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Pegasus Solutions Logo Concepts Proposal
Pegasus Solutions Logo Proposal. October 2016
Content
Brief Essentials
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Concept #3 Moodboard
Concept #1 Moodboard
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Icon and Logo Implication 4 Configuration
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Reversed
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Scales
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Application
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Concept #2 Moodboard
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Icon and Logo Implication 12 Configuration
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Reversed
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Scales
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Application
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Pegasus Solutions Logo Proposal. October 2016
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Icon and Logo Implication 20 Configuration
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Reversed
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Scales
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Application
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Concept #4
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Moodboard
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Icon and Logo Implication 28 Configuration
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Reversed
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Scales
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Application
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All Concepts
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Brief Essentials
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• Both a logotype and an icon can be configured separately, stacked, or icon before and after name
• Innovative, leadership
• Original or modified font (unique to Pegasus)
• Timeless and classic
• An internal preference for upper case or mixed case over lower case • Idea — High tech meets hospitality • Minimalist and not literal icon • The icon should stand alone as a lapel pin • Logo should simplify to a phone app icon level • No reference to the past logo in any way
Pegasus Solutions Logo Proposal. October 2016
• Elevation • Intelligent • Forward-thinking
Research of logos that have been positively received by the group: • Small repeating elements • Elements ordered in visible structure
• Modern and abstract
• Meaning behind the structure (explicit or hidden)
• Elegant, simple and pure
• Clean geometric shapes
• Freedom
• Sans serif geometric fonts
• Open • Connected • Awesome
Concept #1 Moodboard
Pegasus Solutions Logo Proposal. October 2016
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Concept #1 Icon and Logotype Implication
Minimalist, clean and pure icon of pegasus wings. Pegasus technologies flow and convert into more booked hotel rooms (hotel windows). At the same time, the three levels of the icon reflect Pegasus Solutions, hoteliers and hotel guests.
Pegasus Solutions Logo Proposal. October 2016
Sofia Pro Light is a sans serif font with neutral regularity and alludes to simple, but breakthrough design with clarity. These are principles we wish to embody. Typeface was modified to better match these principles.
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All cross bars are vertically aligned and centered, tying letters together. Notches on letters mimic the icon’s angle and gives a feeling of forward movement.
Concept #1 Configurations
Pegasus Solutions Logo Proposal. October 2016
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Concept #1 Reversed
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Concept #1 Scales
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Concept #1 Application
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Concept #1 Application
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Concept #1 Application
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Concept #2 Moodboard
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ENHANCE EVERY GUEST RELATIONSHIP
Pegasus Solutions Logo Proposal. October 2016
Concept #2 Icon and Logotype Implication
Abstract, simple and sophisticated icon. Pegasus (left rhombus) connects to the hoteliers (right rombus) and helps them elevate their business (right rhombus is directed right and upward).
Pegasus Solutions Logo Proposal. October 2016
For Concept #2 the same font, Sofia Pro was used. We increased its weight to Regular to fit and support the thickness of icon elements.
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Typeface has the same modification as Concept #1: cross bars vertically aligned and centered, notches reproduce icon’s shapes.
Concept #2 Configurations
Pegasus Solutions Logo Proposal. October 2016
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Concept #2 Reversed
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Concept #2 Scales
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Concept #2 Application
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Concept #2 Application
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Concept #2 Application
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Concept#3 Moodboard
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Frontdesk Anywhere
Pegasus Solutions Logo Proposal. October 2016
Concept#3 Icon and Logotype Implication
Classic and intelligent icon of a pegasus. Closed line gives the feeling of connection: left triangle - guests, middle triangle - Pegasus, right triangle - hoteliers. Connection supported by alternation of sharp and curved angles. This is intended to reflect technology and hospitality, accordingly.
Pegasus Solutions Logo Proposal. October 2016
Modified Kumla Typeface replicates the icon with alternation of sharp and curved angles. Letter “A� modified to repeat the middle triangle of the icon. Additionally, all cross bars are vertically aligned for better organization of letters in the wordmark.
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Concept #3 Configurations
Pegasus Solutions Logo Proposal. October 2016
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Concept #3 Reversed
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Concept #3 Scales
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Concept #3 Application
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Concept #3 Application
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Concept #3 Application
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Concept #4 Moodboard
GET THE MOST OUT OF YOUR HOTEL CHAIN
Pegasus Solutions Logo Proposal. October 2016
Concept #4 Icon and Logotype Implication
The letter ‘P’ in this icon is a symbolized representation of the head of a pegasus. Hexagon shape symbolizes the globe and international activity of the brand. Also, a hexagon is a shape that is traditionally associated with the tech industry. The use of this shape in logos has received positive feedback in group studies.
Pegasus Solutions Logo Proposal. October 2016
Kumla font nicely matches the icon and has a unique and fresh look. The letter ‘P’ of the wordmark has the same outline as on the icon.
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Concept #4 Configurations
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Concept #4 Reversed
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Concept #4 Scales
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Concept #4 Application
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Concept #4 Application
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Concept #4 Application
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All Concepts
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Pegasus Solutions Logo Proposal. October 2016
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Designed by Nikita Babichev nbabichev@yandex.ru behance.com/babychee Pegasus Solutions Logo Proposal. October 2016