Meta Title: 8 ways to use PR for guaranteed growth of your company
“A good PR story is infinitely more effective than a front-page ad.” – Richard Branson Whether it is a published content or word of mouth, people usually tend to trust authoritative content more than an advertisement Ikea swot analysis case study. When it comes to propagating the credibility of your brand to your users, PR ranks at the top of the list of effective channels. In the wake of the social media platforms, a positive tweet with your brand name can be the game changer for your company, with 54% of consumers taking action after reading one. You can very well imagine what can possibly happen if you publish news through a reputed media house marketing case study assignment. Moreover, PR campaigns come at almost no price (even PR agencies are quite affordable) in comparison to advertisements that often eat up a chunk of the marketing budget of a company. But how could a PR campaign possibly pull off the same feat as that of an advertisement? Well, literally speaking, the goal of a PR campaign is quite different from that of an advertisement campaign. While the primary purpose of an ad is to bring in more customers immediately, PR campaigns work towards building the credibility of the company. It works towards raising brand awareness for your business, thus increasing sales and boosting company growth…Read More Here are the 4 ways in which PR can help in boosting your brand value:
A public relation program can help you build general awareness of the products or services you offer.
A good PR strategy can bring in more leads by making you a trustworthy name in your niche.
A carefully planned PR story can attract investors to your brand.
If you want to pool efficient and experienced employees, you should leverage PR to market your business as a leader.
Now that you have understood the role of public relations in a company’s growth, let us dive into the strategies and leverage your business. 8 STRATEGIES TO TAP THE POTENTIAL OF A PR CAMPAIGN
A well-structured PR program can work like a miracle on a limited budget to advertise your products or services. That brings us to the question – how to structure a PR that can give your brand the needed exposure?
Stay prepared to see immediate results in the public standing of your company for I have come up with 8 tips that you can use to leverage PR the right way: 1. Be in charge of the news Although media can help you with brand exposure, sometimes it tends to exaggerate and blow things out of proportion. There also have been instances when the press has covered news and presented it in a falsified way. So it is better that you take charge of what you want to publish. That way will be in control of your brand and project it the way you want. You have to understand that you are solely aware of the ethos and values of your company and therefore you know what should work. The best way to do this would be to dedicate a page of your website to
NEWS about your company Ikea Supply Chain Case Study analysis. Your users can simply go to the page and read authentic news. Read More Quick Tip: Your users may not know about the existence of the news section on your website. You need to make sure that you distribute the news through LinkedIn or Facebook and use offline mediums like magazines and newspapers with the links to your website. 2. Focus on digital storytelling Content is the king, and he is in no mood to vacate the throne any time soon. Get that in your head and use it to structure your press releases and news articles accordingly. Make sure that the content you publish provides a solution. It can be an answer to a query about your products and services or a press release about a new product that you are adding. Also, make sure that the language and the tone used is appropriate for your users. Publish blogs based on the problems faced by your users and offer a solution to it. Make it personal by adding the role of your company in solving this issue. Quick Tip: Copywriting is no less of an assignment. It has its structure and guidelines. It may not be possible for you to remember everything. I suggest that you hire a few content writers who can enhance the quality of the content that you publish. 3. Engage influencers Social media influencers have successfully bridged the gap between the consumers and the brands and have been able to strike a median of power. Shifting their trust from advertisement campaigns, consumers are more willing to trust people demonstrating and recommending the products and services of a brand. Including social media influencers into your PR strategy can
expand your reach and promote positive branding thus yielding quantifiable results for your business. Quick Tip: Do not hire global players for they might cost you a fortune. Aim for local influencers with a reach of 20000 to 50000 followers. Not only will they be within your budget, but it will also be easier to work with local people. 4. Build your network If you want the real stories to be published minus the falsified data and exaggerated facts, you must build your own network of journalists and reporters and entrust them with the task of propagating information about your company systematically. Quality media mentions can work like magic for your company. Besides, only a media firm has the power to make your brand a success story almost overnight. Having collaborations with the stalwarts of your industry while being a favourite among the mass, the media can give you the mega exposure that your company craves for. Quick Tip: You need to understand that the media can both make and break your brand. Be very sure not to get your name into their bad books. Here is how you should build a network of your own. 5. Consider Social Media Thanks to the internet, Social media today is more ubiquitous than God himself. It is a great force that serves as an effective channel for public relations. So, instead of banking all your PR efforts on media, I would suggest that you consider the various social media platforms and use them to share information about your company. If ten people read the newspapers to know what
is happening around, then thousands of them rely on their social media feed to stay updated. Make sure that you tap the potential that each of the platforms has to offer. Quick Tip: There are several social media platforms, but you need to know which ones will yield the best results. For that, you need to understand the preferences of your users according to the demographics they fall under.
6. Be consistent There is no short-cut to success. All the overnight success stories are partially true. Building public relations takes time and you must be patient. But most importantly, you must be persistent because the public has a weak memory. It is only with consistent efforts that you can make a niche for your brand so that it could distinguish itself and get the desired recognition. Your PR strategy is a long journey and you better be regular with your efforts if you want to stay in the memory of your users. Quick Tip: Try to maintain a calendar to make sure that you are posting regularly. If you cannot keep up with the task, hire someone to manage the schedule for you. 7. Be truthful about what you publish Honesty is the best policy, and when it comes to PR, honesty is the only policy. To look good in front of the public, business owners often make the mistake of exaggerating a fact. They even tend to hide facts about the company from the public. You need to understand that the public is smarter than you give them credit for and very soon they will find out the truth. So, it is better that you are always on the path of honesty.
Quick Tip: Remember that your brand’s credibility lies in the authenticity of the story you publish. Above everything, your PR strategy should be genuine. So, every time you release something, try to back it up with real evidence.
8. Take help from the experts A cost-effective PR strategy can help you bring in quality leads and build more brand awareness. Therefore, it needs to be done perfectly. As a business owner, it might not be possible for you to handle every little thing. I would suggest that you hire a PR agency to do it for you. Outsourcing the services can prove to be cheaper than hiring and employing a separate PR team in your company. Quick Tip: Before you hire a PR agency, compare the rates given by the various agencies and go for a moderate one. A very high rated PR can dig a hole in your pockets while a very cheap one can jeopardise your brand with one wrong step. If you want your business to achieve a permanent growth rate, then employ all your efforts on PR instead of focusing on traditional marketing. The right implementation of an efficient PR plan can help you establish your brand identity and strengthen your ties with your users. Think no more and get down to work on your PR strategy TODAY! If you have other tips, then share it with us in the comments section below. Author Bio: Nionica Starc is an active blogger and the Public Relation Manager of the brand MyAssignmenthelp.com. She is also a business keynote speaker and loves to read books in her free time.