MDS Strategic Design, XVII Edition Feb 2017
B-EASY DIGITAL MARKETING AND COMMUNICATION
PROJECT BY NITESH MAHESHWARI
Acknowledgment During this learning process I’ve met plenty of people who have guided me through this academic moment of my life. I want to thank Director Cabirio Cautela and Prof. Francesco Zurlo for his guidance, helping me acquire the power to see things from different perspectives and structuring my design thinking process. I also want to thanks Ms Anna Consolati and Ms Elisa Piccini for guidance and support throughout the Master’s. Mr. Aaron Pugliesi, my company supervisor, thanks for letting me have such close contact with the business and showing me how you manage it with your team, your behavior and fresh ideas transformed the way I see business, marketing and management. Finally, I want to thank my parents, his support from the distance and all the Poli.Design Institution for providing me such crucial knowledge. Thank you all.
Index 1. Introduction 2. Company Overview 2.1 Company Concept 2.2 Project: Easy Circle 2.3 Business Model 2.4 Core Values 2.5 Brand Brief
3. Market Analysis
3.1 Ex-pats 3.2 On Global Scale: Expat Market 3.3 Italy Country Analysis
4. Competitor Analysis
5. Digital Marketing
5.1 Trends for Digital Marketing 5.2 Steps to create Digital Marketing Strategy
6. Strategic Offering
6.1 What we try to reach? 6.2 Analyzing the Past Condition. 6.3 Understand your audience 6.4 Identifying the plan 6.5 Progress Report 6.6 Future Plans
Bibliography
1. Introduction During this year (2016) I’ve been involved in different numerous projects that have required all my skills what i learned as a engineer and as a designer This year i learned so much about technologies, upcoming trends of future. I kept myself involved in understanding that how these upcoming technology will shape our future in best way possible. My love for innovation and digitalization convinced me to start my career in digital marketing and it brought me to Easy Circle. An inspiring new concept for ex-pats living in Milan to find, meet and share their experience, on this amazing platform. The idea for making the digital strategy for this Online platform consists different methodology, ideas, trends so that we can reach to audiences as soon as possible and also customer can enjoy their experience through this amazing platform. Briefly explained the step taken to reach best result possible.
2.
Company Overview
B Easy, publisher of Easy Milano, is a Milan based communication agency with a fully bilingual staff that has been operating in the communication sector for over 15 years, often working continuously alongside its clients and suppliers for many years. Issue 295 Year XIII
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James News Issue n. 1 - June 2010
The Alumni newsletter of the Sir James Henderson School of Milan
Comunicazione Communication Flash News
Updates on Fellow Alumni
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meaningful connection Easy Circle is a virtual place for ex-pats to meet, share, grow and develop connections and projects. We feel that a larger and stronger international community would be beneficial to all, not only for the ex-pats themselves. The site aims to promote inter cultural relations by supporting the members of the international community in Italy and allowing users to connect with other ex-pats, overcome obstacles and integrate with the local culture while at the same time keeping in touch with fellow international contacts. Easy Circle is brought to you by B Easy, creators of Easy Milano the bi-weekly publication for the English-speaking community of Milan. Since 1999, Easy Milano has been a reference point for Milan’s expat community publishing classified ads, transmitting news from institutions and association and promoting inter cultural exchange. Now, Easy Circle will take this to the next step, branching out of Milan to the rest of Italy.
The Project
To create a thematic web platform, through which International people and English native speaker living in Italy find themselves, chat, share and buy.
Business Model Three sources of revenue: - Advertising (pay-per-click or a time schedule) - Sale of the sub-community consultation restaurants - Commissions on sales
Cost structure: - Mainly setup costs and launch: - Intense activities related to setup and launch - Moderate technological costs - Low costs of personnel for the ordinary management - Periodic investments for promotional activities
Channels: • • • •
Easy Circle Website, Social Media Channels, Easy Milano and Mamamia Kids Magazine. Easy Circle Advertisement.
Skills, resources and time: The project has already been elaborated in the past years, but never started for lack of funds. The judge indispensable skills for success: - Deep knowledge of the reference segment (English-speaking Community), - Expertise in the creation and management of web solutions, - Accreditation by institutional or otherwise able Offer guarantees on the reliability and dependability of the promoters of the initiative, - Capacity to attract large numbers of users, - Ability to sell advertising and sign trade agreements or strategic-icon various kinds of operators, - Ability to perform all normal activities related to the management and development of the community.
Core Values Engagement Diversity
Family
Comfort Honest
Cross-Cultural
Exploration Fun
SWOT Analysis Strength • Campaigns can be easily customized and made more targeted as per our business requirements. • Well established brand of Easy Milano and B-Easy • Well defined customer base.
Opportunity • Increase the reach of the brand, therefore, leading to direct profit • Possibility of Exploring new markets • People are moving very fast toward digital media.
Weakness • Keeping pace with new trends and technology. • Lack of funds and resources to have better technology. • Need of deep understanding of changing human behavior and requirements.
Threats • If easy circle doesn’t work perfectly then chances of back fire is higher • Technology and trends are changing every day.
Brand Brief MISSION Helping ex-pats to feel at home abroad, meet people and find information about their new environment.
VISION A place where international people like you meet, connect, and exchange information. A welcoming community of open-minded individuals who share your experiences.
VALUE PROPOSITION
KEY COMPETITORS
To provide a thematic Online platform, through which International, English native speaker living in Italy find themselves, chat, share and buy.
International people and native English speaker living in Italy, particularly in Milan, and near by cities of Milan. of every age range and social background.
TARGET MARKET International people and native english speaker living in italy, particularly in Milan, and near by cities of Milan. of every age range and social background.
3.
Market Analysis
An Expat Typology What’s an expat anyway? In addition to foreign assignees in management positions, people move abroad for a variety of reasons. Based on statistical methods for cluster analysis, the survey population was segmented into several sub-groups. By grouping data sets according To the similarity of their responses, certain trends and tendencies among these subgroups started to emerge. Drawing on these results, the following ten expat types could be identified from the Foreign Assignee and the Traveling Spouse, to the (Ex-)Student in pursuit of an education and the Romantic moving for love, to name but a few examples
THE FOREIGN ASSIGNEE
Percentage among survey population
11%
• Average full-time working hours per week: 46.5 hours • 73% are generally satisfied with their financial Situation • 17% have lived in 5 or more countries before.
THE EX-STUDENT
7%
Percentage among survey population 53% have a postgraduate/Master’s degree, 10% a PhD • 36% are still enrolled as students while the remaining 64% stayed abroad after graduating • 15% have a part-time job • 53% have a gross yearly household income of 25,000 USD or less
THE GREENER PASTURES EXPAT
Percentage among survey population
THE CAREER EXPAT
Percentage among survey population
• 43% have a postgraduate degree, 12% a PhD • 17% are teachers, academic staff, or researchers • Average full-time working hours per week: 44.1 hours • Only 6% have a part-time job.
THE ADVENTURER
Percentage among survey population
• 19% are entrepreneurs or business owners • 20% have a part-time job • 14% are retirees • Average age among this group: 47.3 years • 53% have a gross yearly household income of 25,000 USD or less
18%
• 23% are planning a stay of 1-3 years • 29% have never lived abroad before • 42% speak the local language only a little or not at all • 46% are especially happy with their travel opportunities
THE TRAVELING SPOUSE 18%
10%
Percentage among survey population
9%
• 20% of traveling spouses are looking for work • 19% are home-makers / stay-at-home parents • 38% are raising children abroad • 81% are generally satisfied with their relationship
Expat stats
Top 10: Countries of residence and nationalities
Gender
Relationship status
Average age
Family status
49% female 51% male
43 years
Average working hours
63% in a relationship 37% single
21% with dependent children abroad 79% without dependent children abroad
41.4 hours/week
1.
Planned length of stay 5% Less than 1 year
23% Undecided
20 % 1–3 years
22% Longer than 3 years 31 % Possibly forever
Age groups 5% 14 % 16 % 14 % 23 % 28 %
25 and below 26–30 31–35 36–40 41–50 51 and above
2. 3. 4. 5. 6. 7. 8. 9. 10.
Germany USA UAE Switzerland Spain France U.K Netherlands Saudi Arabia Italy
1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
US American British Chinese Indian German Italian Canadian Australian Dutch Filipino
Country
Nationality
4.
Competitor Analysis
Competitor analysis - Italian Market and Global market Easy Circle is a Easy Circle is a virtual place for expats to meet, share, grow and develop connections and projects. We feel that a larger and stronger international community would be beneficial to all, not only for the expats themselves. We tried to identify possible direct/indirect competitors of Easy Circle. The competitors analysis was done understanding the different variables (Points of reference)in the Online market. The variables are determined by the following elements: geographic Location, Interaction with user, content on website and Presentation. Each one of these elements behaves in an standardized or flexible way (by changing depending on the website).
Based in Munich, Germany. Internations is a network for ex-pats to exchange tips on international schools, housing, visas, city guides and more. Organize monthly events and get-together to build a community, and get to know your environment better.
Network of
2.4 million ex-pats
around the globe
Present in 390 cities world wide
WEBSITE LANDING PAGE
5000 Events and activity every month WIDE SOCIAL MEDIA PRESENCE Instagram- 13000 followers Facebook- 922,875 likes on the official page Twitter- 18000 followers Youtube- 13000 Subscribers
App. for both Anroid and Apple devices
Based in Singapore. ExpatFinder is a leader in providing information, technology and support services: Expatfinder is a tech company. We offer a trusted service and website which helps you compare and find relevant products and services for your relocation or life abroad. ExpatFinder.com is a website designed to provide the user with information to help make informed decisions and does not constitute an incitement, invitation, advice or personal recommendation.
WEBSITE LANDING PAGE
Expat finder gives comprehensive guides on topics such as moving, healthcare, finance, work, cost of living, housing & education. It also provides access to a rĂŠpertoire of lifestyle articles & interviews, and a trusted network of service providers & experts.
Present over 95 countries Over
Dedicated Page for Each topic
90 thousands ex-pats
SOCIAL MEDIA PRESENCE
Facebook- 6442 likes Twitter- 3352 followers
Wanted in Rome is the monthly magazine in English for ex-pats and tourists living, or just visiting, the Eternal City. The magazine offers local news, classifieds, information on events, museums, churches, art galleries, restaurants and useful numbers. Founded in 1985, Wanted in Rome The magazine is printed monthly and has an estimated readership of 20,000 people, from ambassadors to Erasmus students Wanted in Rome is also appreciated by Italians who know the magazine as an international landmark in Rome. In 1997 we launched our first website www.wantedinrome.com On the back of our experience we now cover 14 cities in Europe (www. wantedineurope.com 2005) 9 cities in Africa (www.wantedinafrica.com 2006) Furthermore in 2009 we launched our new website www.wantedworldwide. net and just recently www.wantedinmilan.com
SOCIAL MEDIA PRESENCE
Facebook- 102,115 likes
Twitter- 3,245 followers
Instagram- 8,026 followers
WEBSITE LANDING PAGE
Application on both Anroid and Apple
Provide expatriates with accurate information and answers about the major cities with the most expatriates. We give you also the possibility to register your expat blog via BlogExpat.com and take advantage of all tools provided in the Easy Expat community Present in over 48
countries. Ex-pats over 35 thousand. WEBSITE LANDING PAGE
SOCIAL MEDIA PRESENCE
Facebook- 5,548 likes
Twitter- 6,373 followers
Main activities of EasyExpat are:
5.
What is Digital Marketing?
Digital Marketing Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, pod casts, electronic billboards, digital television and radio channels, etc
Trends That Will Shape the future of Digital Marketing The Rise of Virtual Reality In 2016, Virtual reality for sure will be going a long way. Most importantly, it’s going to be more than a whew marketing tool. VR will help in generating revenue since leading brands are turning to re-invent content dollars in some latest form of VR content which can be eventually enjoyed by the masses: mobile devices, VR headsets, and social media. With the assistance of VR, several new, real ways to drive demand will be created. VR offers a truly enveloping video experience by reproducing an environment, making you experience as if you are actually there
Cross-Device Will Become a Reality It has been believed that majority of customers will be personally acknowledged on their affiliated devices in 2016. For digital markets, it has become a necessity to track customers across their devices (desktop/laptop, tablet and mobile). Earlier it was difficult in identifying the same users on different platforms. But now it can be done by 2 waysFirstly, Facebook, Google, and Twitter can easily keep track of consumers logging on each device. There are apps and sites that allow you to log in using Google or Facebook account. It helps in offering better visibility into what type of devices consumers are using. Seeing so much of flexibility offered, more sites and apps are likely to implement cross-device login functionality for acquiring similar visibility on their consumers and enhance ad targeting. Secondly, the technologies are helping cross-device to improve its ability in guessing when consumers change/switch their device and eventually link those devices as well
Content Will Still Rule as King Now it’s the time to stop thinking ‘channel’, and start thinking ‘consumer’. It’s not about channels/platforms brands are advertising, but it’s all about the way they are communicating with customers. Today, the real-time conversation is important, not simply broadcasting the branded messages. Marketers should develop content in such way that it reflects how actually their customers are interested in interacting with the brands across different platforms. Content will still be the King, and engagement will be reigning as Queen. Marketers must focus more on providing quality content in a relevant manner. Messages should be tailored to the consumer and the channel.
Steps for a Powerful Digital Marketing Strategy 1. Know What You Want & Set the Objective. Nail Your Mission:
Define your business’ overall mission/objective first – your digital marketing mission must fit into your grand plan.
Set & Measure Your KPIs:
Get specific with your KPIs by identifying the figures you will be held accountable for achieving. Identify a method to help you measure each of your KPIs – for example, will you use Google Analytics to measure your conversions, your individual social media analytics to track engagement or a tool like BuzzSumo to assess the success of your content marketing.
2. Analyze Your Past (& Learn From Your Mistakes) Analyzing your digital marketing strategy’s past success and failures can help focus you on setting the best KPIs for your business. You, therefore, might want to complete step one and two together. Choose a time period you’d like to analyze (it’s best to set this time period as the same length of time you plan for your new strategy) – for example decide on whether you’re going to analyze the previous year, quarter or month.
3. Remember Who You’re Talking to (& Speak Their Language) You already know who your audience are but sometimes they’re the first thing a digital marketer can forget amidst the KPI setting, budget fretting and channel selection. So, Put your audience at the heart of your strategy, cater to their emotional needs and satisfy their deepest desires. Develop Persona • Start with the basics and note down all the demographic information you know about your target consumer – like age, gender and location. • Then dig a little deeper and Identify the problems you can help your target persona solve. • Delve into their emotional desires, goals, aspirations and fears and document all of the factors that could make them tick (think about their conscious and unconscious desires). • You can dive deep into the ‘Audience Reports of your Google Analytics account to identify key characteristics of your target persona like age, sex, career, etc.
Steps for a Powerful Digital Marketing Strategy 4. Identify Your Means (& Stick to Your Budget) Three things are important for identifying your means: these are your budget, your digital channels and your team (or people). It is important to take stock of all of your resources before deciding on what else you might need for the next period. Define your overall digital marketing budget. Look at your current team and assess what you are capable of achieving (be realistic here and ensure that no-one will be over stretched or over worked). Review your current digital marketing channels and decide which channels to keep and whether you’d like to invest in any new ones.
5. Make the Plan (& Don’t Stick to It) Three things are important for identifying your means: these are your budget, your digital channels and your team (or people). It is important to take stock of all of your resources before deciding on what else you might need for the next period. Create Your Digital Marketing Calendar: Review Your Strategy & Identify Changes Needed:
6. Digital Marketing
Strategic Offerings
What we try to reach? Objective • Capacity to attract large numbers of users, • Gaining visibility on the web • Ability to sell advertising and sign trade agreements or strategic icon various kinds of operators. • Ability to perform all normal activities related to the management and development of the community. • To increase the number of subscription on the Online expat community platform. • To have more advertiser for the platform. • To increase the revenue for the company.
KPI- Key Performance Indicator A Key Performance Indicator is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs at multiple levels to evaluate their success at reaching targets. Many successful companies limit KPI scope to small sets that evaluate the success of individuals in the organization. Because having too many KPIs can dilute the employee’s attention to the point at which key indicators do not get the attention they deserve, it may be effective to: 1. Identify which three to five key performance indicators (KPIs) that should be tracked for each employee role. 2. Implement automated tools to collect data and present KPIs to company management in a balanced scorecard, performance scorecard or executive dashboard. 3. Evaluate how well the employee or LOB is making progress towards the organization’s strategic business goals. 4. Re-evaluate how well the KPIs are supporting current business goals. 5. Make adjustments as needed.
Understanding and Analysing the Past Condition. Analysing your digital marketing strategy’s past success and failures can help focus you on setting the best KPIs for your business.
How to Analyze: 1. Determine the time period you would like to analyze and set your Google Analytics calendar to match this time-frame. 2. Try out Google’s Benchmarking Reports in your Analytics account to compare your progress to your competitors. 3. Don’t forget to analyze your competitors’ strategy too – create an analysis spreadsheet of their Online activities (identify the SEO strategy of a competitor, what keywords are driving the largest volume of organic traffic to their website. It can also be used to compare the organic and paid traffic of different websites so again quite useful to see how aggressive they’re being with their paid spend.)
easycircle
4. Ask yourself this question at regular intervals: is there anything else I need to analyze that I haven’t thought of before – e.g. should I be testing the times I post my content or the types of images I use?
Present condition of platform: The Online platform was launched around almost 1 year ago. In 6 months the website only reached around 3000 subscribers. No revenue of any kind has been gained from the platform. 1. 2. 3. 4. 5. 6.
Very less web presence, No use of any other channel of advertisement. Little social media presence. No KPIs are measured or analyzed. No use of google analytics or Adwords and Facebook Adwords. No use of keywords for SEO
15 16 17 18 19 20 21 22 23 24 25 26 27 28
Who You’re Talking/ Understand your audience Understanding your audience has profound implications for your digital marketing strategy and beyond. From the perspective of developing your content and SEO strategy. It helps us by answering vital questions such as: who are your customers? What are their most urgent and pressing concerns? What factors are they focused on in terms of making a buying decision? What do you know or what stories can you tell to help alleviate any pain or suffering or frustrating they are feeling? When you empathize in this way, you set yourself on the track of creating content that will be meaningful and impactful. This information helps you decide what strategy will reach them most effectively on every point from design and copy to keyword research and content deployment.
Getting to know the audience for your content is a complex, multi-step process. Empathizing with your client. Develop a sense of empathy for the people you’re targeting at your business. understand their motivation, their feeling, goals, frustration etc.
Conducting thorough market research No one’s born with the ability to understand audiences and know what they want. Such insight never comes easy – if you want to know about your target consumers, you’ve got to dig in and do your research.
Geographic Milan
Engaging your readers emotionally
Who:
Moving from clicks to conversions How you can reconnect with your readers Try to build an emotional connection with your readers. This is the first step toward putting together a community.
Age:
26 - 70
Gender: Male & Female
What you really want in content marketing isn’t just clicks and retweets, it’s genuine engagement with what you have to say. You want people to read your blogs, yes, but you’re also going for an emotional response. You want them to feel something. Sometimes, readers need a little extra push to actually take action. your goal is to get people to become paying customers.
Demographic
Italy
Ex-pats
Globally Mobile Executives and professionals, Retirees moving to the sun, Students studying abroad, People deciding to change their lives with a move abroad and many other free souls.
AARON SMITH Profile
About
Aaron just move to Milan from Michigan. He works as a Digital innovation manager in whirlpool group. Company sent him to Italy understand the European market, particularly in Italian market. He lives in Porta Garibaldi in beautiful studio apartment.
Aaron is a Digital Innovation Manager, has been very interested in upcoming technologies related to health tracking and also keep track of his mood, happiness, sleep. He is also very active on social media like snapchat, Instagram, Facebook. He loves to travel, learn about new culture, he tries to live every moment as its last. Recently moves to Milan from Michigan. Looking for make new friends, a place to hang out or to meet other ex-pats like himself.
He is looking for a place to hang out after works, and wants to meet other ex-pats, local and international people.
GOALS AGE- 32 OCUPATION- Digital Innovation Manager STATUS- Single LOCATION- Milan, Italy FRIENDLY
OUT-GOING
SOCAIL MEDIA
HONEST FUN
• • • • •
To cut down on unhealthy lifestyle and drinking habits. To measure multiple aspect of life from more secitefic methods To set goals and make positive impact on life. To travel the world. To make the world a better place. MOVIES BRANDS
MOTIVATION
Achievement Power Growth Social
Identifying the plan Digital Marketing Method to Execute the plan Search Engine Optimization (SEO), Google adword,Google Analatist Social Media Marketing Traditional Advertising Email Marketing & Online Press Release
Investment The economic investment exact amount needed to realization of the project can vary depending on how we will proceed to his realization. The project can be realized using more or less resources expert, more or less technologically advanced solutions and more or less Rates short. In pre-analysis the total investment amount is estimated be below 100,000 Euro. Any external investor will be called to participate with a total investment quota.
Structuring the transaction The transaction is configurable as a project entrepreneurial edited by B Easy, former publisher of Easy Milano that benefiting liquid investments by a third investor, you can structure a work team capable of achieving in a few months a comprehensive platform and running. B Easy will take over, in person or through resources it itself identified, carrying out all the necessary activities to the Online registration platform, its launch and subsequent trading profit. B Easy, which will maintain the operational and strategic control of the project, will recognize the investor a share of revenues derived from quantifying project advance the methods of calculation and any other relevant aspect.
Search Engine Optimization SEO SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. “The roots of using data in SEO projects are largely analytics-focused, “Analytics tell us where people are coming from, what’s working and what opportunities that we can exploit in digital marketing. Market research plays a surprisingly similar role in traditional marketing, helping you get to know your market, follow the trends and determine strategic priorities for your brand and market.” Sometimes, it takes just as much time to do the preliminary research for your content marketing • Finding the terms and phrases (keywords) that generate traffic • Making your site friendly to search engines. • Building links and marketing the unique value of your site.
Restructuring the Website
Social Media Marketing Social media is no longer the new kid on the block when it comes to marketing channels. Today’s most successful B2B and B2C companies have recognized and harnessed its potential as a scalable lead generation tool. It’s also a great growth engine, driving conversions throughout the funnel. So its every important to be present on every media channel.
Setting up the Social Media Channel N
EW
Easy Circle
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The online community for English-speakers in Italy Easy Circle
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Easy Circle
The online community for English-speakers in Italy
28 mins. Create a International Family In Italy. Spread Love and Happiness. #Trend, #Friends, #lMilan, #Expats. https://goo.gl/f7zaRR
Easy Circle
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The online community for English-speakers in Italy
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Tradional Marketing/Advertising With so much buzz about digital and web marketing, many traditional business owners are asking themselves if traditional marketing is even worth anymore, but these were solid media or marketing channels on which many business owners could rely. However, this is rapidly changing. But we still can’t ignore them.
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FIND. MEET. CONNECT. Register today - It’s FREE! www.EasyCircle.it
FIND. MEET. CONNECT. Register today - It’s FREE! www.EasyCircle.it The online community for English-speakers in Italy
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www.jordanstrustcompany.com • www.sdcprevitali.com
Let’s give Thanks! Join
ELECTION NIGHT
&
for a traditional American
Thanksgiving Dinner
WARM UP PARTY
&
Thursday, November 24 th, 2016 Official Sponsors
ELECTION NIGHT
WARM UP PARTY Under the Patronage of
Inauguration Party
Piazza G. Missori 1, Milan (M3 Missori / M1 Duomo)
&
Feast on an authentic multi-course dinner: welcome aperitivo, pumpkin-theme starter, oven roasted turkey, stuffing and all of the trimmings, including pumpkin pie for dessert – just like at home!
The United States Consulate General in Milan
Contributors
All welcome: Americans, Italians and International friends & families. Children’s entertainer will be available. Media Partner
Limited space - Reservations are required. www.easycircle.it
Supported by
Milan - TUESDaY nOVEMBER 8Th 2016 Endorsed by: The United States Consulate General in Milan & The American Chamber of Commerce in Italy
Supported by:
Via Paleocapa Pietro, 1 20121 Milan - Italy T. +39 02 910 94 800
EVENING PROGRAM
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Newsletter FASHION BLOG
NITESH 23/DECEMBER/2016
Five Eye-wears trends that will Rock Your 2017 TRENDING NOW
When it comes to the fashion trends everything should be taken into consideration, from the way you style your hair to what shoes you wear. If you think you can rely on one thing in fashion, think again, because that is usually not the case in this world. Every cloth and accessories, you wear defines your style statement. New trends keep popping up every single day, which amaze us by innovating the old, and have an influence on pretty much everything, from our beauty ideals to the things which we must have in our wardrobes. Eye-wears is one of the easiest ways that allow both men and women to get a new look and enhance their elegance without spending a lot of money. Nowadays everyone wears glasses especially self-respecting fashion-minded people. We could even say it’s be-come a signature piece of sorts, and the trendiest accessory of 2016, because whether you’re attending a corporate meeting or having Friday night drinks with your friends, eyeglasses will always play an invaluable part in your style regimens. This is why smartbuyglasses brought you, the new models in such a wide range of colors and shapes, going from bright red to perfectly round or XXL frames. Eye-wears, are now a must-have accessory. Crazy, you say? As far as we are concerned, we are going to buy it on www.smartbuyglasses.com with amazing holiday discount and make 2017 amazing from day one.
Here is my 5 favorite eye-wears which will make 2017 rocking:
Progress Report Analysis of your progress is a key part of a digital marketing strategy. Understanding of what you are doing wrong and what you are doing right is very important. So that you can change quickly what is not going according to the plan.
We analysised the condition of Easy Circle, after certain period of time • • • •
We measured that now we have more audience than ever. We recoded 27,080 views/traffic in the month of November . 900 views is highest in one day We made the sales of 3000 euro in the marketplace of Easy Circle.
Future Plans: Planning for any organization is to force you through the process of researching and clearly articulating the aims and goals of your digital initiatives, along with clearly targeting digital persona, and methodically choosing which channels to go after them. Easy circle company will keep on measuring the KPI and objective they set for them selfs for next 6 to 8 month. If they reach the desired result which is at least 50 thousand subscriber on their Online platform. The next big step will be Mobile Application and keep on improving the website to make it more user friendly.
Bibliography https://digitalmarketinginstitute.com/blog http://www.smartinsights.com/managing-digital-marketing/capability-performance-review/digital-marketing-nirvana/ https://digitalmarketinginstitute.com/blog/planning-a-digital-marketing-campaign https://www.hubspot.com/customers https://www.startupgrind.com/blog/5-tips-entrepreneurs-need-to-know-about-digital-marketing/ http://www.wordstream.com/social-media-marketing https://www.internations.org/expat-insider/ https://www.expatexplorer.hsbc.com/ https://www.meetup.com/milanexpats/