NING JUANG DESIGN
table of contents
1
2
4
CAYENNE RAW CAFE
ADONIA WHISKEY +CIGAR
Raw foods +greenery
Liquor +cigar pairing
3
SUZUKI METHOD
BITTEN SKIN CARE
String instrument accessories
Venom injected rejuvenation
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8
82 DEGREES NORTH
ESTEE LAUDER PLEASURES
Warming skincare for men
Conceptual perfume redesign
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7
BIKECO ECOLODGE
MASHUMARO MARSHMALLOW BENTO
ELIXIRX APOTHECARY BEER
Bike adventure ecolodge
Conceptual confectionary
Perscription strength pilsner
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NING JUANG DESIGN
Alternative design concepts exploration
2 CAYENNE RAW CAFE
Process
Alternative design concepts exploration
DESCRIPTION: Redesign of The Suzuki Method brand, the musical education philosophy created by Shinichi Suzuki. Inspired by blue porcelain, the design highlights its classical baroque roots while maintaining a modern sensibility. TARGET AUDIENCE: Music enthusiasts of all ages, but especially violin players.
2 CAYENNE RAW CAFE
Process
Inspiration: Modern baroque and blue porcelain
1 SUZUKI METHOD
Inspiration
Inspiration: Hand rendered type, classical baroque music, and the curves of the violin
1 SUZUKI METHOD
Inspiration
1 SUZUKI METHOD
Process
Alternative design concepts exploration
1 SUZUKI METHOD
Process
Products (l-r): Violin sheet music, steel strings, shoulder rest, and rosin
1 SUZUKI METHOD
Products
patternsquares Alternative design concepts exploration
suzuki hero 2 CAYENNE RAW CAFE
Process
Alternative design concepts exploration
1 SUZUKI METHOD
Products
Products and Activation (l-r): violin rosin, stationary, stickers, business card, and limited edition violin case
NING JUANG JUANG DESIGN
Alternative design concepts exploration
2 CAYENNE RAW CAFE
Process
cayenne
raw
DESCRIPTION: Raw cafĂŠ inspired by the urban aeroponic farm movement with cayenne pepper as the hero of the brand. TARGET AUDIENCE: LOHAS (lifestyles of health and sustainability). The products are sold in eponymous cafes, at Whole Foods, and local gourmet markets.
NING NING JUANG JUANG DESIGN DESIGN
Alternative design concepts exploration
2 CAYENNE RAW CAFE
Inspiration
Inspiration: Polka dots found in fashion and art and cayenne pepper spice
2 CAYENNE RAW CAFE
Inspiration
Alternative concept exploration
2 CAYENNE RAW
Process
Dot diffusion concept exploration
2 CAYENNE RAW
Process
Air plant packaging and planter sold in the cafe
2 CAYENNE RAW
Products
This cayenne pepper infused detox drink is sold in the cafe as well as other natural food stores
2 CAYENNE RAW
Products
Strategy:
Cayenne Raw cafes are located in various progressive cities like Austin, Seattle, and Brooklyn. The cafe uses aeroponic farming techonology for it's produce and to cool the building..
2 CAYENNE RAW
Activation
Products and Activation (l-r): raw cacao, to-go bag, airplant packaging, business cards, detox juices, and cafe menu
2 CAYENNE RAW
Activation
NING JUANG DESIGN
Alternative design concepts exploration
2 CAYENNE RAW CAFE
Process
DESCRIPTION: Bitten is a venom-injected skincare that prevents the aging process. The brand takes visual cues from Art Nouveau, goth culture, and snakeskin. TARGET AUDIENCE: Trendy 20-30 year old women that value a youthful appearance.
3 BITTEN SKIN CARE
Inspiration
Inspiration: Matte black, Aubrey Beardsley paintings, and goth makeup
3 BITTEN SKIN CARE
Inspiration
Alternative design concepts exploration
2 CAYENNE RAW CAFE
Process
3 BITTEN SKIN CARE
Products
Strategy:
Products (opposite page): Back of setup box and information pamphlet
Preventative aging has become a growing trend in recent years. Bitten provides a natural alternative to Botox while keeping a playful attitude.
3 BITTEN SKIN CARE
Products
NING JUANG DESIGN
Alternative design concepts exploration
2 CAYENNE RAW CAFE
Process
Alternative design concepts exploration
DESCRIPTION: Redesign of The Suzuki Method DESCRIPTION: brand, the musical education philosophy created by Shinichi Cigar and Whiskey pairing Suzuki. Inspired by blue porcelain, the design its inspired by the fiercehighlights Amazonian classical baroque roots while warriors frommaintaining Greek Mythology. a modern sensibility.
The sharp leather and metal TARGET: detailing exude the power and Music enthusiasts of all ages, but grace of theespecially Amazons the violinwhile musicians. infusion of Greek honey adds a CATEGORY: touch of sweetness. Music, Novelty
TARGET AUDIENCE: PRODUCTS: Confident and successful Violin sheet music, steel strings, rosin, and shoulder rest. business women.
2 CAYENNE RAW CAFE
Process
Alternative design exploration
Finely Crafted DESIGNER BLEND
Aged
12
years
Aged 12 years
DESIGNER BLEND
Aged 12 years
DESIGNER BLEND
Greek Honey Liquor
Blended Scotch Whiskey
Greek Cigars
Hand rolled 750 ML ALC 40% by VOL
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Greek Honey Liquor
Imported Cigars
Blended Scotch Whiskey
750 ML
4 ADONIA WHISKEY +CIGAR
Process
ALC 40% by VOL
ADONIA INSPIRED BY THE FIERCE AMAZON WARRIORS OF ANCIENT GREEK MYTHOLOGY, ADONIA CAPTURES THE POWER AND FIERY SPIRIT INSPIRED BY THE FIERCE AMAZON WARRIORS OF ANCIENT GREEK MYTHOLOGY, ADONIA CAPTURES THE POWER AND FIERY SPIRITINSPIRED BY THE FIERCE AMAZON WARRIORS OF ANCIENT GREEK MYTHOLOGY, ADONIA CAPTURES THE
750 ML
ALC 40% by VOL
PREMIUM GREEK CIGARS INSPIRED BY THE FIERCE AMAZONIAN WARRIORS OF ANCIENT GREEK MYTHOLOGY. ADONIA CAPTURES THE AMBITIOUS AND INDEPENDENT ETHOS OF THE AMAZONS WHILE THE SMOKEY FULL BODIED TASTE ADDS DEPTH AND A CREAMY SMOKINESS TO THIS RARE GREEK CIGAR BLEND
5 p r e m i u m g r e e k c i g a rs Full Bodied & Hand Rolled
Greek Honey Liquor
Blended Scotch Whiskey
Aged 12 years
Finely Crafted
DESIGNER BLEND
750 ML ALC 40% by VOL
Products (l-r): Honey-infused whiskey with leather neckband. Robusto blend greek cigars with velvet sleeve and metal pull tab
4 ADONIA WHISKEY + CIGAR
Products
4 ADONIA WHISKEY + CIGAR
Products
Strategy:
Women are often an overlooked category for cigars and spirits traditionally marketed towards men. Adonia celebrates confident women that hold their own.
4 ADONIA WHISKEY + CIGAR
Products
NING JUANG DESIGN
Alternative design concepts exploration
2 CAYENNE RAW CAFE
Process
DESCRIPTION: Bikeco Ecoresort, located in Mfuwe, Zambia, takes you on a one of a kind bike adventure while providing bikes and opportunities for the local community. TARGET AUDIENCE: Socially conscious bike adventurers.
Products (l-r): Brand book, notebook, matches, pencil, business card, and room access key
2 CAYENNE RAW CAFE
Process
Brand book showcases products (l-r): 6-in-1 bike tool, sunscreen wipes, and felt wall map.
5 BIKECO ECOLODGE
Products
Alternative design concepts exploration
This felt wall map of South Luangwa decorates your walls with memories from your bike adventures
Brand book gives an introduction to the brand, products, and the bike safari
5 BIKECO ECOLODGE
Products
NING JUANG DESIGN
Alternative design concepts exploration
ARCTIC SKINCARE FOR MEN
DESCRIPTION: Polar explorers at the turn of the century were the epitome of motivation and drive. Their philosophy of ambition and endurance is the heart of the brand. 82 degrees N is the coordinant for the discovery of the North Pole. TARGET AUDIENCE: Men in their late 20's-40's who care about their skin and have an appreciation for adventure and history.
2 CAYENNE RAW CAFE
Process
Alternative design exploration
6 82 DEGREES N SKINCARE FOR MEN
Process
Further logo exploration.
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82 DEGREES N SKINCARE FOR MEN
Process
Back panel closeup. Leather strap includes removable canvas label for 2nd use of the bottle.
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82 DEGREES N SKINARE FOR MEN
Products
Products (l-r): Waterproof oiled canvas pouch, face butter, warming facial toner, and sea soap salt slab Products feature functional compass elements and thermochromatic printing.
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82 DEGREES N SKINCARE FOR MEN
Products
Strategy:
Product launch at the Snowshow Tradeshow in Denver, Colorado. Scanning the QR code on poster brings up the navigation app to lead you to the 82 degrees booth.
GET THE COORDINATES TO THE 82 DEGREES NORTH BOOTH WITH OUR FUNCTIONAL COMPASS APP! JUST SCAN THE QR CODE
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Activation
Activation: Booth includes leather lined surfaces, large scale banners, and an "on tap" style testing station
6 82 DEGREES N SKINCARE FOR MEN
Activation
NING NING JUANG JUANG DESIGN DESIGN
Alternative design concepts exploration
2 CAYENNE RAW CAFE
Process
Alternative design concepts exploration
DESCRIPTION: Ghibli Candy Studio is a confectionary brand inspired by Japanese animator Hayao Miyazaki. The concept is a metaphor for the themes of tension and balance between the supernatural, the human world, and nature apparent in his films. The illustration on the right is from his film My Neighbor Totoro. TARGET AUDIENCE: This product is found in high-end confectionary and specialty gift stores.
2 CAYENNE RAW CAFE
Process
Alternative design concepts exploration
7 MASHUMARO MARSHMALLOW BENTO
Products
Mashumaro is Japanese for marshmallow. The package holds three marshmallow baos filled with various sweet fillings.
7 MASHUMARO MARSHMALLOW BENTO
Products
Illustrations for this project were personally designed and drawn by hand
7 MASHUMARO MARSHMALLOW BENTO
Products
7 MASHUMARO MARSHMALLOW BENTO
Products
NING JUANG DESIGN
Alternative design concepts exploration
Grand Prize Winner 2012 EstĂŠe Lauder Pleasures Redesign Competition
2 CAYENNE RAW CAFE
Process
The top two winning concepts
possible ad/ etc
Alternative design concepts exploration
Concept 1: Unlocking life's simple pleasures DESCRIPTION: The challenge was to create an innovative, over the top version of the iconic Estee Lauder Pleasures perfume while keeping its brand equities. CONCEPT 1: This first concept makes a connection between your sense of scent and your memories, allowing women to take pleasurable memories with them as a solid scent pendant. The pendant attaches and locks into the heart of the bottle. It is CAYENNE RAW imprinted into the bottle as CAFE pleasures are imprinted into the Process memory. The secondary structure is reminiscent of a high end jewelry case. Final prototypes were produced by Utley's.
2
8 ESTEE LAUDER PLEASURES REDESIGN
Products
NING JUANG DESIGN
Alternative design concepts exploration
CONCEPT 2: This second concept simplifies and modernizes the bottle shape to reflect the contemporary Pleasures woman, but still retains the brand equity of the existing bottle silhouette. I did this by designing the bottle as a solid rectangular cube with shape of the current bottle as the negative space. This new modular structure is encased in a drawstring chiffon pouch.
2 CAYENNE RAW CAFE
Process
Concept 2: Pleasures inside
Solid glass cube silhouette with the shape of the bottle and cap as the negative space
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Process
Alternative design concepts exploration
2 CAYENNE RAW CAFE
Process
8 ESTEE LAUDER PLEASURES REDESIGN
Products
NING JUANG DESIGN
Alternative design concepts exploration
2 CAYENNE RAW CAFE
Process
DESCRIPTION: Not for the faint of liver, Elixirx beer is the world’s first prescription strength brew. This potent concoction is to be enjoyed in moderation and is best shared. TARGET AUDIENCE: The target audience are hip beer connoisseurs. Elixirx is sold on tap at retailers and in the craft beer aisle in supermarkets.
Alternative concept exploration
9 ELIXIRX APOTHECARY BEER
Process
Vintage apothecary concept sketches
9 ELIXIRX APOTHECARY BEER
Process
Growler front and back of pack
9 ELIXIRX APOTHECARY BEER
Products
Growler front and beer glass
9 ELIXIRX APOTHECARY BEER
Products
9 ELIXIRX APOTHECARY BEER
Products
Strategy:
Elixirx is sold on tap at retailers and in the craft beer aisle in supermarkets. To encourage sustainability, empty growlers can be returned and refilled.
9 ELIXIRX APOTHECARY BEER
Activation
T! Special thanks Marianne Klimchuck Sandy Krasovec Packaging design faculty Alicia King Photography My supportive family
view more work on my website: ningjuang.com email me: ning.juang@gmail.com