Nina Schumann Portfolio

NINA SCHUMANN

PORTFOLIO • STRATEGIC COMMUNICATION • DIGITAL MARKETING • WRITING • STRATEGIC PLANNING • BRANDING • SOCIAL MEDIA • GRAPHIC DESIGN •

2021

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ABOUT

ABOUT ME ABOUT

Hi there.

My name is Nina Schumann. I am currently a junior Strategic Communication and Emerging Technology in Business & Design (ETBD) double major at Miami University with a minor in Digital Marketing. I am a highly dedicated, analytical and creative individual with a natural problem-solving attitude and excellent attention to detail. I am eager to explore future professional opportunities to expand my knowledge and add value to an organization with my unique skill set.

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Let’s get in touch.

CONTACT NINA SCHUMANN 630. 441. 6351

PORTFOLIO

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TABLE o

ONTENTS C f

CONTENTS

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MAGAZINE EXTERNAL RELATIONS

08-17

MAGAZINE WRITING

18-19

PRESS RELEASES

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S OCIAL MEDIA

36-39

DESIGN

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EXTERNAL RELATIONS for UP MAGAZINE

SPJ Award: Named the region’s “Best Student Magazine” by the Society of Professional Journalists in 2019

ABOUT UP upmagazinemu.com

UP Magazine is a Miami University student organization and lifestyle and fashion magazine. Consisting of 100 students and led by a hired team of 16 directors, the organization actively collaborates across departments to produce three print issues and consistent social media and blog content each year.

The UP business department, composed of the communications, marketing, and event planning teams, collectively work throughout the year to create and organize magazine events, market UP’s issues and network with on-campus organizations, other companies and UP alumni.

WHAT I DO DIRECTOR OF EXTERNAL RELATIONS & STAFF WRITER As the Director of External Relations, I manage UP’s Communications Team as we work to actively create and maintain key relationships with the organization’s stakeholders as well as outside organizations. We strategize to increase awareness and control perception of the UP brand through promotional events, key collaborations and positive relations with other brands. Also serving as a staff writer for the magazine, I thoroughly enjoy researching and contributing journalistic writing works to every issue.

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RECENT ISSUES “The Ultimate Trailblazer: How Coco Chanel Altered Fashion Forever”

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FLOURISH: SPRING ‘19-20 ISSUE

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“The Belk Greenhouse: A Quiet Haven On Campus”

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IMPACT: WINTER ‘19-20 ISSUE

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IGNITE: FALL/WINTER ‘20-21 ISSUE

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“Ocean of Influence: The Modern World of Social Media”

UP MAGAZINE

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THE ULTIMATE TRAILBLAZER H OW COCO CHANEL A LT E R E D FA S H I O N FO R E V E R WRITTEN BY N I N A S C H U M A N N

The art form of getting ready: a ritual as old as time, a sacred practice, a refined experience customized to every individual.

These humble beginnings proved to be the complete antithesis to the luxury brand she would eventually build.

For some, readying themselves for a day of errands or getting dolled up for a night out is a dreaded chore. Yet, for others, it’s a dynamic experience of femininity and expression.

In boldly prioritizing function over form, Chanel diverged from the standard styles of centuries that preceded her—those ruled by excess, impracticality, and discomfort—and instead cultivated major building blocks of the modern woman’s wardrobe.

However, we rarely pause to consider how lost this art form would be without the lifelong work of the legendary French designer Gabrielle “Coco” Chanel.

Without the liberating designs and true innovation of Chanel, a swipe of bronzer or a spritz of perfume may have never found their way into the modern beauty routine. A black dress may have never become the ideal date night solution. Even trousers may have never become a workday staple for females.

“Coco Chanel is a name I’ve obviously heard since I was little,” Kyla Snodgrass, executive design director for Miami University Fashion & Design, said. “I mean, she’s iconic.”

Chanel’s childhood, however, was anything but glamorous.

She was born in 1883 in Saumur, France, as Gabrielle Bonheur Chanel. After her mother’s death at the mere age of 12, Chanel was sent to a Catholic orphanage.

It was here that Chanel was first taught how to sew by nuns: the initial spark that would ignite her lifelong passion for designing garments.

In 1910, Chanel launched her empire by selling hats in a shop on Paris’ Rue Cambon. Later, she added stores nearby and began making clothes.

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“She was the right person at the right time,” Rebecca Robinson, Miami University fashion history professor, said of Chanel.

“Quite frankly, the world had to be ready for her.”

T HE L EGE N DARY L B D The little black dress: a true symbol of versatility and timelessness.

Before Chanel developed the LBD in the ’20s, the color black was regarded as a mourning color or associated with the lower classes as it was often the color of maid uniforms.

“She established black as a color that was more acceptable for other times of day and for other garments,” Robinson said.

“Men had worn black for quite some time during the daytime, but now, women were able to wear black during the day.”

Though modern adaptations of the classic LBD vary widely from Chanel’s original 1926 design—complete with an eraappropriate drop waist and below the knee length—its versatility has not diminished.

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“The little black dress is so iconic because of how well you can either dress the look up or dress it down,” Snodgrass said.

“Whether it’s a date night, going out with the ladies, maybe a concert—you can wear it to almost any event.”

PAN TS FOR WOMEN Despite the arrival of WWI prompting many women to wear pants into factories to occupy traditionally male jobs, trousers were not popularized until Chanel’s later influence.

The once unheard-of idea of trousers for women spread like wildfire, as droves of people wanted to emulate Chanel’s personal style and designs.

“Coco was a woman who wanted to make clothes that she actually wanted to wear. It’s not just about the appearance,” Robinson said. “Male designers design for women the way they want women to look, while female designers will create what they want to wear.”

A L AST ING L EGAC Y Chanel was the ultimate trailblazer. She marched through societal norms in her commitment to the accessibility and lasting liberation of fashion. From popularizing costume jewelry to pioneering the first branded perfume with her legendary 1921 Chanel No. 5, the list of moments in which Chanel forever altered fashion blazes on.

“She borrowed a lot of inspiration from men,” said Robinson.

Contrary to many designers of her time, Chanel appeared unbothered by gender constructs and their effect on the era's popularized fashions.

During a decade in which glamorous dresses and formality prevailed, Chanel shook the fashion world with such an unexpected, masculine concept for women.

According to Harper’s Bazaar, Chanel once said: “Elegance does not consist in putting on a new dress.”

T HE T WE ED CHANEL SUI T Chanel’s fearless attitude and inspiration from male designs became the introduction for the two-piece Chanel suit in the ’20s.

The original Chanel suit consisted of a boxy, trimmed jacket and simple a-line skirt, all crafted in the legendary tweed fabric: a foundation for the inspiring female pantsuits that still command today.

“It was a really pivotal time for her to come out with the suits,” Snodgrass said. “It helped men see women in a new light.”

A post-WWI woman trying to make a name for herself in a male-dominated workplace suddenly had a garment that enabled her to do so. The ease and practicality of the Chanel suit could not have been a further cry from the restrictive nature of the once-dominating corset.

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FASHION FADES, ONLY STYLE REMAINS THE SAME. -COCO CHANEL 45 | FW20

THE BELK GREENHOUSE

A Quiet Haven on Campus WRITTEN BY NINA SCHUMANN

9 | SPRING 2020

Belk Greenhouse stands somewhat undetected in the westernmost corner of Miami University. Perched on a hill, yet still unassuming, the greenhouse offers a breath of humidity in spite of the biting, midFebruary cold. Under whitewashed windows and hidden within the quieter edge of campus, a world of green, blooming lifeforms prosper in the stillness.

While this greenhouse may be unfamiliar to Miami students who are not studying botany or biology, in reality, the ripples of Belk Greenhouse can be felt all around campus.

From the vibrant floral arrangements meticulously posed for each Miami commencement ceremony to the red poinsettias that dot our campus in the warm months, the testaments to the existence of Belk Greenhouse and its growth are subtle but abundant.

“Well, first of all, you have to like plants,” John Keegan, Miami botany instructor and retired Belk Greenhouse manager, said with a laugh toward his decades of experience maintaining the greenhouse.

Keegan was able to grow alongside the greenhouse in its very first days of life. Keegan was hired for the manager position as the foundation for the greenhouse was first being laid in 1977.

Belk Greenhouse takes its name after Ethel Belk, an influential figure to the Miami botany department from 1929 to 1968. According to Keegan, the greenhouse was initially built for the Miami botany department, as several botany and biology courses needed more space for their research plants and lab courses.

Belk Greenhouse is entirely funded by the University. The greenhouse is funded by Miami for the same reason labs and other resources that support the mission of the University are paid for, Keegan said: to support education and research.

While it is frequented only by a small number of students, Belk Greenhouse is open and welcome to the public.

“It gives a good educational component to the University,” Keegan said. “It familiarizes people with plants, which is always good.”

Since its birth over four decades ago, Belk Greenhouse has not only become home to countless Miami botany, biology and Institute for Food students, but also to gorgeous, Fuschia-colored orchids and hundred-year-old cacti.

One deep green, droopy leafed plant known as the Philodendron selloum has overtaken more than half of Belk Greenhouse, despite its beginnings in a four-inch pot. Keegan estimated the large plant to be around 50 years old.

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THE BELK GREENHOUSE

“We tried to get as much diversity as possible into the greenhouse, so that people could see how truly diverse plants are,” Keegan said.

But the diversity of plant species is not the only kind of variety that the inside walls of the greenhouse have seen in their 43 years of flourishing; Belk Greenhouse has also served as a beacon of creative growth and discovery.

During Keegan’s time as manager, he has welcomed countless art projects, photoshoots and commercial shoots into his leafy greenhouse haven.

“All kinds of things have happened in the greenhouse,” Keegan said, fondly, of the creative endeavors that occurred during his years.

Annie David, UP Magazine Director of Videography and print photographer, first photographed Belk Greenhouse during her freshman year in her digital photography course. Her initial visit to Belk Greenhouse left her wanting to return and take more portraits of a friend.

“I’ve just always loved the greenery in the greenhouse—this unknown place that no one really knows about,” David said.

“As a photographer, your number one goal is to tell a story,” she said. “I think the greenhouse on its own is so unique and diverse. Every corner you take, there’s something new to photograph.”

“It’s kind of inspiring, in a way, just to be there.”

Beyond its literal purpose for researching plant growth, Belk Greenhouse proves to be a destination for creative blooming as well.

“I guess more than anything else, it was sort of a sense of belonging,” Keegan said of what his decades in Belk Greenhouse meant to him.

“You really get to the point where you think of the plants almost as your kids, when you’ve known the space for so long.”

“You take care of the plants, you see them grow,” Keegan said. “You really just get a wonderful kinship with the plants.”

Though it may be cloaked in privacy and thick February fog, beyond Belk Greenhouse’s glossed doors and under its heavy heat reveals a quiet haven teeming with life and prosperity.

A Quiet Haven on Campus

Styling by Natalie Gruenwald WRITTEN BY NINA SCHUMANN Photographed by Erin Poplin Modeled by Monet Cavanaugh & Ryan Kiehl Price

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WINTER 20

OCEAN OF INFLUENCE:

The Modern World of Social Media

by Nina Schumann

Even amongst the noise of the ever-changing world of social media, a writhing sea of the stories of billions of users, the powerful voices of some individuals seem to triumph over others.

In any society, we fall victim to the hands of those who mold our lives and impact us in the manner that they do—similar to the vulnerability and relativity of the ever-shifting ocean. Just in the way that the ocean behaves at the mercy of the natural forces that govern its motion, humans depend on and react to the forces— both minor and dominant—that influence us.

Oftentimes, it can feel as though the nature of social media apps

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such as Instagram allows for only the existence of two rigid groups within its millions of users: the influencers, and the influenced.

When an Instagram model posts a photo endorsing a new skincare product, it certainly feels like only two divided forces, the influencer, and their audience, are at work. Yet, the nature of social media influence may be one of much more fluidity in reality.

“The truth is, this (social media) movement may be more so complicating things than revolutionizing anything,” Ron Becker, Ph.D., Miami University Comparative Media Studies program coordinator and Media and Culture professor, said of the modern

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social media climate. “In a way, we’re writing nuances into the story that is influence and impact within society.”

It seems that with every new social media user, another voice is ushered into our modern narrative and social media world— another force joins the ocean of influence.

“One of the things that’s different about social media is that the audience can participate in the very same media practice as the people they’re watching,” Becker explained. “The audiences, the influenced, the followers—they all have the same technological ability to do the thing that the influencer is doing, they just don’t have the same impact.”

Thus, the content creation process for most social media platforms is a universal language. All Instagram users can create and post their own personal image content. YouTube watchers can film and upload a video of their own, just as the figures they watch do.

As Becker offered, we all do influence, but it’s more so a matter of how greatly our voice resonates amongst the others. Thus in reality, social media harbors a much less rigid environment than this common perception of two firm and unchanging groups of users. Instead, with every user acting as influencing elements on one another, its adaptive nature mirrors that of the ocean.

“Any time you’re communicating with an audience, you’re always presenting yourself with the audience in mind,” Becker said, “I think it’s a great point to say that the (influencers) always are making choices about how to present themselves with the audience in mind, and therefore they are being influenced in a way.”

too, feels influenced by her Instagram counterparts.

“I definitely use other models as inspiration, and kind of recreate in my own way,” said Dini, “It’s a cycle.”

Dini has nearly 7,000 followers on Instagram and has been modeling since age 16.

“I feel like I’ll always have to maintain my online presence because branding yourself online is such a big part of models’ careers nowadays,” Dini said. She frequently has to provide her Instagram handle when visiting model casting directors.

Dini shared that both the modeling industry and her presence as a social media influencer have posed some challenging, personal impacts on her.

“The thing about influencing is you have to be sharing your life and you have to be vulnerable with people all the time. And, you know, that’s scary,” she said with a laugh, “opening up to people and posting what you’re doing constantly—there’s so much judgment out there.”

Dini represents the truth that even the prominent Instagram figures doing the influencing are, in turn, affected themselves.

She often considers what she could be doing differently to stand out as an influencer and sometimes finds herself comparing herself to other models.

While Dini creates her own impact with her role as an influencer, she still feels the influence of others in the ocean with her.

“I mean, I’m still human,” Dini said.

A social media influencer’s audience responds to the content, while the influencer awaits and then adjusts their content according to how well the audience seemed to favor it; we all interact with and affect one another.

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Gabriella Dini, a Miami University junior, model for the LA Models agency and Instagram influencer, even shares that she,

As unforgiving as this glamorized world of social media may appear with every scroll through idealized Instagram content, perhaps we must remember the raw and honest humans that shape this ocean of influence behind the screens—and consider the free-flowing effect we all have on one another.

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** Note: this is a mock, simulated news release

FOR IMMEDIATE RELEASE Contact: Gregory Crawford 513-529-2345 president@MiamiOH.edu

CBS News Correspondent and ’92 Alumnus Jeff Pegues Announced as Miami’s Spring 2019 Commencement Ceremony Speaker OXFORD, Ohio, January 29, 2019 — Jeff Pegues, CBS News correspondent and Miami University alumnus of 1992, will speak at the 2019 spring graduation ceremony at 1:30 p.m.

May 18 at Yager Stadium.

Pegues is a three-time Emmy Award Winner and leads his network’s coverage of recent terrorist attacks, active shooting incidents and Russian interference in the 2016 election.

Bruce Drushel, academic advisor and new chair of the Miami University Department of Media, Journalism, and Film, advised Pegues during his years at Miami University. “He was one of those students who was enthusiastic about everything,” said Drushel about the former student.

“I knew he was going to go far when he was here because he was very intuitive.”

Drushel also complimented Pegues for his ability to manage his time as a full-time mass communications student and Miami football player during college. While at Miami, Pegues also was a member of MUTV and earned an internship with NBC. “He [is] just a fantastic speaker. He just draws you in, and will really connect with the students and their families at graduation,” said Drushel.

“We are so proud of our alumnus Jeff Pegues … he is yet another example of Miami graduates who are applying the core values learned at Miami in their lives and careers,” said Miami President Gregory Crawford in Miami University news.

Tickets are not required for entry into the event but the doors to Yager Stadium will open an hour and a half before the Processional promptly begins. ###

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501 E High St. Oxford, Ohio 45056 | (513) 529-1809 | www.miamioh.edu

** Note: this is a mock, simulated news release

FOR IMMEDIATE RELEASE Contact: Ali Weiss press@glossier.com GLOSSIER INC. IMPLEMENTS NEW INFLUENCER MARKETING CAMPAIGN

The company strays from historically unendorsed social media tactics, reinventing its admired digital branding strategy NEW YORK, December 4, 2020 — Glossier Inc. announced today that it is to partner with lifestyle, fashion and beauty influencer Claudia Sulewski this holiday season in December.

Glossier plans to launch a skincare-focused, holiday influencer marketing campaign with Sulewski through a number of branded posts across Instagram and TikTok. “Our problem historically has been that we’ve neglected to see the profound potential in the sphere of influencer marketing,” said Ali Weiss, SVP of Marketing at Glossier. “Modern brands can no longer afford to refuse digital transformation and influencer marketing in the modern business landscape.”

While the official Glossier Instagram page boasts a following of 2.7 million, Sulewski occupies a large following of her own with 1.8 million on Instagram and over 2.3 million subscribers on Youtube. Across her channels, the influencer produces relatable lifestyle, fashion and beauty vlog-style videos and promotes several large brand partnerships.

This influencer marketing partnership aims to engage both Claudia’s and Glossier’s similar audiences, according to Weiss, through genuine branded content and compatible brand personalities.

Glossier will go live with Sulewski on TikTok and Instagram on December 15, 2020, at 11:00 EST. ### 161 6th Ave. New York, NY 10013 | (855) 929-2179 | www.glossier.com

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ONLINE MEDIA DIRECTOR @thetamiami of Kappa Alpha Theta, Gamma Upsilon Chapter

WHAT I DO As the Online Media Director of Miami University Kappa Alpha Theta, I actively direct and manage all chapter social media channels and produce all digital content on behalf of the organization. Every day, I singlehandedly brand and market the sorority across social media platforms, leveraging digital marketing techniques, quality graphic design, copywriting and professional photo editing. This role has given me the privilege of expanding my hands-on expertise in social media marketing, branding, crisis communications, content creation and public relations.

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SOCIAL MEDIA

in my experience as Online Media Director thus far, I have:

Increased conversation rate by 312%

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MANAGEMENT & MARKETING MI ON IG IA

Increased the average shares per post by 215% Increased our weighted engagement by 125%

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at a glance

Reinvented the aesthetic from an oversaturated, low-resolution and low-quality theme into one that is bright, clean and airy with vintage styles and beachy, Californian touches of tan and blue Increased the number of followers to over 2,700 despite the challenge of promoting the chapter brand during an all-digital academic year and Miami University’s first all-virtual panhellenic recruitment SOCIAL MEDIA

aesthetically pleasing, vintage content that highlights an important date and announcement

visually cohesive feed with consistent brand voice

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SAMPLE CAMPAIGNS 01

VINTAGE ADVERTISING-STYLE INSTAGRAM CAMPAIGN

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MIAMI UNIVERSITY’S FIRST ALL-ONLINE PANHELLENIC RECRUITMENT AND “SPRITE DATES” EVENT

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GLOSSIER AND ARITZIA BRAND AD MOCKUPS

Strategized and cultivated key messages and digital content across the first all-digital sorority recruitment and an era of great societal change — one that combatted social injustices and demanded an increasingly virtual world at the hands of the COVID-19 pandemic

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VINTAGE, 80’s AD-STYLE CAMPAIGN

a c o l l e c t ion of sche d ul ed Instagram stories, p u b l ic iz ing bot h Mi ami University sorority re c r uit m e n t regi st rat i on and the Kappa Alpha Th e t a o rg a ni zat i on, d e l iberately curated a n d d e s igned t o mi mi c vintage, retro and 8 0 ’s - s t y l e ad ve rt i si ng an d aesthetic

vintage, grainy texture overlays

80’s retro, statement typography

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bold color palette and imagery

captivating use of color and text, characteristic of vintage advertising attention-grabbing headline

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MIAMI UNIVERSITY’S first ever, all-virtual “Sprite Dates”

an introductory, casual meet-and-greet opportunity for Miami University students entering Panhellenic Recruitment — typically a two-week process, held in-person, prior to the COVID-19 pandemic

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ORGANIZED, DIRECTED and DIGITALLY PRODUCED Kappa Alpha Theta’s first, all-online “Sprite Dates” event at Miami University. I managed to seamlessly translate an event designed for in-person interaction into a “story takeover” Instagram campaign, highlighted on the official Miami Panhellenic Instagram account. The campaign included a suite tour, overview of chapter values and philanthropy, member testimonials and Q&A portion. Conducting this virtual event entailed immense content creation, communication, social media expertise, leadership and creativity to represent and brand Kappa Alpha Theta for this first-ever virtual event.

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earned IG account reach of nearly 2,000 users

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Q&A portion: increased engagement, generating nearly 30 responses

MIAMI UNIVERSITY SPRITE DATES 2020 earned hundreds of impressions on each story

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DIVERSITY & INCLUSION CONTENT

initial post in response to the death of George Floyd and the BLM Movement

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official announcement of the national elimination of the systemically biased Legacy System

For decades, the Greek Community, as a national organization, has been criticized both for its lack of diversity and systematically disadvantaging those who belong to a minority group in their attempt to enter, namely via the legacy system. During a time of immense social change, I controlled Miami University Kappa Alpha Theta’s digital presence and, at the direction of national executives, was able to bridge the neglected gap between the Miami Greek community and social commentary and justice issues.

In this position, I spearheaded the organization in its official contributions to a massive social and historical conversation, was responsible for holding it to a higher societal standard and managed crisis communications when faced with backlash and criticism for the Miami University Greek Community on numerous occasions.

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SKINCARE & BEAUTY BRAND Social Media Ad Mockups for

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W O M E N ’ S FA S H I O N B O U T I Q U E Storefront Ad Mockups

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DESIGN

DESIGN

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A REBRANDING project of mine follows in which I visually and digitally reimagined and redesigned the city of Boston. I rebranded the official city logo, color palette, official photo and web design presence, guided by an understanding of the city’s updated resources, processes and values.

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BO ST ON

Resources: A stunning, historic city to live in with all the promise of the modern 21st century. A warm environment of great understanding and the inclusion of all kinds of people. Offering assistance especially well to the most vulnerable populations, this city combats the burdens of this country just as courageously as it launched its very beginnings; Boston relieves its citizens with resources for veterans, fair housing, low-income resources, job resources for senior citizens, immigrant advancement assistance and food supplies during these troubling COVID-19 times. Under more normal circumstances, Boston offers a full schedule of exciting events and an efficient public transit system to offer ease and a higher quality of life to its residents. A highly organized and functioning city that deeply cares for its people.

Processes: Over 80 municipal departments working tirelessly to achieve the seamless operation of Boston’s duties which serve to create the mayor’s forward-looking vision for the city. The Department of Public Safety, the Department of Transportation, City Council, the Planning & Development Agency, the Tourism, Sports and Entertainment department, and the Immigrant Advancement department are among the most pivotal practices of the city.

Values: A thriving and healthy Boston is one that cherishes its history but positions itself to contribute to and create the future. Boston should not only acknowledge its profound and rich past, but also inspire ways to continue its own modernization to push toward the forefront of our global, 21st-century economy. Thus, it strives for innovation and achievement. It counts no Bostonian out of this evolution, cherishing its ideals of equality, diversity, inclusivity, and immense, equal opportunity for all.

It’s a city that exudes progress, creativity, and cultural richness. Boston radiates its ambitious people and its people radiate Boston.

PHOTO

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This photo brilliantly captures both natures of modern Boston. This angle effectively juxtaposes the historic, red-brick architecture with the glistening glass of the modern skyscrapers. This photograph truly demonstrates both beautiful sides of Boston that deserve to be marveled at, but with a clean, geometric break between the two. The upward slate, separating both natures, essentially represents a pivot point from the previous Boston and establishes a new future.

COLOR

When designing my color palette, I wanted to craft a clean, modern collection of shades while still preserving the classic colors and patriotic nature that comes to mind when one thinks of Boston. I remained loyal to the Boston aesthetic with the use of red and blue, but instead, I created more vibrant and modern colors. I opted for a more orange-red, as orange represents creativity, determination, and success — all values that are essential to the mayor’s future vision of an innovative Boston. Then, I added a burnt orange shade to represent the distinct color of Boston’s red-brick architecture and complementary shades of navy and brown — two colors that also frequently come to mind when people imagine Boston.

LOGO

I designed this logo to mimic the appearance of Faneuil Hall, a famous building and Revolutionary-era meeting place in the city of Boston. I wanted the logo to feel characteristic of the architecture and nature of the city, but with touches of modernity. So, I utilized a modern font and clean shades of white and blue within the design. We see a rising slate shape behind the word Boston, which conveys a sense of upward motion into the future. We also see repetitions of three throughout the design of the building; the three, slightly differing orange shades on the dome demonstrate the idea of diversity, while the three columns below are of equal height and in a row, communicating the ideal of equality. The steeple of the building points upwards, reiterating again the idea of the city’s future progress and opportunity.

BOSTON Where rich, American history meets modern innovation.

WEB & MOCKUPS

The two most important goals to achieve with the updated Boston website were modernity and efficiency. If the city is going to be as innovative as the mayor hopes it to be, its website ought to be cutting edge and easily navigable with its information. So, I created an effective organization within the site and opted for the cleanest, modern colors from my color palette.

The site is inclusive of all population groups and highly informative of the available resources for the most vulnerable.

TYPE Aa Bb Cc Aa Bb Cc Aa Bb Cc

Avenir Next - in Bold, Demi Bold and Regular To reinforce the city’s ideals of modernity and innovation, I opted for this clean, minimalistic font.

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NINA SCHUMANN CONTACT

630. 441. 6351 schuman2@miamioh.edu

EDUCATION

MIAMI UNIVERSITY Oxford, Ohio | Class of 2022 Double Major in Strategic Communication & Emerging Technology in Business and Design (ETBD) Minor in Digital Marketing GPA: 3.95/4.00

SKILLS

Adobe Illustrator Adobe Photoshop Adobe InDesign Adobe Premiere Pro Adobe After Effects Adobe Lightroom AP Style HTML CSS Javascript JQuery

CERTIFICATIONS

Google Ads Search Google Ads Display Google Ads Measurement Twitter Ad Fundamentals Twitter Ad Manager Facebook Ad Manager Hootsuite Platform Training Hootsuite Social Marketing Hubspot Inbound Marketing

RELEVANT COURSEWORK

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Strategic Communication Planning Web and Social Media Analytics Theories of Communication Social Media Strategies Social Media Marketing Empirical Research Methods Art and Digital Tools Design Principles Applied Media Aesthetics

EXPERIENCE

Kappa Alpha Theta Fraternity Online Media Director | Executive Board Member May 2020 – Present

• Create and cultivate all digital materials and social media content while managing all Miami University chapter platforms • Responsible for increasing the organization’s social media conversation rate by 312%, average shares per post by 215% and weighted engagement by 125% • Leverage digital marketing techniques, social media strategy, professional photo editing, copywriting and graphic design to maintain a consistent online brand across all channels (@thetamiami on Instagram) • Launch strategic social media campaigns with established audiences, key messages, objectives, outcomes and success measurement methods on a predetermined schedule • Spearhead all official public relations activities and crisis communications on behalf of the organization

UP Magazine Director of External Communications | Staff Writer August 2019 – Present

• Manage all official magazine relations to establish and maintain key relationships with stakeholders as well as outside brands or organizations • Oversee and direct the Communications Team as we serve to increase awareness and control perception of the UP brand • Plan and market all promotional events and outreach efforts to preserve key collaborations and positive relations with external organizations • Produce journalistic articles for every issue while communicating creative visions to the magazine’s photographers and visual department

DEVELOPMENT

Miami University Women in Marketing Student Organization January 2020 – Present

• Engage in professional networking opportunities with a community of motivated female students and aspiring marketers • Broaden knowledge of marketing-related professions and earn real-world experience by attending skill-building workshops and speaker events with successful women in business

She Became Student-founded Volunteer Organization January 2020 – Present

• Mentor local elementary school girls to instill confidence and educate young females about potential career paths • Conduct weekly meetings with the young girls to reflect on guest speakers and advise them about future leadership roles and the current professional sphere

Public Relations Student Society of America (PRSSA) Pre-professional Student Organization October 2019 – Present

• Advocate for rigorous academic, diversity and ethical standards within the modern public relations education and industry • Develop valuable relationships with future colleagues and public relations practitioners

THANK I’d love to discuss how my background and expertise would add value to your company or project. Please contact me at schuman2@miamioh.edu or 630.441.6351.

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