This magazine is an imaginary space where Mongolian Script is the dominate language in this world. Other languages like English, Chinese and Cyrillic Mongolian needs to be vertically typed to adapt to the traditional Mongolian Script typing custom.
Due to the decline of usage of Mongolian language in Inner Mongolia, the intention for this magazine is to be served as media path and catalyst to raise Mongolian people’s attention on treasuring our own culture. This magazine focuses on contemporary Mongolian culture by providing a view through arts in various subjects.