2016 Writing Teaching Cases for Tourism (WTCT) Programme
Prof. (Dr.) Nimit Chowdhary Indian Institute of Tourism and Travel Management, Noida 3/12/2016
Writing Teaching Cases for Tourism (WTCT) Programme Program July- December, 2016
Indian Institute of Tourism and Travel Management, NOIDA Indian Institute of Tourism and Travel Management, Noida invites proposals for the Writing Teaching Cases for Tourism (WTCT) programme. It is four phase programme spread over 6 months. The theme for this edition of the program is Rural Tourism. OBJECTIVES
Exposing the participants to the processes and techniques of case writing or effective case study development Equipping participants to introduce the case method into their teaching programs, and to undertake and supervise a program to develop the body of cases required to support a teaching program To produce quality cases related to tourism during the workshop that can be submitted for publication, and/or used for educational and training purposes To provide an opportunity to visit an organization along with interaction with delegates from various institutes for identification, analysis and finding the solution for the relevant and real world problems
TAKEAWAYS 1. 2. 3. 4. 5. 6.
You learn to write, use a case You write a publishable teaching case Hand holding for writing a teaching case You get a certificate for a 4-phase, 6 -months case writing program Accumulate PBAS/API points Participate and present cases in an international (Separate certification)
TARGET AUDIENCE
Teachers from tourism schools Senior HR executives of tourism and hospitality companies who are involved in training related activities Managers of destinations and tourism/ hospitality companies who are involved in a real time situation and are seeking solutions
Writing teaching cases for tourism
pg. 1
TIME LINE Submit interest Prepare proposal and submit Case writing workshop Submission of first draft of case Feedback on cases Classroom testing/ run until Presentation and final release
Friday, June 10, 2016 Friday- Saturday, July 1-2, 2016 Monday, August 8, 2016 Friday, September 30, 2016 Monday- Tuesday, November 21-22, 2016 Last week of December, 2016
WHY WRITE CASES? There are two simple and straightforward reasons- one, cases are a great way to recreate a real time decision making situation in the class room that prompts learners to make decisions thereby honing their analytical and conceptual skills. It is therefore important that the learners identify with the case and its context to be immersed in the situation to simulate decision making; two, there is a dearth of good business cases in tourism, with Indian context. As tourism education in India moves to a next level, this exercise is an attempt to develop real tourism business cases. CASE OR CASE STUDY ?
A case study is a documentation of a real life situation A case works itself to a decision problem. Very often there will be multiple decision trees involved
WHAT IS A CASE ?
The documentation of a situation that facilitates decision making May be real-life, may be imaginary. However, we will consider only real situations. Process is more important than the result Which means there should be substantive learning involved A case must rest well on well-defined theoretical construct
STARTING POINT 1. Normally, one starts with a deprivation of a good learning/ teaching as a part of a course. As a teacher, you feel (at some point) that (you want) students would learn by simulating a decision making about a particular aspect of the course (learning). 2. Parallel, you come across a number of real situations that are interesting. Some of your colleagues, or some speaker at some conference, seminar, so someone somewhere, narrated an interesting situation. Based on your search (#1) you might conclude that one such situation is a good case to discuss in class. That students are excited to research more on the subject or that you have structured learning points to be conveyed via case discussion. This could be a starting for writing a case. Remember, it all starts with your need to have a case as a part of your
Writing teaching cases for tourism
pg. 2
teaching plan. Others may also use it in similar situations or other situations they feel appropriate. 3. Alternatively, case writers may approach tourism companies and ask them for dilemma that they face and real time situations for which they are seeking solution. 4. Though intuitively I would say the teaching objective (is the starting point of writing a case), realistically it is with a good access to a story. When you find one interesting case, it is important to “bag” it by getting permission. Since these cases need approval they sometimes start out one way and end another. There is nothing wrong in that. The most important point is collecting as accurate a picture of the setting of the story which is always the backbone of the decision problem. Another important aspect to explore is whether the teaching objectives may spill-over to multiple disciplines. Do look at all angles as this makes your cases more interesting and widens the reach. 5. Also try to figure out the following: a. What theories or concepts are you going to teach through the case? b. Are there any interesting hook(s) that can bind the story together? c. Is the case sufficiently rich in terms of contextual nuances (the setting, personalities, cultures, urgency of issues)? d. How would students react to the case? Is it sufficiently challenging? Interesting? e. Is there enough dynamic tension in the case to produce contentious and competing views? f. Would the case lend itself to an interesting and useful teaching and learning approach (e.g., role playing, simulation)? WHAT IS THAT WE ARE TRYING TO ACHIEVE ? We are trying to develop a repository of teaching cases related to tourism in India/ South Asia, especially India. These cases would be available to teachers of tourism in higher education so that they can make their classes more effective. Students would have an opportunity to frequently revisit tourism companies and their dilemma during their course work. To be able to appreciate this dilemma student would be required to research more on company (in question) and similar situations, approach relevant stake holders and arrive at decisions. This would empower them with decision making skills. As author of the case, this exercise addresses three things:
Satisfaction through putting together a work of academic/ intellectual content. Recognition as writer of a popular case that teachers discuss with their students in their classes. Appreciation in terms of PBAS/API points for publication.
Each author/ team would write a teaching case along with teaching notes. We are looking forward to a teaching case which is somewhere 10-20 pages long. Teaching note is an important part of a successful case. It will ensure that your case is used the right way in class and that all supporting resources are easily available for the students/teachers. This section is easily 2-10 pages long. It can have competitive information, reading recommendations (theories, journal articles, web articles, and newspaper articles) and organizational material
Writing teaching cases for tourism
pg. 3
HOW DO WE DO THAT ? We propose a four step process for developing tourism related cases. One
Identify a potential area where you might need a case. Look out for potential situations (one, two or maximum three) that can be documented as a case. Write a synopsis outlining teaching objectives, story board (plot) and other relevant information. Possible identify the discussion questions. Prepare and submit by Friday, June 10, 2016 a three to four-page synopsis to: Dr. Nimit Chowdhary Professor Indian Institute of Tourism and Travel Management, A 36, Sector 62, Noida 201301 UP Also if possible, submit a permission by concerned company/ organisation authority allowing you/ team to develop the case. IITTM would notify acceptance of your proposal. Register by paying fees for phase II.
Two
Having accepted the proposal author/ team would be provided with case writing kit. A two-day workshop will be organised on Friday-Saturday July 1-2, 2016 at IITTM Noida. Workshop will focus on: Using cases for teaching Need for writing cases Nuances of case writing Brief presentations on case proposals
Three
Authors write cases and submit by Monday, August 08, 2016. Feedback on cases by Friday, September 30, 2016 Class room testing/ run of the cases and final submission Monday- Tuesday, November 2122, 2016
Four
Presentation of the cases at International Conference in Ajmer, Last week of December, 2016. Release of cases. Cases go to press.
FEES The intention of this programme is keep the costs at a minimum. The fee schedule would be as following: Phase I
Free
Phase II
Rs. 1000/-*
Phase III
Rs. 1000/-*
Phase IV
As per conference/ seminar organisers
*
The fees do not include lodging and boarding. However, participants can be provided lodging and boarding support in IITTM hostels/ guest house. Lodging can be made available at around Rs. 250/- per person for hostels and Rs. 750/- per person for AC guest house on twin sharing basis. Boarding at nominal costs in IITTM
Writing teaching cases for tourism
pg. 4
**
Fees will be payable in favour of Director IITTM, payable at Noida.
***
Certification (partial) only after successfully completing the cases in phase three.
THEME FOR THIS EDITION OF THE PROGRAM The focus of the cases in this edition of the workshop would be Rural Tourism. Participants are invited to develop cases relating to various aspects of rural tourism. Following is an indicative list of themes (only illustrative and not exhaustive):
Selecting a rural tourism product Selecting a rural tourism destination Rural entrepreneurship Role of rural events in branding rural destinations Challenges faced by DMO’s in promoting rural destinations Challenges faced by service providers in promoting rural destinations Challenges faced by service providers in delivering rural tourism products Challenges of rural tourism in India Branding of rural destination Marketing of rural destination Governance challenges for rural community based tourism (How rural tourism is governedtransfer of power to locals) A study of rural circuits in India Exploring the impact of rural tourism –sociocultural impacts, economic impacts Packaging and presentation of rural tourism products Service quality in rural tourism Marketing plan for developing rural tourism Business plan for developing rural tourism Financial plan for developing rural tourism Capacity building and human resource challenges in promoting rural tourism
ADMISSION Programme is open for around 25 seats. Admission will be based on two criterion- 1) First come first taken, and 2) quality of proposal (We are looking for a variety of cases.) Participants must register by depositing the fees for the Phase II. CONTACT For any queries/ doubts please feel free to contact Prof. Nimit ChowdharyCourse leader
Prof. (Dr.) Nimit Chowdhary
Email Phone
Coordinator
Dr. Shailja Sharma
Email Phone
Writing teaching cases for tourism
nimit.chowdhary@iittmnoida.ac.in 0.98113.92869 (M) 0.99774.00881 (M) sky2shailja@gmail.com 0.120.2459116 (O)
pg. 5