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The Backlinking Strategy That Works: 2016 and Beyond Edition

In 2016, while documenting the creation of a niche site publicly here on the blog, I published a massive article called. The Backlinking Strategy that Works, and it did work – extremely well. That post helped thousands of others get their sites ranked on the first page of Google, and the article itself now has over 18,000 blog comments.

A lot.

• Although some of the techniques from that original article still work, the environment of SEO, backlinking, and what it takes to reach the top of Google is much different.

• Everyone, I’d like to introduce you to Brian Dean from Backlinko.com. The content on his blog is top-notch and has already helped me in several ways, and I asked him to create the new, latest and greatest Backlinking Strategy that Works as a guest post for all of you, and he happily agreed.

First, What Still Works From The Original “The Backlinking Strategy That Works” • You already know that the highly-tactical techniques from the original post don’t pack the same “umph” that they used to.

• But that doesn’t mean you should toss the overarching strategy from the original “THE Backlinking Strategy That Works” out the window.

• Before we get into the step-by-step guide, I want to quickly go over what techniques and concepts in that post still apply today…and what’s changed.

SEO Is Still All About Links

Focus on Building Links From Authority Sites • In Pat’s original post, he emphasized the importance of links from authority sites, like Squidoo, Hubpages and Ezine Articles.

• Today, links from those particular sites won’t do you much good (you’ll see why in a minute). But a single link from an authority site still has a much greater impact than thousands of low-quality links.

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