MAGAZINE DESIGN OVERVIEW
TIPS AND TRICKS FOR DESIGNING A MAGAZINE
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CONTENT: THE COVER LOGOTYPE/IDENTITY FLATPLAN TEXT LAYOUT FEATURE STORY SPREADS 3
MAGAZINE DESIGN OVERVIEW
THE COVER OF THE MAGAZINE: THE COVER IS WHAT SELLS THE MAGAZINE, SO IT HAS BE STRONG - AND CATCH YOUR EYE AT FIRST GLIMPSE.
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MAGAZINE DESIGN OVERVIEW
7 RULES FOR A GOOD COVER:
1 STRONG CONNECTION BETWEEN IMAGE AND HEADLINE 2 STRONG IDENTITY 3 RECOGNIZABLE LOGOTYPE 4 TALKS TO YOUR EMOTIONS 5 CONTRAST – IN TYPE AS WELL AS IN COLOR 6 COULD WORK AS A POSTER 7 A CLEAR HIERARCHY
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MAGAZINE DESIGN OVERVIEW
THE MAGAZINE LOGOTYPE: THE NAME, THE BRAND, THE IDENTITY - TELLS THE STORY - QUICK & FAST: WHAT KIND OF MAGAZINE IS THIS?
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THE MAGAZINE LOGOTYPE: THE IDENTITY CAN BE TOYED WITH. THE TYPE CAN CHANGE FROM ISSUE TO ISSUE, BUT THE OVERALL IDENTITY STAYS THE SAME.
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MAGAZINE DESIGN OVERVIEW
THE MAGAZINE LOGOTYPE: THE IDENTITY IS SO MUCH MORE THAN TYPE! THINK IN IMAGES, COLORS, TEXTURES AS WELL.
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MAGAZINE DESIGN OVERVIEW
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NEW YORK V s.
Nord
vest
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MAGAZINE DESIGN OVERVIEW
TYPICAL OVERVIEW OF A MAGAZINE:
FRONT OF BOOK
COVER
BREAKER
AD
SHORT STORY
TOC
CREDITS
EDITORIAL
SHORT STORY
AD
THE WELL
BREAKER
FEATURE ARTICLES
FEATURE ARTICLES
FEATURE ARTICLES
BACK OF BOOK
BREAKER
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SHORT STORY/ NEWS/ QUIZ/ Q&A/ GUIDES/ REVIEWS
SHORT STORY/ NEWS/ QUIZ/ Q&A/ GUIDES/ REVIEWS
SERVICE
BACK COVER
THIS IS AN EXAMPLE OF HOW THE TYPOGRAPHY PART OF THE DESIGN GUIDE COULD LOOK:
HEADLINE BODY/BRØDTEKST
LEAD/MANCHET
DROP CAP/UNICIAL
QUOTE/CITAT
SUB HEADLINE/ MELLEMRUBRIK 15
MAGAZINE DESIGN OVERVIEW
FURTHER EXPLANATIONS:
HEADLINE A headline is text above a newspaper article, indicating its topic. The headline catches the attention of the reader and relates well to the topic. Modern headlines are typically written in an abbreviated style omitting many elements of a complete sentence and almost always including a non-copular verb. BYLINE A byline gives the name and often the position of the writer, along with the date. LEAD The lead (sometimes spelled lede) sentence captures the attention of the reader and sums up the focus of the story. The lead also establishes the subject, sets the tone and guides reader into the article. In a news story, the introductory paragraph includes the most important facts and answers the questions: who, what, where, when, why and how. In a featured story, the author may choose to open in any number of ways, often using a narrative hook, possibly one of the following: an anecdote, a shocking or startling statement, a generalization, pure information, a description, a quote, a question or a comparison. BODY For the news story, details and elaboration are evident in the body of the news story and flow smoothly from the lead. Quotes are used to add interest and support to the story. Most news stories are structured using what is call an inverted pyramid. A featured article will follow a format appropriate for its type. Structures for featured articles may include, but are not limited to. chronological, where the article may be a narrative of some sort; cause and effect, where the reasons and results of an event or process are examined; classification, where items in an article are grouped to help aid understanding; compare and contrast, where two or more items are examined side-by-side to show similarities and differences; list, a simple item-by-item run-down of pieces of information; question and answer, such as an interview with a celebrity or expert.
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THIS IS AN EXAMPLE OF HOW THE TYPOGRAPHY PART OF THE DESIGN GUIDE COULD LOOK:
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MAGAZINE DESIGN OVERVIEW
THE FEATURE STORY: (UD & SE, design by Katinka Bukh)
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TYPES OF FEATURE STORYS: COLOUR PIECE Describing a scene and throw light on its theme. FLY ON THE WALL the main idea is the writer is the Fly on the Wall BEHIND THE SCENES Similar to the above, but with the journalist a part of events. IN DISGUISE Pretending to be another person INTERVIEW Main article: interview PROFILE An examination of a particular person. Will often include an interview. HOW-TO This type of article assists readers by explaining how to do something FACT BOX / CHRONOLOGY A simple list of facts, perhaps in date order. BACKGROUNDER / A HISTORY OF An extended fact box. MY TESTIMONY A first-person report of some kind. ANALYSIS An examination of the reasons behind an event.
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MAGAZINE DESIGN OVERVIEW
MAGAZINE SPREADS: NOTE HOW THE HEADLINE CORRESPONDS WITH THE IMAGE!
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MAGAZINE DESIGN OVERVIEW
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MAGAZINE DESIGN OVERVIEW
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