Especially when the ad was surrounded by coloured information, it gets neutralised and loses it’s impact. I agree it could have been better, but it was majorly dependent on the newspapers’ printing technique. Plus all the inches and money resulted in a cramped up design.
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Newspaper Ad
Poster
As mentioned earlier, I always enjoy making posters. And this enhanced that experience to another level. I never thought that I’ll do my own photo shoot for a poster. Deciding everything, getting a photographer, composing pictures. Every feeling was different and interesting. It would have been better to see it printed in real, but I felt content with it somehow, as it gave the basic information and introduced the people to the website as well.
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Part 1. Introduction Part 2. Brochure Part 3. Web Output Part 4. Advertisement & Poster Part 5. Insight
Project Documentation. Elective two. Š Nidhi Singh Rathore GDPD 2009
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