Intramural Futsal Poster

INTRA MURAL FUTSAL

20 20 It’s back!

Make sure to come support the International House futsal teams at this years Intramural competition.

Location SUSF Aquatic centre Date 1st June 2020 Games kick off 9:00 AM!

Assignment 2 The graphic poster advertises an inter-college futsal tournament and is targeted to the residents of one of the participating colleges – International House, to inform and urge them to support.

The background image was shot by me in the previous year’s intramural competition, it is a still that captures the emotion of all the viewers who have an unwavering focus while watching the game.

While designing graphic content, it is important to keep your target audience in mind. (Fay, 2020) Hence, to make the target audience connect to the poster, the layout strategically frames the two parts of the image relevant to them – the audience and the scoreboard.

They are therefore made to feel important in the context of the competition. The text and the image work together and ‘anchor’ their meaning. The poster acts as narrative with the movement from text to image and back.

The Gestalt principles of similarity and figure ground are used in the poster. Similarity is used to relate the text boxes with a similar shape and also value (opacity) as they both communicate through text. The figure ground principle also works to highlight the important information of the text and separate it from the background image.

Contrast is used in the color scheme and typography. The colors red and blue contrast and at the same time bring out different moods – strength and excitement. The font used in contrasting types, sizes and weights is Avenir Next. The variation in the typography creates a hierarchy.

Reference list

• Encyclopaedia Britannica. (2019). Gestalt psychology. Retrieved from https://www.britannica.com/science/Gestalt-psychology • Craig, W. (2015). Gestalt Principles Applied in Design. Retrieved from https://www.webfx.com/blog/web-design/gestaltprinciples-applied-in-design/ • Fay, N. (2020). Module 6: Layout. Retrieved from https://canvas.sydney.edu.au/courses/21540/pages/module-6layout?module_item_id=733919 • Hurle, A. (2019). Module 5: Typography. Retrieved from https://canvas.sydney.edu.au/courses/21540/pages/module-5typography?module_item_id=733918 • Fay, N. (2020). Module 7: Graphic Design Principles. Retrieved from https://canvas.sydney.edu.au/courses/21540/pages/module-7graphic-design-principles?module_item_id=733920 • TLC. (2020). Color Emotion Guide. Retrieved from https://thelogocompany.net/blog/infographics/psychologycolor-logo-design/