Designer Analysis: Rei Kawakubo

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Monika Bickham Introduction to Fashion Business Designer Analysis Rei Kawakubo

Judging a designer’s personality based off his or her clothing may not always prove itself accurate. If someone were to form an opinion on designer Rei Kawakubo simply by looking at her label Comme des Garçons, they’d probably use adjectives like unconventional, dauntless and surreal, and they’d be completely right. The now 71-year-old Japanese designer is known not just for her innovative clothing but also her rebellious and conflicting personality.

Rei Kawakubo was born in Tokyo, Japan on October 11 in 1942. Her parents were both instructors, with her father as a professor at her alma mater Keio University, “a private school oriented towards Western culture and women’s rights” and her mother an English teacher. As the oldest of three children and the only girl, Kawakubo possess many personality traits of the quintessential first born; she’s a natural leader, an achiever and controlling. In Judith Thurman’s profile “THE MISFIT” of Kawakubo she notes one of the designer’s younger brothers who works for Comme des Garçons is referred to as “Mister” because she was to be the only “Kawakubo-san” in the company. In 1960 she enrolled at Keio University studying “The History of Aesthetics” as well as Asian and Western art and literature, all of which helped to cultivate her


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