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What Google does like is great unique content. We have seen the rise in importance of content creation and cu ration as a marketing tool over the last few years. People use the web to find information, that is why Google is putting such a high value on unique content Creating great contagious content that begs to be shared such as videos, blog posts and eBooks also has a big side benefit. That benefit is that people will link to your website or blog and hence Google gives you big ticks in its search engine calculations the more often back-links are created to your blog and website from other websites
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SEO experts generally agree that off-page link building techniques can contribute around 80% of the effectiveness in any SEO campaign. Offpage optimization or building links, is by far the most important activity for assisting us in getting our website well ranked in search engines. And the key driving force in this, is backlinks
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A link, or back-link, is the link that you use to be brought to another page. Backlinks are incredibly important because they are basically like votes for your page that tell search engines that other webpages like and utilize your page for information. The more websites that you have linked or “voting� for your webpage, the higher your ranking will be. Though, not all votes are weighted the same, as links from the homepage of major websites
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Assuming you won’t be getting many links from those major sites, there still are easy link building tactics available to you. Begin your link building campaign with a competitor analysis. Basically, you want to repeat what your best competitors are doing Meaning, if you can go through and match all the links they have, or at least a majority of them, and find a couple of other ways to get additional links that they don’t have, you will be able to easily surpass them in searching ranking results
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Other ideas for a successful link building campaign include guest blogging. The general idea behind guest blogs is to get a link to your website posted on an already established website/blog. These links tend to carry more weight in Google because they are harder to acquire. Some sites will have very stringent requirements for the types of articles they will accept
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