Table of Contents Resume Sienna & Bellini Acknowledgment Blondie Tax Free Weekend SCAD Acknowledgment The Barely Bar
Experience
Education
Sienna & Bellini, Atlanta, GA Marketing Coordinator (April 2016-Present) Created promotional content such as: Fliers, InStore signage and Digital Fliers. Built and managed company’s social media profiles. Monitored and engaged in relevant social discussions. Tracked social media ROI.
SAVANNAH COLLEGE OF ART & DESIGN (SCAD) ATLANTA, GA B.F.A. Fashion Marketing and Management May 2014 Dean’s List
Qualifications SOFTWARE: Microsoft Office Suite (Word, PowerPoint, Excel); Adobe Creative Suite (InDesign, Illustrator, Photoshop)
INDUSTRY: Inventory Control; In-store Promotion; Trend Analysis; Marketing; Point-of-Sale Transactions; Visual Merchandising Strategies
Collegiate Involvement SCAD ADMISSIONS DEPARTMENT, ATLANTA, GA Student Ambassador (October 2010-2011) Participated in community outreach. Informed perspective SCAD students information regarding the college. Acted as a representative of the SCAD Atlanta student body.
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American Apparel, Atlanta, GA Visual Merchandising Manager (July 2014-April 2016) Increased social media following on Instagram for the Southeast Region Coordinate and Host promotional events to increase sales. Directed a team using clear communication to provide optimum brand presentation. Reported to District Manager regarding sales reports and reviewed which metrics were profitable to the store. Bill Hallman, Atlanta, GA Key Holder (May 2013-September 2013) Responsible for implementing markdowns on merchandise. Received, organized and tracked inventory. Oversaw the store layout and visual merchandising strategy. Handled questions and concerns promptly and to the clients satisfaction. Goodrowe| Hobby, Atlanta, GA Marketing Intern (August 2012-March 2013) Designed promotional content for mailing and emailing purposes. Responsible for sending email blast of upcoming projects. Organized the company contact list using Microsoft Excel and Mail Chimp. Promoted upcoming business through various outreach channels.
Phone: 773.368.6189
Email: Linita.Jones@yahoo.com
Blondie Denim
Highlighting one of the styles fetaured in our summer clearance promotion, we focused on our popular item, the high-waisted Blondie Denim. With this promotion we engaged in the help of our social media audience and encouraged them to post images of themselves in our Blondie Jeans, with chances of being featured on our page.
We then took it a step further, and sent an email blast to our 2,719 subscribers, and recorded an increasing 4% click-rate.
Tax Free Weekend 2016
For Sienna & Bellini, Tax Free Weekend was held on the same weekend for both our Tennessee and Georgia locations. To help increase sales, we discounted our entire store 30% OFF excluding summer clearance items and sale jewelry.
For promotional advances, we used all media outlets including mail chimp, social platforms and in-store signage.
Some of the images used for social media annoucements and email blast.
In-Store signage
This email blast went to our 2,741 subscribers. That increased both online click-rate as well as in store foot traffic.
My following work is a college project. I credit those individuals that has coached me along the way.
The Barely Bar
Concept
Aesthetic: Sleek + Rustic; Organic + Technological; very modern with a mix of locally made furniture and materials -Aiming to support the local artisans economy and operating on an environmentally conscious level
Day Events -Live Bluegrass band/local artist -Whiskey tasting and blending contest; panel of judges will be from esteemed businesses and organizations from around Atlanta -Alcohol infused desserts from a local bakery -Meet and Greet with local mixologists -Selection of local artist’s works on display