Cheesecake Factory Identity Proposal Book
Something for Everyone With more than 250 items and more than 50 signature cheesecakes and desserts, there is truly something for everyone at Cheesecake Factory. Evelyn Overton found a recipe in the local newspaper that would inspire her “Original� Cheesecake. What started out of a basement in Detroit, Michigan is now located and known internationally. Today there are nearly 200 Cheesecake Factory restaurants around the world
Contents Company Logotype 8 Stationery Application 16 Restaurant Application 22 Signage 36 Advertising 38 Transportation 42 Social Media 46 Website 48 Mobile Application 52 Disclaimer 56
Company Logo Color The Cheesecake Factory Logo is displayed below in color with their iconic cheesecake as a symbol.
CHEESECAKE FACTORY
CHEESECAKE FACTORY
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Company Logo
Company Logo B&W The Cheesecake Factory Logo is displayed below in black and white with their iconic cheesecake as a symbol.
CHEESECAKE FACTORY
Company Logo
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Vertical Logo Color
CHEESECAKE FACTORY
CHEESECAKE FACTORY
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Company Logo
Vertical Logo B&W
CHEESECAKE FACTORY
CHEESECAKE FACTORY
Company Logo
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Company Logo Symbol Color
CHEESECAKE FACTORY
CHEESECAKE 12
Company Logo
Company Logo Symbol B&W
CHEESECAKE FACTORY
CHEESECAKE Company Logo
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Stationery Application The stationery system contains a letterhead, an envelope and a business card.
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Stationery Application
Stationery Application
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CHEESECAKE FACTORY April 19, 2017 David M. Overton Chief Executive Officer Cheesecake Factory Inc. 2144, Peachtree Road Suite 926 Atlanta, GA 30309 Dear Mr. Overton: Introduction paragraph here Unt quam rest enisciate dit atur simaximet quam, utenda et dollabo reptat. Ictest, omnia vid quae officia quiande nonecus dolorro vel et re nonsedis quidendebit autem et utem ullam fugia volest, eaque latectia debis et modicatur? Arupta volum inciisi dipsam fugia simod ex et volorepro dis asinciis maionse remporporpor sequia nectiusam fuga. Bea sit plaut lam, inustis evel minus et ut qui rem rere eate eicatur? Uptaque preniatis sequaspis et fuga. Et et, optatiis aut aut volor res incimaximus exces deligeni cuptat earum ium exerfer undaeptaqui te vendus qui ditiur mo omni iuma. Et es consed ex et este litatquam qui consenimpero dolorrorit harumquo blant ut explatem nos sitias eratiossin es esecuptiae paruptia porpor aut doluptatur restiasimaio con poresectati nonse vel int, sam aliquis entempo recatem quia pe cor aditatam untis que que nonem incidellore nam fuga. Seque pro con re volorro rionsequias es ipsunt verum quiae dolupta tionsendae. Hitatus. Otatiatur? Antet pre dolupis sit, quosame por as et, consequos veleni illesequia et vollabo. Ature endit maximusdaepe quidiscia iunt verupta tiatur maios con porerum atur renit as audiatu sciisitis qui con cum alicips animus, officatur aut que plita velia santio. Vid modi di ad es intio. Natus ex earibus dolores exero consent officid mollab iliquas enet, quidempor simporesequo dolende dio eos maxim eictatios net, exerfero to voles alique pratendant. Ommolor reriti dolorer umquide liquodis si quaspernam id quassi nus. Dolent quae peressin re ella quias cullicipit abo. Endae in elest reptate mporepro blate maio tendeli quuntotas dolorem porepercia nobit utectempos aut molorrovid quo esto consentem hit omni. Sincerely
W. Douglas Benn Chief Financial Officer wbenn@cheesecakefactory.com
The Cheesecake Factory Incorporated 26901 Malibu Hills Road Calabasas Hills, P 818.871.3000 F 818.871.3001 thecheesecakefactory.com
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Stationery Application
CA 91301
The Cheesecake Factory Incorporated
26901 Malibu Hills Road
Calabasas Hills,
CA 91301
CHEESECAKE FACTORY
David M. Overton Chief Executive Officer 2144, Peachtree Road Suite 926 Atlanta, GA 30309
W. Douglas Benn Chief Financial Officer wbenn@cheesecakefactory.com
CHEESECAKE FACTORY thecheesecakefactory.com
26901 Malibu Hills Road Calabasas Hills, CA 91301 P 818.871.3000 F 818.871.3001
Stationery Application
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Restaurant Applications Restaurant Applications contain everything from tableware to uniforms to packaging.
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Restaurant Applications
Restaurant Applications
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Restaurant Applications
Restaurant Applications
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Restaurant Applications
Restaurant Applications
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Restaurant Applications
Restaurant Applications
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Restaurant Applications
Restaurant Applications
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Restaurant Applications
Restaurant Applications
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Signage Displayed below is the exterior as well as the interior signage.
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Signage
Signage
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Advertising The advertising contains examples of billboards, newspaper advertisements and banners.
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Advertising
Advertising
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Advertising
Advertising
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Transportation The transportation will be used for catering and delivering cheesecakes to the restaurants.
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Transportation
Transportation
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Social Media The social media displayed below is a Facebook and Instagram page.
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Social Media
Social Media
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Website Their website contains the updated color scheme and their new mark.
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Website
Website
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Website
Website
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Mobile Application Their mobile application contains the upgraded color scheme as well as their new mark.
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Mobile Application
Mobile Application
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Disclaimer The design and materials printed in this proposal book are the sole property of Nitika Gogia. The contents must not be copied, duplicated, reproduced or used in any way without the permission of Nitika Gogia.
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