WTCT 25 days left

Program July- December, 2016

Contact:

Prof. (Dr.) Nimit Chowdhary nimit.chowdhary@iittmnoida.ac.in 0.98113.92869, 0.99774.00881

Some terms CASE LEAD: is a person who is the main contact person in the company who will provide information/ facilitate information.

CASE PROTAGONIST: is the focal person in the case who is the decision maker.

CASE RELEASE: is the permission to publish the case and use it for educational purpose.

Preface ď ą We intend to develop cases for a teaching approach that uses decision-forcing cases to put students in the role of people who were faced with difficult decisions at sometime in the past. ď ą A decision-forcing case puts students in a role of person faced with a problem (often called the "protagonist") and asks them to devise, defend, discuss, and refine solutions to that problem.

Step 1: Identify a learning need • Think of the courses that you teach. Identify two or three teaching situations where you feel that instead of lecturing on a subject, you would rather ask students to discuss a situation and analysis of the situation will return useful lessons for the learner.

• For example, a teacher may, instead of lecturing on 4Ps of marketing ask students to analyze how a real firm markets its products. Based on the discussion the students may be helped to identify the Ps and the interrelationship.

• Or for example, a teacher may like the students to discuss the process of identifying the job requirements and translating them into a job profile.

Ideas for step1: illustrative not exhaustive • • • • •

• • • • •

Selecting a rural tourism product Selecting a rural tourism destination Rural entrepreneurship Role of rural events in branding rural destinations Challenges faced by DMO’s in promoting rural destinations Challenges faced by service providers in promoting rural destinations Challenges faced by service providers in delivering rural tourism products Challenges of rural tourism in India Branding of rural destination Marketing of rural destination

• Governance challenges for rural community based tourism (How rural tourism is governed- transfer of power to locals) • A study of rural circuits in India • Exploring the impact of rural tourism – sociocultural impacts, economic impacts • Packaging and presentation of rural tourism products • Service quality in rural tourism • Marketing plan for developing rural tourism • Business plan for developing rural tourism • Financial plan for developing rural tourism • Capacity building and human resource challenges in promoting rural tourism

Step 2: Identify a Case Lead • Since we are focusing on rural tourism, start looking for rural tourism initiates around you.

• Initiate an initial discussion to see if you find a situation where your teaching-learning need fills in. Good if you can have two-three such situations.

• Identify a Case Lead and establish contact.

• Obtain initial commitment. You will also require a Case Release. So negotiate that. You may have to commit a disguised case if required.

Step 3: Understand the story • Understand the story • Identify the protagonist • Identify the decision situation, dilemma • Establish the time line- sequence of events

• Ensure that the situation would be interesting for a classroom discussion • Identify models and patterns that could be discussed/ learned

Step 4: Submit interest Author/s

Provide names

Location

Rural tourism site/ company/ NGO., etc.

Teaching area where case would be used

Ex- marketing,

Learning objectives

What will learners learn from this case based discussion

Case pitch

In no more than 50 words tell about the interesting decision making scenario (for example- the protagonist must decide the budget for promotional activities)

Case questions

Mention tentatively, questions to be discussed in the case

Key words

Ex- branding, targeting (a segment), governance, itinerary design, etc.

Case lead

Contact details of the Case Lead

Step 5: Register for the first Workshop

TIME LINE Submit interest Prepare proposal and submit Case writing workshop Submission of I draft of case Feedback on cases Classroom run until Presentation and final release

Friday, June 10, 2016 Friday- Saturday, July 1-2, 2016 Monday, August 8, 2016 Friday, September 30, 2016 Monday- Tuesday, November 21-22, 2016 Last week of December, 2016

Contact Prof. (Dr.) Nimit Chowdhary

Dr. Shailja Sharma

Email

nimit.chowdhary@iittmnoida.ac.in

Phone

0.98113.92869 (M) 0.99774.00881 (M)

Email Phone

sky2shailja@gmail.com 0.120.2459116 (O)