Defined Dominique Gio (dom-i-neek gee-o) noun. 1 a driven, humorous graphic designer determined to share her work with the world. 2 a hard worker, avid sports fan, and a family oriented woman with a passion for art and design, cooking, film, and outdoor activities. As graphic designers, we look for the visual solutions to all design questions. The final compositions cannot be created without defining the problems and fully understanding the issue. We investigate, experiment, and express many solutions for design needs.
DOMINIQUE GIO 2018
Š All rights reserved. No portion of this publication may be reproduced in any manner without the consent of the author, Dominique Gio. Dominique Gio (650) 743 - 0624 dgiodesigns@gmail.com dgiodesigns.com Academy of Art University Graphic Design Department 79 New Montgomery San Francisco, CA 94105 Senior Portfolio Instructor: Mary Scott
Here’s to you This is for my family that constantly supports me in my journey to reach my goals. To Eleanor and Gemma , to inspire and encourage you to pursue your passion in life. And Clark for your unwavering encouragement, support, and assistance in everything I do.
PROJECT 01
PROJECT 06
Beauty is in the Eye of the Beer Holder p. 10
Rule of Thumb Prints p. 132
PROJECT 02
PROJECT 07
Grow a Pear
The Grass is Greener Where You Water It p.148
p. 28 PROJECT 03
PROJECT 08
My Resting Beach Face
A Kick in the Grass
p. 42
p. 160
PROJECT 04
PROJECT 09
70 is the New 40
Life is Ruff. Get a Dog.
p. 56
p. 178
PROJECT 05
PROJECT 10
Plane and Simple
Whiskey Business
p. 118
p. 196
DOMINIQUE GIO
DEFINED
Fig 01 Beauty is in the Eye of the Beer Holder
10
01 02 03 04 05 06 07 08 09 10
BRANDING & PACKAGING
A
PROJECT CLASS
Beer Label Design & Packaging
Package Design 3
INSTRUCTOR TERM
Tom McNulty
Spring 2017
OB JECTIVE One of the biggest shelf opportunities to make a label design stand out is beer labels and cases. A unique quality beer has is the individual story it can tell from its brewery. The 47 Hills Brewing Company in South San Francisco is a up-and-coming brewhouse with its own story to tell. This brewery had a great opportunity in this project to express the tone of their factory and bar for the public to meet them. The owners play live music, serve their specialty beer on tap, barbecue lunch and dinner, and invest their time into their community to enjoy beer as a lifestyle. SOLUTION To express the tonality and voice of this specific brewery, I focused on telling their story as two friendly owners who met in a country band, with a vintage Mercedes in the garage, and the handcrafted, wooden architecture of the newly remodeled building. The bottles sport secondary graphics from those three individual qualities that make the brewing company unique including tire tracks, a keyboard, and wooden planks. The saturated colors make these bottles stand out on the shelf along with the silver foil highlighting the title names spanning across the label.
al.co.hol (al-kuh-hawl,) noun. 1 ethanol especially when considered as an intoxicating agent in fermented and distilled liquors. 2 drink (like whiskey or beer) with ethanol. 3 class of organic compounds analogous to ethanol or are hydroxyl derivatives of hydrocarbons hops (hops) noun. 1 flowers of the hop plant Humulus lupulus; primarily used as flavoring or stability agents in beer, to which they impart the bitter, zesty, or citric flavours. 2 the seed cones used for various purposes in other beverages and herbal medicine li.quor (lik-er, lik-wawr) noun. 1 distilled or spirituous beverage, as brandy or whiskey, as distinguished from a fermented beverage, such as a wine or a beer. 2 any liquid substance, like broth from cooked a vegetable or cooked meats. 3 a solution of a substance, especially a concentrated one used in the industrial arts. 4 the watery solution of a drug: He drinks beer and wine, but he doesn’t drink any hard liquor. pint (pahynt) noun. a liquid and also dry measure of capacity, equal to half of a liquid or dry quart, approx. 35 cubic inches (0.473 liter). Abbreviation: pt, pt. taste (teyst) verb. 1 to ascertain the flavor of by taking a little into the mouth. 2 to eat or drink especially in small quantities. 3 to recognize as if by the sense of taste. 4 to become acquainted with by experience has tasted the frustration that is defeat. 5 to have a specific flavor. 6 to eat or drink a little. 7 to test the flavor of something by taking a small part into the mouth. 8 to have perception, experience, or enjoyment.
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DOMINIQUE GIO
TYPEFACE
Aa TYPEFACE
Aa 12
DEFINED
Old Scotch ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Knockout ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
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BRANDING & PACKAGING
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BRANDING & PACKAGING
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BRANDING & PACKAGING
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BRANDING & PACKAGING
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DEFINED
Fig 02 Grow a Pear
28
01 02 03 04 05 06 07 08 09 10
TYPOGRAPHY
B
PROJECT CLASS
Typography Cookbook
Typography 3
INSTRUCTOR TERM
Ariel Grey
Summer 2016
OB JECTIVE The goal of this assignment was to design a uniquely styled cookbook for a specific target audience about a chosen food topic. The topic of fruit smoothies opened many avenues to choose for an audience and concept. To fulfill the assignment, we had to create a multi-page cookbook, a corresponding bookmark, and create the sale page on a publisher’s website. The main focus for this project was to enhance our typographic skills as is pertains to the specific target audience. We hoped to experiment with new typographic layouts, font pairings, and graphic styles to push our concept in the most eective and interesting direction. SOLUTION With fruit smoothies chosen to be the central topic, the target audience of strong male athletes was determined. This helped steer the concept towards a stronger and athletic fashion as it will appeal to the audience. This cookbook follows a strict grid encasing each recipe within a unique system for each ingredient to be easily read and distinguished for these recipes as they are precise for each drink. The simple graphics also allow for focus to be put onto the drinks and story of a growing athlete drinking smoothies.
blend (blend) verb. 1 to mix smoothly and inseparably together: to blend the ingredients in a recipe. 2 to mix (various sorts or grades) in order to obtain a particular kind or quality: Blend a little red paint with the blue paint. 3 to prepare by such mixture: This tea is blended by mixing chamomile with pekoe. 4 to pronounce as a combined sequence of sounds. fruit (froot) noun. 1 product of plant growth useful to humans or animals. 2 the developed ovary of a seed plant with its contents and accessory parts, as the pea pod, nut, tomato, or pineapple. 3 the edible part of a plant developed from a flower, with any accessory tissues, as the peach, mulberry, or banana. pro.tein (proh-teen, -tee-in) noun. Biochemistry. any of numerous, highly varied organic molecules constituting a large portion of the mass of every life form and necessary in the diet of all animals and any other nonphotosynthesizing organisms, composed of 20 or more amino acids linked in a genetically controlled linear sequence into one or more polypeptide chains, the final shape and other properties of each protein being determined by the side chains of amino acids and chemical attachment: protein include specialized forms as collagen for supportive tissue, antibodies for immune defense, and enzymes for metabolism. smoo.thie (smoo-th ee) noun. 1 person with polished manners. 2 one who behaves with deftness, assurance, and easy competence. 3 the creamy beverage made of fruit blended with juice, milk, or yogurt
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TYPEFACE
Knockout
Aa TYPEFACE
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Sentinel
Aa 30
DEFINED
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
DOMINIQUE GIO
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TYPOGRAPHY
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TYPOGRAPHY
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TYPOGRAPHY
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TYPOGRAPHY
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TYPOGRAPHY
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DEFINED
Fig 03 My Resting Beach Face
42
01 02 03 04 05 06 07 08 09 10
BRANDING
C
PROJECT CLASS
Company Branding
Branding Principles
INSTRUCTOR TERM
David John Scott
Spring 2016
OB JECTIVE The goal of this assignment was to choose a company to re-brand and give the brand a new look and style. I chose a small, new travel agency company. This company had a rare opportunity as it specialized in holistic vacations and wellness getaways. After choosing the brand, the goal of this project was to execute a branding system that would make this brand stand out amongst their direct competition in the current market and for future usage. SOLUTION After very extensive research of the travel agency market, I found several characteristics about Oak Hill Travel Company that differs from common travel advisors. This independently owned company puts emphasis on personal care, wellness, relaxation, and family travel. The owner is the main advisor that will personally take care of every detail and reservation so the vacations feel specific while keeping on a given budget. The project was driven towards adventurous and welcoming branding for the target audience. With relaxation and holistic vacations in mind, this brand uses a soft color palette and light typography to stand out amongst corporate travel advisors.
coun¡try (kuhn-tree) noun. 1 an indefinite, extended expanse of land: region miles of open country. 2 the land of a person’s birth, residence, or citizenship. 3 a political state or nation or its territory. 4 the people of a state or district : populace. 5 rural as distinguished from urban areas (prefers the country to the city). ho.lis.tic (hoh-lis-tik) adj. 1 incorporate the concept of holism, or the idea the whole is more than merely the sum of its parts. 2 identifying with principles of holism in a system of therapeutics, especially one considered outside the mainstream of scientific medicine, as the naturopathy or chiropractic, and often involving nutritional measures: holistic medicine. re.lax.a.tion (ree-lak-sey-shuh n) noun. 1 abatement or relief from bodily or mental work, eort, application, etc. 2 an activity or recreation that provides such relief; diversion; entertainment. 3 a loosening or slackening. 4 diminution or remission of strictness or severity. trav.el (trav-uh l) verb. 1 go from one place to another, as by car, train, airplane, or ship; take a trip; journey. 2 to proceed or advance in any way. 4 to journey or traverse (a specified distance). va.ca.tion (vey-key-shuh n, vuh-) noun. 1 a period of suspension of work, study, or other activity, usually used for rest, recreation, or travel; recess or holiday. 2 a part of the year, regularly set aside, when any normal activities of law courts or legislatures are all suspended. 3 freedom or release from duty, business, or activity. 4 an act or instance of vacating.
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DOMINIQUE GIO
TYPEFACE
Archer
Aa TYPEFACE
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Avenir Book
Aa 44
DEFINED
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
DOMINIQUE GIO
46
DEFINED
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BRANDING
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BRANDING
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BRANDING
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Fig 04 70 is the New 40
56
01 02 03 04 05 06 07 08 09 10
BRANDING & PACKAGING
D PROJECT CLASS
Concept Store Packaging
Package Design 4
INSTRUCTOR TERM
Tom McNulty
Fall 2017
GROUP
Yvonne Anaya YiJun Lin Celina Oh Ximeng Tong
OBJECTIVE Our packaging skills were put to the test with the creation of a concept retail store. Our team’s mission was to brand a new retail store to fill in a gap in the retail industry today. To approach this issue, we had to define what exactly was missing from the market. After the problem was defined, we found a solution by introducing the target audience and designing the appropriate package system for items sold in the store. SOLUTION Our approach to this project was to fill a major retail gap in the market: selling products and packaging for elderly. This system led to a vacation themed store for people over 60 years old, still active, and looking to get out of the house. The brands in this store included the subject matter of pets, travel, hobbies, entertainment and games, health, nutrition and exercise catered towards the older generations.
de·ter·mined (dih-tur-mind]) adj. 1 having reached a decision, firmly resolved: was determined to become a pilot. 2 one showing determination: that person is very determined not to let it happen again. 3 to be characterized by a fixing of the position, magnitude, value, or character of something. eld·er·ly (el-der-lee) adj. 1 rather old; especially being past middle age 2 old-fashioned 3 noun. elderly people collectively; senior citizens: Doctors recommend that young children and the elderly get vaccinated. ex.er.cise (ek-ser-sahyz) verb. 1 any bodily or mental exertion, especially for training or the improvement of health. 2 something done or performed as a means of practice or training. 3 a putting into action, use, operation, or effect. re.tire.ment (ri-tahyuh r-muh nt) noun. 1 the act of retiring, withdrawing, or leaving; the state of being retired. 2 the act of retiring or leaving a job, career, or occupation permanently, usually because of age. 3 the portion of a person’s life during which a person is retired. 4 the pension or other income on which a retired person can live or thrive. va.ca.tion (vey-key-shuh n, vuh-) noun. 1 a period of suspension of work, study, or other activity, usually used for rest, recreation, or travel; recess or holiday. 2 a part of the year, regularly set aside, when any normal activities of law courts or legislatures are all suspended. 3 freedom or release from duty, business, or activity. 4 an act or instance of vacating.
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BRANDING & PACKAGING
BRAND MISSION We have envisioned a multibrand retail concept carrying various lines of consumer packaged goods for a specific audience. Each product brand, along with packaging and store experience, is carefully considered and thoughtfully designed to cater to the needs and wants of our chosen demographic.
Grand Sterling’s singular mission is to help enrich and complement the lives of the 60+ year old market with a refreshing and holistic retail experience. And in the process, transform this concept of aging, from one that is approached with doubt, into one that is active, rich, fulfilling and full of discovery. Move over, Millennials. Currently, the fastest growing demographic across developing countries is the 65+ age group. Active, independent and with more time and disposable income than their younger counterparts, they increasingly demand that their dollar be taken seriously—and we hear them. TARGET AUDIENCE
MINDFUL PACKAGING Grand Sterling works closely with their manufacturers to box our products in Certified Frustration-Free Packaging, which reduces the overall amount of the packing materials used. Our certified packaging is recyclable and comes without any excess materials. The products are the same and everything is included in Certified Frustration-Free Packaging that would be in the original manufacturer’s packaging.
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DOMINIQUE GIO
DEFINED
PARENT COMPANY
Together, we thrive
CONCEPT STORE AND SUB-BRANDS
70 is the new 40
CHARACTERISTICS OF BRAND
Clean design & simple packaging
60
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BRANDING & PACKAGING
HOBBY DEPARTMENT
TRAVEL DEPARTMENT
Hobby Kits Kitchen Crafting Garden
In-Flight Comfort Travel Bags Pet Travel
ENTERTAINMENT DEPARTMENT
HEALTH & WELLNESS DEPARTMENT
Indoor Activities Outdoor Activities Wooden Games
Health Supplements Relaxation & Pain Relief Nutrition
FITNESS DEPARTMENT
Fitness Equipment Recovery Equipment High End Apparel Nutritional Supplements
61
DOMINIQUE GIO
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DEFINED
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BRANDING & PACKAGING
63
DOMINIQUE GIO
TYPEFACE
Knockout Junior Featherweight
Aa TYPEFACE
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Avenir Book
Aa 64
DEFINED
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
DOMINIQUE GIO
66
DEFINED
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BRANDING & PACKAGING
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DOMINIQUE GIO
68
DEFINED
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BRANDING & PACKAGING
DOMINIQUE GIO
70
DEFINED
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BRANDING & PACKAGING
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BRANDING & PACKAGING
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BRANDING & PACKAGING
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BRANDING & PACKAGING
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DOMINIQUE GIO
TYPEFACE
GT Walsheim Pro
Aa TYPEFACE
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
STIX General
Aa 80
DEFINED
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
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DOMINIQUE GIO
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DEFINED
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BRANDING & PACKAGING
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BRANDING & PACKAGING
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DOMINIQUE GIO
TYPEFACE
GT America Compressed
Aa TYPEFACE
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
GT America Light
Aa 92
DEFINED
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
DOMINIQUE GIO
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DEFINED
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BRANDING & PACKAGING
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DOMINIQUE GIO
DEFINED
THE BAGS UNDER
MY EYES ARE
DESIGNER
Large main compartment
Ventilated wet or dr y pockets
Soft, light weight material
COLLAPSABLE GYM BAG Ligh tweight, foldable gym bag for gym equipment storage. Ne t Weight: 5 o z.
I LIKE
BIG BAGS DRAWSTRING GYM BAG Ligh tweight bag with zipper pocket for equipment storage. Ne t Weight: 5 o z.
96
Front zipper compar tment
Water resistant technology
Soft, lightweight material
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BRANDING & PACKAGING
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BRANDING & PACKAGING
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DOMINIQUE GIO
TYPEFACE
Circular Book
Aa TYPEFACE
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Circular Bold
Aa 106
DEFINED
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
DOMINIQUE GIO
108
DEFINED
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BRANDING & PACKAGING
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TYPEFACE
Verlag Book
Aa TYPEFACE
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Dapifer
Aa 114
DEFINED
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
DOMINIQUE GIO
116
DEFINED
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BRANDING & PACKAGING
117
DOMINIQUE GIO
DEFINED
Fig 05 Plane and Simple
118
01 02 03 04 05 06 07 08 09 10
PROJECT CLASS
Company Re-Branding
Branding Principles
INSTRUCTOR TERM
David John Scott
Spring 2016
OB JECTIVE The goal of this assignment is to choose an existing company to re-brand and give the brand a new look and new style. I chose the American based brand United Airlines. Airlines have an opportunity to market themselves in the industry with their direct competition right next door. What makes each airline different and the services they offer at their varying prices can be used to sell their services and products to the whole market. Keeping the target audience of the traveling working class in mind, this new re-brand aims to help advance United Airlines in the market. SOLUTION Create a recognizable and understandable icon to represent the American based company, United Airlines. This symbol stands out as friendly and reliable among the hundreds of airlines internationally. This new system includes a friendlier color palette, new typography, and a secondary graphic. The system in its entirety advances the United Airlines brand in the market as a competitive company that can enhance its profits and ratings. The system is approached with an American inspired icon, cooling and strong colors, and fun patterns to use across the system.
BRANDING
ex.press.way (ik-spres-wey) noun. a highway especially planned for high-speed traffic, usually having few if any intersections, limited points of access or exit, and a divider between lanes for traffic moving in opposite directions and safety of passengers. flight (flahyt) noun. 1 an act or instance of passing through the air by the use of wings: the flight of a bee. 2 the ability to fly: flight is natural to birds. 3 a passing through the air or through the space outside the earth’s atmosphere: flight of an arrow: the flight of a rocket to the moon. 4 distance covered in such a flight. in.ter.na.tion.al (in-ter-nash-uh-nl) adj. 1 between or among nations; involving two or more nations. 2 of or relating to two or more nations or their citizens. 3 pertaining to the relations between nations. 4 having members or activities in several nations. 5 crossing over national boundaries or viewpoints. pas.sen.ger (pas-uh n-jer) noun. 1 a person that is traveling in an automobile, a bus, train, airplane, or other conveyance, particularly the one who is not the driver, pilot, or the like. 2 a wayfarer; traveler. trav.el (trav-uh l]) verb. 1 to go on or as if on a trip or tour; journey. 2 to go as if by traveling; pass: the news traveled fast. 3 associate travels with a sophisticated crowd. 4 to move or undergo transmission from one place to another goods: traveling by plane. 5 to withstand relocation successfully: a dish that travels well. 6 to move in a given direction or path or through a given distance: the stylus travels in a groove.
E
119
DOMINIQUE GIO
T YPEFACE
Avenir Black
Aa T YPEFACE
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Avenir Book
Aa 120
DEFINED
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
DOMINIQUE GIO
122
DEFINED
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BRANDING
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DOMINIQUE GIO
124
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BRANDING
125
DOMINIQUE GIO
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BRANDING
129
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131
DOMINIQUE GIO
DEFINED
Fig 06 Rule of Thumb Prints
132
01 02 03 04 05 06 07 08 09 10
PROJECT CLASS
Quarterly Magazine
Visual Systems 1
INSTRUCTOR TERM
Michael Taylor
Spring 2017
OB JECTIVE The purpose of this assignment was to test and expand our skills using print and web media to express a specified topic. One subject that currently has a massive following is the forensic science field. Different from forensics alone, forensic science is any study and experimentation as it applies to criminal and civil law to determine an admissible or an inadmissible evidential piece in a case. Furthering the research on this topic, a quarterly magazine was created for the target audience of followers and fans of crime shows and criminal proceedings. With the magazine was the following three covers for the rest of the year, a phone application, and the publisher’s website. SOLUTION To achieve the look and feel of this serious subject, Surface Magazine was created with a muted color palette, straightforward typographic look, and a very clear photo/graphic style. With printed media being the main source of collateral, it was important to use that to my advantage with transparent covers, short sheets, or torn paper for readers to experience their magazines. The phone application and website follow a similar style to expand the scientific learning.
BRANDING & PRINT
fin.ger.print (fing-ger-print) noun. 1 an impression of the markings of the inner surface of the last joint of the thumb or other finger. 2 such an impression made with ink for purposes of identification. 3 a distinctive pattern shows unambiguous proof of a specific person. fo.ren.sic (fuh-ren-sik) adj. 1 pertaining to, connected with, or used in courts of law or public discussion and debate. 2 adapt or suit to argumentation; rhetorical. noun 3 forensics, (used with a singular or plural verb) the art or study of argumentation and formal debate. in.ves.ti.gate (in-ves-ti-geyt) noun. 1 examine, study, or inquire into systematically; search or examine into the particulars of; examine in detail. 2 to search out and examine the particulars of in an attempt to learn the facts about something hidden, unique, or complex. 3 make inquiry, examination, or investigation. sci.ence (sahy-uh ns) noun. 1 a branch of knowledge or study dealing with the facts or truths systematically arranged and showing the operation of general laws: the mathematical sciences. 2 systematic knowledge of the physical or material world gained through notable observation and experimentation. 3 any branch of the natural or physical science. sur.face (ssur-fis) noun. 1 exterior or upper boundary of an object or body on the surface of the water the earth’s surface. 2 a plane or curved two-dimensional locus of points (like boundaries of three-dimensional region): plane surface: surface of a sphere. 3 external or superficial aspect of something.
F
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DOMINIQUE GIO
TYPEFACE
Glypha
Aa TYPEFACE
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Univers
Aa 134
DEFINED
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
DOMINIQUE GIO
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BRANDING & PRINT
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DEFINED
Fig 07 The Grass is Greener Where You Water It
148
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PROJECT CLASS
Garden Tool Packaging
Package Design 3
INSTRUCTOR TERM
Tom McNulty
Spring 2017
OB JECTIVE With companies expanding their services and products to fill in gaps of the industry, this project was our opportunity to explore the current branding styles and systems of existing companies and expands on their product packaging if they sold power tools, home appliances, or garden tools. As Tesla is a very significant company today, it would be an interesting move if they went into the garden tools industry and began producing motorized tools for outdoor use. SOLUTION After extensive research at a Tesla dealership, study of their current branding, and examining their product lines, I created three packaging pieces for their motorized garden tools. These items included a solar power, automated lawnmower, a motorized leafblower, and a small, cordless, handheld hedge trimmer. Those products were specifically chosen as they fall in line with this environmentally friendly company as they have a more advanced technological build. These boxes sport Tesla red with a clean and sophisticated look. The semi gloss finish puts these packages in the same tone as Tesla products that are sleek, intelligent, and advanced to be sold at their stores.
PACKAGING
green (green) adj. 1 aggregate of surrounding things, conditions, or influences; surroundings. 2 In ecology. the air, water, minerals, organisms, and other external factors surrounding and affecting a given organism at any time. 3 the social and cultural forces that shape the life of a person or a population. lawn (lawn) noun. 1 archaic : an open space between woods; glade. 2 ground (as around the house or in a garden or park) that is covered with grass and is kept mowed. 3 a relatively even layer of bacteria covering the surface of a culture medium. mo.tor (moh-ter) noun. 1 a comparatively small and powerful engine, esp. the internal-combustion engine in an automobile, motorboat, or any of the like. 2 any self-powered vehicle. 3 a person or thing that imparts motion, as a steam engine, that receives and modifies energy from some natural source in order to utilize it. sleek (sleek) adj. 1 smooth or glossy. 2 is well-fed or well-groomed. 3 trim and graceful; finely contoured; streamlined. 4 smooth in manners or speech. 5 cleverly or deceitfully skillful; slick. tech.nol.o.gy (tek-nol-uh-jee) noun. 1 the big branch of knowledge that deals with the creation and use of technical means and the interrelation with life, society, and the environment, drawing upon such subjects as industrial arts, engineering, applied science, and pure science. 2 application of this knowledge for practical ends. 3 terminology of art, science, etc. 4 a scientific or industrial process, invention, method, or the like.
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Gotham Bold
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Emergency Like all of our Tesla products, we come equipped with an emergency/security s ystem. This goes for the odd it ems the mo wer might pick up or common theft issues.
Optimal Cutting Results Thanks to unique cutting systems, Tesla mo wers work extremely discr eet and quiet and just when y ou want b y personal aut omatic settings or smartphone ope ration. 159
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Fig 08 A Kick in the Grass
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PROJECT CLASS
France Women’s World Cup Branding
Identity 2
INSTRUCTOR TERM
Tom McNulty
Summer 2017
OB JECTIVE This new and improved branding system and logomark is for the Women’s Soccer World Cup in France for Summer of 2019. This system embodies the spirit and integrity of women’s athletics and gives a voice to the world’s largest female competition. For decades, the women’s world cup games have been overpowered by the men. The main objective was to create an powerful, inviting, and inspirational system that would excite audiences all over the globe as they witness history being made. It was a primary mission to change the perspective of female soccer as a high class competition with intrigue and pertinence in modern sports and encourage young women and children to pursue their passions in health and athletics. SOLUTION Create a recognizable and understandable icon to represent the women’s games. This symbol is meant to catch the eye of international players and followers in keeping with the spirit of futbol. The full system celebrates the host nation, France, and includes other merchandise to remember this competition. From typefaces to color palette, these guidelines support the primary objective of the women’s tournament.
BRANDING
he.ro (heeroh) noun. 1 a mythological or legendary figure often of divine descent with great strength or ability. 2 an illustrious warrior. 3 a person admired for achievements and noble qualities. 4 one who shows great courage. 5 the central figure in an event, period, or movement on a small or large stage. in.ter.na.tion.al (in-ter-nash-uh-nl) adj. 1 between or among nations; involving two or more nations. 2 of or relating to two or more nations or their citizens. 3 pertaining to the relations between nations. 4 having members or activities in several nations. 5 crossing over national boundaries or viewpoints. soc.cer (sok-er) noun. form of football played between two teams of eleven players, in which the ball may be advanced by kicking or by bouncing it off any part of the body but the arms and hands, except in the case of the goalkeepers, who may use their hands to catch, carry, throw, or stop the ball. tour.na.ment (too r-nuh-muh nt, tur-) noun. 1 a trial of skill in game, in which competitors play a series of contests. 2 a meeting for contests in a variety of sports, as between teams of different nations. 3 a contest or martial sport in which two opposing parties of mounted and armored combatants fought for prize, with blunted weapons and in accordance with certain rules. wom.an (woom-uhn) noun. 1 female human being, as distinguished from a girl, or a man. 2 an adult female person. 3 a wife 4 the nature, characteristics, or the feelings often attributed to women, womanliness.
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Franklin Gothic Bold
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Franklin Gothic Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
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Fig 09 Life is Ruff. Get a Dog.
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PROJECT CLASS
Phone Application
Graphic Design 3
INSTRUCTOR TERM
Sarah Seward
Fall 2016
OB JECTIVE With extensive research and analyzation of the current market trends, the goal was to design and build a smartphone application. This application must fulfill a social need for it to be successful in the market and be competitive in its specific field. One of the most important parts about this assignment is to consider the target audience and understand how they would interact and experience the design of the application. It must utilize the best design style for the audience to navigate through each screen with ease and be unique in its specific market. SOLUTION With pet loss and animal shelters growing each year, the this application was made to educate pet owners and animal lovers about specific species on their diet, health needs, and medical information. To further the knowledge of pet owners, the app allows for specifications about pets and animals based on their species. The AniMate app even includes a personal touch where users can take photos of their pets and watch the animals get “animated” within each profile. AniMate will create a report to show all the distinct needs of the animal for the owner to track.
UI/UX DESIGN
in·stinct (in-stingkt) noun. 1 inborn pattern of activity or tendency to action common to given biological species. 2 a natural or innate impulse, inclination, or tendency. 3 a natural aptitude or gift: an instinct for making money. 4 natural intuitive power. pet (pet) noun. 1 any domesticated, tamed animal that is kept as a companion and cared for affectionately. 2 a person especially cherished or indulged; favorite: He was the teacher’s pet. 3 a thing particularly cherished. play (pley) verb. 1 the conduct, course, or action of a game. 2 a particular maneuver in a game. 3 recreational activity; especially, the spontaneous activity of children. 4 the act or an instance of playing on words or speech sounds. 5 gaming, gambling. shel·ter (shel-ter) noun. 1 something beneath, behind, or within which a person, animal, or thing is protected from storms, adverse conditions, etc. 2 the protection or refuge afforded by such a thing. 3 protection from blame, incrimination, etc. 4 a dwelling place or home considered as a refuge from the elements. 5 a building serving as a temporary refuge or residence for homeless persons, abandoned animals, etc. train (treyn) verb. 1 develop or form habits, thoughts, or behavior of by discipline and instruction. 2 to make proficient by instruction and practice, as in some art, profession, or work. 3 to make one fit by good exercise, diet, practice for an athletic performance. 4 to treat or manipulate so as to bring into some form, position, direction, etc.: to train one’s hair to stay down.
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Bree
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Open Sans
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Fig 10 Whiskey Business
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PROJECT CLASS
Glass Packaging
Package Design 2
INSTRUCTOR TERM
Tom McNulty
Fall 2016
OB JECTIVE The package design of glass can be a real complicated endeavor. As glass is a very fragile and heavy product, building a house for glass can be tricky. As the luxury industry grows, glass has become a very extravagant object for numerous uses. One of the most expensive uses for handblown glass are the high end whiskey glasses. As these items have some weight to them and transportation is difficult, the packaging system needs to match the tone of the manufacturer and sellers to send internationally. SOLUTION To set the tone for the packaging type to house these glasses, the market needed to be accessed and understood. Whiskey glasses have a luxurious voice and one restaurant capable of setting the correct look and feel for these glasses in The Wolseley in London. This restaurant and cafe has a very fancy dining room above the cafe for a magnificent dining experience. As this is an expensive tourist attraction, this was a great opportunity to make a high end packaging system. To house the four square whiskey glasses, I built a wooden box with a sliding door revealing the glasses in a silk encasing to match the luxury feeling.
PACKAGING
juice (joos) noun. 1 the natural fluid, fluid content, or liquid part that can be extracted from a plant or one of its parts, especially of a fruit: orange juice. 2 liquid part or contents of plant or animal substance. 3 common slang for an alcoholic beverage or mixture. lux·u·ry (luhk-shuh-ree) adj. 1 material object, service, etc., conducive to sumptuous living, usually a delicacy, elegance, or refinement of living rather than necessity. 2 free or habitual indulgence or enjoyment of comforts and pleasures including those necessary for reasonable standards of well-being. 3 a means of ministering to such indulgence or enjoyment. 4 a pleasure out of the ordinary allowed to oneself. res·tau·tant (res-ter-uh nt, -tuh-rahnt) noun. 1 a big or a small business establishment where meals and, or a refreshment may be purchased: When we get sick of cooking at home, we go out to eat at a restaurant. 2 a place where people pay to sit and eat meals that are cooked and served on the premises. whis·key (wis-kee, wis-) noun. 1 alcoholic liquor distilled from fermented mash of grain, as barley, rye, or corn, and usually containing from 43 to 50 percent alcohol. 2 a drink of whiskey. 3 a word commonly used in the communication abbreviation representing “W”. wood (wood) noun. 1 the hard and fibrous substance composing most of the stem and branches of a tree or shrub, and lying beneath the bark; the xylem. 2 the trunks or main stems of trees suitable for architectural and other purposes; timber or lumber. 3 firewood.
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TO BE CONTINUED
SPECIAL THANKS
Clark (klahrk) noun. It takes a special person to stay with a graphic designer. Your love and support made me a better person and a determined designer. Dad & Mom (dad & mom) noun. Thank you for all of your love and support through my life and education. I couldn’t have done this without you. Elle & Gem (ell & jem) noun. You inspire me every day to pursue my dreams and continue doing my best. Let your imagination run wild. Friends (frends) noun. YJ, Celina, Pauline, Yvonne, Brianne, Meaghan, DRAK, and so many more. Your support and inspiration never goes unappreciated. Grand·pa & Aun·tie (gran-pah & an-tee) noun. It is your humor, generosity, and inspiration that has made me the woman I am today. Kyle, Ang & Tesa (kahyl, anj, & tee-suh) noun. You have been an huge support system and your continued encouragement never goes unnoticed. Teach·ers (tee-chers) noun. Tom McNulty, Mary Scott, Wioleta Kaminska, David Scott, Michael Taylor, Ariel Grey, David Hake, and Sarah Seward, you pushed me beyond my limits so I could create amazing designs. Thank you for making my time at AAU so memorable.
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DESIGNER
PRODUCTION
Dominique Gio
Blurb
CONTACT
PAPER STOCK
dgio3295@gmail.com dgiodesigns.com 650.743.0624
Mohawk Uncoated #100
COURSE
PHOTOGRAPHY
Senior Portfolio GR 460 02
Khoi Ly koifishproductions.com
INSTRUCTOR
COPYWRITER
Mary Scott
Dominique Gio
INSTITUTION
T YPOGRAPHY
Academy of Art University School of Graphic Design and Digital Media 79 New Montgomery San Francisco, CA 94105
Adobe Garamond Pro Circular
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