OCTOBER - NOVEMBER
2014
National Institute Of Fashion Technology
/gaIst/
DIRECTOR’S NOTE The student body at NIFT Gandhinagar has been consistently at the forefront of extracurricular initiatives, and this is a relevant pointer to their all-round awareness of important issues that influence our lives, and realisation of factors that help give a definite pathway to one’s aspirations and connect with the world at large. NIFT Gandhinagar students have been proactively participating in an interesting spectrum of activities, ranging from Campus events, socially relevant programmes, performing arts and creative presentations. The Master of Fashion Management (MFM) department has been the pioneer of an in-house departmental magazine appropriately called “Pioneers – Set To Sail”, and the quality and success of this magazine has given the required impetus and encouragement to the larger student body to step forward towards the publication of NIFT Gandhinagar’s first Campus magazine. Geist, a German word, can be broadly interpreted in terms of its English equivalent as “mind” or “spirit”, and this is the interesting named coined by
the editors of this student magazine at the National Institute of Fashion Technology (NIFT) Gandhinagar. I have had the fortune of interacting closely with the students in their creative enterprises, and thishas given not only a sense of pride, but also a great learning experience. I am sure that Geist will precisely capture the “mind”, “spirit” and imagination of the young, dynamic citizen, and the publication of this first issue gives all of us the confidence and promise of even higher achievements. The context, content and layout of Geistare entirely the result of the students’ ideas and originality, and stand testimony to their perseverance, entrepreneurship and team work. It will only be fair to commend the faculty and staff members who have not only guided the students in their efforts, but have stood by them through thick and thin, and this gives all of us at NIFT Gandhinagar – and our well-wishers and stakeholders – a great sense of honour and team spirit. I congratulate the students, faculty and staff members for their collective endeavour and am happy to say that you have truly done us proud !
CONTENTS 7 TEAM’S NOTE 8 EVENTS 12 INNATE FASHION 17 HETERO-CITY 18 LIFE HACKS 20 COGNIZANCE 22 A WALKING PIECE OF ART 24 Q+A 26 WHAT’S TRENDING 28 TECHNOLOGICAL ADVANCEMENTS 30 WORLD OF WEARABLEART AWARD
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Editors : Avani Ambardar Dhvani Thakkar Meghana Ganeshan Content Writers: Avani Ambardar Dhvani Thakkar Meghana Ganeshan Zarra Razzak Manasi Singh Graphics Team: Ayesha Pawar Ayush Singh Vaishnavi Urva Joshi Photographers: Avishi Patel Shubhi Gakhar Nikita Mishra Anmol Koshti Models: Aditya Kohli Akshay Sharma Ankita Larai Gitanjali Kaji Meghana Ganeshan Rashmi Ubhe Razin Encykh Urva Joshi
7 team’s note NIFTGEIST; THE WORD ITSELF CAPTURES THE TRUE ESSENCE OF WHAT WE STAND FOR. mONTHS OF EFFORT AND HEARTWARMING EXPERIENCES CLUBBED TOGETHER WITH A BOAT LOAD OF TALENT LEAD TO THE PRODUCTION OF THIS FINAL PIECE. For a kick start, go all in and discover the streets of this issue with an extraordinary level of creativity, explore stories investigated in depth, tête-à-tête with alumni and an exciting fusion FROM different worlds. See the work of our amazing models, talented stylists and photographers, Peep into what’s buzzING in the college, from upcoming trends to events and WHAT’S happening in the campus. Also, doN’T forget to like us on Facebook. Happy reading! CHEERIOS! NIFTGEIST TEAM.
8 EVENTS CULTURAL CLUB FRESHERS Being one of the first events in the academic calendar, Freshers is an event much awaited by all. This year, the theme was ‘Gutthi’ wherein the Freshers were dressed in traditional attires, whereas the rest of the college was seen arriving in modern outfits. There was a DJ invited and the party took place in the MFM area of the campus. The enthusiastic juniors were seen interacting with seniors, and everyone had a blast dancing their shoes off on the dance floor! JANMASHTAMI 2014 Janmashtami is one of the festivals celebrated on a grand scale at NIFT Gandhinagar. This year’s celebration involved decoration of the amphitheatre with vibrant strings of hand-made lamps made out of recycled paper, which was a commendable task. The route leading to the amphitheatre from the gate was strewn with tiny stones to create a special pathway, and there were
lamps decorated on both sides, which lit it up beautifully and gave it an overall royal effect. The function commenced with the aarti, followed by various performances by the students. The festival was a grand success and was indeed spectacular! GARBA2014 NIFT Gandhinagar Garba was celebrated with much enthusiasm and splendour. The event was a grand success owing to the cohesive efforts of our fellow students. The annual phenomena of a ‘Night-out’ was conducted, and every part of the college was buzzing with energy and tenacity of determined students. The result on the main day of the event was that the campus was embellished with lighting and the installations at the Foyer and the Central Lawn were indeed, astounding. Everyone was dressed at their best, pleased at the opportunity to flaunt their traditional outfits. The alumni, faculty, other staff and students along with their families danced to the tunes of the traditional ‘Gujarati’ music that was played by the band, not to mention the excited Freshers as well who joined in, regardless of being unsure of the steps. All in all, the event was one of the best that we have experienced till date.
LITERARY CLUB
HINDI PAKHWADA One of the highlights of the literary club activities, the Hindi Pakhwada was a 5 day festival consisting of events such as Poetry Recitation, Quiz, Translation from English to Hindi and Charades of Hindi proverbs. There was active participation, especially from the freshers. Prizes were allotted to the winners of the competitions. Throughout the 5 days of this festival, people were asked to dress up in traditional clothes and on the final day, girls were seen wearing sarees. Everyone was enthusiastic in taking part in the events and the festival ended as grandly as it had commenced. CHHAAP AT IIT DELHI The college street play team ‘Chhaap’ particiapted in the annual fest ‘Rendezvous’ hosted by IIT Delhi and stood fourth from the 36 teams that participated from all over the nation.
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SPORTS CLUB
ALUMNI CRICKET MATCH – NARAYANI GROUND As a part of the Alumni meet, the college organized a cricket match between the current students and the pass outs. The 20-20 match saw a neckto- neck competition but the current students bagged victory by 14 runs and thus were announced the winners.
BASKETBALL MATCH – ON CAMPUS. The basketball match started with full enthusiasm and vivaciousness. In total 5 teams participated. The first match was played between Fourth year and Masters while the second match was between Third year and Foundation Programme students, second year thereby getting by. The semifinal was between Third year and the Second year. The final tournament between Second year and Fourth year was a nail biting match. Fourth years were finally announced the winners.
BLOOD DONATION DRIVE Blood donation is a service to humankind. ‘Save a Life, Donate Blood’. This slogan was being practiced by NIFT on the day this drive was conducted. It took place in the AD AV room, where determined students were seen lined up to donate their blood for the needy. VISIT TO DEAF AND DUMB ORPHANAGE Students visited the orphanage and interacted with the kind souls. they were offered food and taught to thumb paint by the students. POSTER MAKING COMPETITION A poster making competition was organized to create awareness regarding wildlife conservation in which zealous participations were recorded. The posters were put up on display in Technology Department.
11 DEPARTMENTAL EXHIBTIONS FC PHOTOGRAPHY EXHIBITION The new department of the college, Fashion Communication, commenced its academic journey by conducting a range of interesting exhibitions, displaying the students’ work done in their various modules which took place in the initial couple of months. One of these included the photography exhibition which was a splendid affair, capturing the vivid photographs clicked by students based on a variety of subjects ranging from shutter speed exploration to street market photography. The venue of the exhibit was the FC studio, and it was inaugurated by the director, after which it was open to everyone. It went on for 3 days from 9:00 am till 5:30 pm. The exhibition, put together by the tenacious efforts of the students of FC, was lauded by the faculty and others who visited, and the students who had displayed extraordinary work were commended and encouraged in the feedback board. The event, being one of the first exhibitions that this department had put up, was a grand success, owing to the patient guidance of Mr. Dalwadi, the Photography professor of the department.
FD STALLS This was an initiative by FD-7 students wherein they set up food stalls, which had home made dishes that consisted of pasta, a fried potato starter, a few mocktails and a delicious dessert of chocolate brownie with ice-cream.All of these were being sold at reasonable prices. It was a pleasant change from the usual mess food, so there were students streaming towards these stalls, eager to taste what was being served. The students who had made the effort to take this initiative, sure made a huge profit since their idea was a big hit among others who wouldn’t miss an opportunity to try out any new dish! There was also a separate display of accessories and bags being sold at the corner next to the food stalls, by the FD -7 students. There were a variety of interesting new things which were eagerly purchased by students.
COSTUME JEWELLERY EXHIBITION This exhibition was conducted in the AD AV room. It displayed the work done by final year students belonging to all the departments. Most of it was made up of unconventional material. The Visual Merchandising of their products was remarkable. TEXTILE DESIGN VM DISPLAY The final year students of textile design created an in house mall in the tanariri auditorium of the campus under their visual merchandising module. The display was beautifully executed and elaborately detailed. One of the groupsinitiated a cafe for a week under the name ‘‘The Good Guys” Which was a huge success. T
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/ INNATE FASHION /
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ndia’s tryst with fashion is an age old concept with people having a keen pursuit of dressing up. Even with the design couture culture having emerged much after the 80s, India’s bond with fashion as a form of expression can be dated back to ancient times when people wore handcrafted clothing pieces. Decades passed and western outfits became the staple food of the apparel industry. Till date nothing sells better than a shirt and a pair of denim jeans. But every now and then the dhoti and kurta would find a stage of revival and flush stores and magazine covers because of their distinct drape and silhouettes.
Indians have never lost sight of who they originally are and that shows in their dedication towards maintaining the heirloom of our handicrafts and ethnic styles. Even the street fashion is a reflection of how the minds now interpret fashion as a blend of two different cultures, but dressing up has always been associated with occasions in our country. We need a good reason to spend time to decide what we put on our backs and that’s probably the reason why the word “street style” has always been associated with New York. India originally has its own form of an unfinished street style.
15 People hardly considering fashion a priority though, we have a long way to go. It’s our culture that breeds us in a way that makes us focus on the “real� things in life and clothing in style was never on the list. Its only recently that fashion has found a haven in the lives of people and launched one step ahead of just being a status symbol for the high market and designer label hoggers. Fashion bloggers have now realised the importance of making an effort to be experimental and making a statement rather than walking around in the boring combo of jeans and T-shirt when there is so much we can do with our clothing.
Photographers have found a new line in fashion photography, taking candid shots of people impeccably dressed on streets and paying attention to what they wear on a daily basis. Fashion has created this tremendous history with people from such varied backgrounds coming together to give birth to an art which is possibly the most mobile form of self expression. Indian Street style, if it existed in its purest form would be a blend of all the distinct cultures and perceptions moulded and cast in a different individual every time. Imagine the kind of variability that can be created, all of the world’s fashion might suffer at the hands of a creative minded crowd.
HETERO-CITY Fashion is a distinct term; it gives an individual liberation from the obligation of presenting themselves in the most conventional way. This thought right here has given birth to the most amazing and probably the most bizarre pieces of art ever because art is limitless, not bound by class or income. With this issue of NIFTGeist we bring to you the heavy contrast of Indian streets, oblivious to which we spend each day growing in this huge industry. In a country where 179 million people fall below poverty line, what exactly d o e s fashion mean to all of us in unison. For some it’s a mode of self expression, a statement or probably a personal touch to an already existing notion but for others it’s a mere concept that exists in a world that they can only see in pictures. Unaware of the billion dollar industry, this extreme of the society have their own idea of fashion and where its importance lies in the life of a man who’s annual income fails to equate the cost of a Balenciaga skirt. With extremes this huge, how the fashion industry launches success stories is worth the re-
search. From less comes more and inventiveness erupts when there is a limited stock to experiment with. It’s this country that portrays perfection in the imbalmost amazing collection. That’s how queer the dynamics of this industry are. Indian streets put these two different extremes with completely different lifestyles face to face and that’s where it all comes from. A recent issue of Vogue India suggests that “Fashion is no longer a rich man’s privilege.” Do we agree? Who said fashion is a privilege! For years we have been dressing however the way we want and calling it fashion. It’s difficult o keep a track of how many different definitions of fashion we have in our country or how many different trends are prevalent at one point of time. Nevertheless it all contributes to this enormous industry that some us are going to be a
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part of and probably that’s how we’ll earn our bread, by making fashion. But the question arises again, does it really matter? To argue that thought we have corruption, gender inequality, poverty and a ton of other big words to deal with on a higher priority scale. As trivial as fashion might seem here, it’s the main link to our distinctly weird society.
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e f li cks ha SAVE YOUR BRUSHES If you don’t have a container and you are a hygiene freak, use a plastic clip to make them stand.
Finding the edge of the cello tape has been a problem since the start of this eternity, now we present you with the majestic solution. PAPER CLIPS! Attach one to the end of the cello tape and never waste your time finding it again..
19 Placing an envelope in the fridge for an hour will unseal it. Good trick if you forgot to pen down something.
Late for a class and no time to charge? Switch to airplane mode and charge faster!.
Don’t know what to get someone for their birthday? Have them make three guess of “what you got them” Booom, you got your answers.
Are the sides of your paint can/ bottle clogged with dry paint? Try placing an elastic band and drip excess by its support!
We all suffer from multiple cord syndrome, as we have quite a lot of devices to charge, now remember which plug for what device by taping them with know it all tapes and ribbons.
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COGNIZANCE Now you see them, now you don’t – laugh lines, crow’s feet and those little monsters called dark circles. Oh! And how they bother us. But what we tend to forget is that we received those laugh lines and crow’s feet out of smiling too hard and the dark circles are the gift of all of our fun night outs. We live in a society where fair skinned, perfect hourglasses with impeccable hair are idealized. Every guy wants a pumped up physique because that’s all we see on the hoardings and glossies. It’s a constant struggle for every youngster these days to fit in the ideal standards of beauty. Hair highlights/ poker straight hair. Check. Flat stomach. Check. Flawless fair skin. Check. Congratulations! You are one of the elites now. The beautiful people. The fashion industry has undoubtedly aggrandized the sense of style in all walks of people and the time today is brand savvy and style conscious; but the commoners
are being put in a vulnerable spot with their self-esteem. The need for constant improvisation and addition has washed away the age old saying of ‘Be happy with what you have’. The stage of attaining contentment, has now-a-days become a concept of fantasy. The problem is so deep rooted that we witness such hypocritical behaviour each day. And in most cases agree with it. Making fun of someone’s outfit or tagging people with words like ‘ugly’; even if it’s behind their backs; is a regular phenomenon in the college. And we don’t even think twice before doing that, because we have accepted these so called ‘ideals of defining beauty’. Most people spend a good few minutes in front of the mirror before stepping out for class, each day, which would be totally justified if that wasn’t for the sake of being accepted, but for themselves to feel good.
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Today the vogue is to mould your body to fit the clothes, in lieu of buying clothes which fit your physique; and guess who benefit the most? Gymnasiums and dieticians. A classic example who benefits from the situation is a hot teen brand namely - Brandy Melville, where the garments are designed for just one body type: Skinny. Brandy Melville has stormed into the teen fashion scene with its “onesize-fits-most” policy and whimsical international vibe. But unfortunately, it is not for girls with a curvy figure, i.e the company doesn’t make sizes for the folks who fall under the ‘normal’ category as per their Body Mass Index. All the clothes in their stores are either of SMALL size or size one. The same goes for an international designer
, where the craziness reached sky high when his clients were reducing their sizes and undergoing dieting, gym and what not just for ‘fitting in’. There’s no such thing as an ‘ideal body’. It’s a builtup notion that is perceived by more than half of the population of the world, but the key criteria in this case is that your body is your identity and everyone has different individual identities which they are proud of. Body, must not be an exception. There is no reason to lower your self-esteem for people’s perceptions of your physical appearance, especially pertaining to your body – which is a gift of god. If there’s anything that needs to be changed about you, change the way you think.
A WALKING PIECE OF ART The legendary street photographer and society chronicle for The New York Times darts into the traffic each day intensely focused and able to tune out all but the shot he’s after. Mr. Cunningham, at 84 can do anything for the perfect shot. It’s not just what he does, it’s who he is. He approaches it with a crazy passion and joy that you can’t help but share; he demonstrates contradictions in perfect humour and balance. He is obsessed with people’s style and clothing while himself being dressed in a simple and shapeless jacket. As far as his own wardrobe is considered he owns around five articles of clothing and eats $3 lunches at local restaurants. Until he moved,
he lived in a small studio on Carnegie hall with no kitchen and an attached bathroom, filled with filing cabinets. He gets around the city on his bicycle. His previous 28 bikes have been stolen while clicking on the streets. Money doesn’t seem to distract him from his love for photography. He uses a small 35 mm Nikon film camera which he gets processed at a local store. The pictures are then fed into the computer and he works on the layout with the art director. He depicts the perfect imagery of what’s most popularly known as “New York Street style”. His work is appreciated by leading magazines and some have even admitted that it’s because of him
23 THE CUNNINGHAM ESSENTIALS
that people actually dress up. A recent documentary “Bill Cunningham – New York’ was produced based on his life in 2010. The documentary is filled with an array of curators, authors, ex-diplomats in extravagant outfits. But the heart and soul of the film is this enthusiast as he peddles around the city of New York, waiting at corners to capture trends, styles and outlandish outfits that strike his interest. He has documented around 50 years of street style that New York has seen. “I don’t decide anything,” he says. “I let the street speak to me, and in order for the street to speak to you, you’ve got to stay out there and see what it is.” “I’ve said many times that we
all get dressed for Bill,” Anna Wintour, editor in chief of American Vogue, says in the film. He sees something on the street or the runway even the editors fail to spot. Fashion editors study his work because he seems to be early to notice a developing trend. Like school every 6 months we have to come back and educate the eye. He isn’t interested in the cookie cutter monotony that has been the style around. He looks for someone who is creative and catches the eye. His work has gained a global recognition because of his immense talent and there can only be respect for a person at 84 producing an art form this fine.
24q+a AN INTERVIEW WITH DEVYANI KANOJIA NIFT-Mumbai Alumni Presently running her own brand “Devyani”.
How
would you describe DEVYANI as a brand? After my experience with NIFT, I wanted to give Ahmedabad something that it didn’t already have and something that blends in with western trends as well. Devyani reflects my own personality and so the fits and styles are very androgenic and derived from chic fashion.
When designing for the crowd what are the things that you keep in mind? My designs are largely influenced by western outfits but I play with patterns. Pattern Making has always been my strength and I still use Armstrong. Also detailing is a major part of my garments, while excluding factors that increase the cost of the garment unnecessarily.
done in the industry which is quite different from what we are taught at college. My focus was mainly on learning every little bit of running a business. From writing a bill and designing the logo to working on patterns and preparing the window display, I got to see everything that was happening
What is your brand’s target market? My target market to begin with were the people in Ahmedabad who want to experiment with their clothing styles and not remain limited to the Indian wear that’s a common commercial product in the local market. As a citizen of this city and a designer I want to contribute to recreating the fashion sense of people and inspire them to experiment more with their personal style. Menswear: Age gap of 25-50; mostly customised garments. Womenswear : Age segment of 18-25
How easy or difficult is it for a newly graduate to start a brand of their own? As a new graduate, it’s very hard to first launch your own brand and then make it sustain in the market. It’s important to first understand the trade, make mistakes, identify what the mistake was and then work on the problem areas. I personally started off small since finance was never an issue; I worked with a brand called MOH that had just started when I joined. Watching a brand grow, I did the smallest and the most important jobs that were involved and learnt every bit of it. I even spent months on the production floor and with the pattern master who taught me a lot about how things are actually
On what lines do you see your products entering the market and how do you see your clothing line satisfying the customers need? The kinds of clothes that I make are a reflection of my own individual perception and ideas. When I started my brand I was designing for my friends and colleagues but as the brand starts to grow, one has to look at the wider picture. For me it has always been about bringing in something new that is not conventional or already existing. That’s exactly what I am trying to do here as well while evolving each day.
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How did you decide to shift your forte from knitwear to fashion designing? I have been an artist from a very young age and learning design is not limited to woven and knits. Definitely knitwear is where my expertise lies but I’ve always tried to inculcate every bit of my learning to develop something new, be it on woven or knits.
Have you thought of taking the brand to the next level? (Future plans) Right now I have my garments spread throughout at multidesigner stores like Narrow house of Fashion in Bangalore and MOH in Ahmedabad but by 2016 I hope to launch my collection at the Lakme Fashion Week. Until then I aim to cater to my clientele and explore the market more alongside While designing, what launching my collections at inspires you towards the exhibitions locally. development of your final I am also working as a stylist collection? for a Guajarati film recently. I have an inclination towards tribal prints and cut outs etc. Even my Final Design collection at NIFT was somewhat inspired from that. I always choose to check out fashion forecasting websites before starting anything new, any designer should do that. Next it’s vital to modify what’s existing and innovation is the key to every design collection. Colour coordination is the first thing that is visible so a lot of attention should be paid to the obvious things in a garment. Also a designer must be focused on the kind of market that they are catering to.
Share a personal memory from your time on the NIFT campus. The stretch of 4 years has taught me a ton of stuff. Every day at NIFT is a new learning experience and it’s hard to sum it all up. But being in Mumbai I was fortunate enough to witness fashion shows and be a part of them. It subsequently helped me set my own personal goals and ideas which my future self would launch. It also gave me a clarity of the kind of work I want to do.
26 HOW TO SPOT A NIFTIAN PART I DECODING THE NIFT CLOSET Welcome to the campus where trends hit the corridor as soon as they are spotted on the runway. Where, imitation leads to scorn, and standing out is more important than fitting in. Even so, we’ve noticed a few recurring trends on campus so keep reading to know what’s in this season and what’s going to be replaced soon.
CROP TOPS This year saw the revival of this 90s trend in all its possible variations. We’ve seen girls of all sizes try this trend and beautifully so. Last A/W, we saw cropped sweaters on the runway which has been continued this year so we’re hoping to see cropped knits on campus as soon as we get rid of this awful October heat.
PRINTS PRINTS PRINTS!
NIFTians aren’t scared of experimenting with a little print on print. And with the rise of 3D prints, we think this trend is here to stay. If done correctly, you’ll look as smart as a street style snap. Hint: No matter how big or varied the prints are, stick to a standard color palette for tops and bottoms to tie it all together.
CUT OUTS NIFT-ians have always dared to bare and rightfully so. From ripping their jeans and slitting to wearing dresses with interesting cutouts, we know how to carry the trend with grace. This season will see the rise of sheer garments and panels so, from November, its show time!
27 NOTABLE TRENDS FOR FALL | 2014 INDO-WESTERN FUSION OUTFITS Take a tour of NIFT and you’ll spot kids in eclectic outfits sauntering across the campus. You might spot dhoti pants with vests or a sari with a cropped jacket, or some ethnic jewelry paired with a white tee and jeans. As design students, we get inspired by various cultures and constantly incorporate in our own outfits giving rise to “Indian street style”. Be it our jhumkas or the more western ear cuffs, we’ve never shied away from decking up in our finest, even on a regular day on campus. However, the ear cuffs are soon to be replaced by Maang-Tikaas. An Indian counterpart to the hippie, sometimes gatsby-esque headbands we’ve been seeing in the past 2 seasons, these embellished headgears are versatile enough to be worn with traditional and as an interesting pair with casuals.
CASUAL COOL
SPORTSWEAR LUXE
Sporty silhouettes, details, and I think we all know this clichéd fabrications continue to domigroup on campus. Rocking nate the sartorial scene with Normcore, which btw is the tailored joggers, high fashion next big trend for A/W 14-15, is sweatshirts and sneakers, and not easy, as you need the right the newly minted chic status of balance of casual and cool while the parka and anorak, are all at also having the ‘I don’t really care’ the forefront of this trend. Sneakattitude. Think Cara Delevigne ers also continue its reign as the and chic, elusive model off duty footwear of choice this season. looks. And year after year we see From dresses to blazers, sneaksomeone (cough-*4th years*- ers are being spotted adding cough) effortlessly pulling it off some street appeal to any look while putting all overdressed peacocks to shame. Normcore MATCHING SEPARATES staples include comfy sneakers and Birkenstocks, handy canvas Usually consisting of a crop bags, mom jeans, simple white top with a high waist midi, this shirts, oversized sweaters and trend has expanded with a lot of clean coats. Color palette is limited variations in tops and bottoms. to neutrals, black and white. The set is classy and polished, finding takers in celebrities as diverse as Rihanna, Taylor Swift and Kate Middleton!
SIXTIES MOD The ’60s was an era full of contrast; androgynous, mod looks à la Twiggy and very Mad Menesque ensembles with fitted silhouettes and sophisticated, feminine pieces were both popular at different points in the decade. And this season, designers have taken inspiration from the androgynous look.
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3D PRINTING 3-D printing, the cusp of a transformative era in printing, is bringing a revolution in every sphere of life. From fashion, food, arts and sculptures to the medical field all have been subjected to this amazing technology. Known widely as additive manufacturing.
it is the process of making three dimensional solid objects from either a CAD (Computer Aided Design) file, a 3D modelling program or a 3D scanner, and then using a 3-D printer to rapidly fuse together layer after layer of plastics or other materials like living cells, polymers and even chocolate, until a full-fledged object is created.
From being used to print organs from a patient’s own cells, finding its use in the aerospace industry, to printers like Foodini, Candy and ChefJet which allow the user to 3-D print food, the potential of this technology is intriguing and there is no limit to what 3-D printing technology can do!
The applications of this nascent technology include reconstructing fossils in palaeontology, jewellery and high-end apparel and eyewear industry, reconstructing bones and body parts in forensic pathology and helping people print ideas as solid objects. 3-DP technology has just started to weave its way into the world of fashion with not only avantgarde but cutting-edge ready to wear products, giving designers the freedom and flexibility to produce things in smaller quantities, personalize pieces and produce many different versions of their product without having to worry about production volume and cost ratios. Digital manufacturing has the potential of changing how the global supply chain works. Its shear inventiveness is not going to replace how we traditionally manufacture things, but it gives us another option.
With affordable and exciting new gadgets like the ‘3Doodler’, a 3D printing pen and the unveiling of new HP’s Multi Jet Fusion 3D printer which claims at solving the three problems of current 3D printers: speed, cost and reliability. Users can now have it all pushing the boundaries of personalization. The painstaking and time consuming job of handcrafting models and prototypes can be substituted with this additive method and any kind of design error or poor decision can be easily tracked with the help of the 3D models prior to construction. It’s because of this that some of the premier design institutes in India like National institute of Design, and National Institute of Fashion Technology as well as IIT has started teaching 3D print design in their curriculum. 3-D printing has become an industry in itself, with a plethora of sites like ’http: //3dprintingindustry.com’ which keep you updated about the latest advancements with their newsletters and journals. It is extremely interesting to be a witness to the reduction of barriers between the digital and physical worlds by the 3-D printing technology, enabling all of us to express ourselves at the speed of thought.
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30 World of WearableArt Award International Competition’2014
Panchami Mistry Associate Professor, NIFT Gandhinagar
World of WearableArt Award Competition ’2014 was held between 24th26th September, 2014 in Wellington New Zealand and organized by World of WearableArt & classic cars Museum- Nelson and Wellington City Council.
The undersigned got selected to present her designed garments at the World of WearableArt Award competition for final round along with other 166 designers. Her concept for this World of WearableArt Award was “Rhythm of Life” based on day-to-day life of people.
31 “Embracing the life of Rural Gujarat, my inspiration lay in the essence of their daily lifestyle. Women going to fill their earthen pitchers at the crack of dawn, Men clad in dutiful attires of a milkman, shepherd or any other profile, each role bound in ethnic luxury that celebrates years of rich cultural heritage. The ideology behind my design is simplicity. The glamour of the rural life, a joy of another kind, where trust is still alive, where life harmonizes with togetherness, a place where subtle moments meet great contentment, creating a rhythm of life. Simplicity is glamour and joy of rural life and harmonizes with togetherness, creating a rhythm of life. Tradition with sustainability has been my watchword throughout. Transforming Ajrakh, a sustainable block print technique of Gujarat, into a wearable moving canvas done on handmade paper made from banana fiber, the base of the garments being recycled board. Waste from the sewing laboratory and tailors shop comprise of elements like mirror, beads, fabrics lining etc. to ornament and add detail to my design, two very important aspects of Indian aesthetics. Utensils like the mutka(earthen pitcher) and the milkman’s can are the key sources for my silhouette.�
32 Special Thanks: Ms. Priti Gadhavi Aarjavee Shah Aashka Trivedi Asna Aamir Avani Jain Devyani Kanojiya Harshita Sharma Lokpriya Chaudhry Manan Gulabani Nidhi Pabari Ria Hayaran Samra Nasir Shimona Bagdi Soham Malik
BEHIND THE SCENES
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