Andrea / Michael / Nicole / Nishita
PROBLEM
OPPORTUNITY for consumer
- Inconvenient deals
- Get them to know about new
- Lack of awareness of
and upcoming restaurants
existing/new deals
- Help them to get better deals
- Eating out is expensive
- Provide location-based
- Option paralysis
services - Eliminate the stressful task of choosing where to eat
PROBLEM
OPPORTUNITY for restaurants
- Food waste
- Leverage downtime
- Excess of food
- Monetize on excess food
- Frequent downtime
- Spread awareness
- Expensive marketing
- Cheaper marketing
delighted
hooray
sad
neutral
happy
furious
angry
1
2
3
4
5
6
7
8
9
10
daily activity
lunch time
open food app
search foods close by
search by preference
reading review
consider options
decision making
eat !
end user exp
delighted
hooray
sad
neutral
happy
furious
angry
1
2
3
4
5
6
7
8
9
10
daily activity
lunch time
open flash app
search foods and deals close by
search by preference
reading review
consider options
decision making
eat !
end user exp
LAVI SH
CO N VEN I EN T
I N CO N VEN I EN T
A F F O R DA B LE
core
values
In a flash, you get deals, then you dash to your meals.
VA L U E P R O P O S I T I O N
Key
Key
Value
Customer
Customer
Partner
Activity
Proposition
Relationship
Segment
- Restaurants
- Sales and market-
Vendor
- Self-service
Vendors
- Bars
ing
- Monetize down time
- Automated
- Local & new
- Food bloggers
- Building and main-
- Promote sales & visibility
services
restaurants
taining the platform
- Monetize excess food and
- Community
- Bar
prevent food wastage Consumers
Key resources - Designer - Administrator - Marketing
Consumer
channel
- No effort to find coupons
- Gamification aspect
- Young professional - Professional
- Save money - Explore new places
- Student
- Android & iOS app store
- Tourist - Foodies
- Website - Social Media
cost
revenue
structure
stream
- Production
- Commission from sales
- Salary
- Subsciption Fees from restaurant (Optional)
- Marketing / Advertising - Maintenance - Infrastructure - Legal cost
management team competitors
restaurants
founder designer investor
consumers it / admin
production & maintenance- $60,000 (30%) - Apple IOS & Android based application, with features like social media login, personal profile, and etc. - Yearly maintenance for the app.
production & maintenance- $60,000 (30%) - Apple IOS & Android based application, with features like social media login, personal profile, and etc. - Yearly maintenance for the app. marketing & advertising - $90,000 (45%) - Internet marketing, static subway entrance and bus ads.
marketing plan
production & maintenance- $60,000 (30%) - Apple IOS & Android based application, with features like social media login, personal profile, and etc. - Yearly maintenance for the app. marketing & advertising - $90,000 (45%) - Internet marketing, static subway entrance and bus ads. salary - $36,000 (18%) - Co-founder salary
production & maintenance- $60,000 (30%) - Apple IOS & Android based application, with features like social media login, personal profile, and etc. - Yearly maintenance for the app. marketing & advertising - $90,000 (45%) - Internet marketing, static subway entrance and bus ads. salary - $36,000 (18%) - Co-founder salary legal - $14,000 (7%) - Trademark, utility and design patent.
total : $ 200,000