Alliance School of Business_BBA prospectus 2016

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Bachelor of Business Administration CREATIVE

I N N O VAT I V E

ENTRPRENEURIAL

PROSPECTUS



TABLE OF CONTENTS

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About Alliance University

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Vision and Mission

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Officers of the University

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Message from the Vice - Chancellor

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Advisory Board - Alliance University

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Intellectual Capital

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Academic Units

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Alliance School of Business

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Bachelor of Business Administration (BBA)

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Course Structure

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Electives

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International Linkages

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Academic Services

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Support Services

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Students’ Life

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Alliance Students’ Clubs

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Alliance Adventure Club

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Infrastructure

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Alumni Speak

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Admissions

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Terms and Conditions


ABOUT ALLIANCE UNIVERSITY 2014 & 2015

by-“ASSOCHAM,India”

Alliance University is a Private University established in Karnataka State by Act No.34 of year 2010. The University is jointly recognized by the University Grants Commission (UGC) and the All India Council for Technical Education (AICTE), New Delhi. Alliance University is a renowned university of higher learning located on an extensive state-of the-art campus in Bengaluru offering a variety of degree courses. The University has baccalaureate concentrations, postgraduate offerings, doctoral degree programs and several professional certificate programs. Alliance University aspires to be among the best universities in the world by the year 2025 through a series of strategically crafted moves, precisely calibrated action plans and an unwavering commitment to the pursuit of excellence. While its oldest professional school—Alliance School of Business—is consistently ranked among the top ten private business schools in India by various ranking agencies, the University having already established Alliance College of

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Engineering and Design; Alliance School of Law; Alliance Ascent College; Department of Continuing Education; and Department of Performing Arts, is in the process of establishing many other prominent academic units, viz., Alliance College of Arts, Science and Humanities; Alliance College of Medicine and Dentistry; Alliance College of Education and Human Services; Alliance School of Health Sciences; and Alliance College of Media and Communications. The ambience and serenity of a world-class infrastructure housed in a ‘green’ campus; faculty who have proven themselves in their respective fields by providing an excellent blend of rigor and relevance in their teachings; staff who are ever ready to reach out; robust industry interactions; research aimed at solving problems of the real world; a plethora of international collaborative arrangements; outreach activities that touch the lives of a wide cross section of society; an exemplary track record in career counseling and placement facilitation—combine to provide a rare synergy to their hearts with passion and confidence.


VISION AND MISSION

Vision To be a world-class University that nurtures talent and catalytically transforms the lives of millions through excellence in teaching, research, service and community development. To uphold a commitment to shaping lives through scholarly teaching and learning, and that which contributes to an equitable and holistic transformation of society at large.

Mission To create and sustain a community of lifelong learners in an environment that emphasizes literacy, critical thinking and humanistic and scientific inquiry.The University shall provide a dynamic, challenging and ethical environment for pursuing highquality teaching, research, learning and service across all areas of the University, where students, faculty and other key constituents can interact, collaborate, and partner with the global community for the creation and dissemination of knowledge and transform the lives of people through innovation and excellence in higher education.

. . . . . .

The University shall: Pursue excellence in teaching, learning and scholarship. Prepare students for leadership through enlightened learning partnerships with faculty mentors and the community. Support faculty and other scholars in pursuing world-class research: clinical, theoretical, empirical, experiential and foster creative endeavor. Promote and preserve academic freedom, diversity, equality, harmony and justice. Develop mastery of disciplines and professions and instil confidence among its key constituents in their application for a future of meaningful pursuits and productive work in the service of humanity. Channelize faculty and student talent for professionallyrelated service to the University, the community and society at large.

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OFFICERS OF THE UNIVERSITY

. . . . . . .

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The Visitor (His Excellency, The Governor of the State of Karnataka) The Pro - Visitor (Honorable Minister for Higher Education, the State of Karnataka) The Chancellor The Vice - Chancellor The Registrar Deans of Faculties The Finance OfďŹ cer


The pursuit of excellence in all its myriad

and learning to the society at large.

“

“

MESSAGE FROM THE VICE - CHANCELLOR

Dr. Pavana Dibbur Vice - Chancellor Alliance University

Dear Student I warmly welcome you to Alliance University where we have a well-established Alliance School of Business which runs business programs at the undergraduate and postgraduate levels. The University was established as a Private University in Karnataka in 2010 and has its origins as a standalone business school which was established over 15 years ago. The Alliance School of Business is the oldest of the schools and colleges which constitute Alliance University. The University has grown from strength to strength and from an initial handful of students, the University now has a student population of over 7,000 (covering all colleges). The students comprise undergraduate and postgraduate students especially from the Indian subcontinent and a few foreign nationals. We also have visiting students from different parts of the world. As you are aware, in India, the study of business processes now occupies a place of prime importance. There is, therefore, no doubt about the fact that business oriented programs are fundamental for the social and economic progress in the globalized economy of today which is critical for India. A knowledge of the myriad aspects of business and soft skills, for example, is important to work in an environment of discontinuous change, and in a globally oriented economy. The Alliance School of Business is aware of this and is

geared to producing potential managers who will be able to productively use their knowledge for the economic advancement of society. We also work closely with professional bodies and corporate houses in the development of our courses and we have consulted them to ensure that our students are gaining relevant and requisite knowledge and skills required for a global business market and make them market ready. By enabling our students to fully adapt to the ever changing world of work, we believe we are seriously improving your employment options. In fact, Alliance University is ranked as being among the top universities by various ranking agencies. We at Alliance University also recognizes the fact that, the quality of a country’s human capital is critical to its development, social cohesion and global competitiveness. Therefore, the university and its colleges present an environment which is ideal for teaching, studying and research, for the industrial and socio-economic development of India. The business education we will give you will be up-to-date and the inputs delivered by faculty who have both industry and academic experience. I am confident that your passage through this university will be one which will prepare you for a life filled with productivity and social usefulness. 7


ADVISORY BOARD - ALLIANCE UNIVERSITY

Alliance University is a world-class university, and is turning into an instrumental force for nurturing young graduates, seasoned professionals and experienced scholars from India and abroad. The vision of Alliance University is to become an iconic learning destination , w h i c h i s s u p p o r t e d a n d m e n t o r e d b y a n a d v i s o r y b o a r d t h a t h a s s u c c e s s f u l and renowned professionals and academicians. Dr. Jagdish N. Sheth

Dr. Tan Chin Tiong

Dr. Howard Hunter

Chair Advisory Board, Alliance University Charles H. Kellstadt Professor of Marketing Goizueta Business School Emory University, USA

Senior Advisor to President and Professor of Marketing President,Singapore Management University, Singapore

Professor of Law Singapore Management University, Singapore Dean Emeritus School of Law, Emory University, USA

Mr. Bhaskar Bhat

Mr. Pratik Kumar

Dr. Robert A. Easter

Chairman Tata SIA Airlines Ltd. (Vistara)

CEO Wipro Infrastructure Engineering Wipro Ltd.

President Emeritus of the University of lllinois, USA

Dr. W. Ken Harmon

Dr. Bharat K. Singh

Provost and Vice President for Academic Affairs Kennesaw State University, USA

Chairman, Strategic Business Review Council Aditya Birla Group

Dr. Jagdish N. Sheth Emory University, USA

Dr. Denish Shah Georgia State University, USA

Dr. V. Kumar Georgia State University, USA

Dr. Richard A. Ajayi University of Central Florida, USA

Dr. Ram Mohan Pisharodi Oakland University, USA


INTELLECTUAL CAPITAL Learning at Alliance School of Business is delivered by highly accomplished faculty who posses a wide range of expertise. The faculty at Alliance School of Business besides being excellent teachers are also accomplished researchers with numerous publications in journals of national and international repute, and have actively contributed to legal academia through participation in conferences and seminars. The faculty at Alliance School of Business places great emphasis on critical thinking and seeks to provide graduates with world-class learning on domestic, international domains. The faculty also strives to include regular corporate world and leading professionals to enhance the rigor and relevance of the curriculum. In addition to the full-time faculty, the teaching is complemented by a panel of distinguished and experienced visiting faculty from a consortium of leading accredited universities across the world as well as well known companies.

I N T E R NAT I O NAL FAC U LT Y

Dr. Bhumika Gupta Telecom Ecole de

Dr. Mahesh N. Rajan San JosĂŠ State University, USA

Dr. Mahesh Raisinghani TWU School of Management, Texas, USA

Alliance School of Business continues its initiatives to invite and host renowned international faculty from around the world to teach its students. The Office of International Affairs is committed to supporting a diverse community of faculty scholars who make a difference in their fields, inspire in the classroom and serve as leaders in intellectual communities. 09


Our journey, like many of the futuristic institutions in the world, has been an enriching and fulfilling experience, and one that has taught us to rise even in challenges. To us, the future definitely looks bright and our ambitions will take us far. Since the time Alliance became a university, plans have started taking shape in creating an enduring and sustainable educational model for the vast majority of the society through defined and structured courses.

Courses Offered ALLIANCE SCHOOL OF BUSINESS • • • •

BBA MBA Executive PGDM Ph. D. in Management

DEPARTMENT OF COMMERCE - ALLIANCE SCHOOL OF BUSINESS • •

B. Com. (Hons.) M. Com.

ALLIANCE COLLEGE OF ENGINEERING AND DESIGN • •

B. Tech. (Regular / Lateral) B. Tech - Evening (Lateral Entry) for working professionals

Branches: Aerospace Engineering | Civil Engineering | Computer Science and Engineering | Electrical and Electronics Engineering | Electronics and Communication Engineering | Information Technology | Mechanical Engineering

ALLIANCE SCHOOL OF LAW • • • •

B.A. LL. B. (Hons.) B.B.A. LL. B. (Hons.) LL. M. Ph. D. in Law

ALLIANCE ASCENT COLLEGE •

MBA

DEPARTMENT OF PERFORMING ARTS

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Certificate in Bharatnatyam / Kuchipudi / Carnatic Vocal Music

Diploma in Bharatnatyam / Kuchipudi / Carnatic Vocal Music

BFA - Bharatnatyam / Kuchipudi

MFA - Bharatnatyam / Kuchipudi


ACADEMIC UNITS

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ALLIANCE SCHOOL OF BUSINESS

Alliance School of Business, Alliance University has carved a niche for itself among the best B-schools in the country, having been ranked consistently among the top B-schools and for being the first Indian B-school to be accredited by the International Assembly for Collegiate Business Education (IACBE), USA. The Alliance School of Business enjoys a high-level of recruiter satisfaction from recruiting partners. Top brands and companies consistently recruit from the B-school and even visit it more than once in a year in search of exceptional talent from among its graduates. It has an excellent array of international collaborative arrangements with reputed universities and business schools that enable student and faculty exchanges, paving the way for a unique multicultural and eclectic experience.

AWA R D S A N D A C C O L A D E S

Ranked 8 th Best B-School for its BBA Program

Ranked 2 nd Best B-School in South India

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B-School Survey 2015

• Ranked 3rd Top B-School in South India • Ranked 10th Top B-School in India

Alliance School of Business is ranked 9th Best Private B-School in India

• Ranked 7 th in Infrastructure • Ranked 8 th in Placements

Recieved the Brand Academy Education Excellence Award in 2013 for the Most Innovative University in South India


BACHELOR OF BUSINESS ADMINISTRATION The Bachelor of Business Administration (BBA) course offered by the Alliance School of Business, Alliance University is a full-time, three-year, undergraduate course of study aimed at preparing young graduates to take up challenging careers in business and industry, and enables them to pursue higher studies thereafter. The course also equips graduates with required skill sets such as analytical, decision-making, technical, interpersonal and technological skills. The course is designed to develop a holistic personality in graduates thus enabling them to succeed as professionals while at the same time find fulfillment in their personal lives. The overall objective of the course is to prepare young professionals to be responsible and responsive to the demands of society in an ever-changing environment.

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Students differ in their individual learning styles, and each student possesses a unique combination of multiple intelligences. Our integrated teaching methodology nurtures a stimulating learning environment to encourage students to learn at higher levels. The deliver y methodology is student-centered and includes active learning, inquiry, experiential learning, co-operative and participative learning activities. We focus on integration of knowledge, development of critical thinking, problem solving, and performance skills. Such a learning environment encourages the students to enjoy lessons, try out new things and to think creatively and independently. Our students thrive in a challenging academic atmosphere and enjoy the rich cultural life of the institute.

Business English and Personality Development-II

Managerial Maths

French/German I

Fundamentals of Management Fundamentals of Accounting Marketing Management Managerial Economics

SEMESTER-2

Business English and Personality Development- I

Financial Accounting Statistics for Managerial Decisions Operations Research Macro Economics for Business

Human Resource Management

Marketing of Services

Fine Arts and Indian Culture

Organizational Behaviour

Personality Development-III

Personality Development IV

French/German-II

Financial Management

Corporate Accounting Operations Management Managerial Ethics and Corporate Responsibility Global Business Management Marketing Strategy

SEMESTER-4

SEMESTER-3

SEMESTER-1

COURSE STRUCTURE

Spread Sheet Modeling Supply Chain Management Business Law Family Business Management Cost Accounting Indian Constitution

Environmental Science

E-Business

Training and Development

Managing Dynamic Markets

Personality Development-V Personality Development-VI

Business Research Methods Management Accounting Business Analytics Elective-I Elective-II Elective-III

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SEMESTER-6

SEMESTER-5

Business Strategy

Management Information Systems Intellectual Property Rights Entrepreneurship Development Law and Practice of Banking and Insurance Dessertation and Viva Voce Elective-IV Elective-V


ELECTIVES The Bachelor of Business Administration (BBA) course curricuum also consist of elective subjects that includes a field based Industry Internship Program and a Dissertation.

MARKETING MANAGEMENT • • • • •

Consumer Behaviour Sales and Distribution Management Product and Brand Management Integrated Marketing Communication Retail Management

FINANCIAL MANAGEMENT • • • • •

Financial Markets and Services Security Analysis & Portfolio Management Financial Statement Analysis International Financial Management Strategic Financial Management

HUMAN RESOURCE MANAGEMENT • • • • •

Corporate Leadership and Organizational Development Human Resource Development Labor Laws and Welfare Industrial Relations Management International Human Resource Management

INTERNATIONAL BUSINESS MANAGEMENT • • • • •

EXIM Trade Global Marketing Management Intercultural Human Resource Management International Business Finance International Business Law

INDUSTRY INTERNSHIP PROGRAM Students enrolled in the Bachelor of Business Administration course will intern at reputed companies and across key industry sectors to gain direct experience through a field-based assignment. The Industry Internship Program offers academic and professional value addition to a student’s learning experience.

DISSERTATION Students are expected to study a business problem from different dimensions and recommend solutions or alternative courses of action. The dissertation report tests a student’s ability to develop and apply concepts learned during the program to practical situations.

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INTERNATIONAL LINKAGES Alliance University has a host of articulation agreements with accredited universities across the globe and facilitates educational experiences for students in several countries such as Belgium, People’s Republic of China, France, Germany, Russia, Switzerland, The Netherlands, UK and USA. Apart from providing an opportunity to understand different cultures in a globalized economy, students who participate in these programs get to gain a first-hand international experience and develop as global citizens.

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INTERNATIONAL PARTNERS INTERNATIONAL COLLEGES LIST

INSEEC, France

• Paris School of Business, INSEEC, France

France

UniversityBusiness of Chester, UK • Toulouse School,

France University of Dundee, UK  • IPAC School of Management, France  Kristianstad University, Sweden • Telecom School of Management, France  Paris School of Business, France • University of Applied Science, Germany  University of Applied Sciences, Germany • Berlin School of Economics and Law, University of Salford Manchester, UK Germany • Swansea Metropolitan University, France Russia Telecom School of Management,

Toulouse Business School, France •Kristianstad Unversity, Sweden

Berlin School of Economics and Law, Germany •Maastricht School of Management, The Netherlands  Edinburgh Napier University, UK University of Chester, UK  IPAC School of Management, France • University of Dundee, UK  Swansea Metropolitan University, UK •Edinburgh Napier University, UK Russia Togliatti Academy of Management, •University Salford MaastrichtofSchool of Manchester, Management,UK The Netherlands •

EUROPE

NORTH AMERICA

ASIA

University of Scranton, USA

San Jose State University, USA

The University of Memphis, USA

University of Michigan–Flint, USA

Webber International University, USA

 Beijing Institute of Technology, People’s Republic of China of ofTechnology, Republic People’s of China Republic of • Beijing Nanjing Institute University AeronauticsPeople’s and Astronautics, Chin a University of Aernautics and Astronautics, People’s of Republic of China • Nanjing National Tsing • National Tsing Hua Hua University, University,Taiwan Taiwan • Nanhua University, University,Taiwan Taiwan

Bachelor of Business Administration International Programs

Semester I

Semester VI

International Program Orientation Semester II

Semester Exchange International Summer School Semester III

Semester Exchange Semester V

Semester IV

Dual Degree Twinning Program

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ACADEMIC SERVICES CAREER ORIENTED AND SKILL DEVELOPMENT CERTIFICATE COURSES In addition to the advanced and innovative curriculum that it possesses, Alliance University has entered into a Memorandum of Understanding with Enhelion Knowledge Ventures Pvt. Ltd. to offer Online Certificate Programmes. The courses have been designed by industry experts and are aimed to impart specialized career oriented skills required by the industry.

IT INFRASTRUCTURE Alliance University has implemented an IT network infrastructure and a state-of-the-art Unified Communication Solution for the University campus with the latest technology that suits the present and future needs of high er education. The University in association with Cisco and W ipro has built a strong network a n d c o m m u n i c a t i o n infrastructure, which includes excellent campus-wide W i-Fi connectivity.

LIBRARY The library of Alliance School of Business, Alliance University is comparable to the best anywhere. The library has a large collection of texts, reference books and multimedia, which is continuously updated with the latest editions. It subscribes to national and international periodicals, databases and online journals. The library maintains a website through which students can access online databases, journals and catalogs anywhere in the world. The library has a digital library providing a full text collection of documents and faculty publications.

LECTURE AND SEMINAR HALLS Spacious, gallery-type lecture and seminar halls are equipped with the latest audio-visual facilities for an enhanced learning experience. Seminar halls,which accommodate large groups at a time are used often for seminars and group meetings with speakers and guests from industry and academia. 18


SUPPORT SERVICES CENTER FOR INDUSTRY INTERACTION (CII) One of the major challenges of technical education today is the need to constantly innovate and adapt to the changing requirements of industry. The Center for Industry Interaction provides an interface between academics and the industry through interactive sessions. Leading practitioners from diverse industry backgrounds share their insights at these interactive sessions with students.

H O S T E L A C C O M M O D AT I O N The University provides comfortable and well-appointed hostel accommodation to students both at on-campus and off-campus locations. Room accommodation is extended on a first-come-first-served basis to students. Students can avail of hostel rooms either on a single or a shared basis.

H E A LT H C A R E At Alliance University, we strongly believe in healthy living. We provide the facility of a resident doctor to cater to the healthcare and well being of the students. A round-the-clock ambulance service is also available for medical emergencies.

COUNSELING Personal, non-academic counseling is provided by a trained counselor to help and motivate the students and to attend to their overall developmental needs. Counseling helps to maintain and enhance the psychological, emotional and relational wellbeing of the students. Consultations with the counselor are treated with sensitivity, care and confidentiality.

S P O R T S A N D R E C R E AT I O N A fit mind is an active mind. With its expansive sports ground, state-of-the-art gymnasium and the availability of expert gym and yoga instructors as well as martial arts training, the University encourages students to participate in various sports and recreational activities apart from their regular academic schedules. 19


STUDENTS’ LIFE

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Student Services The Office of Student Services functions with the motto of facilitating students to enhance their campus experience through accessing services, which cater to their holistic development—so as to make their living and learning experience at the Alliance campus truly memorable. The Office of Student Services includes: •

Student welfare

Sports and extra-curricular activities

Student competitions and festivals

Corporate Social Responsibility and related humanitarian services to society

Campus living and discipline

Cultural and Sports Club The club targets and promotes athletic and aesthetic development of all students through varied competitive activities and events that endorse such knowledge. The motto is to encourage good sportsmanship and respect for all participants. Additionally, the club: •

Emphasizes fun, teamwork and leadership

Promotes good entertainment that is intellectually enriching

Endorses cultural activities that uphold talent, creativity as well as curiosity and openness towards unfamiliar situations.

&

Live Learn

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ALLIANCE STUDENTS’ CLUBS

An active social life is as much a part of college life as studying and whatever kind of activity you enjoy or fancy getting involved in, you’ll find it right here at Alliance…

ALLIANCE STUDENT’S CLUBS • PROMETHEUS - Finance Club

• ZEST - Cultural Club • Movie Club

• PRAXIS - Operations Management Club

• Yo g a a n d A e r o b i c s • Rock Band • Sports Club

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ALLIANCE ADVENTURE CLUB

Adventure sports for students is highly popular with both undergraduate and postgraduate students of the University. This activity is championed by the Alliance Adventure Club where the students take a leadership role, under the guidance of trained professionals and experts. The emphasis is on physical fitness, games, sports and adventure that aim to increase student productivity levels as well as build team spirit in an environment of friendship and trust. Participation in adventure and related outdoor activities promotes among students leadership, courage, vigor, and a sense of self-growth and comradeship.

Activities • Air Gun Shooting • Bamboo Rafting • Camping • Microlight Flight • Paint Ball • White Water Rafting • Scuba Diving • Wave Surfing • Trekking • Rappelling • Certificate course in Cardio Pulmonary Resuscitation 24

• • • • • • • • • • •

River Crossing Zip Line and High Rope Crossing Tunnel Exploring Cave Exploring Zummaring Kayaking Chimney Climbing Archery Rock Climbing Para Sailing Summer Adventure Camp


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INFRASTRUCTURE Alliance University has magnificent infrastructure comparable to the best in the world. Some of the outstanding features include: • •

State-of-the-art ambience created by the appropriate use of technology Spacious seminar halls with excellent acoustics for interactions with practitioners and other professionals • Amphitheater classrooms • An information technology backbone for seamless integration • An excellent library with unmatched brilliance and aesthetics • Halls of residence for students • Residential accommodation for faculty and staff • A food court built to the highest standards of hygiene • Administration block • Departmental stores • Fitness center • Recreational facilities • Healthcare center, and many more features that provide a unique learning and living experience to all residents. In short, the campus provides an ideal environment for young minds to explore new ideas, and encourages creativity and independent thinking, even as i t f a c i l i t a t e s fa c u l t y t o e n g a g e i n re se arc h th at c om bin e s both rigor an d r e l e va n c e; the staff to cultivate empathy toward students, and for all to develop the twin qualities of a lifelong yearning for learning and a compassionate and caring attitude towards fellow human beings.

Adminis tr a ti o n Bl o c k

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F ood Cour t

L i b ra r y

H alls of Re side n c e

Le a r ni ng C entr e

Univers i ty Ae r i a l Vi e w

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ALUMNI SPEAK

Ben Philip George (2012-15) Envisage Global - University Relations Associate - South East Asia Coming from a background of hotel management, I felt very much at home at the School of Business, Alliance University. The Bachelor of Business Management program here has a strong international focus, where students learn business principles with a global relevance. The pedagogy includes lectures full of interesting insights into the current industry practices and academic thinking. Further, an intimate student-tutor environment, a focus on personalized individual development and a team-based approach to assignments, so very essential to modern-day businesses are a part of the student life at Alliance University. The quality of professors at the School of Business surpassed my expectations, and they represented a great blend of academic and real world credentials. Over all, the ambience at the campus just makes it the perfect place for a global student to be studying in.

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Irina Knyazeva Semester Exchange Student Russia The first thing I noticed here at Alliance University was the genteel relationship between professors and the university-exchange students. They treat student s w i t h u t m o s t u n d e r s t a n d i n g . The second one is that the classrooms here are facilitated with the latest technology, which helps to understand the subject matter effectively and graphically. It goes without saying that the campus is very beautiful and here you can also find all the facilities essential for a global student: multi-cuisine restaurant, gym and activity center, football and basketball courts, a well-equipped modern library, etc. The university conducts many carnivals inside the campus and makes our lives interesting and fulfilled!

NAREN SHETTY (2012-15) Member | Corporate Relations and Placements - SIBM Bengaluru

The undergraduate management degree program (BBA) at the School of Business - Alliance University, is one wherein the students get the best faculty support, which helps them make wise career choices. The course is structured in a way which gives the student a worthy three year exposure towards the business functioning and makes them industry ready.

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Debby Fernandes (2012-15) Client Support Analyst at Thomson Reuters Alliance University has been a great contributor towards the development of my personality over the past few years. By participating in the inter-university and intra-university events conducted by the School of Business, I have established my leadership, time management and team skills and have also been able to advance these skills to whole new augment level. It is very important for business students to understand different cultures and be accommodating of them. The university-exchange program at Alliance School of Business teaches you what books can’t really do. I would especially urge those students who don’t have an international exposure to apply for these exchange programs. The International Exchange program at Alliance University has a lot to offer including scholarships. This program allows you to experience a whole different culture system and builds your professional and personal networks. The infrastructure of Alliance University, one of the finest in the city of Bangalore is what stands out the most! The professors here make the university what it is today. With an attitude of being ever ready to help, and not only delivering classroom teachings, but also providing the students with real-time case studies and hands on industry experience with field project works, they are the pillars of the learnings gained from this esteemed university. And this is a treasure for life!

ANJALI DADHEECH (2013-16) International Exchange Student The first day I stepped in to the campus of Paris School of Business in Paris, I felt excited and a ray of curiosity to explore had risen in me. I had an amazing experience of interacting with the people who were unique and distinguished by their nationality, the language they speak and the culture they follow. Faculty was available 24x7 and students could approach them at any time. In the beginning I was expecting it to be hard for me to adjust with the classes and the syllabus but then it turned out to be lot more simpler to understand and fun to learn. The sight of the 300 meter tall wonder - the Eiffel Tower still brings a smile to my face when I think about it. The French culture reflects on every building, on every civilian’s clothing, on the food. The thought of how much I will miss the place was more than the excitement of heading back home. My experience on the whole in Paris is something I will cherish forever, because I have learnt a lot and met different people and mingled with new cultures, which surely has made a better person than I used to be. 29


ADMISSIONS

Admission to the Bachelor of Business Administration (BBA) course at the Alliance School of Business, Alliance University is strictly based on merit.

Eligibility

Admissions Selection Process

Pre-University / Higher Secondary / 10+2 Examination or equivalent from any recognized Board or Council in any discipline

- Alliance Undergraduate Management Aptitude Test (AUMAT) - Personal Interview

- Apply online at www.bus.alliance.edu.in

Application Procedure

- The application form can also be obtained from the Office of Admissions, Alliance University, Bengaluru

The School also uses other parameters such as scholastic and extracurricular record for admission. The final selection of the candidate will be based on the overall performance in the Admission Selection Process. 30


TERMS AND CONDITIONS Students are required to abide by the following terms and conditions upon admission to the courses offered by Alliance University. 1.

Every effort has been made to ensure the accuracy of the information contained in this prospectus and it is issued on the express condition that all matters in it are subject to change from time to time without notice. While Alliance University will make all reasonable endeavors to deliver the courses of study and other educational services as set out in this prospectus, circumstances may change prompting the University to reserve the right to vary the content and delivery of courses and programs, to either discontinue or combine courses and programs or to discontinue educational services.

2.

The subject titles, descriptions and contents are subject to change based on the University guidelines.

3.

The fee schedule for the courses offered by the Alliance can be downloaded at www.alliance.edu.in Fees payable for the courses offered by the Alliance University are subject to review periodically. Ensuring that fees are paid before the announced due dates is the sole responsibility of the student. Non-payment of the prescribed fees within the due dates will result in the cancellation of the registration to the course or progression to the subsequent semester/year.

4.

Students will also be liable for any travel and accommodation costs incurred for placement. For certain courses, students may incur additional specific charges for such items or activities as sports and games fees, specialized material or field trips. The Alliance University reserves the right to make additional charges to students for such activities.

5.

Alliance University may withdraw or amend its offer of admission, or terminate the registration, if it is found that either a false or a misleading statement has been made or that significant information has either been omitted or withheld in a candidate’s application form.

6.

Alliance University does not accept responsibility and expressly excludes all liability that may result from any loss, damage or injury caused to a student or to the student’s property.

7.

Students enrolled in the courses offered by the Alliance University are required to sign an undertaking at the time of the commencement of the academic year consenting to abide by the rules, regulations and the code of conduct of Alliance University.

8.

Scholarships are available to support full-time study at Alliance University for resident Indian nationals only. Each year Alliance University awards several scholarships in the form of fee remission to outstanding candidates. These scholarships vary in value and have different criteria, based on which they are awarded. For further details, please visit www.alliance.edu.in

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Policy regarding refund of course fee: a. The course fee has two components: Registration Fee and Tuition Fee. b. The Registration Fee will not be refunded by Alliance University under any circumstances. The primary objective of this stipulation is to discourage frivolous applications. c. The refund of Tuition Fee paid will be considered subject to the following criteria: I. If a candidate withdraws from the course prior to its commencement, 75 percent of the tuition fee will be refunded. ii. If a candidate withdraws from the course within one week after the commencement of the course, 60 percent of the tuition fee will be refunded. iii. If a candidate withdraws from the course any time after one week from the date of commencement of the course, no refund of tuition fee will be made. d. Additional provisions:

Reasons for seeking refund

Fee refund

Cancellation of admission due to concealment or falsification of facts, submission of false or fake certificates, providing misleading information by the student or, alternatively, an error or mistake on the part of the student

Nil

If a student is provisionally admitted to a course, and becomes ineligible for admission on the declaration of the result of the qualifying examination and the student’s admission is cancelled

The amount already deposited by the student, after the deduction of processing fee of INR 1,000/- and the tuition fee is refunded on a prorata basis

Note: The University policy regarding procedure for refund of fees is enumerated on the website of respective courses. 10. Disputes of any kind are subject to the jurisdiction of the Courts in Bengaluru only.

Ragging The Alliance School of Business has a zero-tolerance policy on ragging and will strictly enforce it. 1.

Ragging in any form inside or outside the campus and hostel premises is strictly prohibited under the UGC Regulations on Ragging

2.

Ragging as defined by the Hon’ble Supreme Court of India: “Any disorderly conduct whether by words spoken or written, or by an act with the effect of teasing, treating or handling with rudeness any other student; indulging in rowdy or undisciplined activities which causes or is likely to cause annoyance, hardship or psychological or to raise fear or apprehension thereof, in a fresher or a junior student, or asking the students to do any act or perform something which such student will not do in the ordinary course and which has the effect of causing or generating essence of shame or embarrassment so as to adversely affect the physique or psyche of a fresher or a junior student.” 31


Document No. ASOB/PRO/BBA/2016-17 © Alliance School of Business, Alliance University, Bengaluru, India This is a controlled document. Unauthorized access, copying and replication in any form are expressly prohibited. This document must not be copied in whole or in parts by any means, without the written authorization of the Registrar, Alliance University. ®All Rights Reserved March 2016 Disclaimer: The information provided in this prospectus aims to be correct at the time of going to the press; however, the University reserves the right to make changes or add to any of the information contained herein without prior notice. Any dispute that may arise is subject to the jurisdiction of the Courts of Bengaluru.

Alliance School of Business, Alliance University

Chikkahagade Cross, Chandapura - Anekal Main Road, Anekal, Bengaluru – 562 106, Karnataka, India. Tel.: +91 80 3093 8050/1/2/3/4; Mob.: +91 96200 09825 | Fax: +91 80 309308040 | E-mail: bba@alliance.edu.in

www.bus.alliance.edu.in


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