GING THER
BRING TOGET
BRING TOGET
GING THER
D E S I G N P O R T F O L I O N I N A YO U
BRING TOGET
TENTS
PA G E
DESIGNER
002
N I N A YO U
SELECTED WORKS
CONT Project 01
004
The Coloney And Society
Project 02
018
Hello I’m A Plastic Bottle
Project 03
044
New Fashion Old Passion
Project 04
064
The Grass Is Always Greener
Project 05
070
This Is Not A Chocolate
Project 06
080
It Is Entirely Your Choice
Project 07
088
Sweet Sour Bitter &
Project 08
104
Home On The Range
Project 09
1 14
Clear And Visible Language
Project 10
124
Creative Thinking Brain Training
Project 11
140
Great Ideas Fresh Designs
Visual Identities
176
Logos
Thank You
182
DESIGN PORTFOLIO
BRINGING TOGETHER
HE OLONY ND OCIETY __
Objective To design a classic typographic communication system and refine it in a variety of challenging designs in book form and print formats.
Challenge The aim was to design a book around a specific topic, and to communicate a convincing typographic story within a scientific context. The text was to be appropriated from a variety of sources, and reconstructed to tell a unique visual story by not only typography, but also through infographics, photography and illustration.
Results The final book was about the external morphology and unexplained disappearances of bees. Each chapter was carefully designed to mimic the biology of bees as well as explain colony collapse disorder. I tried to demonstrate the aesthetic and philosophical issues regarding the innovative use of type. I used the typefaces with prudence to show the role of typography in communication and to articulate thoughts and feelings about type. The enormous amount of photography and infographics were needed for the details pertaining to bees. I made use of call out highlighting, overlapping and repetition to represent the colony and society in the life of bees.
PA G E
DESIGNER
PROJECT
004
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
TH CO AN SO
COURSE
DESCRIPTION
INSTRUCTOR
TYPOGRAPHY 4
REFINEMENT OF FORM
JEREMY STOUT
PA G E
DESIGNER
PROJECT
006
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
TYPOGRAPHY 4
REFINEMENT OF FORM
JEREMY STOUT
PA G E
DESIGNER
PROJECT
010
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
TYPOGRAPHY 4
REFINEMENT OF FORM
JEREMY STOUT
PA G E
DESIGNER
PROJECT
012
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
TYPOGRAPHY 4
REFINEMENT OF FORM
JEREMY STOUT
LEG OF NOMIA MELANDERI (A, B, AND C) AND FORELEG OF APIS (D)
A
MID LEG
B
HIDE LEG
C
HIND LEG
D
FORE LEG
PA G E
DESIGNER
PROJECT
014
N I N A YO U
01
02
03
04
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10
11
It curves towards the wing bases at its lateral horizontal metanotum is common also to Andrena Colletes, and Halictus, however in Anthophora Coelioxys Megachile, and Osmia the metanotum slopes sharply downward posteriorly, and also in Apis and Bombus the metanotum is essentially vertical.
In all northwestern bees, except
Dioxys, metanotum is weakly rounded or flattened. The anterior and mid tibiae of the female, and all three tibiae of the male, are approximately as long as the femora and constricted sharply at their bases. There is a short robust spine on the anterior apical margin of the front and also mid tibiae in both sexes of Nomia, termed the tibial spine, also on the lower inner surface of each the tibia there are one or two long tibial spurs. It is on the fore tibia in Nomia,forms the part of the strigilus or antenna cleaner. This spur is modified to form the spinelike base or males which is pointed apically and also expanded into the broadened plate, or velum, along its inner margin.
The mid tibiae each bear one elongate
weakly curved spur, and each posterior tibia has two. This condition exists in all northwestern bees, except that the spurs are wanting on the mid tibiae in some Megachile and also on the hind tibiae in Apis.
The hind tibiae of the males
of Nomia melanderi are greatly expanded on the anteroapical margins. The nonmelanic protrusions are very sufficiently large to conceal the apical spurs which lie in the convoluted underside of the apical tibial lobes.
Each posterior tibia of
female Nomia bears the basitibial plate on it is outer surface just below its articulation.
COURSE
DESCRIPTION
INSTRUCTOR
TYPOGRAPHY 4
REFINEMENT OF FORM
JEREMY STOUT
44 BEE AND UNEXPLAINED LOSSES
margins, where it meets the metapleura. The
PA G E
DESIGNER
PROJECT
016
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
TYPOGRAPHY 4
REFINEMENT OF FORM
JEREMY STOUT
DESIGN PORTFOLIO
BRINGING TOGETHER
LLO A ASTIC TTLE __
Objective To redesign an existing product in a sustainable way and create a book explaining the history and the evolution of the product.
Challenge R3 is an organization that promotes sustainable design by identifying new and better ways to design products and experiences. Each product redesign should consider form, function as well as technology and recyclability of materials. My book, published by R3, was focused on progressive thinking and being socially responsible for how and why we make a product and how it will impact our future.
Results My project focused on the common plastic bottle. Because of its widespread usage and and subsequent empty bottles, there has been a disastrous impact on our environment. My redesign will show how good design and sustainable materials can reduce problems such as pollution and other human health concerns caused by these infrequently unrecycled plastic bottles. It will also address how good design can lower cost and energy usage.
PA G E
DESIGNER
PROJECT
018
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
HEL I’M PLA BOT
COURSE
DESCRIPTION
INSTRUCTOR
PRINT 2
P R I N T & D I G I TA L M E D I A
TOM SIEU
PA G E
DESIGNER
PROJECT
020
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
PRINT 2
P R I N T & D I G I TA L M E D I A
TOM SIEU
PA G E
DESIGNER
PROJECT
022
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
PRINT 2
P R I N T & D I G I TA L M E D I A
TOM SIEU
PA G E
DESIGNER
PROJECT
0 24
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
PRINT 2
P R I N T & D I G I TA L M E D I A
TOM SIEU
PA G E
DESIGNER
PROJECT
026
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
PRINT 2
P R I N T & D I G I TA L M E D I A
TOM SIEU
PA G E
DESIGNER
PROJECT
012
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
PRINT 2
P R I N T & D I G I TA L M E D I A
TOM SIEU
PA G E
DESIGNER
PROJECT
030
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
PRINT 2
P R I N T & D I G I TA L M E D I A
TOM SIEU
PA G E
DESIGNER
PROJECT
032
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
PRINT 2
P R I N T & D I G I TA L M E D I A
TOM SIEU
PA G E
DESIGNER
PROJECT
034
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
PRINT 2
P R I N T & D I G I TA L M E D I A
TOM SIEU
>>
>>
>>
PA G E
DESIGNER
PROJECT
036
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
SANTÉ
COURSE
DESCRIPTION
INSTRUCTOR
PRINT 2
P R I N T & D I G I TA L M E D I A
TOM SIEU
PA G E
DESIGNER
PROJECT
038
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
PRINT 2
P R I N T & D I G I TA L M E D I A
TOM SIEU
FOLDAB LE SHAPE
R E U S A B L E F I LT E R
PA G E
DESIGNER
PROJECT
040
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
PRINT 2
P R I N T & D I G I TA L M E D I A
TOM SIEU
B IODEG RADAB LE PLASTIC LI D
R E U S A B L E P O R TA B L E F I LT E R
PA G E
DESIGNER
PROJECT
042
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
B I O D E G R A D A B L E P L A S T I C W I T H LO G O
R E U S A B L E C H E E R PA C K P O U C H
COURSE
DESCRIPTION
INSTRUCTOR
PRINT 2
P R I N T & D I G I TA L M E D I A
TOM SIEU
DESIGN PORTFOLIO
BRINGING TOGETHER
W SHION D SSION __
Objective Redesign the identity of a nationally know corporation. Guided by the knowledge and information learned in the research phase, develop a Unique Selling Position (U.S.P.) in the form of a guideline manual in book form, a website and 30 applications.
Challenge To select a brand in decline and reinvent it through the development of a new identity, a visual standard and the introduction of brand extensions. Samsonite was one of the largest leaders of luggage and travel goods. The challenge was to boost Samsonite, because it is loosing ground to its competitors.
Results I created a U.S.P called “For Unique Traveler� and worked on the concept of the boarding pass system. I began the design process by analyzing the current Samsonite design elements and conducted an audit of what is working and what is not. Based on the research, I created a new logo that had a fresh young look and feel.
PA G E
DESIGNER
PROJECT
044
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
NE FAS OL PAS
COURSE
DESCRIPTION
INSTRUCTOR
IDENTITY 2
ST R AT E G I E S F O R B R A N D I N G
TODD HEDGPE TH
PA G E
DESIGNER
PROJECT
046
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
IDENTITY 2
ST R AT E G I E S F O R B R A N D I N G
TODD HEDGPE TH
PA G E
DESIGNER
PROJECT
048
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
IDENTITY 2
ST R AT E G I E S F O R B R A N D I N G
TODD HEDGPE TH
PA G E
DESIGNER
PROJECT
050
N I N A YO U
01
02
03
04
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09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
IDENTITY 2
ST R AT E G I E S F O R B R A N D I N G
TODD HEDGPE TH
PA G E
DESIGNER
PROJECT
052
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
00:00
SAMSONITE
BRAND IDENTITY
COURSE
DESCRIPTION
INSTRUCTOR
IDENTITY 2
ST R AT E G I E S F O R B R A N D I N G
TODD HEDGPE TH
PA G E
DESIGNER
PROJECT
054
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
IDENTITY 2
ST R AT E G I E S F O R B R A N D I N G
TODD HEDGPE TH
PA G E
DESIGNER
PROJECT
056
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
IDENTITY 2
ST R AT E G I E S F O R B R A N D I N G
TODD HEDGPE TH
PA G E
DESIGNER
PROJECT
058
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
IDENTITY 2
ST R AT E G I E S F O R B R A N D I N G
TODD HEDGPE TH
Search
ER
DUFFLE & SPORT
y Policy
|
Terms of Use
ACCESSORIES
|
SALE
Samsonite Trademarks
PA G E
DESIGNER
PROJECT
060
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
S HOME
a
M S O NI T
LUGGAGE
BUSINESS & LAPTOP
e
BACKPACK & MESSENGER
Samsonite F/W 2011
© 2011 Samsonite.com
|
Email Sign Up
COURSE
DESCRIPTION
INSTRUCTOR
IDENTITY 2
ST R AT E G I E S F O R B R A N D I N G
TODD HEDGPE TH
|
Contact Us
|
Privacy Poli
PA G E
DESIGNER
PROJECT
062
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
S
a
M S O NI T
e
COURSE
DESCRIPTION
INSTRUCTOR
IDENTITY 2
ST R AT E G I E S F O R B R A N D I N G
TODD HEDGPE TH
DESIGN PORTFOLIO
BRINGING TOGETHER
HE RASS IS LWAYS REENER __
Objective To design and produce a variety of two窶電imensional printed materials including logo design, book covers and environmental graphics.
Challenge To redesign a new identity for an existing publisher and to develop concepts that communicate clearly and strongly a developed typographic sensitivity.
Results I redesigned a publishing company called The Modern Library and decided to redesign not only their logo but also the book cover series. I created vintage and hand-crafted letters made from collected small objects and tried to bring a feel of nature into the photography as well.
PA G E
DESIGNER
PROJECT
064
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
TH GR AL GR
COURSE
DESCRIPTION
INSTRUCTOR
GRAPHIC DESIGN 2
I N T E G R AT I N G P R I N C I P L E S
L A U R A M I LT O N
PA G E
DESIGNER
PROJECT
066
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
GRAPHIC DESIGN 2
I N T E G R AT I N G P R I N C I P L E S
L A U R A M I LT O N
PA G E
DESIGNER
PROJECT
068
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
GRAPHIC DESIGN 2
I N T E G R AT I N G P R I N C I P L E S
L A U R A M I LT O N
DESIGN PORTFOLIO
BRINGING TOGETHER
HIS
OT A HOCOLATE __
Objective To examine the marketing of a project line through packaging for household appliances, including brand analysis, sustainability, model making and production procedures.
Challenge This project is designed to develop multiple product lines, point– of–purchase displays while learning to evaluate packaging as it relates to marketing and design. The design packaging system for household appliances by Godiva should take a high-end brand standard.
Results The new and improved package design is based on strategy and marketing criteria for the purpose of creating compelling packaging for the retail market. I tried to have a better understanding of the unique packaging materials available. Warm photography, a rich color palette, gold foil and ornamentation represent the elegant household appliances by Godiva.
PA G E
DESIGNER
PROJECT
070
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
TH IS NO CH
COURSE
DESCRIPTION
INSTRUCTOR
PA C K A G E D E S I G N 3
ADVA N C ED 3 D B R A N D I N G
T H O M A S M C N U LT Y
PA G E
DESIGNER
PROJECT
072
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
PA C K A G E D E S I G N 3
ADVA N C ED 3 D B R A N D I N G
T H O M A S M C N U LT Y
PA G E
DESIGNER
PROJECT
0 74
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
PA C K A G E D E S I G N 3
ADVA N C ED 3 D B R A N D I N G
T H O M A S M C N U LT Y
PA G E
DESIGNER
PROJECT
076
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
PA C K A G E D E S I G N 3
ADVA N C ED 3 D B R A N D I N G
T H O M A S M C N U LT Y
PA G E
DESIGNER
PROJECT
078
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
PA C K A G E D E S I G N 3
ADVA N C ED 3 D B R A N D I N G
T H O M A S M C N U LT Y
DESIGN PORTFOLIO
BRINGING TOGETHER
IS NTIRELY OUR HOICE __
Objective To develop advanced level print and multidimensional projects for a variety of clients and subjects.
Challenge To redesign an existing brand website and create a strong emphasis based on upgraded conceptual thinking. This project should consider refinement of design, appropriateness of format, structure and typography in relation to concept.
Results I redesigned Toms shoes because the original website seemed uninspired. I want to develop their website to look more unique and functional within the concept of “Create Your Own Toms.� The new website is personal and customizable and keeps the feeling of warmth and hope, reflected in its natural colors and style.
PA G E
DESIGNER
PROJECT
080
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
IT I ENT YOU CH
COURSE
DESCRIPTION
INSTRUCTOR
GRAPHIC DESIGN 3
BRANDING FOR THE WEB
JENNY JI
PA G E
DESIGNER
PROJECT
082
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
GRAPHIC DESIGN 3
BRANDING FOR THE WEB
JENNY JI
PA G E
DESIGNER
PROJECT
084
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
GRAPHIC DESIGN 3
BRANDING FOR THE WEB
JENNY JI
PA G E
DESIGNER
PROJECT
086
N I N A YO U
01
02
03
04
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11
W ith e v e r y p a ir y o u p u rc h a s e T O M S w ill g iv e a p a ir o f n e w s h o e s to a c h ild in n e e d . O n e fo r O n e . ™
Request a Catalog FAQ Contact Us Find a Retailer Privacy Policy Terms of Use Affiliate Program TOMS Jobs TOMS Eyewear Corporate Info Site Map Copyright © 2011 TOMS SHOES. All rights reserved
COURSE
DESCRIPTION
INSTRUCTOR
GRAPHIC DESIGN 3
BRANDING FOR THE WEB
JENNY JI
DESIGN PORTFOLIO
BRINGING TOGETHER
EET UR TER TY & __
Objective To design of a hundred page book based on typographic communication with the topic of survival.
Challenge There is a taste beyond the four basic tastes sweet, sour, bitter and salty. It is called umami. This is the taste within foods like some fish, cured meats, mushrooms, ripe tomatoes, chinese cabbage, spinach, cheese, soy sauce and green tea. The final book introduced and informed people about the discovery of fifth taste.
Results I created various photographs, infographics and illustrations that will help to people understand umami. The color palette and pastel tone represent this delicate and light taste based on scientific subject matter.
PA G E
DESIGNER
PROJECT
088
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
SWE SOU BITT SALT
COURSE
DESCRIPTION
INSTRUCTOR
TYPOGRAPHY 3
COMPLEX HIERARCHY
CAROLINA DE BARTOLO
PA G E
DESIGNER
PROJECT
090
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
TYPOGRAPHY 3
COMPLEX HIERARCHY
CAROLINA DE BARTOLO
PA G E
DESIGNER
PROJECT
092
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
TYPOGRAPHY 3
COMPLEX HIERARCHY
CAROLINA DE BARTOLO
PA G E
DESIGNER
PROJECT
094
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
TYPOGRAPHY 3
COMPLEX HIERARCHY
CAROLINA DE BARTOLO
PA G E
DESIGNER
PROJECT
096
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
TYPOGRAPHY 3
COMPLEX HIERARCHY
CAROLINA DE BARTOLO
PA G E
DESIGNER
PROJECT
098
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
TYPOGRAPHY 3
COMPLEX HIERARCHY
CAROLINA DE BARTOLO
PA G E
DESIGNER
PROJECT
100
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
TYPOGRAPHY 3
COMPLEX HIERARCHY
CAROLINA DE BARTOLO
PA G E
DESIGNER
PROJECT
102
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
TYPOGRAPHY 3
COMPLEX HIERARCHY
CAROLINA DE BARTOLO
DESIGN PORTFOLIO
BRINGING TOGETHER
OME N E NGE __
Objective To create a new brand image of a line of pet products within a cohesive packaging system.
Challenge This project was to develop its brand creatively, redesign packaging graphics and explore new structural designs.
Results I redesigned a pet food brand named Dogswell in order to make it more unique and memorable. The new target audience was young adults who love pets and treat them with care. To make Dogswell personable all the graphics and colors convey a brand that is friendly, fresh and tasteful.
PA G E
DESIGNER
PROJECT
104
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
HO ON THE RAN
COURSE
DESCRIPTION
INSTRUCTOR
PA C K A G E D E S I G N 3
ADVA N C ED 3 D B R A N D I N G
T H O M A S M C N U LT Y
PA G E
DESIGNER
PROJECT
106
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
PA C K A G E D E S I G N 3
ADVA N C ED 3 D B R A N D I N G
T H O M A S M C N U LT Y
PA G E
DESIGNER
PROJECT
108
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
PA C K A G E D E S I G N 3
ADVA N C ED 3 D B R A N D I N G
T H O M A S M C N U LT Y
PA G E
DESIGNER
PROJECT
110
N I N A YO U
01
02
03
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11
COURSE
DESCRIPTION
INSTRUCTOR
PA C K A G E D E S I G N 3
ADVA N C ED 3 D B R A N D I N G
T H O M A S M C N U LT Y
PA G E
DESIGNER
PROJECT
112
N I N A YO U
01
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10
11
COURSE
DESCRIPTION
INSTRUCTOR
PA C K A G E D E S I G N 3
ADVA N C ED 3 D B R A N D I N G
T H O M A S M C N U LT Y
DESIGN PORTFOLIO
BRINGING TOGETHER
EAR D IBLE NGUAGE __
Objective To train the eye and learn the technical precision of typesetting, including type specification, copy fitting, kerning, and terminology.
Challenge To promote a festival where thousands of participants join to raise awareness for the world environment movement. The challenge was to choose the ideal typography to display type classifications, and the necessary rules and details associated with the proper setting of type.
Results The deliverables include a typographic poster, ticket, application, flyer, CD case, page layout, book covers, and other forms of print and two窶電imensional projects that were a visual representation of my growth as a designer. I designed my own visual exercises and developed a deep understanding of the subtle nuances of type, as well as a great appreciation for the art of typography.
PA G E
DESIGNER
PROJECT
1 14
N I N A YO U
01
02
03
04
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08
09
10
11
CLE AND VISI LAN
COURSE
DESCRIPTION
INSTRUCTOR
TYPOGRAPHY 2
FORMALIZING STRUCTURE
RENEE D´ARCY
PA G E
DESIGNER
PROJECT
1 16
N I N A YO U
01
02
03
04
05
06
07
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09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
TYPOGRAPHY 2
FORMALIZING STRUCTURE
RENEE D´ARCY
PA G E
DESIGNER
PROJECT
1 18
N I N A YO U
01
02
03
04
05
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09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
TYPOGRAPHY 2
FORMALIZING STRUCTURE
RENEE D´ARCY
PA G E
DESIGNER
PROJECT
120
N I N A YO U
01
02
03
04
05
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08
09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
TYPOGRAPHY 2
FORMALIZING STRUCTURE
RENEE D´ARCY
PA G E
DESIGNER
PROJECT
122
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01
02
03
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09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
TYPOGRAPHY 2
FORMALIZING STRUCTURE
RENEE D´ARCY
DESIGN PORTFOLIO
BRINGING TOGETHER
ATIVE NKING IN NING __
Objective To investigate the specific aspects of various publications, including posters, brochures, a mailer, flyer, ticket and website, and develop strong visual formats and structure for maximum communication effectiveness.
Challenge To create new visual print media for the launch of a new organization. To combine two previous projects into this event. One project was creating a unique designed self–therapy book to boost serotonin levels. Another project was designing a poster for a centripetal visual arts organization.
Results The final event was created to improve awareness of creative thinking and brain training through creating a personal cube and manipulating it. A white cube, paper cut images, a soft color palette, and playful typefaces were chosen to attract people who need self help.
PA G E
DESIGNER
PROJECT
1 24
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01
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09
10
11
CREA THIN BRAI TRAIN
COURSE
DESCRIPTION
INSTRUCTOR
PRINT 1
P R I N T & D I G I TA L M E D I A
MA X SPECTOR
PA G E
DESIGNER
PROJECT
126
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01
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10
11
COURSE
DESCRIPTION
INSTRUCTOR
PRINT 1
P R I N T & D I G I TA L M E D I A
MA X SPECTOR
PA G E
DESIGNER
PROJECT
128
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01
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10
11
COURSE
DESCRIPTION
INSTRUCTOR
PRINT 1
P R I N T & D I G I TA L M E D I A
MA X SPECTOR
PA G E
DESIGNER
PROJECT
130
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01
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09
10
11
COURSE
DESCRIPTION
INSTRUCTOR
PRINT 1
P R I N T & D I G I TA L M E D I A
MA X SPECTOR
PA G E
DESIGNER
PROJECT
132
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01
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10
11
COURSE
DESCRIPTION
INSTRUCTOR
PRINT 1
P R I N T & D I G I TA L M E D I A
MA X SPECTOR
PA G E
DESIGNER
PROJECT
134
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01
02
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10
11
COURSE
DESCRIPTION
INSTRUCTOR
PRINT 1
P R I N T & D I G I TA L M E D I A
MA X SPECTOR
PA G E
DESIGNER
PROJECT
136
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01
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10
11
COURSE
DESCRIPTION
INSTRUCTOR
PRINT 1
P R I N T & D I G I TA L M E D I A
MA X SPECTOR
PA G E
DESIGNER
PROJECT
138
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01
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11
COURSE
DESCRIPTION
INSTRUCTOR
PRINT 1
P R I N T & D I G I TA L M E D I A
MA X SPECTOR
DESIGN PORTFOLIO
BRINGING TOGETHER
EAT AS ESH SIGNS __
Objective To redesign Kohl’s packaging by developing a revitalized and refocused branding system. This was a collaborative project with three other students to create a house of brands for a new Kohl’s that will bring it above and beyond its competition like Target.
Challenge Kohl’s needs to connect with its demographic on a psychological and emotional level to communicate quality and sophistication through strong product design and establish a deep brand loyalty through its many locations. Kohl’s also needs to focus on its customers needs as opposed to just their wants.
Results To make Kohl’s the destination most preferred by customers, we created a house of brands to establish strong brand loyalty. Each tier will reflect an element of Kohl‘s history brought back to life through the product and package design. Tier 1: Loft, a value line of home and living decor. Tier 2: Essentials, a mid–level line of dining, kitchenware, and pantry. Tier 3: Sonoma Classic, a high end line of home and living decor. Tier 4: Little Beans, a value line of children’s educational toys and décor.
Team Nina You, Sa Nguyen, Katie Burleson, Kelsey Lu
PA G E
DESIGNER
PROJECT
140
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09
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11
GRE IDE FRE DES
COURSE
DESCRIPTION
INSTRUCTOR
PA C K A G E D E S I G N 4
3 D C O L L A B O R AT I V E P R O J E C T
T H O M A S M C N U LT Y
PA G E
DESIGNER
PROJECT
142
N I N A YO U
01
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10
11
Market Young Adults ages 20 to 30
Price point Value
Products Bed, bath, living decor
Market Family
Price point Mid
Products Dining, kitchenware, and pantry
Market Family
Price point High, premium
Products Bed, bath, living decor
Market Children ages 2 to 5
Price point Value
Products Educational toys, decor
COURSE
DESCRIPTION
INSTRUCTOR
PA C K A G E D E S I G N 4
3 D C O L L A B O R AT I V E P R O J E C T
T H O M A S M C N U LT Y
PA G E
DESIGNER
PROJECT
144
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01
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11
COURSE
DESCRIPTION
INSTRUCTOR
PA C K A G E D E S I G N 4
3 D C O L L A B O R AT I V E P R O J E C T
T H O M A S M C N U LT Y
PA G E
DESIGNER
PROJECT
146
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01
02
03
04
05
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10
11
Market Young Adults ages 20 to 30
Price point Value
Products Bed, bath, living decor
COURSE
DESCRIPTION
INSTRUCTOR
PA C K A G E D E S I G N 4
3 D C O L L A B O R AT I V E P R O J E C T
T H O M A S M C N U LT Y
PA G E
DESIGNER
PROJECT
148
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01
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11
Market Young Adults ages 20 to 30
Price point Value
Products Bed, bath, living decor
COURSE
DESCRIPTION
INSTRUCTOR
PA C K A G E D E S I G N 4
3 D C O L L A B O R AT I V E P R O J E C T
T H O M A S M C N U LT Y
PA G E
DESIGNER
PROJECT
150
N I N A YO U
01
02
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11
Market Young Adults ages 20 to 30
Price point Value
Products Bed, bath, living decor
COURSE
DESCRIPTION
INSTRUCTOR
PA C K A G E D E S I G N 4
3 D C O L L A B O R AT I V E P R O J E C T
T H O M A S M C N U LT Y
PA G E
DESIGNER
PROJECT
152
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11
Market Family
Price point Mid
Products Gourmet foods
COURSE
DESCRIPTION
INSTRUCTOR
PA C K A G E D E S I G N 4
3 D C O L L A B O R AT I V E P R O J E C T
T H O M A S M C N U LT Y
PA G E
DESIGNER
PROJECT
154
N I N A YO U
01
02
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10
11
Market Family
Price point Mid
Products Gourmet foods
COURSE
DESCRIPTION
INSTRUCTOR
PA C K A G E D E S I G N 4
3 D C O L L A B O R AT I V E P R O J E C T
T H O M A S M C N U LT Y
PA G E
DESIGNER
PROJECT
156
N I N A YO U
01
02
03
04
05
06
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10
11
Market Family
Price point Mid
Products Gourmet foods
COURSE
DESCRIPTION
INSTRUCTOR
PA C K A G E D E S I G N 4
3 D C O L L A B O R AT I V E P R O J E C T
T H O M A S M C N U LT Y
PA G E
DESIGNER
PROJECT
158
N I N A YO U
01
02
03
04
05
06
07
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09
10
11
Market Family
Price point Mid
Products Dining, kitchenware
COURSE
DESCRIPTION
INSTRUCTOR
PA C K A G E D E S I G N 4
3 D C O L L A B O R AT I V E P R O J E C T
T H O M A S M C N U LT Y
PA G E
DESIGNER
PROJECT
160
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
Market Family
Price point Mid
Products Dining, kitchenware
COURSE
DESCRIPTION
INSTRUCTOR
PA C K A G E D E S I G N 4
3 D C O L L A B O R AT I V E P R O J E C T
T H O M A S M C N U LT Y
PA G E
DESIGNER
PROJECT
162
N I N A YO U
01
02
03
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10
11
Market Family
Price point High, premium
Products Bed, bath, living decor
COURSE
DESCRIPTION
INSTRUCTOR
PA C K A G E D E S I G N 4
3 D C O L L A B O R AT I V E P R O J E C T
T H O M A S M C N U LT Y
PA G E
DESIGNER
PROJECT
164
N I N A YO U
01
02
03
04
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06
07
08
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10
11
Market Family
Price point High, premium
Products Bed, bath, living decor
COURSE
DESCRIPTION
INSTRUCTOR
PA C K A G E D E S I G N 4
3 D C O L L A B O R AT I V E P R O J E C T
T H O M A S M C N U LT Y
PA G E
DESIGNER
PROJECT
166
N I N A YO U
01
02
03
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10
11
Market Family
Price point High, premium
Products Bed, bath, living decor
COURSE
DESCRIPTION
INSTRUCTOR
PA C K A G E D E S I G N 4
3 D C O L L A B O R AT I V E P R O J E C T
T H O M A S M C N U LT Y
PA G E
DESIGNER
PROJECT
168
N I N A YO U
01
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10
11
Market Family
Price point High, premium
Products Bed, bath, living decor
COURSE
DESCRIPTION
INSTRUCTOR
PA C K A G E D E S I G N 4
3 D C O L L A B O R AT I V E P R O J E C T
T H O M A S M C N U LT Y
PA G E
DESIGNER
PROJECT
170
N I N A YO U
01
02
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10
11
Market Children ages 2 to 5
Price point Value
Products Educational toys, decor
COURSE
DESCRIPTION
INSTRUCTOR
PA C K A G E D E S I G N 4
3 D C O L L A B O R AT I V E P R O J E C T
T H O M A S M C N U LT Y
PA G E
DESIGNER
PROJECT
172
N I N A YO U
01
02
03
04
05
06
07
08
09
10
11
Market Children ages 2 to 5
Price point Value
Products Educational toys, decor
COURSE
DESCRIPTION
INSTRUCTOR
PA C K A G E D E S I G N 4
3 D C O L L A B O R AT I V E P R O J E C T
T H O M A S M C N U LT Y
PA G E
DESIGNER
PROJECT
1 74
N I N A YO U
01
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11
Market Children ages 2 to 5
Price point Value
Products Educational toys, decor
COURSE
DESCRIPTION
INSTRUCTOR
PA C K A G E D E S I G N 4
3 D C O L L A B O R AT I V E P R O J E C T
T H O M A S M C N U LT Y
N E W Y O R K
just desserts
DOGSWELL
N E W Y O R K
just desserts
DOGSWELL
REI
S
a
M S O N I T
SANTÉ
L M
e
REI
S
a
M S O N I T
SANTÉ
L M
e
DESIGN PORTFOLIO
BRINGING TOGETHER
ANK U R ERYTHING __
Thank you I would like to thank all my family, friends and instructors for helping me. I would like to give my very special thanks to my dad Changjae Yoo and my mom Younghee Seo for supporting and encouraging me through school and life. Big Hug. Thank you all my friends back home and in San Francisco. I won’t forget every crazy things we did, laugh, all the funny memories, and always being with me. Love you all. I would like to thank you all my instructors including Mary Scott, Thomas McNulty, Todd Hedgpeth, Tom Sieu, Jermy Stout, Renee D’arcy, Laura Milton, Jenny Ji, Carolina De Bartolo, Max Spector, Hunter L. Wimmer, Julia Brown and Paul Kagiwada. Thank you for teaching and inspiring me.
PA G E
DESIGNER
182
N I N A YO U
THA YOU FOR EVE
DESIGN PORTFOLIO
OPHON __
Copyright Š 201 1 Nina You All rights reserved. No portion of this book may used or reproduced in any manner without written consent of Nina You. All respective work shown has been appropriately identified and credited. Any omissions found will be noted and corrected in subsequent editions.
School Academy Of Art University School Of Graphic Design 79 New Montgomery Street, San Francisco, Ca 94105
Department Chair Mary Scott
Design Nina You
Title Bringing Together
Course Senior Portfolio
Cover Pajco Coated Paper
Text Stock Finch 100 Text
Printing Giant Horse Printing, South San Francisco
Binding The Key Printing & Bindery, Oakland
Software imac / Adobe Creative CS5
Dimensions 9 In X 12 In
Typeface Neuzeit S Chalet Didot
Contents All Photography, Text And Illustration By Nina You.
BRINGING TOGETHER
COLO
OPHON