Flourish Fragrances by nikkibaak

FLOURISH FRAGRANCES

table of contents: WHO WE ARE

Mission & Values Logo Treatment Typography Color

OUR CONSUMERS

Melanie Ung Anna Fisher Maria Diaz

MARKETING

Products Advertising Web Design Wire Frames Commercial Story Board Similar Brands

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CREDITS FLOURISH FRAGRANCES

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WHO WE ARE

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MISSION & VALUES We take an all-natural approach to health and wellness.

Chemical-Free: No need to worry about

Healthy: Providing you with a safe product

Honest: We can be trusted by any of your

Calming: The calming scent of essential oils

breathing in chemicals when using our product. that is not only good for the body, itâ&#x20AC;&#x2122;s good for the soul. Itâ&#x20AC;&#x2122;s so pure, you can breath it in.

loved ones, young or old.

helps you to remain stress-free in this busy world.

Your health is like the rings on a tree... The choices you make will forever stay with you.

What kind of ring will you leave?

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Mark

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3” in C70Y30K5

1.5” in C70Y30K5

.75” in C70Y30K5

3” in B&W

1.5” in B&W

.75” in B&W

Logotype FLOURISH FRAGRANCES

.75” in C55M55Y70K40

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.75” in B&W

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1.5” in C55M55Y70K40

FLOURISH FRAGRANCES 3” in C55M55Y70K40

FRAGRANCES

FLOURISH

1.5” in B&W

3” in B&W

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FRAGRANCES

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Logotype + Mark

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1.5” in C70Y30K5 & C55M55Y70K40

.75” in C70Y30K5 & C55M55Y70K40

FLOURISH

1.5” in B&W

.75” in B&W

FRAGRANCES

3” in C70Y30K5 & 3” in C55M55Y70K40

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3” in B&W

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FRAGRANCES

TYPOGRAPHY Headline 1 30/10 KG Skinny Latte C55M55Y70K40

Aceperore odicilit oditatat

Headline 2 22/10 KG Skinny Latte C55M55Y70K40

Aceperore odicilit oditatat

Subheading 1 17/10 KG Skinny Latte C55M55Y70K40

Aceperore odicilit oditatat

Subheading 2 12/10 KG Skinny Latte (any color)

Aceperore odicilit oditatat

Emphasis Body Copy 12/8 Helvetica Oblique C55M55Y70K40

Aceperore odicilit oditatat eos volende lliatur aut facim faccus dolestiis sinimi, quidunt. Aciders pernati voluptatint evel eum venihiliquam eos alignis volorundion

Note Text 8/8 Helvetica Light C55M55Y70K40

Aceperore odicilit oditatat eos volende lliatur aut facim faccus dolestiis sinimi, quidunt. Aciders pernati voluptatint evel eum venihiliquam eos alignis volorundion peliciene labo. Et vollor seque venihil latur? Cidebis cus aut quosaectecea quaspic tem volorendis volorero te por aut es pre velendit aut ra etusdae riorehe niminum int hic totatia qui dolor sintia sundem venecuptatus ut arumqui blatiat maxim sus

Body Copy 12/18 Helvetica Light C55M55Y70K40

Aceperore odicilit oditatat eos volende lliatur aut facim faccus dolestiis sinimi, quidunt.Aciders pernati voluptatint evel eum venihiliquam eos alignis labo.

Chart Label 9/10 Helvetica Regular C55M55Y70K40

Bulleted Body Copy 12/18 Helvetica Light C55M55Y70K40

â&#x20AC;˘ Aceperore odicilit oditatat eos â&#x20AC;˘ Aciders pernati voluptatint evel

Chart Text 8/8 Helvetica Light C55M55Y70K40

OUR COLOR PALETTE

EUCALYPTUS

C55M55Y70K40

C70Y30K5

LEMON & PATCHOULI

M20Y100

LAVENDER & VANILLA

C30M70

GRAPEFRUIT & ROSE GERANIUM

C10M70Y50

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FRAGRANCES

yes...

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OUR CONSUMERS

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Melanie Ung:

21 Houston, TX Single Student at Rice University Works at Barnes and Noble Asian Drives a 2013 Toyota Prius Rents apartment Owns a cat Vegan Photography Club member

Ambition Sets high goals for herself Fashion Always up on the latest styles Honesty Believes the truth is the best answer Art Loves to create

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Day in the Life: 6:45 AM Wakes up and goes to Spin Class 8:15 AM Showers and puts on LUSH make up 8:15 AM Uses her Flourish Fragrances Grapefruit & Rose Geranium spray 9:00 AM Fills up her CamelBak and bikes to class 10:00 AM Painting class 12:15 PM Eats left over tofu stir fry for lunch 12:45 PM Reads the New York Times on her Nook 1:30 PM Graphic Design 2 class 3:30 PM Bikes to local coffee shop 4:15 PM Uses her Canon Camera at a local park 6:00 PM Fixes a salad for dinner 7:20 PM Heads to Photography Club meeting 9:45 PM Uses TOMS toothpast to brush her teeth

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10:30 PM Bed time

Anna Fisher:

31 Chicago, IL Age 27 Married Bachelor’s in Psychology Stay-at-Home Mom Caucasian Drives a 2011 Hyundai Tucson Owns home Owns a Golden Retriever Volunteers for Chicago Cares

Family Puts her family first Environment Lives a “green” lifestyle Responsibility Enjoys having a lot on her plate Health Promotes wellness

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Day in the Life: 5:00 AM Wakes up and goes for a run in her Northface jacket 5:45 AM Stops at Starbucks on her way home for a coffee 6:00 AM Wakes up her daughter, Ellie, and her husband, Joe 6:30 AM Feeds her daugther an organic banana with Justin’s Almond Butter on it 9:30 AM Takes Ellie to the farmer’s market 10:00 AM Reads Clean Eating Magazine while Ellie plays at the park 12:00 PM Goes to a local café for lunch 3:30 PM Puts Ellie in her bike stroller and takes her for a bicycle ride 5:00 PM Starts preparing for dinner 6:00 PM Sits down for dinner with her husband and daughter

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7:00 PM Showers and uses Aveeno soap 7:30 PM Puts Ellie down to bed 9:30 PM Uses Flourish Fragrances Lavender Hand Balm and goes to bed

MARIA DIAZ:

29 Madison, WI Single Bachelor’s in Studio Art Yoga Instructor Hispanic $26,000 Drives a 2005 Subaru Outback Rents home Owns a Boston Terrier Book Club Member

Independence Is proud to be on her own Spirituality Stays true to one’s self Balance Strives for a balanced lifestyle Creativity Is always original

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Day in the Life: 5:30 AM Wake up and pours herself a TAZO Tea 5:45 AM Heads out the door 6:00 AM Moisturizes with Flourish Fragrance Eucalyptus lotion 6:30 AM Teaches morning flow yoga 9:30 AM Drinks a green smoothie 10:00 AM Browses Pinterest on her iPhone 5 12:00 PM Eats a Tofu Spinach Salad from Natural Kind Cafe 1:30 PM Teaches a 90 minute Bikram Yoga class 3:00 PM Runs to Whole Foods to get groceries 5:00 PM Meets a friend and goes for a walk 6:30 PM Sits down for dinner 8:00 PM Reads her book clubâ&#x20AC;&#x2122;s latest book on her Kindle

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9:30 PM Brushes her teath and uses ZUM face wash 10:00 PM Lights out

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MARKETING

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our products

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Body sprays The calming scent of our body sprays made with essential oils help you remain stress-free in this busy world.

Balms No need to worry about absorbing in chemicals when using our balms. They are so pure, you can feel it on your skin.

Lotions Our lotions are not only good for your body, theyâ&#x20AC;&#x2122;re good for your soul.

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Our Fragrances

LAVENDER & VANILLA

LEMON & PATCHOULI

With the perfect blend of lavender and vanilla, you will experience the calming of your mind and body.

The zesty combination of lemon and patchouli will be sure to awaken your senses.

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EUCALYPTUS

Let the pleasant scent of eucalyptus sooth you throughout the day.

GRAPEFRUIT & ROSE GERANIUM

Allow grapefruit and rose geraniumâ&#x20AC;&#x2122;s therapuetic powers to relieve you of anxiety and stress.

why essential oils? Essential oils all posess their own individual powers. Whether you use them to help you relax, invigorate your senses, or to heal... The benefits of using essential oils are endless.

lavender: On a busy day, nothing is better

Eucalyptus: Eucalyptus also has the power

Lemon: Pure lemon essential oils can do

Rose Geranium: The therapuetic scent of

than the scent of lavender to help calm you down. Known for itâ&#x20AC;&#x2122;s calming powers, lavender also improves your quality of sleep.

anything from sterilizing your countertops to soothe a sore throat. We love it because it helps improve memory and thought clarity, as well as relieve anxiety. Not to mention it can increase energy and brighten your mood.

to calm your nerves but along with that, it is known to help out your respitory system. Breath easy, my friends.

rose geranium not only adds the enjoyable scent of flowers, it also can help to relieve pain and clear headaches. Enjoy the benefits of this luxurious rose scent and breath in the healthy, chemical-free air.

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Billboard & Guerilla Advertising...

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Magazine Spreads...

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our website

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Visit us at: myweb.unomaha.edu/~nbaak/index.html

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Wire Frames for web

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Commercial story Board

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Commercial

Music: Sarah Bareilles - Love Song Instrumental

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SIMILAR BRANDS

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ZUM BODY Placed near the bottom of the shelf, these items arenâ&#x20AC;&#x2122;t noticeable at first glace. Their colored packaging will eventually make you look twice but the limited options may keep the consumer looking for more.

AVEENO This brand is appealing to buyers because they claim to be all natural. Their packaging suggests they are. Even though they do use natural ingredients, their products are not organic.

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YOGA MIST This all natural brand is brightly colored. The colors seem happy and young. They are also placed at eye level on the shelf.

G端D This brand is placed a little lower than eye level. Their packaging is not as eye-catching as their competitors but they have a wider selection to choose from.

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Photo Credits: p1: http://farm1.staticflickr.com/221/477734614_a2f0d4e9c1_o.jpg p2: http://farm5.staticflickr.com/4039/4352845103_7cdc7575e5_o.jpg p5: http://dogtipsbyreese.files.wordpress.com/2012/03/lavender.jpg p6: http://shopbellab.files.wordpress.com/2013/09/img_5943.jpg p8: http://www.greatrivercreative.com/wp-content/uploads/2013/07/mom-and-daughter.jpg p11: http://oneflowyogastudio.com/wp-content/uploads/2010/10/Kate.jpg p12: http://fedandfit.files.wordpress.com/2013/08/dsc_0760.jpg p19: http://floweroflifekinesiology.files.wordpress.com/2013/02/img_40421.jpg p22: http://upload.wikimedia.org/wikipedia/commons/4/42/Tree_rings.jpg Texture: http://paper-backgrounds.com/textureimages/2012/04/envelope-bag-paper-brown.jpg

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