Retail 2.1

TRAVEL AGENCY: (shares space with Cafe)

LA GROTTO ITALIAN MARKET TAYLOR AVE.

IKEA: NORTH KENASTON

INTERIOR ILLUSIONS: EXCHANGE DISTRICT

PIXELS PHOTOGRAPHY GALLERY: EXCHANGE DISTRICT CANADIAN TIRE KENASTON LOCATION

GREEN APPLE SKATE SHOP: CORYDON

HILARY DRUXMAN: EXCHANGE DISTRICT

TRAVEL MUG CAFE: KENASTON

MONDRAGON COOPERATIVE: EXCHANGE DISTRICT

Not pictured: MAKE coffee : stuff (Corydon) DIN architecture & 50/50 furniture (Corydon)

WINNIPEG, MANITOBA : retail 2.0

CHOCOLATE ICECREAM IS A FLAVOUR THAT EVERYONE LOVES

IT IS BEST TO PROVIDE NEOPOLITAN ICECREAM AS THERE ARE THREE FLAVOURS TO CHOOSE FROM

CHOCOLATE ICECREAM IS A FLAVOUR THAT EVERYONE LOVES

IT IS BEST TO PROVIDE NEOPOLITAN ICECREAM AS THERE ARE THREE FLAVOURS TO CHOOSE FROM

Chocolate is where it’s at. Neopolitan can be delicious as well- if that’s what is on the table.

I’m all about the chocolate. Everyone loves chocolate.

So rich and satisfying- what more could you need?

Neopolitan is the best of three worlds. I would provide this flavour to make sure everyone finds what they are looking for!

DO ONE THING AND DO IT WELL

COVER ALL THE BASES AND CATER TO EVERYONE

DO ONE THING AND DO IT WELL

COVER ALL THE POTENTIAL BASES AND CATER TO EVERYONE

People seem to constantly be rushing from place to place. It is good to provide multiple items/options to make it worth their time set foot in your store.

It seems obvious when businesses are ‘trying to hard’.

The strongest businesses know their market and work on mastering it.

Start with one thing, and complete it to the best of your ability, or showcase in a way that makes sense to you. If you are successful in doing so, then branch out to more options - it’s always better to have done something well then have a number of things done poorly.

When produce prices go up, you continue to purchase them in the same quantity.

When produce prices go up, you reduce the quantity you purchase, and supplement with cheaper food groups such as dry goods.

When produce prices go up, you continue to purchase them in the same quantity.

When produce prices go up, you reduce the quantity you purchase, and supplement with cheaper food groups such as dry goods.

I purchase the same amount of produce no matter what the price. If I have the option to buy fresh I will choose it every time.

As food prices rise I continue to purchase the same kinds of foods in the same amounts. When businesses charge for add-ons or extras I usually skip it due to cost. Ex: soy milk for a latte.

If produce prices go up, I still continue to purchase them in the same quantity because it’s important to me to eat in a nutritious manner. I also respect the fact that seasonal temperatures will affect food quality, and that every growing season is different. Being a farmer wouldn’t be easy, and at the end of the day I rely on them for my food, and am willing to pay the price considering I don’t have the resources to grow produce myself.

You never get a second chance to make a first impression

I give businesses more than one chance

You never get a second chance to make a first impression

I give businesses more than one chance

I give businesses more than one chance, especially if they are not selling food. If they have what I need and it’s convenient, I’ll go back, even if my first experience was less than stellar.

I will give businesses more than one chance if the product itself is what I’m looking for, the pricing is right, and especially if the location is convenient.

Growing up in a rural community, I would have to say that I am more likely to give business’ more than one chance in the hopes that my previous bad experience was just an ‘off-day’. However, if it was continually a poor experience I would reconsider.

Some retail businesses do not need brick and mortar location anymore, we can make all sales through internet browsing and orders

Customers are not ready to purchase certain items over the internet- a brick and mortar location is necessary.

Some retail businesses do not need brick and mortar location anymore, we can make all sales through internet browsing and orders

Customers are not ready to purchase certain items over the internet- a brick and mortar location is necessary.

A location where people can interact with the ‘face’ of a company is important, if there is a problem people want to know they can speak to someone directly.

I believe most people still enjoy the social aspect of shopping and seeing what other people are buying.

If a business I used the services of was able to run without a brick and mortar location, I would continue to support/use them through online services.

I still enjoy the experience of shopping and therefore appreciate a brick and mortar location. I am always open to try something once though and would consider online shopping for anything.

Food and Nutrition education starts at the grocery store.

Parents/educators are responsible for teaching their children how to identify, choose, and prepare food.

Food and Nutrition education starts at the grocery store.

Parents/educators are responsible for teaching their children how to identify, choose, and prepare food.

Parents and educators are definitely responsible for influencing a child’s knowledge of healthy eating, and quite possibly more controllable in a school environment where a curriculum can be established as to what should be taught since not all families have healthy eating habits themselves. Young minds are the most malleable, by the time a child is old enough to read labels, eating habits have already been established and are harder to change.

Parents and educators are responsible for teaching their children, and navigating the grocery store may be one of the lessons.

I would be more prone to say that the education of food and nutrition should start in the home and be reinforced in schools from a young age. However, what if parents or educators themselves are not good examples of healthy eaters, or of teaching which produce items or which, or how to cook? At the end of the day, everyone has to go grocery shopping at some point and would be interested to see if grocery stores could provide education in some way that would showcase how to make a new meal every week.

Customers should be approached with specials, and sales tactics should be used for promotions and upsales.

Customers should be left to their own devices.

Customers should be approached with specials, and sales tactics should be used for promotions and upsales.

Customers should be left to their own devices.

I like to hear “Hello” when entering a shop, informed about promotions and offered assistance, but left alone if I decline it. It makes people feel welcome when they are greeted, and some people don’t know who to approach for assistance, however many people are turned off by “pushy” sales people and want to be left alone. Providing all options is the best way to appeal to a wider clientele.

I want to be greeted, but not approached with specials and sales tactics- proper signage and design should make deals and promotions apparent.

Generally I find myself wanting to shop on my own, and if I have a question or cannot find something I will make a point of finding someone for help. However, it can be irritating if no one is to be seen to be able to ask for the help.

Franchised stores should share the same design layouts and interiors.

Franchise locations should make their own design decisions and establish a personal identity from others.

Franchised stores should share the same design layouts and interiors.

Franchise locations should make their own design decisions and establish a personal identity from others.

Franchise stores that specialize in food, ie grocery stores should share the same floor plan for convenience, people don’t typically want to spend time meandering around looking for what they need.

Depending on scale. It’s nice that franchised businesses such as Starbucks are always unique. I appreciate set layouts for large stores where I may visit a variety of locations across the city, province, and maybe even country.

I personally find it convenient if grocery stores, such a Superstore or Safeway, share the same design layouts and interiors, simply because the chances of me visiting more than just the same one throughout a month a very high - if I’m out and about around the city, I will stop at one that I am close to, which isn’t particularly the one I normally shop at, and for convenience sake I appreciate the fact that their layouts would be the same.

It is beneficial to spend money on the overall appearance of a store. The ambiance of a luxurious appearance encourages spending at higher price points.

A simple interior with just the structural necessities is sufficient, I’m here for the product- not for the store.

It is beneficial to spend money on the overall appearance of a store. The ambiance of a luxurious appearance encourages spending at higher price points.

A simple interior with just the structural necessities is sufficient, I’m here for the product- not for the store.

Comfort and ambience are very important but shouldn’t necessarily convey price point of product. It is important to make everyone feel welcome shopping in your location but also look like you take pride in the setting for your product.

Ten years ago I would have answered that it was all about the designed aesthetic. Today I seem drawn to more refined, simpler spaces. This being said, sometimes the refined spaces are actually highly designed to look that way.

I think a very simple interior enhances the look and aesthetic of the product more, which should be the main focal point within a retail space as the main goal is to make sales and profit. However, I do also enjoy small bits of design aesthetic that have been modestly incorporated into the design of the store, that don’t take away from the products.

Staff should identify with the company values and it should be apparent in their clothing and overall appearance. It is an element of the shopping experience.

I am not influenced by the staffs appearance, I am there for the product.

Staff should identify with the company values and it should be apparent in their clothing and overall appearance. It is an element of the shopping experience.

I am not influenced by the staffs appearance, I am there for the product.

The product should speak for itself, the attire of the employee should complement but not distract from the product. In a retail situation, I appreciate the sales people wearing clothing available for sale because I like seeing how people put together different items or looks.

I will shop at retail locations where the staff really embody the product. It feels like a part of the experience, or a voyeuristic look into what life could be like if you lived and breathed their values. For example healthy looking people at health food markets, and athletic looking staff at Lululemon. I will discontinue business with stores where the employees seem unhappy or mistreated.

I think staff should be dressed in an appropriate manner.

I don’t necessarily think they need to be wearing a specific uniform.

Some retail spaces seem jinxed, and have a high turnover rate of businesses

Retail success depends on location and clientele.

Some retail spaces seem jinxed, and have a high turnover rate of businesses

Retail success depends on location and clientele.

Marketing and product quality are the two major influences when it comes to location. It takes awareness to get someone through your door, and quality to keep them coming back and telling others.

Social media forums are such powerful tools these days that they can make or break a business no matter where it is.

It does seem that sometimes location and clientele aren’t good enough. Some locations seem jinxed and I would be wary to move into one that has seen a high turnover rate. I may associate a new business moving into that space as ‘temporary’ before it has even begun.

I think location plays a large role on a business’ retail success. If it is out of the way or inaccessible, business may suffer. However, if you offer a good product, people will come and find you if they’re really passionate about it.

ignorance is bliss: I don’t want to know what the backstory of my food is

knowledge is power: I want to know the social, economical, and environmental information regarding the food on my plate.

ignorance is bliss: I don’t want to know what the backstory of my food is

knowledge is power: I want to know the social, economical, and environmental information regarding the food on my plate.

I am very interested in where my (fresh) food comes from and how it was produced, however, it is not always influential to my buying habits. If I need something for a recipe I will buy it no matter where it’s from. I would like to pay more attention to cooking with seasonally available items. No attention is paid to dried food production location.

I am interested and concerned with the social, economical and environmental information regarding the food I purchase. I ‘vote with my dollar’ wherever I have the ability to or see fit. This is most important to me with the sources of meats, and very very very important to me when it comes to seafood. Meat and seafood are two areas where I will purposefully not make a purchase if the sources are not aligned with a baseline criteria that I have established.

It’s always nice knowing where my food is coming from, especially meat, where I purchase from Miller Meat’s knowing that that animals are Manitoba grown and have been treated with ethical means. In terms of produce, etc, Manitoba’s winter climates aren’t conducive to growing a lot of what I need and therefore have no choice but to buy banana’s that are imported from Mexico.

I shop where I shop because of my experience growing up and shopping there with my family

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My family shopping history doesn’t sway my individual shopping habits.

I shop where I shop because of my experience growing up and shopping there with my family

My family shopping history doesn’t sway my individual shopping habits.

I find myself shopping where my family shopped but it’s only because it’s the closest to where I currently live. I have recently started shopping at farther locations because of cheaper prices and farmers markets in the summer because I prefer fresh produce and supporting local farmers.

I am constantly exploring my own shopping habits and identity. I will go to further locations to try these, and then gauge whether the extra time/distance/effort was rewarding.

I was raised to support local, and that heavily influences what I buy and where I buy it from, even if it is a little bit more money. You never know how much you need something until its gone.

It is easiest when choices are made for you.

I want to be in full control over all my purchasing decisions.

It is easiest when choices are made for you.

I want to be in full control over all my purchasing decisions.

I want to be in full control of my shopping experience and I typically have a very good idea of what I am looking for.

I would enjoy subscription to a vegetable box where the choices were made for me. I have a fantasy of finding a mannequin that is wearing an amazing getup, and buying every element of it. However in most retail situations I want to have full control over purchasing decisions.

I generally like making my own choices in any shopping or retail setting. Including home design.

Designing traffic flow through retail spaces is a powerful sales tool

A standard grid layout is sufficient.

Designing traffic flow through retail spaces is a powerful sales tool

A standard grid layout is sufficient.

Traffic flow design is a powerful tool and can influence customers to view items they may not see if left to their own devices. Subtle manipulation is a major factor in many retail designs these days. I have definitely become more aware of intentional pathways and viewpoints created in shops.

Designing traffic flow is a really important element.

In a well designed space you will not be conscious of it- and if you are, you don’t care. In a space with a standard grid, things may become congested, you may find yourself uncomfortable and want to leave the store quickly.

Designing the way traffic moves through a retail space is a powerful tool. The psychology behind how people shop and research that stores can do in terms of moving the shopper through their space will only help in sales. Until our recent tours, I wouldn’t have even known how programmed stores are, and essentially make the choices for me in terms of moving me through the store.

Get in get out: I have a list and I stick to it

I’m here for the ride: I find myself purchasing what is new, on sale, or convenient. (‘impulse buys’)

Get in get out: I have a list and I stick to it

I’m here for the ride: I find myself purchasing what is new, on sale, or convenient. (‘impulse buys’)

Before entering a store I usually know what I am looking for or at least how much I am willing to spend, if I have the time to browse, I will.

I am more of the set-destination, budget and list type.

It depends on the day or type of shopping I am doing.

Get in get out could be associated more to grocery shopping for me at times, or the mall but I also enjoy casually shopping and the experience when I have the time.

I would spend more for convenience

I would go out of my way to pay less

I would spend more for convenience

I would go out of my way to pay less

I would spend more for convenience. My time is worth more to me than saving a few dollars. For high price point items however, I would go much further to save more.

I will spend more for convenience but if the product does not align with my standards I will wait, and then go out of my way to shop for it.

I would spend more for convenience.

I shop and eat seasonally

Foods are now available in most seasons, I eat what I want, when I want.

I shop and eat seasonally

Foods are now available in most seasons, I eat what I want, when I want.

I eat what I want, when I want it. I do eat locally in the summer when it is available. There are produce items that are not grown in Canada that I would have a hard time giving up.

I usually shop for staples of which I will pay varying rates for (what I want, when I want it). I shop seasonally in the sense that I shop farmers markets in the summer before considering grocery stores.

I try and eat as seasonally as I can in terms of farmers markets, but I also enjoy eating produce year round, so I have no choice but to buy the imported goods.

Some retail spaces seem jinxed, and have a high turnover rate of businesses

Retail success depends on location and clientele.

Some retail spaces seem jinxed, and have a high turnover rate of businesses

Retail success depends on location and clientele.

People seem to constantly be rushing from place to place. It is good to provide multiple items/options to make it worth their time set foot in your store.

It seems obvious when businesses are ‘trying to hard’.

The strongest businesses know their market and work on mastering it.

Start with one thing, and complete it to the best of your ability, or showcase in a way that makes sense to you. If you are successful in doing so, then branch out to more options - it’s always better to have done something well then have a number of things done poorly.

Doing a project for school on retail and wondering: Are you comfortable shopping for groceries online? Why do you think we like to buy books/music/clothing etc online but not food?

“The fact it may expire” “I’d like to see the fresh produce I’m buying. Make sure it’s not over ripe or anything like that. But packaged foods I’d totally be fine with! I was just saying a few days ago how I wish groceries could be delivered to my door... would be great in the winter time.”

“...I would in a heartbeat! Maybe not produce or bakery” “...Too many varients in perishable goods” “Ordering groceries online is actually the norm for a lot of US cities...”

“It’s usually picked up on the way and I need it now!”

Doing a project for school on retail and wondering: Are you comfortable shopping for groceries online? Why do you think we like to buy books/music/clothing etc online but not food?

“We don’t put books, music, and clothes in our mouths, and they do not pertain to our immediate health and wellness.”

“I’d buy packaged foods online, but not the vegetables or meats. It would be handy to have things like detergent and paper towels delivered... if the price were right!”

At restaurants we technically order our food online or by phone and the big thing is the check when the food gets there. “...for me it depends on what groceries I’m buying... ”

“In the summer I order ‘online’...by email to a local farmer who does drop offs for us every week with an array of fresh veggies

“...Ken and I used to! We ordered from Fresh Option Organic Delivery for a few years. We only stopped because we always got more than we could eat and so much of it went bad”

Doing a project for school on retail and wondering: Are you comfortable shopping for groceries online? Why do you think we like to buy books/music/clothing etc online but not food?

I do all my grocery shopping online!!”

Garret and I use Spud.ca to buy organic groceries in Vancouver. Love the service!

I never do my grocery shopping online.

Maybe a Brazilian habit. I’d like to see they are fresh and not spoled

“I would love online grocery shopping!

Have only found a couple of Winnipeg options, would love choices!”

The Pulse on River Ave

source: www.jwtintelligence.com

TRAVEL AGENCY: (shares space with Cafe)

LA GROTTO ITALIAN MARKET TAYLOR AVE.

IKEA: NORTH KENASTON

INTERIOR ILLUSIONS: EXCHANGE DISTRICT

PIXELS PHOTOGRAPHY GALLERY: EXCHANGE DISTRICT

Thank You.

CANADIAN TIRE KENASTON LOCATION TRAVEL MUG CAFE: KENASTON

GREEN APPLE SKATE SHOP: CORYDON

HILARY DRUXMAN: EXCHANGE DISTRICT

MONDRAGON COOPERATIVE: EXCHANGE DISTRICT

Not pictured: MAKE coffee : stuff (Corydon) DIN architecture & 50/50 furniture (Corydon)

WINNIPEG, MANITOBA : retail 2.0