Niko Vergis Introduction To sales Promotion Bill Keogh
Product Name: “TubeTime”
Product Description: A new way to view YouTube through your TV through your cable provider. In a partnership with a cable service a compatible remote will have a text keypad resembling keys on a cell phone. A YouTube button similar to an “On Demand” button will bring you to a YouTube home page with a search bar to type into.
Consumer Benefit: YouTube Now on Your TV. More entertainment at your viewing pleasure.
Target Audience: Target audience for this idea would be frequent YouTube users. Men and woman of all ages that understand the basics of searching through YouTube on their laptop.
•Couponing technique
Now Available On
•Opportunity to introduce new product.
•Access YouTube with a Newly Designed Remote. •Easy to Use Text Pad Lets You to Type In Your Favorite YouTube Videos Through a Search Bar.
TubeTime
Add to your current Comcast subscription for only
$9.99
a month for 12 months
Upon upgrading use this promotional code “ Lean
Back”
•My sales promotion objective is to create a buzz and give a deal for current Comcast users to add an upgrade of “TubeTime” to their current subscription. •My rationale for this technique is people will mention the promotional code “Lean Back” upon upgrading, to measure the amount of users interest. It will also help measure the effectiveness of the FSI and viewers towards it.
CAST YOUR DREAMS •Sweepstakes
With
•Opportunity Introducing the NEW
Subscribe Today for the new YouTube remote for only $9.99 a month for the first 12 months and instantly be entered to win a FREE vacation !
win a Vacation To The Bahamas
Remote!
•The objective of the FSI ad is to instantly be entered into winning a free vacation to the Bahamas. Costumers will be entered after signing up for the new YouTube remote Comcast offers. •My rational by using a sweepstakes is people are more likely to sign up for a vacation other than an actual item. Since vacations are pricey it will have the consumer wonder why not try the YouTube product and instantly be entered to win a free vacation.
• Special Pricing: $9.99/month for the first 12 months. •Free Premium
Authorized Retailer
•Opportunity
Now In Partnership with
Get YouTube On Comcast Now
$9.99
Per Month For The First 12 Months
PLUS Receive A Second TV Set for Your Home For FREE!
•To gain repeat purchases and continue to satisfy loyal brand users. •I used a special pricing promotion because if more people in each house have an opportunity to interact with the new feature, there will be more say within the household if it is a bad product or a good product. If it’s a good product, then the user will be most likely continue with another year membership because it was offered more frequently within the household for it to be explored.
•Online/interactive •Opportunity to create a database.
Introducing the NEW YouTube Remote for Comcast! Access YouTube through Comcast for only $9.99 a month for the first 12 months.
Email Address Zip Code Get Emails on special offers, Coupons, discounts and sweepstakes.
www.Comcast.com
•The objective of this FSI is to inform people on the YouTube home page that they have can out with a new product for house hold TV’s in partnership with Comcast. •My rational for this FSI is that YouTube is frequently used every day, and in order to inform people quickly about the new product they would just enter their email address and get more information. I also included a zip code entry to pinpoint where the post interest would be. It would also help pinpoint where to advertise more frequently.
Trade Promotion Promotion Objective: Off-Invoice Allowance – a price discount on the new “TubeTime” service purchases made within a 30 day period.
Trade Deal: Must sign up 40 users to add the new service to their Comcast subscription within the 30 day period. Bonus incentives will also be included if employees sign up non Comcast users to Comcast and “TubeTime”.