For this project we were to create a communication package for a film. Upon selecting the movie we started with our primary research and carefully observed the tone, colour scheme and characterization, along with in-depth study of the filmography, production design, set design and other influences. We discovered that even though the movie had been well received in the box office it had lacked in terms of promotion and positioning, furthermore the rich and illustrious content of both the movies gave us a great platform to expand upon. We researched upon the already existing methods of film promotion and related our findings to the existing promotional content of the films, later we started to brainstorm and ideate. After number of iterations and interactions we decided to Re-launch both the films in 3D and create a “children’s film festival” of sorts, with an assortment interactive activities for the event, such as, A photo-booth, A play area with installations,Co-brand stall +workshop
